Late Night Internet Marketing with Mark Mason -- Affiliate Marketing Tips, Online Business Advice, Email Marketing and SEO
Call To Action Tips are at the top of the agenda this week. Last week I spent time talking about Cliff Ravenscraft’s thoughts on Call to Action fatigue. He responds to my commentary in this episode.
After hearing what Cliff has to say, I flip the script and offer six critical calls to action tips that will help you create better call to action and increase conversions.
I also describe the marketing lessons that you can learn from my experience with the Apple AirPods. I just got mine this week.
Some calls to action are important but we have to be careful how much we are asking our audience to do. Also, if we have so much promotion in our content that it starts influencing what we are talking about, it will start to junk our show up.
I believe that most of the content you create, if not all, should be created with a purpose. Whatever it is that you want to talk about, the call to action there is to create better content. If you are not delivering content that urges people to do something, then you are not delivering it right. Sometimes, the action that you are pushing will result to the exchange of money between you, your audience and a third party. When your call to action involves money, the issue will always come back to money. Is the value that you are delivering justifying it? Are you doing it for the right reason? These calls to action can be done the right way. Here are some tips in doing great calls to action:
* Are your calls to action being made with integrity? – Are you making this call to action because you really believe that the value you deliver is really worth the price?
* Does your call to action have a clearly stated value proposition? – What’s in it for your audience? Focus on the benefit and outcome that you would want them to receive.
* Go big or go home – make a big deal out of your call to action. A good call to action should be prominently, clearly and enthusiastically stated. It will help you with your conversion, amplify your integrity and emphasize the benefits that they will get.
* Deliver what you promise – over deliver or at least make sure your product matches what you committed.
* Test your call to action – Use tools to split test things such as colors, graphics and headlines. Little things can affect conversion rates.
* Take advantage of FOMO – if appropriate, your calls to action will be more effective if you create a sense of urgency or scarcity.
Here’s a silly selfie of me sporting my new Apple AirPods. In the episode I talk about the product marketing lesson that we can all learn from this amazing Apple product.
Links Mentioned In This Episode
* Apple AirPods
* Cliff on Product Launch Fatigue
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