Late Night Internet Marketing with Mark Mason -- Affiliate Marketing Tips, Online Business Advice, Email Marketing and SEO
Are broken links on your site having a negative impact on your SEO? One of the things that Google is very concerned about is user experience, and broken links create a bad user experience. In the Rankings Institute week two, I learned a few things about the impact of broken links on SEO and how to check them. I tell you all about it in this episode. I also talk about e-cigs and address a question from a listener about how to choose between promoting affiliate products versus Google AdSense
Hanging Out In Kuala Lumpur
Note: Publication of this episode was delayed about a month. This episode was recorded at the end of February 2014.
I've been spending some time in Asia as part of my day job responsibilities. As I mention in the show, there are lots of reasons to love Asia. Here is the picture I promised of the Petronas Towers in KLCC
that I took with my iPhone from the executive lounge in my hotel across the way. Very cool. The colors at the bottom are colored lights in a fountain, and the base of the building is a giant shopping mall.
Are Broken Links Hurting Your Rankings?
Big topic this week are my learnings from the Rankings Institute
this week. I referred to this as week 2, but actually this information is presented in week 3 of the institute. No matter. The bottom line is that Google cares that your site provides a great user experience for searchers. Why? Because Google “recommended your site” to a searcher. If that searcher has a bad experience, people will stop trusting Google for search. Broken links impact user experience, and they are easy to find programmatically. So, broken links are used by Google to determine the quality of your site (and therefore how highly it ranks).
So, if you have broken links on your site, you should fix them.
Links mentioned in this section include
for the Mac
* Link Sleuth
on the PC
* Broken Link Checker
Other Topics In This Episode
I also spend some time talking about affiliate marketing opportunities in everyday life. The example I use is e-cigarettes.
Additionally, I handle a listener question about mixing AdSense and affiliate offers.
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As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.
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