Late Night Internet Marketing with Mark Mason -- Affiliate Marketing Tips, Online Business Advice, Email Marketing and SEO
Content workflows and the associated content workflow software can make the difference between success and failure when you are working on you own business. With so much to do, it’s important to have a streamlined content creation process that keeps things moving even if you get interrupted.
This week on the Late Night Internet Marketing Podcast, I share my content workflow and a couple of the tools that I use to keep things moving. We also discuss some listener feedback about show consistency.
By the way, in case you missed it, last week I discussed Imposter Syndrome. If you have ever wondered if you have enough expertise to publish on a topic, that is the show for you.
Next week I’m planning on talking about the Late Night Niche Site — so be sure and tune in for that one!
One of the key things in getting content out regularly is having great workflows. A workflow is a set of steps which you follow from start to finish in order to get something done. These steps can be overwhelming for those who are not working on their business full time so here are some tools which can dramatically improve how you organize things:
-Ulysses – best tool in organizing templated data. It’s made up of hierarchal organizational note cards which you can fill out, drag around and publish in different formats once you are done. It has a jigsaw-like ability which is nice for putting things together. With regard to workflow, I have created different cards for different parts of the show, made a template, duplicated them for each of the show and updated it as I go along. It is a plain text tool and syncs excellently across Apple devices.
-Sublime Text, One Note and Write Plus – the closest equivalent to Ulysses for those in the Windows platform.
-Zapier – an automation app that I use which monitors activity and when there is an activity, assigns specific people ‘tasks’ which, collectively, are called ‘zaps’. It’s a powerful tool and the user interface is fantastic.
Internet Marketing Fortune Cookie : “You will soon be the center of attention.”
I mentioned a review in the episode. Here is a screen shot of it.
Here is that tweet from the good folks at Zapier that lets you know how to pronounce (hint — Zapier rhymes with Happier).
How do you pronounce Zapier? It rhymes with happier. 🙂
Zapier makes you happier.
— Zapier (@zapier) September 3, 2014
Regarding Zapier, here is a screen shot (also promised in the episode). In this shot, you can see my new podcast episode automation. This is the actual automation that will trigger when this episode is published.
I promised you a screen shot of Ulysses. You can see the three columns and you can see that in this picture I am actually typing this very sentence! How cool is that? The application is really growing on me, and I am starting to use it for more and more stuff.
LInks Mentioned In This Episode
* Late Night Affiliate Survey
* My new Survey Tool, Survey Gizmo
* My new email Tool, ConvertKit
* The Ulysses app
— the “heavy” version of Ulysses
— plain text HTML
* Michael Hyatt — Anatomy Of Effective Blog Posts
* Sublime Text