Late Night Internet Marketing with Mark Mason -- Affiliate Marketing Tips, Online Business Advice, Email Marketing and SEO

Autoresponder Strategy: Email Marketing Fundamentals (Part 1) [LNIM148]

July 26, 2017
Late Night Internet Marketing with Mark Mason -- Affiliate Marketing Tips, Online Business Advice, Email Marketing and SEO
Autoresponder Strategy: Email Marketing Fundamentals (Part 1) [LNIM148]
Chapters
Late Night Internet Marketing with Mark Mason -- Affiliate Marketing Tips, Online Business Advice, Email Marketing and SEO
Autoresponder Strategy: Email Marketing Fundamentals (Part 1) [LNIM148]
Jul 26, 2017
Mark Mason - Entrepeneur and Online Business Coach
Autoresponder strategy can make or break your online business.  Do you have a game plan for how to manage your email subscribers and the content that you will provide them over the coming months and years?  How will you manage lead magnets?
In the next three episodes, I explore why you should pay attention to your email marketing and how to think about your email funnels.

Autoresponder Strategy Show Notes
 
Fundamentals Matter – If you do email marketing right, it is still an incredibly powerful tool for internet marketing in general. This is still how people primarily communicate and getting to know the basics or the fundamentals is the absolute key in mastering the technique.
Know Your Why – Once you lock the fundamentals down, you need to know why you are doing what you are doing. What are you trying to accomplish, what value are you trying to provide, what is your business model? Whatever your answers are, the bottom line is that it needs to do the one thing that all businesses must do: match offers with buyers.
What is your Offer – Know what your business if offering. The best offers that I see are those which help people. The best businesses are all about lifting people up and delivering value. Find these people who are in need of something or who has a certain pain point and match those them together with something which will make their lives better.
Enable Your Business Model – Your internet business infrastructure – whether this is a podcast, a blog, email marketing, a YouTube channel – is a tool that you can use to match offers with buyers. You can’t just rain down mindless offers though; your email marketing has to live at the intersection of Give Street and Take Street. This is what I call Lopsided Value. We need to be able to give massive value which will overtake the ‘taking’ part. And even when you take, the value of the ‘take’ should overwhelm the price paid for it. Give, give, give more than you take.
 
Links Mentioned In This Episode Autoresponder Strategy
Want to follow along with this episode?  I've prepared some great slides for you.
Autoresponder Strategy Slides

* Convert Kit Autoresponder (Free Trial if still available)
* Rate this podcast on iTunes
* Pat Flynn's income reports
* Podcast Dallas

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Autoresponder Strategy Episode Transcript
It’s been a little goofy with the timing on episode releases.
Show Notes

Autoresponder strategy can make or break your online business.  Do you have a game plan for how to manage your email subscribers and the content that you will provide them over the coming months and years?  How will you manage lead magnets? In the next three episodes, I explore why you should pay attention to […]

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