Late Night Internet Marketing with Mark Mason -- Affiliate Marketing Tips, Online Business Advice, Email Marketing and SEO
Star Wars Marketing Lessons: 13 Takeaways From The Force Awakens [LNIM096]
Jan 07, 2016
Mark Mason from Late Night Internet Marketing at LateNightIM.com
Hopefully by now, you have seen Star Wars: The Force Awakens. A great film and an amazing success. Of course, behind that success, there is a ton of marketing. That led me to ask the question: What are the “Star Wars Marketing Lessons” that we can take away from this box office behemoth? In this episode I identify 13 marketing lessons that you can take away from The Force Awakens that will help you in your affiliate marketing today.
Here are the 13 marketing lessons from Star Wars: The Force Awakens that you can use as affiliate marketer:
* If you find something that works, stick with it. – This Star Wars episode is, in many ways, a very close copy of Episode 4. The plot and the idea are somewhat the same but they stuck with it because it works. In affiliate marketing, if you find something that works, repeat those offers over and over and grow your business. No need to reinvent the wheel.
* Be true to your brand, have your own voice and be memorable – Be something that someone can remember. Star Wars is certainly one of the most memorable franchises that existed and the new movies are still true to the brand. If you have a meaningful online presence, have that voice and be consistent because you don’t need to reach everyone in the world, just reach your niche and really connect with them. It will pay you dividends.
* Engage your audience with anticipation – Teasers and trailers really worked for the movie and in affiliate marketing, you can absolutely build up anticipation as well because products are launching all the time. Unboxing is an example to help build excitement to reach out to potential buyers.
* Create something that’s worth sharing and talking about – Crappy websites and poor content can still get conversions but why do that when you can create a great one which can talk about and get them to create a good buying decision. This can also get your social media exposure, back links and all the stuff which can boost up your ranking. Star Wars’ content was viewed, shared, taken apart frame by frame – there are so much talked about because the content was worth talking and sharing about.
* Tell stories – What is Star Wars but an ultimate creation story? Tell stories too about how the product was manufactured, how you use it, how it benefits people, etc. People really engage with stories.
* If you find something doesn’t work, avoid doing them all over again – You will find some Jar Jar Binks in your affiliate marketing and if you find these awful stuff, just stop doing them.
* Great content is still king – create great content as it still wins every time.
* Create urgency – Everybody is just dying to see the movie in the opening night even though they know that the movie is going to be in cinemas for 8 weeks, in DVDs, Blu-ray, etc. In affiliate marketing, you can create urgency in two ways: negotiate with the manufacturer to get a special offer for your audience or offer a bonus for purchasing within a certain timeline.
* Use partnerships to your advance – you can see Star Wars toy in McDonalds, Star Wars make up line, etc. because they go into partnerships. You can do that too by trading traffic with related sites, cross promoting products across niches, or exchanging money for exposure.
* Visual content is an absolute key – You need to test and split test images in your blog as all your visual content needs to be awesome. Make sure your visual content is working for you.
* User content has value – Fans has ordained May 4th as the Star Wars day and the brand totally embraced this to engage their users to fuel the fire of their marketing. For affiliate marketing, you can go out and find reviews and summarize them as they can get you a long way too.
* Start early and finish last – They started talking about Star Wars a year ago although they didn’t have to promote something as famous ...