.jpg)
Peggy Van de Plassche
Peggy Van de Plassche is a seasoned advisor with over 20 years of experience in financial services, healthcare, and technology. She specializes in guiding boards and C-suite executives through transformational change, leveraging technology and capital allocation to drive growth and innovation. A founding board member of Invest in Canada, Peggy also brings unique expertise in navigating complex issues and fostering public-private partnerships—key elements in shaping the Future of Business. Her skill set includes strategic leadership, capital allocation, transaction advisory, technology integration, and governance. Notable clients include BMO, CI Financial, HOOPP, OMERS, GreenShield Canada, Nicola Wealth, and Power Financial. For more information, visit peggyvandeplassche.com.
Peggy Van de Plassche
👨Let Me Talk To Your Husband
👨‍🔧 “Let Me Talk to Your Husband.”
Because apparently, you need a Y chromosome to understand drywall.
If I had a dollar for every contractor who said that to me, I’d be sipping rosé in a manicured garden in Monaco—not fending off raccoons on my Toronto patio.
But as ridiculous as it sounds, there’s more to this story than just misogyny. It’s also about sales psychology, social conditioning, and the bizarre gender dynamics of home improvement.
In this week’s newsletter, I unpack:
💸 Why men are prime targets for upsells (even economists aren’t safe)
🧠How women became better at asking questions—and dodging BS
🛠️ What really drives that “talk to your husband” reflex
👩‍⚖️ And why being called a Karen doesn’t bother me one bit
It’s part personal rant, part social commentary, and 100% real.
👉 Read it here: [insert link]
#genderroles #leadership #bias #humour #newsletter #construction #lifelessons
Peggy Van de Plassche is a value creation strategist and senior advisor with over 20 years of experience in private equity, financial services, healthcare, and technology. She works with investment firms, boards, and C-suite leaders to accelerate portfolio company performance, drive operational transformation, and unlock long-term value. Peggy specializes in the execution of complex value creation plans—spanning capital allocation, digital enablement, transaction advisory, and leadership alignment. Her work consistently bridges strategy and implementation, helping investors and operators maximize EBITDA and enterprise value. A founding board member of Invest in Canada, she also brings deep expertise in public-private partnerships and institutional capital deployment—critical levers for competitive advantage in today’s global landscape. Her clients have included BMO, CI Financial, HOOPP, OMERS, GreenShield Canada, Nicola Wealth, and Power Financial. Learn more at peggyvandeplassche.com.
#privateequity #privatemarkets #alternativeinvestments #investing #investments #invest #venturecapital #investor #entrepreneur #digitaltransformation #ai #exit #tech #technology #finance #financialservices #healthcare
