Late Night Internet Marketing with Mark Mason -- Affiliate Marketing Tips, Online Business Advice, Email Marketing and SEO
This is the third episode in a three-part series on autoresponder strategy– Autoresponder Tips. In this episode, I offer more than a dozen tips that you can use today to super-charge your email marketing. As we've discussed over the last several episodes, exactly how you choose to take advantage of email marketing can make or break your online business. Do you have a game plan for how to manage your email subscribers and the content that you will provide them over the coming months and years?
In episode 148, I discussed some key fundamentals. In episode 149,
I talked about strategy. In this episode, we discuss real tips that you can implement on a daily basis starting right now.
Autoresponder Tips Show Notes
Today, we will get to where the rubber meets the road and talk a bit more about the practical side of email marketing. I have broken these types into 3 major sections: 6 big ideas which you can implement directly today, 7 execution tips where we talk about actually doing the tips we have discussed, and 5 details which I want you to pay attention to.
The Big Ideas
* It’s not a list, silly, it is a person on the other end of the email. If this is your approach, then you got it wrong. One person is reading that email and you are writing to that person. Write with a mindset that you are targeting one individual rather than a massive group that you can your email list. This perspective will also get you over the fear of addressing a big group. Writing to 500 people can feel scary so just think as if you are opening up Gmail and writing an email to a friend.
* Make it personal. Bring in your own uniqueness to your brand because you are you. You will reach people in ways that no one else can when you interject your personality.
* Help people by delivering massive value. Your email should not revolve merely around offer after offer. It should aim to engage readers as you help one reader at a time. Don’t email them if you do not have something to say or just because.
* Have an objective for your readers. Where are you trying to get them to? What is the journey that you have in mind when you plan your email sequence?
* Change the emails that you send based on what your reader is doing. Start developing the sophistication to change the emails that you send based on what they are interested in.
* Do the work that it takes to test and track. Install the Google Analytics that you need so you can look at your metrics such as open and conversion rates to understand how you are doing and what you can do to make things better.
Execution Tips
* Worry about deliverability. Pay attention to stop words that automatically trigger marketing filters, spam filters, etc. as you need to understand the spam score of your emails. Understand as well whether your email is going to land in Gmail’s marketing promotion tab or in someone’s inbox so you can take steps on how to combat this.
* Pay attention to subject lines. This may be the most important thing in your email as this will determine whether or not someone will read your email. There are lots of resources online on how to pick the ones which convert best.
* Keep your emails short and to the point. Respect people’s time and be cognizant that we are all busy.
* Ask questions and invite a reply. To keep trying to make these emails personal, engage your audience. Use this as a way to get to know your people on your list and get into conversations to tell you about what help they need, topics they want to see, products they like.