Peggy Van de Plassche
Peggy Van de Plassche is a seasoned advisor with over 20 years of experience in financial services, healthcare, and technology. She specializes in guiding boards and C-suite executives through transformational change, leveraging technology and capital allocation to drive growth and innovation. A founding board member of Invest in Canada, Peggy also brings unique expertise in navigating complex issues and fostering public-private partnerships—key elements in shaping the Future of Business. Her skill set includes strategic leadership, capital allocation, transaction advisory, technology integration, and governance. Notable clients include BMO, CI Financial, HOOPP, OMERS, GreenShield Canada, Nicola Wealth, and Power Financial. For more information, visit peggyvandeplassche.com.
Peggy Van de Plassche
đź’¸Value Creation: A Personal Playbook from the Past 25 Years
PE isn’t broken. But the rules have changed—and most firms haven’t.
I’ve spent 25 years in value creation:
→ In a PE-backed manufacturing company
→ As part of a SWAT team transforming a global tech firm
→ Inside banks and insurers where value creation often gets lost in translation
I’ve seen what works (and what absolutely doesn’t).
The debt-load-and-cut playbook is dead.
Multiple expansion is over.
And LPs are done waiting for magic.
Now, value creation means:
⚙️ Launching new revenue streams
🤖 Using AI to drive precision and speed
📲 Building digital into the core—not just around the edges
đź’ˇ Thinking like an operator, not a spreadsheet jockey
Too many portcos still run like it’s 2005.
The PE firms that actually build businesses?
They’ll be the ones who raise again.
👉 I wrote about what I’ve learned, what’s broken, and where the real value is—inside and outside of PE.
Peggy Van de Plassche is a value creation strategist and senior advisor with over 20 years of experience in private equity, financial services, healthcare, and technology. She works with investment firms, boards, and C-suite leaders to accelerate portfolio company performance, drive operational transformation, and unlock long-term value. Peggy specializes in the execution of complex value creation plans—spanning capital allocation, digital enablement, transaction advisory, and leadership alignment. Her work consistently bridges strategy and implementation, helping investors and operators maximize EBITDA and enterprise value. A founding board member of Invest in Canada, she also brings deep expertise in public-private partnerships and institutional capital deployment—critical levers for competitive advantage in today’s global landscape. Her clients have included BMO, CI Financial, HOOPP, OMERS, GreenShield Canada, Nicola Wealth, and Power Financial. Learn more at peggyvandeplassche.com.
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