Late Night Internet Marketing with Mark Mason -- Affiliate Marketing Tips, Online Business Advice, Email Marketing and SEO
Do you need a website content audit? As every blogger knows, once you've been blogging for a while, you start to accumulate a ton of content. The problem is, some of that content can get stale (or worse, broken). Doing a site content audit can really benefit your readers and might make Google happy at the same time. In this episode, I respond to listener Chris, who tweeted to ask about site audits. I also reveal my secret project over at
LateNightAffiliate.com.
Show Notes
Here are the highlights of the things I have shared in this episode:
* Things that I have been working on including helping a friend start his own website (
com) about his life as a pharmacist and lending my wife a hand with her blog,
ballcapmom.com – two things which translates to my project: the
Late Night Affiliate. This is a course I am creating for beginners on affiliate marketing which includes a step-by-step guide for people to follow where, at the end of the course, they will have a properly constructed blog in a niche that I helped them select, a content plan to follow, a traffic strategy and other tactics.
* Late Night Listener Feedback: Sharing a message from one of our listeners, Chris.
* My high level recommendations to anyone looking at auditing their content:
* Audit all the broken links in your sites. You can use an external broken link checker such as Integrity or Link Sleuth and use a broken link checking plug in.
* Double check your internal linking structure to make sure you do not have duplicate content.
* Go back and make sure that every piece of essential content in your website has a green light from the Yoast SEO plug in and that those key words are targeted appropriately.
* Make sure that all of the pages of your essential content are at least 1000 words long.
* Get your site into Google Search Console as it will tell you the things which are wrong in your site in terms of SEO, thin content, spams, etc.
* Off page, consider looking at a tool such as Ahrefs to generate a list of untrustworthy links pointing to your site which you can submit to Google for you to disavow.
* Look at your site’s speed as it contributes to reader experience. If your site is slow, your audience would hit the back button even before the site finishes loading. You can use plugins such as WP Super Cache, W3 Total Cache or use a service called CloudFlare.
Want more Late Night Internet Marketing?
Links Mentioned In The Show
Integrity for Mac (
App Store)
Xenu
Link Sleuth for PC (never used this one)
Yoast SEO Plugin for WordPress
All-In-One SEO Plugin for WordPress
Brady's
Helpful Pharmacist Blog
Paula's
Ball Cap Mom blog
aHrefs.com (for checking backlinks)
Disavowing links (
a good article)
W3 Total Cache plugin for WordPress
WP Super Cache plugin for WordPress
Cloudflare (for speeding up your site)
Hamilton (on
iTunes)
The bio that Hamilton (the musical) is based...