In today's episode Steffen and Dominik discuss the challenges of content migration when relaunching websites. Migrating structured content is relatively easier, while unstructured content poses more challenges. Strategies such as archiving, database views, scraping tools, and manual copying are possible approaches to content migration, with emphasis on optimizing and redesigning content during the process.
Highlights
00:00 Intro
00:59 Challenges & opportunities
03:43 When not to migrate
05:47 Keeping archives alive
08:02 Case #1: Scraping
11:29 Other methods
13:37 Importing text & metadata
16:39 Importing images
17:54 How complicated is it?
19:51 Case #2: Database views
27:13 Exporting content types
28:29 Case #3: WordPress to WordPress
30:17 Bonus topic: SEO strategies
Links
WP All Import: https://www.wpallimport.com/
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