Peggy Van de Plassche
Peggy Van de Plassche is a seasoned advisor with over 20 years of experience in financial services, healthcare, and technology. She specializes in guiding boards and C-suite executives through transformational change, leveraging technology and capital allocation to drive growth and innovation. A founding board member of Invest in Canada, Peggy also brings unique expertise in navigating complex issues and fostering public-private partnerships—key elements in shaping the Future of Business. Her skill set includes strategic leadership, capital allocation, transaction advisory, technology integration, and governance. Notable clients include BMO, CI Financial, HOOPP, OMERS, GreenShield Canada, Nicola Wealth, and Power Financial. For more information, visit peggyvandeplassche.com.
Peggy Van de Plassche
✨ Are Women Over 40 Really Invisible?
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Apparently, this is now an unquestionable truth on social media.
I am not so sure.
Yes, North America is wildly obsessed with youth.
Yes, making women feel too old, too tired, too outdated, too much or not enough is a very effective business model.
And yes, insecurity is a wonderful way to keep women busy — and quiet.
But then I look around.
At my girlfriends.
At women in Detroit.
At a 75+ woman entering a room as if nobody had informed her she was supposed to disappear.
At my mother, in France, walking into restaurants in her forties with a je ne sais quoi that had nothing to do with looking younger and everything to do with presence, playfulness, and being fully alive.
So maybe the question is not whether women over 40 become invisible.
Maybe the question is: who benefits from making them believe they are?
My latest newsletter is about women, age, visibility, French women, North American beauty standards, charisma, marketing, and the very underrated power of not getting the memo.
Peggy Van de Plassche is a value creation strategist and senior advisor with over 20 years of experience in private equity, financial services, healthcare, and technology. She works with investment firms, boards, and C-suite leaders to accelerate portfolio company performance, drive operational transformation, and unlock long-term value. Peggy specializes in the execution of complex value creation plans—spanning capital allocation, digital enablement, transaction advisory, and leadership alignment. Her work consistently bridges strategy and implementation, helping investors and operators maximize EBITDA and enterprise value. A founding board member of Invest in Canada, she also brings deep expertise in public-private partnerships and institutional capital deployment—critical levers for competitive advantage in today’s global landscape. Her clients have included BMO, CI Financial, HOOPP, OMERS, GreenShield Canada, Nicola Wealth, and Power Financial. Learn more at peggyvandeplassche.com.
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