Late Night Internet Marketing with Mark Mason -- Affiliate Marketing Tips, Online Business Advice, Email Marketing and SEO
Day Job Secrets can be hard to keep. This week we take a look at some issues listener Phil has been facing at his day job. Phil's side gig is closely related to his day job and involves a troll. That makes the discussion pretty interesting. We have some recommendations for Phil (who is plenty savvy enough to handle the situation without any help) — it's just fun (and helpful) to talk about.
We also look at some unusual email marketing tips, and we discuss why you should “Bring Your Own Weather” with you everywhere you go.
Day Job Secrets Show Notes
So you have this side business that you are passionate about. How do you let your boss know about it? Or should you?
* When you are working on something for your side business that is related, in any way, to what you are doing in your day job, it is a smart move to talk to the people that you trust in your company. Let them know what you are doing and make sure that they are okay with it. Enlightened employers will even love this when they see the benefits to the company.
* Never, ever work on your side business while you are at your day job. Do not cross the beams. You do not want to give anybody the impression that you are using the company’s resources and time in order to advance the state of your business.
You will always encounter people – bloggers and the people who post comments, podcasters and their listeners — who will criticize and bring you down to their level. In my experience, these people have some fundamental issues going on where they may be jaded or have a scarcity mentality and they feel they have to come at you publicly and in the most inappropriate ways. So how do you deal with haters?
* Don’t feed the troll. The most you can ever do is to say, ‘Hey, thanks for your input. I’ll consider what you said.’ Treat the person with respect, whether he deserves it or not, then analyze if there is any truth to what he said so you can find value to it, if it is there. Remove the tone, the attitude and focus on the data. Take that tiny, little nugget of information, set the rest of it aside and forget about it.
* Consider checking with your boss to see if everything is fine and if there is a need for you to take action. Air it out and ensure you are still on the same page. Be prepared for the possible outcome though. If it’s leaning on the negative, at least you know about it upfront and you can agree on timelines.
Links Mentioned In This Episode On Day Job Secrets
* Rate this podcast
* Ross at PaidInsights.com
* 12 Email Marketing Fundamentals To Master
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