Late Night Internet Marketing with Mark Mason -- Affiliate Marketing Tips, Online Business Advice, Email Marketing and SEO
Facebook Live Ads On TV [LNIM116]
Dec 01, 2016
Mark Mason - Entrepeneur and Online Business Coach
This week on the Late Night Internet Marketing Podcast, we get caught up on a bunch of things that have been on my list of nifty things to cover (or are currently on my mind). It’s almost the end of 2016, so of course we mention Michael Hyatt’s “LifeScore” assessment that is currently available for free download as part of his “Best Year Ever” product launch. It’s an extension of our discussion last week regarding 2017 goals
We also take some feedback from listener Phil and consider how we should be dealing with feedback in general. Phil’s feedback was really courteous and helpful, but what do you do when the feedback you get is mean and nasty?
Facebook Live Ads On TV Commercials are a big topic of discussion during the show. What does this ad spend by Facebook mean? And what should you be doing with your “Facebook Live Strategy?”
Finally, I give a brief update on the Late Night niche site. Our website is empty, but it’s up and running!
Next week I’m planning on talking about procrastination — so be sure not to put off downloading and listening to episode 117. It should be available December 8th or so.
* LNIM Listener Feedback: We listen to a feedback from a listener and discuss how you should react, as content developers, if you get criticized based on the content that you are creating. My take is that you receive the feedback and refrain from being on the defensive. Thank the giver of the feedback instead and get the golden nugget in the message as there is a little bit of truth in everything that we say. Maybe the message is worth considering, so consider it. Hear your critics. Hear the core of what they are trying to say before totally blowing them off.
* Internet Marketing News: Facebook is spending a lot of money in advertising Facebook Live on television. Why? Facebook may be secretly concerned about this phenomenon called content collapse. This is when people are sharing less and less updates during the day so Facebook Live may be a project to get more original content in the platform again. The aspect of having this new feature in video translates to greater audience engagement and having it live gives a sense of urgency. Does Facebook Live make sense for you? For you to answer this, think about how your reach looks like and consider some of the main features: the content persists; you can download and repurpose; and if you can’t view live, you still get a pseudo-live webinar-like experience. Take a look and see if Facebook Live adds value to your business.
* Late Night Niche Site Update: I logged into Site Ground, created a hosting space for youthbaseballzone.com, pushed a button and installed WordPress. There should now be a very minimal landing page set up and I will be configuring WordPress a bit in the coming weeks, put some content to bring it to life so you would see what it looks like to build an affiliate niche site. Our website now exists!
Links Mentioned In This Episode
* Michael Hyatt’s Success Secrets eBook
* Michael Hyatt’s Life Score Assessment
* Last Week’s episode on setting goals
* Facebook Live On TV Commercials
article in Business Insider
* Telestream’s Wirecast
* OBS Studio
(my preferred shared hosting provider)
* The Ultimate Domain name checklist