
Peggy Van de Plassche
Peggy Van de Plassche is a seasoned advisor with over 20 years of experience in financial services, healthcare, and technology. She specializes in guiding boards and C-suite executives through transformational change, leveraging technology and capital allocation to drive growth and innovation. A founding board member of Invest in Canada, Peggy also brings unique expertise in navigating complex issues and fostering public-private partnerships—key elements in shaping the Future of Business. Her skill set includes strategic leadership, capital allocation, transaction advisory, technology integration, and governance. Notable clients include BMO, CI Financial, HOOPP, OMERS, GreenShield Canada, Nicola Wealth, and Power Financial. For more information, visit peggyvandeplassche.com.
Peggy Van de Plassche
đź§ Navigating Conspiracy in the Digital Age: Between Critical Thinking and Certainty
🚨 Disinformation isn’t new. But today, it’s faster, stickier, and more dangerous than ever.
This week, I attended a thought-provoking event in French on conspiracy theories in the digital age, featuring Rudy Reichstadt, founder of Conspiracy Watch, and hosted by Gabrielle Sabourin of Radio-Canada. Students from the Université de l’Ontario Français also joined the conversation, adding a fresh digital perspective.
📸 I’ve shared a few moments from the event below ⬇️
The discussion touched on everything from algorithmic amplification, to Brandolini’s Law, to the evolution of conspiracies—from 9/11 to flat-earthers, from vaccine myths to climate change denial.
But what stayed with me was this:
Fighting misinformation takes rigor—but when does that rigor become dogma?
In a world where truth is complex, algorithms reward outrage, and trust is eroding, how do we preserve the space for healthy doubt?
âś… Why conspiracy theories resonate emotionally
âś… How misinformation spreads faster than truth
✅ Brandolini’s Theory and the asymmetry of facts
✅ The risk of “certainty traps” in our fight against disinformation
✅ How to stay critical—without becoming cynical
🎯 This one blends psychology, technology, communication, and the future of civic discourse.
I’d love to hear:
How are you navigating the flood of information (and misinformation) in your world?
#Disinformation #DigitalMedia #CriticalThinking #ConspiracyTheories #BrandolinisLaw #MediaLiteracy #AI #PublicTrust #PsychologyOfMisinformation #CivicEngagement #Newsletter #ThoughtLeadership
Peggy Van de Plassche is a value creation strategist and senior advisor with over 20 years of experience in private equity, financial services, healthcare, and technology. She works with investment firms, boards, and C-suite leaders to accelerate portfolio company performance, drive operational transformation, and unlock long-term value. Peggy specializes in the execution of complex value creation plans—spanning capital allocation, digital enablement, transaction advisory, and leadership alignment. Her work consistently bridges strategy and implementation, helping investors and operators maximize EBITDA and enterprise value. A founding board member of Invest in Canada, she also brings deep expertise in public-private partnerships and institutional capital deployment—critical levers for competitive advantage in today’s global landscape. Her clients have included BMO, CI Financial, HOOPP, OMERS, GreenShield Canada, Nicola Wealth, and Power Financial. Learn more at peggyvandeplassche.com.
#privateequity #privatemarkets #alternativeinvestments #investing #investments #invest #venturecapital #investor #entrepreneur #digitaltransformation #ai #exit #tech #technology #finance #financialservices #healthcare