Unlocked From Within
Welcome to 'Unlocked From Within,' hosted by Marty Clay, a Business & Mindset Coach, Human Behavior Specialist, and Entrepreneur. This podcast features captivating interviews with renowned best-selling authors, successful entrepreneurs, accomplished athletes, leading scientists, distinguished health experts, and forward-thinking thought leaders. Gain insights on conquering adversity, breaking free from self-limiting beliefs, and attaining happiness, purpose, and fulfillment. Discover an array of practical tools for personal growth and positive transformation. Join us on this enlightening journey."
'Unlocked From Within' is my gift to my daughter, a source of wisdom when I may not have all the answers. Explore these insightful interviews for valuable tools and insights to overcome challenges and adversity.
Unlocked From Within
How I Turned $500 Into A Multi Billion Dollar Business UGG Founder Brian Smith
UGG Founder Brian Smith is a best selling author of the book called The Birth Of A Brand, entrepreneur, international speaker, coach and mentor.
Brian has become one of the most sought after speakers and business leaders in the country. His inspirational talks and media appearances on his breakthrough business strategies are widely attended by entrepreneurs and business people of all ages.
From UGG's early roots in Southern California, the underlying mantra has been “You can’t give birth to adults.” Every business starts with conception, birth, and a long infancy, followed by the toddling, youthful and teenage phases eventually, reaching maturity. Time and time again, people have approached Brian after his talks and told him they were about to give up their dream only to realize they were simply in one of those early phases. It’s their “aha” moment they understand the steps and the drive needed to keep moving forward.
In this inspiring episode you will learn about,
*How Brian went surfing and was inspired and birthed his billion dollar idea
*His entrepreneurial roller coaster journey
*How Brian turned $500 into a multi billion dollar business and global successful iconic footwear brand
*Learning from setbacks and failure and how he turned failures into opportunities for growth
*How Brian did not earn an income for the first 5 years from the business
*Balancing inventory, overheads and cashflow
*The power of having the patience, determination and persistence required to keep moving forward and turn UGG into a global successful brand
*Brian experiences and challenges in founding and growing the UGG brand
*Insights into the business strategies and marketing techniques that contributed to the success of UGG
*How he conceptualized and developed the UGG brand, including its unique selling propositions and brand story
*How UGG established a strong brand identity and differentiated itself from competitors in the market
*The importance of building a strong team and company culture in growing a successful brand
* Understand the risks Brian took and how calculated risks contributed to the brand’s success
*Learn how Brian built the UGG brand through storytelling and emotional connection and much much more
To learn more about Brian Smith & UGG checkout the below links -
https://briansmithspeaker.com/
https://www.linkedin.com/in/briansmithuggfounder/
https://www.facebook.com/BrianSmithUGGFounder
https://www.instagram.com/briansmithugg/?hl=en
You can get his best selling book here - https://www.amazon.com.au/Birth-Brand-Brian-Smith/dp/1582705356
Video version of podcast: https://youtu.be/yJnoId97Kxw
For more help checkout https://martyclay.com/