Late Night Internet Marketing with Mark Mason -- Affiliate Marketing Tips, Online Business Advice, Email Marketing and SEO
Understanding Facebook Ad Manager can seem really intimidating when you first open the application. After all, there are all these different tabs that are not well explained, and lots of terms being used with which you may not be familiar. In this episode, I break down the hierarchy of Facebook Ad campaigns and try to give you the information you need to understand Ad manager.
We also talk about how the five people that you spend the most time with in your life may be holding you bace.
When you get into the Facebook Ad Manager, you may not be aware of this but you can choose whether you use the ad manager that’s attached to your personal Facebook account or you upgrade to the business ad manager, which is a more heavy-weight version, for free. The business ad manager allows you to manage multiple properties or pixels. To be organized, you need to understand there items: campaigns, ad sets and ads.
Campaign – this contains or is made up of one or more ad sets. It is important to know that each campaign has an advertising objective. This is the beginning in structuring your advertising activity on Facebook. You will use the Ads Create Tool to create the campaign by defining the objective on what you are trying to accomplish with your ads — do you want more page likes, clicks to your website, conversions, getting engagement or app installs, responses to your event, views to your video, etc. This is where you can easily turn your campaign on or off and where you can look at performance.
Ad Sets – this contain one or more ads or basically, a collection of ads. This is where you are going to make a decision on who your ads are targeting, what your budget is, the schedule for running your ads, bidding for the ads, where you are going to place them, etc. All of these happen in the ad set level. Two totally different audiences will need two different ad sets with different graphics, appeal and calls to action. They will work differently as well so your targeting for each ad set should be different. You can set daily and lifetime budgets for these ad campaigns at this level.
Ads – the creatives that you actually make, the ad that you actually run. You will have different ads for different target audiences thereby you can have different creative pieces which are effective in different ways. You can test these different creatives to understand which one works the best. By their automatically split testing inside the ads manager, Facebook will be able to figure out which one is the most effective, optimizing your campaign to the fullest for that certain demographic.
Links Mentioned In This Episode
* 100K Factory
* Facebook Business Ad Manager
* Article about drop-shipping with AliExpress on the Shopify blog
* Late Night Internet Marketing Facebook Group
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