Episode 57: Fan Jin, Director & General Manager of Amazon Autos

Amazon is changing the way cars are bought and sold. In this episode of Full Throttle, Jason Stein sits down with Fan Jin, Global Director of Amazon Autos, to talk about how Amazon is building a dealer-centric marketplace that aims to make car buying more transparent, flexible, and convenient than ever before.

Fan explains why Amazon entered the automotive space, how the Hyundai pilot shaped the launch, what customers are asking for, and why dealers who lean in can unlock new customer acquisition, lower sales costs, and long-term service loyalty.

This conversation covers:
- Why Amazon believes car buying is ready for change
- How Amazon Autos works with, not against, dealerships
- The role of data and customer insights in the purchase journey
- Lessons learned from Hyundai dealers and OEM partners
- Where Amazon is heading next in automotive retail

If you work in automotive retail, marketing, tech, or OEM strategy, this episode gives a clear perspective on where the market is moving and why the next phase of digital retail will be built with the dealer in mind.

Listen. Learn. Shift gears.

0:00 – Intro
1:58 – Why Amazon Entered the Automotive Space & Building an Online Car-Buying Experience Customers Actually Want
9:02 – Lessons From the Hyundai Launch & Dealer Integration
12:46 – What OEMs Need: Data, Visibility & Customer Journey Insight
15:53 – The Business Model: Advertising Power + Marketplace Access
19:33 – How Amazon Uses Audience & Behavioral Data to Predict Demand & Slowing Down Checkout Speed
27:29 – The Future of Amazon Autos & Why Dealers Should Lean In
30:22 – Which Dealers Will Succeed With This Model (and Which Won’t)