{"version":"1.0.0","segments":[{"speaker":"Simon Hill","startTime":0.69,"endTime":2.85,"body":"Welcome to the"},{"speaker":"Simon Hill","startTime":0.69,"endTime":2.85,"body":"Total Innovation Podcast."},{"speaker":"Simon Hill","startTime":2.88,"endTime":4.58,"body":"I'm your host, Simon Hill."},{"speaker":"Simon Hill","startTime":5.369,"endTime":8.71,"body":"Today we have the pleasure of speaking"},{"speaker":"Simon Hill","startTime":5.369,"endTime":8.71,"body":"with the visionary behind Deloitte Pixel."},{"speaker":"Simon Hill","startTime":9.76,"endTime":14.13,"body":"He spearheaded a transformative approach"},{"speaker":"Simon Hill","startTime":9.76,"endTime":14.13,"body":"to consulting by integrating freelance"},{"speaker":"Simon Hill","startTime":14.14,"endTime":18.62,"body":"talent and digital platforms into"},{"speaker":"Simon Hill","startTime":14.14,"endTime":18.62,"body":"Deloitte's traditional consulting model."},{"speaker":"Simon Hill","startTime":19.259,"endTime":23.369,"body":"With a background rich in entrepreneurial"},{"speaker":"Simon Hill","startTime":19.259,"endTime":23.369,"body":"spirit and deep expertise in client"},{"speaker":"Simon Hill","startTime":23.37,"endTime":27.91,"body":"services, he has navigated the challenges"},{"speaker":"Simon Hill","startTime":23.37,"endTime":27.91,"body":"of driving innovation within one of"},{"speaker":"Simon Hill","startTime":27.91,"endTime":29.889,"body":"the world's largest consulting firms."},{"speaker":"Simon Hill","startTime":30.745,"endTime":34.495,"body":"And with that, we welcome today's"},{"speaker":"Simon Hill","startTime":30.745,"endTime":34.495,"body":"guest, welcome Balaji Gondili."},{"speaker":"Simon Hill","startTime":34.545,"endTime":35.085,"body":"How are you?"},{"speaker":"Balaji Bondili","startTime":35.324,"endTime":38.155,"body":"Simon, thank"},{"speaker":"Balaji Bondili","startTime":35.324,"endTime":38.155,"body":"you very much for having me."},{"speaker":"Balaji Bondili","startTime":38.185,"endTime":42.824,"body":"I'm excited to talk to you and your"},{"speaker":"Balaji Bondili","startTime":38.185,"endTime":42.824,"body":"audience about topics where I can"},{"speaker":"Balaji Bondili","startTime":42.824,"endTime":45.345,"body":"help them, and topics where I can"},{"speaker":"Balaji Bondili","startTime":42.824,"endTime":45.345,"body":"take them through my journey, so"},{"speaker":"Balaji Bondili","startTime":45.345,"endTime":46.414,"body":"that they can find some use in it."},{"speaker":"Simon Hill","startTime":47.705,"endTime":50.865,"body":"Yeah, well, welcome, and"},{"speaker":"Simon Hill","startTime":47.705,"endTime":50.865,"body":"I, uh, I know the audience will be"},{"speaker":"Simon Hill","startTime":50.865,"endTime":53.055,"body":"slightly jealous if they could see"},{"speaker":"Simon Hill","startTime":50.865,"endTime":53.055,"body":"your background right now because"},{"speaker":"Simon Hill","startTime":53.055,"endTime":54.925,"body":"you're coming in live from Cephalonia."},{"speaker":"Simon Hill","startTime":54.965,"endTime":58.095,"body":"So, uh, we will, uh, we will"},{"speaker":"Simon Hill","startTime":54.965,"endTime":58.095,"body":"not spend too much time on that."},{"speaker":"Simon Hill","startTime":58.335,"endTime":64.074,"body":"But as a, as a fellow Deloitte alumni, I'm"},{"speaker":"Simon Hill","startTime":58.335,"endTime":64.074,"body":"excited to tell this, to tell this story."},{"speaker":"Simon Hill","startTime":64.074,"endTime":68.024,"body":"But for folks that are not familiar with"},{"speaker":"Simon Hill","startTime":64.074,"endTime":68.024,"body":"you or with Deloitte Pixel, could you"},{"speaker":"Simon Hill","startTime":68.024,"endTime":69.525,"body":"just set the scene a little bit for us?"},{"speaker":"Simon Hill","startTime":69.535,"endTime":72.705,"body":"Tell them a bit about you, your"},{"speaker":"Simon Hill","startTime":69.535,"endTime":72.705,"body":"background, and maybe explain what"},{"speaker":"Simon Hill","startTime":72.725,"endTime":74.895,"body":"Deloitte Pixel is for the audience."},{"speaker":"Balaji Bondili","startTime":75.744,"endTime":80.925,"body":"Sure, I started my career"},{"speaker":"Balaji Bondili","startTime":75.744,"endTime":80.925,"body":"at Deloitte about 20 years back and"},{"speaker":"Balaji Bondili","startTime":80.945,"endTime":86.615,"body":"majority of it was doing client service"},{"speaker":"Balaji Bondili","startTime":80.945,"endTime":86.615,"body":"work in growth strategy, innovation"},{"speaker":"Balaji Bondili","startTime":86.615,"endTime":91.724,"body":"strategy, running venture capital funds"},{"speaker":"Balaji Bondili","startTime":86.615,"endTime":91.724,"body":"for our clients doing and later moving"},{"speaker":"Balaji Bondili","startTime":91.724,"endTime":100.125,"body":"into into technology, data analytics and"},{"speaker":"Balaji Bondili","startTime":91.724,"endTime":100.125,"body":"finally into AI about seven years back."},{"speaker":"Balaji Bondili","startTime":101.125,"endTime":107.274,"body":"After running a venture capital fund for"},{"speaker":"Balaji Bondili","startTime":101.125,"endTime":107.274,"body":"one of our really large clients, I decided"},{"speaker":"Balaji Bondili","startTime":107.284,"endTime":114.284,"body":"that there has to be a different way to"},{"speaker":"Balaji Bondili","startTime":107.284,"endTime":114.284,"body":"get work done beyond hiring hundreds and"},{"speaker":"Balaji Bondili","startTime":114.285,"endTime":116.804,"body":"thousands of people all over the world."},{"speaker":"Balaji Bondili","startTime":117.174,"endTime":121.595,"body":"For Deloitte, we have to do"},{"speaker":"Balaji Bondili","startTime":117.174,"endTime":121.595,"body":"things differently as quality"},{"speaker":"Balaji Bondili","startTime":121.595,"endTime":124.515,"body":"of talent is widely available."},{"speaker":"Balaji Bondili","startTime":124.905,"endTime":129.495,"body":"Beyond the catchment pools that we are"},{"speaker":"Balaji Bondili","startTime":124.905,"endTime":129.495,"body":"seeing so I recommend it to the firm that"},{"speaker":"Balaji Bondili","startTime":129.495,"endTime":134.405,"body":"we need to start a business around crowd"},{"speaker":"Balaji Bondili","startTime":129.495,"endTime":134.405,"body":"sourcing specifically competitive crowd"},{"speaker":"Balaji Bondili","startTime":134.405,"endTime":140.214,"body":"sourcing where where different people"},{"speaker":"Balaji Bondili","startTime":134.405,"endTime":140.214,"body":"around the world use their capabilities"},{"speaker":"Balaji Bondili","startTime":140.214,"endTime":142.415,"body":"and knowledge to compete for outcomes."},{"speaker":"Balaji Bondili","startTime":142.959,"endTime":149.299,"body":"And we become an integrative layer across"},{"speaker":"Balaji Bondili","startTime":142.959,"endTime":149.299,"body":"multiple such crowdsourcing platforms so"},{"speaker":"Balaji Bondili","startTime":149.299,"endTime":154.45,"body":"that our clients can get the creativity"},{"speaker":"Balaji Bondili","startTime":149.299,"endTime":154.45,"body":"and the optionality of crowdsourcing, but"},{"speaker":"Balaji Bondili","startTime":154.47,"endTime":158.73,"body":"they get the repeatability and consistency"},{"speaker":"Balaji Bondili","startTime":154.47,"endTime":158.73,"body":"of Deloitte both in the same place."},{"speaker":"Balaji Bondili","startTime":159.475,"endTime":164.205,"body":"Uh, the firm agreed with that, funded"},{"speaker":"Balaji Bondili","startTime":159.475,"endTime":164.205,"body":"me, and then pretty quickly we became,"},{"speaker":"Balaji Bondili","startTime":164.575,"endTime":169.794,"body":"we started doing a ton of crowd sourcing"},{"speaker":"Balaji Bondili","startTime":164.575,"endTime":169.794,"body":"work, we were doing about 300 to 350"},{"speaker":"Balaji Bondili","startTime":169.794,"endTime":175.435,"body":"projects a year, and then, uh, we"},{"speaker":"Balaji Bondili","startTime":169.794,"endTime":175.435,"body":"realized that our team was also starting"},{"speaker":"Balaji Bondili","startTime":175.435,"endTime":179.475,"body":"to grow big, uh, as and when we were"},{"speaker":"Balaji Bondili","startTime":175.435,"endTime":179.475,"body":"doing more crowd sourcing projects, so"},{"speaker":"Balaji Bondili","startTime":179.475,"endTime":184.435,"body":"we realized that's, that isn't the model"},{"speaker":"Balaji Bondili","startTime":179.475,"endTime":184.435,"body":"that we wanted to scale, uh, kind of"},{"speaker":"Balaji Bondili","startTime":184.475,"endTime":188.304,"body":"trying to solve, trying to make the same"},{"speaker":"Balaji Bondili","startTime":184.475,"endTime":188.304,"body":"mistake that the firm was doing, which"},{"speaker":"Balaji Bondili","startTime":188.305,"endTime":190.31,"body":"is just scaling, uh, Based on demand."},{"speaker":"Balaji Bondili","startTime":190.31,"endTime":194.799,"body":"So we decided we need to start"},{"speaker":"Balaji Bondili","startTime":190.31,"endTime":194.799,"body":"using freelance marketplaces as"},{"speaker":"Balaji Bondili","startTime":195.09,"endTime":198.35,"body":"sources of project managers who"},{"speaker":"Balaji Bondili","startTime":195.09,"endTime":198.35,"body":"can then run the crowdsourcing"},{"speaker":"Balaji Bondili","startTime":198.37,"endTime":203.1,"body":"challenge so we can have a small"},{"speaker":"Balaji Bondili","startTime":198.37,"endTime":203.1,"body":"core team but have really big impact."},{"speaker":"Balaji Bondili","startTime":203.41,"endTime":207.619,"body":"So we started working with"},{"speaker":"Balaji Bondili","startTime":203.41,"endTime":207.619,"body":"multiple freelance marketplaces"},{"speaker":"Balaji Bondili","startTime":207.94,"endTime":209.389,"body":"and over a period of time."},{"speaker":"Balaji Bondili","startTime":209.73,"endTime":216.08,"body":"Also started becoming a source of capacity"},{"speaker":"Balaji Bondili","startTime":209.73,"endTime":216.08,"body":"and insight and perspective to many"},{"speaker":"Balaji Bondili","startTime":216.08,"endTime":219.3,"body":"of our large, um, uh, client projects."},{"speaker":"Balaji Bondili","startTime":219.74,"endTime":223.649,"body":"And in the end, um, my last role,"},{"speaker":"Balaji Bondili","startTime":219.74,"endTime":223.649,"body":"one of my last roles in the context"},{"speaker":"Balaji Bondili","startTime":223.649,"endTime":230.069,"body":"of Deloitte pixel was, um, I took"},{"speaker":"Balaji Bondili","startTime":223.649,"endTime":230.069,"body":"over converting all of our use of non"},{"speaker":"Balaji Bondili","startTime":230.119,"endTime":234.169,"body":"employees, which comes in different"},{"speaker":"Balaji Bondili","startTime":230.119,"endTime":234.169,"body":"textures, contingent work for."},{"speaker":"Balaji Bondili","startTime":234.375,"endTime":238.665,"body":"Or freelancers, independent contractors,"},{"speaker":"Balaji Bondili","startTime":234.375,"endTime":238.665,"body":"crowdsourcing, all of that into"},{"speaker":"Balaji Bondili","startTime":238.665,"endTime":243.475,"body":"a profit pool so that we can make"},{"speaker":"Balaji Bondili","startTime":238.665,"endTime":243.475,"body":"those capabilities extremely easy to"},{"speaker":"Balaji Bondili","startTime":243.484,"endTime":249.514,"body":"access for our, uh, for, for Deloitte"},{"speaker":"Balaji Bondili","startTime":243.484,"endTime":249.514,"body":"employees and also our clients."},{"speaker":"Balaji Bondili","startTime":250.484,"endTime":255.115,"body":"And finally, I was just talking to Simon"},{"speaker":"Balaji Bondili","startTime":250.484,"endTime":255.115,"body":"about what happened to Deloitte Pixel."},{"speaker":"Balaji Bondili","startTime":255.585,"endTime":259.425,"body":"We actually sunset the brand a couple"},{"speaker":"Balaji Bondili","startTime":255.585,"endTime":259.425,"body":"of years, a couple of years back."},{"speaker":"Balaji Bondili","startTime":259.935,"endTime":262.305,"body":"We decided that the best way to scale."},{"speaker":"Balaji Bondili","startTime":262.57,"endTime":267.65,"body":"This type of a model is not to sell a"},{"speaker":"Balaji Bondili","startTime":262.57,"endTime":267.65,"body":"distinct entity, a distinct brand called"},{"speaker":"Balaji Bondili","startTime":267.65,"endTime":272.68,"body":"Deloitte pixel versus integrating all"},{"speaker":"Balaji Bondili","startTime":267.65,"endTime":272.68,"body":"of those processes into the core of the"},{"speaker":"Balaji Bondili","startTime":272.68,"endTime":278.08,"body":"firm and into the mainstream fabric of"},{"speaker":"Balaji Bondili","startTime":272.68,"endTime":278.08,"body":"the firm so that the work happens without"},{"speaker":"Balaji Bondili","startTime":278.109,"endTime":280.489,"body":"the need for educating, educating."},{"speaker":"Balaji Bondili","startTime":280.855,"endTime":285.174,"body":"The executives and clients constantly"},{"speaker":"Balaji Bondili","startTime":280.855,"endTime":285.174,"body":"about this new technique versus"},{"speaker":"Balaji Bondili","startTime":285.174,"endTime":288.724,"body":"they are using this technique"},{"speaker":"Balaji Bondili","startTime":285.174,"endTime":288.724,"body":"as a part of their daily work."},{"speaker":"Balaji Bondili","startTime":289.085,"endTime":293.114,"body":"And then we're scaling the use"},{"speaker":"Balaji Bondili","startTime":289.085,"endTime":293.114,"body":"of the models that Deloitte Pixel"},{"speaker":"Balaji Bondili","startTime":293.145,"endTime":297.365,"body":"pioneered at the firm, actually at"},{"speaker":"Balaji Bondili","startTime":293.145,"endTime":297.365,"body":"a much significant and larger scale"},{"speaker":"Balaji Bondili","startTime":297.404,"endTime":299.525,"body":"than we had originally planned for."},{"speaker":"Balaji Bondili","startTime":300.655,"endTime":302.435,"body":"Simon, that was a long"},{"speaker":"Balaji Bondili","startTime":300.655,"endTime":302.435,"body":"introduction for you."},{"speaker":"Simon Hill","startTime":302.825,"endTime":306.175,"body":"No, it was a perfect"},{"speaker":"Simon Hill","startTime":302.825,"endTime":306.175,"body":"trailer for the conversation that"},{"speaker":"Simon Hill","startTime":306.175,"endTime":309.125,"body":"we're going to dig into now, right,"},{"speaker":"Simon Hill","startTime":306.175,"endTime":309.125,"body":"which just sets the scene beautifully."},{"speaker":"Simon Hill","startTime":309.125,"endTime":309.695,"body":"And I think."},{"speaker":"Simon Hill","startTime":310.255,"endTime":314.224,"body":"Um, it would probably be useful, Balaji,"},{"speaker":"Simon Hill","startTime":310.255,"endTime":314.224,"body":"to, to, to double click on quite a few"},{"speaker":"Simon Hill","startTime":314.224,"endTime":317.235,"body":"aspects of that, you know, as, as we"},{"speaker":"Simon Hill","startTime":314.224,"endTime":317.235,"body":"were talking before we came on air,"},{"speaker":"Simon Hill","startTime":317.235,"endTime":323.924,"body":"that, that journey from, you know, a very"},{"speaker":"Simon Hill","startTime":317.235,"endTime":323.924,"body":"interesting idea that would definitely"},{"speaker":"Simon Hill","startTime":323.974,"endTime":326.224,"body":"disrupt the core operating model."},{"speaker":"Simon Hill","startTime":326.224,"endTime":328.744,"body":"As I said, I also worked at Deloitte."},{"speaker":"Simon Hill","startTime":328.814,"endTime":334.095,"body":"I know the rigour that goes into selecting"},{"speaker":"Simon Hill","startTime":328.814,"endTime":334.095,"body":"people that will work at Deloitte, the"},{"speaker":"Simon Hill","startTime":334.105,"endTime":335.805,"body":"type of talent that we're looking for."},{"speaker":"Simon Hill","startTime":335.815,"endTime":336.315,"body":"You know, and therefore."},{"speaker":"Simon Hill","startTime":336.68,"endTime":340.88,"body":"Proposing to a firm that's very much"},{"speaker":"Simon Hill","startTime":336.68,"endTime":340.88,"body":"built around the identity of its"},{"speaker":"Simon Hill","startTime":340.88,"endTime":345.789,"body":"workforce that you can use freelance"},{"speaker":"Simon Hill","startTime":340.88,"endTime":345.789,"body":"talents and contingent working and"},{"speaker":"Simon Hill","startTime":345.789,"endTime":348.579,"body":"everything else is a real business model."},{"speaker":"Simon Hill","startTime":348.579,"endTime":353.549,"body":"And I guess sort of organizational"},{"speaker":"Simon Hill","startTime":348.579,"endTime":353.549,"body":"psychology challenge that must have been."},{"speaker":"Simon Hill","startTime":354.015,"endTime":357.025,"body":"You know, you present it like I got"},{"speaker":"Simon Hill","startTime":354.015,"endTime":357.025,"body":"support from leadership and that was that."},{"speaker":"Simon Hill","startTime":357.025,"endTime":357.935,"body":"Was it really like that?"},{"speaker":"Simon Hill","startTime":357.935,"endTime":360.215,"body":"Or did you face a lot of, a"},{"speaker":"Simon Hill","startTime":357.935,"endTime":360.215,"body":"lot of resistance from the"},{"speaker":"Simon Hill","startTime":360.215,"endTime":362.104,"body":"firm in those early days?"},{"speaker":"Simon Hill","startTime":362.104,"endTime":365.215,"body":"And if so, how did you, how did you"},{"speaker":"Simon Hill","startTime":362.104,"endTime":365.215,"body":"build from a, from a foundation of,"},{"speaker":"Simon Hill","startTime":365.565,"endTime":369.325,"body":"of an idea that feels like it would"},{"speaker":"Simon Hill","startTime":365.565,"endTime":369.325,"body":"be very challenging to a, a business"},{"speaker":"Simon Hill","startTime":369.325,"endTime":372.275,"body":"that has had an identity for so long."},{"speaker":"Balaji Bondili","startTime":374.5,"endTime":379.13,"body":"Yeah, it was a, it"},{"speaker":"Balaji Bondili","startTime":374.5,"endTime":379.13,"body":"was a pretty significant challenge."},{"speaker":"Balaji Bondili","startTime":379.14,"endTime":382.97,"body":"So we actually addressed that"},{"speaker":"Balaji Bondili","startTime":379.14,"endTime":382.97,"body":"across three different ways."},{"speaker":"Balaji Bondili","startTime":383.94,"endTime":390.719,"body":"First is we, we were very focused"},{"speaker":"Balaji Bondili","startTime":383.94,"endTime":390.719,"body":"on going to the leadership of the"},{"speaker":"Balaji Bondili","startTime":390.719,"endTime":397.489,"body":"firm and connecting why a successful"},{"speaker":"Balaji Bondili","startTime":390.719,"endTime":397.489,"body":"crowdsourcing freelance And seeing"},{"speaker":"Balaji Bondili","startTime":397.969,"endTime":400.64,"body":"business is going to help the firm scale."},{"speaker":"Balaji Bondili","startTime":401.189,"endTime":406.099,"body":"For example, um, about five or six"},{"speaker":"Balaji Bondili","startTime":401.189,"endTime":406.099,"body":"years back, the biggest talent that"},{"speaker":"Balaji Bondili","startTime":406.099,"endTime":411.789,"body":"we were struggling to access was"},{"speaker":"Balaji Bondili","startTime":406.099,"endTime":411.789,"body":"data scientists and, and resources"},{"speaker":"Balaji Bondili","startTime":411.789,"endTime":413.3,"body":"in the analytics professions."},{"speaker":"Balaji Bondili","startTime":414.079,"endTime":419.43,"body":"And what we realized is, uh, as and"},{"speaker":"Balaji Bondili","startTime":414.079,"endTime":419.43,"body":"when more people are leaving traditional"},{"speaker":"Balaji Bondili","startTime":419.44,"endTime":423.51,"body":"workforce to become independent"},{"speaker":"Balaji Bondili","startTime":419.44,"endTime":423.51,"body":"contractors, becoming crowd workers,"},{"speaker":"Balaji Bondili","startTime":423.99,"endTime":429.98,"body":"The smaller pool that we're going after"},{"speaker":"Balaji Bondili","startTime":423.99,"endTime":429.98,"body":"is directly showing up in our increased"},{"speaker":"Balaji Bondili","startTime":430.0,"endTime":435.49,"body":"wage bill, and we have to come up with"},{"speaker":"Balaji Bondili","startTime":430.0,"endTime":435.49,"body":"a strategy that we will be wherever"},{"speaker":"Balaji Bondili","startTime":435.5,"endTime":439.47,"body":"people are agnostic of whether they"},{"speaker":"Balaji Bondili","startTime":435.5,"endTime":439.47,"body":"are Deloitte employees or somebody"},{"speaker":"Balaji Bondili","startTime":439.47,"endTime":441.669,"body":"else's employees or independents."},{"speaker":"Balaji Bondili","startTime":441.949,"endTime":446.33,"body":"So we have to connect directly to"},{"speaker":"Balaji Bondili","startTime":441.949,"endTime":446.33,"body":"what was the burning need and the"},{"speaker":"Balaji Bondili","startTime":446.33,"endTime":450.35,"body":"problem that was keeping up our CEO"},{"speaker":"Balaji Bondili","startTime":446.33,"endTime":450.35,"body":"in the night directly to the solution."},{"speaker":"Balaji Bondili","startTime":450.6,"endTime":454.27,"body":"So that was the strategic alignment"},{"speaker":"Balaji Bondili","startTime":450.6,"endTime":454.27,"body":"that we had to, we had to create."},{"speaker":"Balaji Bondili","startTime":455.049,"endTime":460.33,"body":"The second thing that we had to"},{"speaker":"Balaji Bondili","startTime":455.049,"endTime":460.33,"body":"do is to for every new partner or"},{"speaker":"Balaji Bondili","startTime":460.33,"endTime":466.039,"body":"director or client that we talk about,"},{"speaker":"Balaji Bondili","startTime":460.33,"endTime":466.039,"body":"we talk less about this mechanism"},{"speaker":"Balaji Bondili","startTime":466.039,"endTime":469.62,"body":"and technique is different so that"},{"speaker":"Balaji Bondili","startTime":466.039,"endTime":469.62,"body":"they have to get educated about the"},{"speaker":"Balaji Bondili","startTime":469.62,"endTime":471.56,"body":"technique so that they can use it."},{"speaker":"Balaji Bondili","startTime":472.03,"endTime":477.34,"body":"We spoke more about the"},{"speaker":"Balaji Bondili","startTime":472.03,"endTime":477.34,"body":"impact to the outcomes."},{"speaker":"Balaji Bondili","startTime":479.145,"endTime":480.234,"body":"How is this faster?"},{"speaker":"Balaji Bondili","startTime":480.244,"endTime":481.244,"body":"How much is this faster?"},{"speaker":"Balaji Bondili","startTime":481.275,"endTime":482.314,"body":"How much is this cheaper?"},{"speaker":"Balaji Bondili","startTime":482.324,"endTime":483.374,"body":"How much is this better?"},{"speaker":"Balaji Bondili","startTime":484.164,"endTime":488.674,"body":"And it's less about the how,"},{"speaker":"Balaji Bondili","startTime":484.164,"endTime":488.674,"body":"but more about the impact."},{"speaker":"Balaji Bondili","startTime":488.984,"endTime":495.144,"body":"It is like when we all started using the"},{"speaker":"Balaji Bondili","startTime":488.984,"endTime":495.144,"body":"Internet on Netscape, we didn't have to"},{"speaker":"Balaji Bondili","startTime":495.144,"endTime":498.844,"body":"go through how does TCP IP protocol works."},{"speaker":"Balaji Bondili","startTime":499.29,"endTime":501.05,"body":"We started using the browser."},{"speaker":"Balaji Bondili","startTime":501.91,"endTime":506.61,"body":"We didn't want to inundate"},{"speaker":"Balaji Bondili","startTime":501.91,"endTime":506.61,"body":"our users with this is the,"},{"speaker":"Balaji Bondili","startTime":506.62,"endTime":507.87,"body":"this is why this is different."},{"speaker":"Balaji Bondili","startTime":508.23,"endTime":511.429,"body":"We want them, we wanted them"},{"speaker":"Balaji Bondili","startTime":508.23,"endTime":511.429,"body":"to understand the value of it."},{"speaker":"Balaji Bondili","startTime":512.23,"endTime":518.63,"body":"So we, so we took the, uh,"},{"speaker":"Balaji Bondili","startTime":512.23,"endTime":518.63,"body":"clear differences of this model."},{"speaker":"Balaji Bondili","startTime":519.19,"endTime":523.25,"body":"And then connected it as a strength"},{"speaker":"Balaji Bondili","startTime":519.19,"endTime":523.25,"body":"to the strategy and then with the"},{"speaker":"Balaji Bondili","startTime":523.25,"endTime":528.37,"body":"users, we actually we actually reduce"},{"speaker":"Balaji Bondili","startTime":523.25,"endTime":528.37,"body":"the visibility to the differences"},{"speaker":"Balaji Bondili","startTime":528.4,"endTime":531.58,"body":"by saying all you need to do is you"},{"speaker":"Balaji Bondili","startTime":528.4,"endTime":531.58,"body":"need to come to us with your problem."},{"speaker":"Balaji Bondili","startTime":532.24,"endTime":536.559,"body":"This is the outcome you're going"},{"speaker":"Balaji Bondili","startTime":532.24,"endTime":536.559,"body":"to get if you are interested."},{"speaker":"Balaji Bondili","startTime":536.749,"endTime":540.409,"body":"We have a cool methodology in the"},{"speaker":"Balaji Bondili","startTime":536.749,"endTime":540.409,"body":"back end, but don't bother about it."},{"speaker":"Balaji Bondili","startTime":541.8,"endTime":547.87,"body":"You don't need to be educated to use this"},{"speaker":"Balaji Bondili","startTime":541.8,"endTime":547.87,"body":"model, so we didn't have to beat them"},{"speaker":"Balaji Bondili","startTime":547.87,"endTime":549.43,"body":"on their head that this is different."},{"speaker":"Balaji Bondili","startTime":550.14,"endTime":551.28,"body":"We had to educate them."},{"speaker":"Balaji Bondili","startTime":551.28,"endTime":551.949,"body":"This works."},{"speaker":"Balaji Bondili","startTime":552.25,"endTime":554.689,"body":"This works better than what"},{"speaker":"Balaji Bondili","startTime":552.25,"endTime":554.689,"body":"you're using right now."},{"speaker":"Balaji Bondili","startTime":555.949,"endTime":556.61,"body":"Let me pause there."},{"speaker":"Simon Hill","startTime":557.41,"endTime":560.7,"body":"Yeah, which which"},{"speaker":"Simon Hill","startTime":557.41,"endTime":560.7,"body":"which definitely makes sense."},{"speaker":"Simon Hill","startTime":560.7,"endTime":563.02,"body":"I was going to ask you like"},{"speaker":"Simon Hill","startTime":560.7,"endTime":563.02,"body":"how transparent you were."},{"speaker":"Simon Hill","startTime":563.665,"endTime":567.385,"body":"With those customers on the"},{"speaker":"Simon Hill","startTime":563.665,"endTime":567.385,"body":"other side that you were, you"},{"speaker":"Simon Hill","startTime":567.385,"endTime":571.725,"body":"know, this was Deloitte's core"},{"speaker":"Simon Hill","startTime":567.385,"endTime":571.725,"body":"team plus, you know, augmented"},{"speaker":"Simon Hill","startTime":571.725,"endTime":574.314,"body":"capability from, from the outside."},{"speaker":"Simon Hill","startTime":574.315,"endTime":575.754,"body":"And then also how you manage that."},{"speaker":"Simon Hill","startTime":575.754,"endTime":578.875,"body":"Because whilst we both know"},{"speaker":"Simon Hill","startTime":575.754,"endTime":578.875,"body":"that it can be hugely effective."},{"speaker":"Simon Hill","startTime":579.215,"endTime":583.785,"body":"The nervousness and sort of risk"},{"speaker":"Simon Hill","startTime":579.215,"endTime":583.785,"body":"management piece from both sides, right?"},{"speaker":"Simon Hill","startTime":583.825,"endTime":587.225,"body":"You know, there's lots of, lots of"},{"speaker":"Simon Hill","startTime":583.825,"endTime":587.225,"body":"work goes into structuring contracts"},{"speaker":"Simon Hill","startTime":587.225,"endTime":591.025,"body":"around the types of work that, that"},{"speaker":"Simon Hill","startTime":587.225,"endTime":591.025,"body":"was being done that can feel more"},{"speaker":"Simon Hill","startTime":591.025,"endTime":592.704,"body":"risky when you're passing externally."},{"speaker":"Simon Hill","startTime":592.704,"endTime":596.224,"body":"So, you know, I'm sure that I was"},{"speaker":"Simon Hill","startTime":592.704,"endTime":596.224,"body":"wondering where to take this conversation."},{"speaker":"Simon Hill","startTime":596.225,"endTime":598.004,"body":"That's kind of like, do we"},{"speaker":"Simon Hill","startTime":596.225,"endTime":598.004,"body":"take it more operational?"},{"speaker":"Simon Hill","startTime":598.004,"endTime":601.165,"body":"Do we take it more into"},{"speaker":"Simon Hill","startTime":598.004,"endTime":601.165,"body":"leadership and resistance?"},{"speaker":"Simon Hill","startTime":601.165,"endTime":605.155,"body":"Do we take leadership and also"},{"speaker":"Simon Hill","startTime":601.165,"endTime":605.155,"body":"resistance or another direction?"},{"speaker":"Simon Hill","startTime":605.385,"endTime":607.465,"body":"Maybe we unpack those"},{"speaker":"Simon Hill","startTime":605.385,"endTime":607.465,"body":"each individually, right?"},{"speaker":"Simon Hill","startTime":607.465,"endTime":610.99,"body":"I think first of all, How, how"},{"speaker":"Simon Hill","startTime":607.465,"endTime":610.99,"body":"obvious was this to the end customer?"},{"speaker":"Simon Hill","startTime":611.635,"endTime":614.204,"body":"That it was, you know, Deloitte"},{"speaker":"Simon Hill","startTime":611.635,"endTime":614.204,"body":"plus plus and how did you"},{"speaker":"Simon Hill","startTime":614.204,"endTime":615.775,"body":"position and package those things?"},{"speaker":"Simon Hill","startTime":616.074,"endTime":619.155,"body":"And then we can sort of dig into the"},{"speaker":"Simon Hill","startTime":616.074,"endTime":619.155,"body":"other bits of leadership and resistance."},{"speaker":"Balaji Bondili","startTime":620.645,"endTime":626.544,"body":"Yeah, uh, we did,"},{"speaker":"Balaji Bondili","startTime":620.645,"endTime":626.544,"body":"we did, we dealt with clients at the"},{"speaker":"Balaji Bondili","startTime":626.545,"endTime":632.244,"body":"level that they were, which is if"},{"speaker":"Balaji Bondili","startTime":626.545,"endTime":632.244,"body":"they were innovative clients, client"},{"speaker":"Balaji Bondili","startTime":632.244,"endTime":637.165,"body":"executives that were fascinated by"},{"speaker":"Balaji Bondili","startTime":632.244,"endTime":637.165,"body":"a new model or technique that you're"},{"speaker":"Balaji Bondili","startTime":637.165,"endTime":639.835,"body":"doing, then we would get them."},{"speaker":"Balaji Bondili","startTime":640.289,"endTime":644.48,"body":"As much access as they want, they"},{"speaker":"Balaji Bondili","startTime":640.289,"endTime":644.48,"body":"would talk to crowd workers, they would"},{"speaker":"Balaji Bondili","startTime":644.48,"endTime":648.91,"body":"participate in challenge design, they"},{"speaker":"Balaji Bondili","startTime":644.48,"endTime":648.91,"body":"would participate in challenge evaluation."},{"speaker":"Balaji Bondili","startTime":649.02,"endTime":651.36,"body":"You can come in at"},{"speaker":"Balaji Bondili","startTime":649.02,"endTime":651.36,"body":"whatever level you want."},{"speaker":"Balaji Bondili","startTime":651.76,"endTime":655.179,"body":"And there are clients at the other"},{"speaker":"Balaji Bondili","startTime":651.76,"endTime":655.179,"body":"extreme that is like, I don't really"},{"speaker":"Balaji Bondili","startTime":655.18,"endTime":660.03,"body":"care if it is crowdsourcing or whatever"},{"speaker":"Balaji Bondili","startTime":655.18,"endTime":660.03,"body":"you're doing, or if it is magic."},{"speaker":"Balaji Bondili","startTime":660.675,"endTime":664.795,"body":"I need better outcomes or I need a"},{"speaker":"Balaji Bondili","startTime":660.675,"endTime":664.795,"body":"better price or any better speed."},{"speaker":"Balaji Bondili","startTime":666.965,"endTime":672.645,"body":"So it was, we were dealing with clients"},{"speaker":"Balaji Bondili","startTime":666.965,"endTime":672.645,"body":"at where they were versus thinking"},{"speaker":"Balaji Bondili","startTime":672.645,"endTime":674.205,"body":"about, this is what clients need."},{"speaker":"Balaji Bondili","startTime":674.235,"endTime":677.885,"body":"And we have to deliver our"},{"speaker":"Balaji Bondili","startTime":674.235,"endTime":677.885,"body":"perspective of what clients needed."},{"speaker":"Balaji Bondili","startTime":678.365,"endTime":682.665,"body":"I would say majority of the"},{"speaker":"Balaji Bondili","startTime":678.365,"endTime":682.665,"body":"clients were somewhere about"},{"speaker":"Balaji Bondili","startTime":683.085,"endTime":688.735,"body":"curious about the, the technique,"},{"speaker":"Balaji Bondili","startTime":683.085,"endTime":688.735,"body":"but more focused on the outcomes."},{"speaker":"Balaji Bondili","startTime":689.204,"endTime":693.005,"body":"And as such, that's the amount of"},{"speaker":"Balaji Bondili","startTime":689.204,"endTime":693.005,"body":"information or transparency they got."},{"speaker":"Simon Hill","startTime":694.745,"endTime":697.025,"body":"How well educated"},{"speaker":"Simon Hill","startTime":694.745,"endTime":697.025,"body":"were clients in general?"},{"speaker":"Simon Hill","startTime":697.025,"endTime":700.144,"body":"You said they, they, in many cases,"},{"speaker":"Simon Hill","startTime":697.025,"endTime":700.144,"body":"they may not have even cared, right?"},{"speaker":"Simon Hill","startTime":700.145,"endTime":702.625,"body":"It's about better outcomes,"},{"speaker":"Simon Hill","startTime":700.145,"endTime":702.625,"body":"better price, better speed."},{"speaker":"Simon Hill","startTime":702.935,"endTime":704.785,"body":"I was actually going to ask you"},{"speaker":"Simon Hill","startTime":702.935,"endTime":704.785,"body":"whether it did lead to a better"},{"speaker":"Simon Hill","startTime":704.785,"endTime":708.414,"body":"price or just better margins from"},{"speaker":"Simon Hill","startTime":704.785,"endTime":708.414,"body":"a, from a business perspective."},{"speaker":"Simon Hill","startTime":708.414,"endTime":709.305,"body":"It's probably a bit of both."},{"speaker":"Simon Hill","startTime":709.624,"endTime":714.64,"body":"But, um, but did they understand, um, In"},{"speaker":"Simon Hill","startTime":709.624,"endTime":714.64,"body":"many cases, or where do you feel like the"},{"speaker":"Simon Hill","startTime":714.64,"endTime":719.37,"body":"market is maybe maybe not was because it's"},{"speaker":"Simon Hill","startTime":714.64,"endTime":719.37,"body":"obviously moved a bit more, but is today"},{"speaker":"Simon Hill","startTime":719.64,"endTime":724.59,"body":"in terms of understanding of some of these"},{"speaker":"Simon Hill","startTime":719.64,"endTime":724.59,"body":"capabilities and open business models"},{"speaker":"Balaji Bondili","startTime":727.05,"endTime":730.539,"body":"to it's a big"},{"speaker":"Balaji Bondili","startTime":727.05,"endTime":730.539,"body":"and in a varied question, right?"},{"speaker":"Balaji Bondili","startTime":730.93,"endTime":737.31,"body":"Um, I would say at least when when we"},{"speaker":"Balaji Bondili","startTime":730.93,"endTime":737.31,"body":"were working on it at some point in"},{"speaker":"Balaji Bondili","startTime":737.31,"endTime":743.009,"body":"the longevity of either an engagement"},{"speaker":"Balaji Bondili","startTime":737.31,"endTime":743.009,"body":"or a surprising, let's say, for"},{"speaker":"Balaji Bondili","startTime":743.009,"endTime":747.734,"body":"example, we were doing a digital design"},{"speaker":"Balaji Bondili","startTime":743.009,"endTime":747.734,"body":"project or an algorithm development."},{"speaker":"Balaji Bondili","startTime":749.195,"endTime":753.405,"body":"Project right and the client"},{"speaker":"Balaji Bondili","startTime":749.195,"endTime":753.405,"body":"might have started with saying"},{"speaker":"Balaji Bondili","startTime":753.445,"endTime":754.445,"body":"I don't particularly care."},{"speaker":"Balaji Bondili","startTime":754.475,"endTime":759.744,"body":"I just need you to hit a really high"},{"speaker":"Balaji Bondili","startTime":754.475,"endTime":759.744,"body":"optimization point for that algorithm or"},{"speaker":"Balaji Bondili","startTime":759.744,"endTime":765.635,"body":"I knew I need you to hit a really high,"},{"speaker":"Balaji Bondili","startTime":759.744,"endTime":765.635,"body":"high fidelity design for for this, you"},{"speaker":"Balaji Bondili","startTime":765.635,"endTime":768.825,"body":"know, um, online banking application, but"},{"speaker":"Balaji Bondili","startTime":771.015,"endTime":774.195,"body":"I would say at least 80 percent of"},{"speaker":"Balaji Bondili","startTime":771.015,"endTime":774.195,"body":"the clients would always come back"},{"speaker":"Balaji Bondili","startTime":774.205,"endTime":777.225,"body":"and say, Hey, Oh, this is fascinating."},{"speaker":"Balaji Bondili","startTime":777.685,"endTime":782.485,"body":"Tell me a little bit more about how"},{"speaker":"Balaji Bondili","startTime":777.685,"endTime":782.485,"body":"you got to these many optimization"},{"speaker":"Balaji Bondili","startTime":782.485,"endTime":787.085,"body":"points across seemingly 20 different"},{"speaker":"Balaji Bondili","startTime":782.485,"endTime":787.085,"body":"techniques or five different high"},{"speaker":"Balaji Bondili","startTime":787.095,"endTime":789.895,"body":"fidelity mock ups or prototypes."},{"speaker":"Balaji Bondili","startTime":790.355,"endTime":794.455,"body":"And they would get a little bit more"},{"speaker":"Balaji Bondili","startTime":790.355,"endTime":794.455,"body":"interested to serve their curiosity,"},{"speaker":"Balaji Bondili","startTime":795.175,"endTime":800.724,"body":"but then in in most cases, It would"},{"speaker":"Balaji Bondili","startTime":795.175,"endTime":800.724,"body":"be, uh, like watching something awesome"},{"speaker":"Balaji Bondili","startTime":800.724,"endTime":803.994,"body":"on national, national geographic,"},{"speaker":"Balaji Bondili","startTime":800.724,"endTime":803.994,"body":"but then go back to the real life."},{"speaker":"Balaji Bondili","startTime":804.805,"endTime":809.724,"body":"The curiosity never made them feel like"},{"speaker":"Balaji Bondili","startTime":804.805,"endTime":809.724,"body":"this is a technique I want to keep using,"},{"speaker":"Balaji Bondili","startTime":810.404,"endTime":814.295,"body":"but they would, they were attracted"},{"speaker":"Balaji Bondili","startTime":810.404,"endTime":814.295,"body":"with the outcomes, outcomes that we got."},{"speaker":"Balaji Bondili","startTime":814.774,"endTime":821.21,"body":"So as a, as a, as a, as an As an impact"},{"speaker":"Balaji Bondili","startTime":814.774,"endTime":821.21,"body":"of that, I would say 30 percent of our"},{"speaker":"Balaji Bondili","startTime":821.21,"endTime":827.57,"body":"clients would come back and say, I want"},{"speaker":"Balaji Bondili","startTime":821.21,"endTime":827.57,"body":"to use crowdsourcing as a mechanism."},{"speaker":"Balaji Bondili","startTime":827.98,"endTime":830.839,"body":"70 percent of the clients would come"},{"speaker":"Balaji Bondili","startTime":827.98,"endTime":830.839,"body":"back and say, I want to see those type"},{"speaker":"Balaji Bondili","startTime":830.839,"endTime":833.45,"body":"of, those types of metrics and impact."},{"speaker":"Balaji Bondili","startTime":834.66,"endTime":836.679,"body":"So it's kind of different in"},{"speaker":"Balaji Bondili","startTime":834.66,"endTime":836.679,"body":"the way clients dealt with it."},{"speaker":"Simon Hill","startTime":837.649,"endTime":838.419,"body":"Which makes sense."},{"speaker":"Simon Hill","startTime":838.42,"endTime":842.215,"body":"I think there's an obvious contextual"},{"speaker":"Simon Hill","startTime":838.42,"endTime":842.215,"body":"Play within, within those client arenas."},{"speaker":"Simon Hill","startTime":843.225,"endTime":848.175,"body":"I'm part of me wants to really drill into"},{"speaker":"Simon Hill","startTime":843.225,"endTime":848.175,"body":"the pixel story because it's about, you"},{"speaker":"Simon Hill","startTime":848.175,"endTime":852.185,"body":"know, a passion area of crowdsourcing,"},{"speaker":"Simon Hill","startTime":848.175,"endTime":852.185,"body":"open talents, contingent work."},{"speaker":"Simon Hill","startTime":852.465,"endTime":855.164,"body":"However, I'm going to drill the"},{"speaker":"Simon Hill","startTime":852.465,"endTime":855.164,"body":"other side, which is, it's also"},{"speaker":"Simon Hill","startTime":855.515,"endTime":861.944,"body":"a story of internal innovation,"},{"speaker":"Simon Hill","startTime":855.515,"endTime":861.944,"body":"business model disruption, um, and"},{"speaker":"Simon Hill","startTime":862.004,"endTime":866.694,"body":"taking something from an early idea"},{"speaker":"Simon Hill","startTime":862.004,"endTime":866.694,"body":"through incubation into bedding it"},{"speaker":"Simon Hill","startTime":866.704,"endTime":869.764,"body":"into the business, as you eloquently"},{"speaker":"Simon Hill","startTime":866.704,"endTime":869.764,"body":"described in your introduction, right?"},{"speaker":"Simon Hill","startTime":869.794,"endTime":870.845,"body":"You've kind of taken."},{"speaker":"Simon Hill","startTime":871.29,"endTime":875.99,"body":"And Sunset is the Deloitte pixel brand"},{"speaker":"Simon Hill","startTime":871.29,"endTime":875.99,"body":"and folded it into the operational core"},{"speaker":"Simon Hill","startTime":876.48,"endTime":881.489,"body":"because that was the way that you felt it"},{"speaker":"Simon Hill","startTime":876.48,"endTime":881.489,"body":"would be best served to to the business"},{"speaker":"Simon Hill","startTime":881.49,"endTime":885.78,"body":"and to long, long term survivorship"},{"speaker":"Simon Hill","startTime":881.49,"endTime":885.78,"body":"and success of that idea going through."},{"speaker":"Simon Hill","startTime":886.019,"endTime":887.709,"body":"Can we talk a little"},{"speaker":"Simon Hill","startTime":886.019,"endTime":887.709,"body":"bit about that journey?"},{"speaker":"Simon Hill","startTime":887.74,"endTime":889.709,"body":"Because that's the innovation"},{"speaker":"Simon Hill","startTime":887.74,"endTime":889.709,"body":"journey that, you know, our"},{"speaker":"Simon Hill","startTime":889.709,"endTime":890.93,"body":"audience is struggling with, right?"},{"speaker":"Simon Hill","startTime":890.93,"endTime":894.66,"body":"How do I get from idea to something"},{"speaker":"Simon Hill","startTime":890.93,"endTime":894.66,"body":"that's fully embedded in the business"},{"speaker":"Simon Hill","startTime":894.689,"endTime":897.61,"body":"core or was transformed the business"},{"speaker":"Simon Hill","startTime":894.689,"endTime":897.61,"body":"core in some way, shape or form?"},{"speaker":"Simon Hill","startTime":897.859,"endTime":899.819,"body":"Can you unpack that a"},{"speaker":"Simon Hill","startTime":897.859,"endTime":899.819,"body":"little bit for me from?"},{"speaker":"Simon Hill","startTime":900.11,"endTime":903.24,"body":"The different angles and aspects"},{"speaker":"Simon Hill","startTime":900.11,"endTime":903.24,"body":"and throughout that journey,"},{"speaker":"Simon Hill","startTime":903.25,"endTime":906.0,"body":"recognizing that's a pretty big"},{"speaker":"Simon Hill","startTime":903.25,"endTime":906.0,"body":"question, but I think there's there's"},{"speaker":"Simon Hill","startTime":906.0,"endTime":907.49,"body":"a lot of meat to pull on on that."},{"speaker":"Balaji Bondili","startTime":909.89,"endTime":913.87,"body":"Yeah, that's a that's"},{"speaker":"Balaji Bondili","startTime":909.89,"endTime":913.87,"body":"a seven year journey across maybe"},{"speaker":"Balaji Bondili","startTime":913.9,"endTime":920.51,"body":"thousands of projects and maybe,"},{"speaker":"Balaji Bondili","startTime":913.9,"endTime":920.51,"body":"you know, many nights of worries."},{"speaker":"Balaji Bondili","startTime":920.889,"endTime":925.87,"body":"Um, but at least to the highest"},{"speaker":"Balaji Bondili","startTime":920.889,"endTime":925.87,"body":"level, I'd say the first phase of."},{"speaker":"Balaji Bondili","startTime":927.77,"endTime":932.53,"body":"Of of experimentation, or at least"},{"speaker":"Balaji Bondili","startTime":927.77,"endTime":932.53,"body":"the first phase was just seeing."},{"speaker":"Balaji Bondili","startTime":932.53,"endTime":934.54,"body":"Is there enough depth in this concept?"},{"speaker":"Balaji Bondili","startTime":934.55,"endTime":938.889,"body":"Is there enough, uh, meet in the"},{"speaker":"Balaji Bondili","startTime":934.55,"endTime":938.889,"body":"in this in the solutions that"},{"speaker":"Balaji Bondili","startTime":938.889,"endTime":942.87,"body":"are available in the market to to"},{"speaker":"Balaji Bondili","startTime":938.889,"endTime":942.87,"body":"even start exploring this space?"},{"speaker":"Balaji Bondili","startTime":943.1,"endTime":945.059,"body":"That was the advent of top quarter."},{"speaker":"Balaji Bondili","startTime":945.489,"endTime":948.34,"body":"That was the advent of click"},{"speaker":"Balaji Bondili","startTime":945.489,"endTime":948.34,"body":"resistance and writing the article"},{"speaker":"Balaji Bondili","startTime":948.34,"endTime":952.42,"body":"about, you know, consulting is going"},{"speaker":"Balaji Bondili","startTime":948.34,"endTime":952.42,"body":"to die because of crowdsourcing."},{"speaker":"Balaji Bondili","startTime":953.06,"endTime":958.46,"body":"So there was enough of a of a Of,"},{"speaker":"Balaji Bondili","startTime":953.06,"endTime":958.46,"body":"of visibility to the option that"},{"speaker":"Balaji Bondili","startTime":958.88,"endTime":963.68,"body":"crowdsourcing could have an impact on"},{"speaker":"Balaji Bondili","startTime":958.88,"endTime":963.68,"body":"the, on the, on the consulting space."},{"speaker":"Balaji Bondili","startTime":964.16,"endTime":969.07,"body":"But then at least my point of view"},{"speaker":"Balaji Bondili","startTime":964.16,"endTime":969.07,"body":"was it could have a negative impact."},{"speaker":"Balaji Bondili","startTime":969.65,"endTime":975.06,"body":"If the firm doesn't participate early, it"},{"speaker":"Balaji Bondili","startTime":969.65,"endTime":975.06,"body":"could have an extremely positive impact"},{"speaker":"Balaji Bondili","startTime":975.09,"endTime":980.55,"body":"if the firm participates really early and"},{"speaker":"Balaji Bondili","startTime":975.09,"endTime":980.55,"body":"then kinda shapes the solutions in the"},{"speaker":"Balaji Bondili","startTime":980.55,"endTime":984.44,"body":"market in a way that it, they don't feel"},{"speaker":"Balaji Bondili","startTime":980.55,"endTime":984.44,"body":"like they have to compete with Deloitte."},{"speaker":"Balaji Bondili","startTime":985.515,"endTime":988.855,"body":"It should feel like they need"},{"speaker":"Balaji Bondili","startTime":985.515,"endTime":988.855,"body":"Deloitte to scale because we"},{"speaker":"Balaji Bondili","startTime":988.855,"endTime":990.135,"body":"have the access to clients."},{"speaker":"Balaji Bondili","startTime":990.135,"endTime":991.885,"body":"We have the trust factor."},{"speaker":"Balaji Bondili","startTime":991.925,"endTime":995.704,"body":"There are multiple other benefits of"},{"speaker":"Balaji Bondili","startTime":991.925,"endTime":995.704,"body":"the firm like Deloitte has, whereas"},{"speaker":"Balaji Bondili","startTime":995.704,"endTime":999.325,"body":"the models that that crowdsourcing"},{"speaker":"Balaji Bondili","startTime":995.704,"endTime":999.325,"body":"companies like Topcoder, Innocentive"},{"speaker":"Balaji Bondili","startTime":999.325,"endTime":1002.454,"body":"and others were deploying at that time,"},{"speaker":"Balaji Bondili","startTime":999.325,"endTime":1002.454,"body":"we didn't have access to that, right?"},{"speaker":"Balaji Bondili","startTime":1002.865,"endTime":1007.044,"body":"So there's a, we had to make"},{"speaker":"Balaji Bondili","startTime":1002.865,"endTime":1007.044,"body":"sure that there is, there is a"},{"speaker":"Balaji Bondili","startTime":1007.054,"endTime":1010.864,"body":"combination there between the"},{"speaker":"Balaji Bondili","startTime":1007.054,"endTime":1010.864,"body":"strengths of the external model."},{"speaker":"Balaji Bondili","startTime":1011.345,"endTime":1014.215,"body":"That'll actually make both"},{"speaker":"Balaji Bondili","startTime":1011.345,"endTime":1014.215,"body":"of them more successful."},{"speaker":"Balaji Bondili","startTime":1014.645,"endTime":1017.235,"body":"I didn't want to get into that"},{"speaker":"Balaji Bondili","startTime":1014.645,"endTime":1017.235,"body":"market to say I'm going to disrupt"},{"speaker":"Balaji Bondili","startTime":1017.235,"endTime":1018.385,"body":"the top quarters of the world."},{"speaker":"Balaji Bondili","startTime":1018.385,"endTime":1019.775,"body":"I'm going to start my own community."},{"speaker":"Balaji Bondili","startTime":1020.455,"endTime":1025.464,"body":"Neither did I want to say companies"},{"speaker":"Balaji Bondili","startTime":1020.455,"endTime":1025.464,"body":"like top core are my competitors and"},{"speaker":"Balaji Bondili","startTime":1025.464,"endTime":1026.665,"body":"I'm not going to ever work with them."},{"speaker":"Balaji Bondili","startTime":1027.144,"endTime":1030.034,"body":"So we had to build an ecosystem"},{"speaker":"Balaji Bondili","startTime":1027.144,"endTime":1030.034,"body":"model where in the end, I think by"},{"speaker":"Balaji Bondili","startTime":1030.034,"endTime":1035.365,"body":"the time we finished Deloitte Pixel,"},{"speaker":"Balaji Bondili","startTime":1030.034,"endTime":1035.365,"body":"we had 60 or 70 different partners."},{"speaker":"Balaji Bondili","startTime":1035.795,"endTime":1040.295,"body":"That became a part of a part of the"},{"speaker":"Balaji Bondili","startTime":1035.795,"endTime":1040.295,"body":"ecosystem and then the way we would"},{"speaker":"Balaji Bondili","startTime":1040.305,"endTime":1044.125,"body":"do it as every time we find a new"},{"speaker":"Balaji Bondili","startTime":1040.305,"endTime":1044.125,"body":"vendor or a new company to work with."},{"speaker":"Balaji Bondili","startTime":1044.534,"endTime":1048.925,"body":"We had a very tightly defined"},{"speaker":"Balaji Bondili","startTime":1044.534,"endTime":1048.925,"body":"experimentation and exploration"},{"speaker":"Balaji Bondili","startTime":1048.944,"endTime":1053.694,"body":"process where we would find a client"},{"speaker":"Balaji Bondili","startTime":1048.944,"endTime":1053.694,"body":"project that is ongoing and then we"},{"speaker":"Balaji Bondili","startTime":1053.694,"endTime":1056.229,"body":"would do the same project in parallel."},{"speaker":"Balaji Bondili","startTime":1056.63,"endTime":1060.46,"body":"Like a redundant project so that we're"},{"speaker":"Balaji Bondili","startTime":1056.63,"endTime":1060.46,"body":"not putting it any putting any client"},{"speaker":"Balaji Bondili","startTime":1060.47,"endTime":1062.58,"body":"team or a client project at risk."},{"speaker":"Balaji Bondili","startTime":1063.07,"endTime":1066.729,"body":"So we would have the funding to run"},{"speaker":"Balaji Bondili","startTime":1063.07,"endTime":1066.729,"body":"a redundant project on the side and"},{"speaker":"Balaji Bondili","startTime":1066.729,"endTime":1070.729,"body":"then go back to both the firm and the"},{"speaker":"Balaji Bondili","startTime":1066.729,"endTime":1070.729,"body":"client to show this is the outcomes"},{"speaker":"Balaji Bondili","startTime":1070.73,"endTime":1072.719,"body":"of a typical traditional project."},{"speaker":"Balaji Bondili","startTime":1072.98,"endTime":1075.039,"body":"This is the outcome of"},{"speaker":"Balaji Bondili","startTime":1072.98,"endTime":1075.039,"body":"a crowdsourced exercise."},{"speaker":"Balaji Bondili","startTime":1075.419,"endTime":1076.53,"body":"These are the benefits of it."},{"speaker":"Balaji Bondili","startTime":1076.58,"endTime":1077.439,"body":"This is where it worked."},{"speaker":"Balaji Bondili","startTime":1077.44,"endTime":1078.71,"body":"This is where it doesn't work."},{"speaker":"Balaji Bondili","startTime":1079.129,"endTime":1083.91,"body":"So over a period of time when we did it,"},{"speaker":"Balaji Bondili","startTime":1079.129,"endTime":1083.91,"body":"You know, similar experimentation for 60"},{"speaker":"Balaji Bondili","startTime":1083.91,"endTime":1089.52,"body":"different vendors with a really big corpus"},{"speaker":"Balaji Bondili","startTime":1083.91,"endTime":1089.52,"body":"of where what works and what doesn't work."},{"speaker":"Balaji Bondili","startTime":1090.12,"endTime":1094.1,"body":"And if you look at a set of client"},{"speaker":"Balaji Bondili","startTime":1090.12,"endTime":1094.1,"body":"problems and solutions, where can"},{"speaker":"Balaji Bondili","startTime":1094.1,"endTime":1096.81,"body":"you apply crowdsourcing and where"},{"speaker":"Balaji Bondili","startTime":1094.1,"endTime":1096.81,"body":"you cannot apply crowdsourcing?"},{"speaker":"Balaji Bondili","startTime":1097.759,"endTime":1103.72,"body":"And I think that that's really helped"},{"speaker":"Balaji Bondili","startTime":1097.759,"endTime":1103.72,"body":"us talk the language of the projects"},{"speaker":"Balaji Bondili","startTime":1103.73,"endTime":1106.72,"body":"to the people because sometimes"},{"speaker":"Balaji Bondili","startTime":1103.73,"endTime":1106.72,"body":"adoption challenges don't happen"},{"speaker":"Balaji Bondili","startTime":1107.44,"endTime":1109.64,"body":"because the solution doesn't work."},{"speaker":"Balaji Bondili","startTime":1110.435,"endTime":1113.495,"body":"Adoption challenges sometimes happen"},{"speaker":"Balaji Bondili","startTime":1110.435,"endTime":1113.495,"body":"because you're not able to frame the"},{"speaker":"Balaji Bondili","startTime":1113.495,"endTime":1118.315,"body":"solution that works in the language and"},{"speaker":"Balaji Bondili","startTime":1113.495,"endTime":1118.315,"body":"in the process of what people are used to."},{"speaker":"Balaji Bondili","startTime":1119.455,"endTime":1124.004,"body":"If you're If you go to a, and you've"},{"speaker":"Balaji Bondili","startTime":1119.455,"endTime":1124.004,"body":"been a Deloitte, if you go to a case"},{"speaker":"Balaji Bondili","startTime":1124.004,"endTime":1127.855,"body":"team, there's like 10 or 15 people"},{"speaker":"Balaji Bondili","startTime":1124.004,"endTime":1127.855,"body":"sitting, traveling every weekend and"},{"speaker":"Balaji Bondili","startTime":1127.855,"endTime":1131.254,"body":"sitting together and whiteboarding and"},{"speaker":"Balaji Bondili","startTime":1127.855,"endTime":1131.254,"body":"solving a problem and you say, okay,"},{"speaker":"Balaji Bondili","startTime":1131.254,"endTime":1132.705,"body":"I have a cloud based solution here."},{"speaker":"Balaji Bondili","startTime":1132.735,"endTime":1136.954,"body":"It can also solve that same problem"},{"speaker":"Balaji Bondili","startTime":1132.735,"endTime":1136.954,"body":"and you're not able to translate"},{"speaker":"Balaji Bondili","startTime":1136.984,"endTime":1138.454,"body":"these two processes together."},{"speaker":"Balaji Bondili","startTime":1138.975,"endTime":1140.365,"body":"That's when adoption fails."},{"speaker":"Balaji Bondili","startTime":1141.035,"endTime":1143.755,"body":"So we had to all of this experimentation."},{"speaker":"Balaji Bondili","startTime":1143.785,"endTime":1145.545,"body":"This redundant experimentation."},{"speaker":"Balaji Bondili","startTime":1145.955,"endTime":1148.975,"body":"We were able to go back to the"},{"speaker":"Balaji Bondili","startTime":1145.955,"endTime":1148.975,"body":"next next project to say this is"},{"speaker":"Balaji Bondili","startTime":1148.975,"endTime":1155.835,"body":"how this process could deliver"},{"speaker":"Balaji Bondili","startTime":1148.975,"endTime":1155.835,"body":"better outcomes for your project in"},{"speaker":"Balaji Bondili","startTime":1155.835,"endTime":1157.015,"body":"the context of what you're doing."},{"speaker":"Balaji Bondili","startTime":1157.405,"endTime":1162.565,"body":"So maybe in week 4 when you typically do"},{"speaker":"Balaji Bondili","startTime":1157.405,"endTime":1162.565,"body":"this project, this part of that project."},{"speaker":"Balaji Bondili","startTime":1162.565,"endTime":1166.105,"body":"This is when crowdsourcing is most"},{"speaker":"Balaji Bondili","startTime":1162.565,"endTime":1166.105,"body":"effective, but it's not effective"},{"speaker":"Balaji Bondili","startTime":1166.105,"endTime":1167.735,"body":"in week 6 when you do this step."},{"speaker":"Balaji Bondili","startTime":1168.455,"endTime":1170.585,"body":"So it's very contextual in a way that."},{"speaker":"Balaji Bondili","startTime":1170.94,"endTime":1175.88,"body":"People, people then having that"},{"speaker":"Balaji Bondili","startTime":1170.94,"endTime":1175.88,"body":"conversation basically can see the"},{"speaker":"Balaji Bondili","startTime":1175.88,"endTime":1179.26,"body":"fact that you're saying, no, it"},{"speaker":"Balaji Bondili","startTime":1175.88,"endTime":1179.26,"body":"doesn't work here and it works here."},{"speaker":"Balaji Bondili","startTime":1179.76,"endTime":1180.919,"body":"It increases the trust."},{"speaker":"Balaji Bondili","startTime":1182.639,"endTime":1187.339,"body":"So we did just out, um, capability"},{"speaker":"Balaji Bondili","startTime":1182.639,"endTime":1187.339,"body":"assessment in the beginning and a hell"},{"speaker":"Balaji Bondili","startTime":1187.339,"endTime":1191.61,"body":"lot of experimentation and redundant"},{"speaker":"Balaji Bondili","startTime":1187.339,"endTime":1191.61,"body":"experimentation for each vendor in the,"},{"speaker":"Balaji Bondili","startTime":1191.62,"endTime":1193.39,"body":"in the early experimentation phase."},{"speaker":"Balaji Bondili","startTime":1193.66,"endTime":1196.48,"body":"And then the moment when we saw"},{"speaker":"Balaji Bondili","startTime":1193.66,"endTime":1196.48,"body":"that things were working, let's"},{"speaker":"Balaji Bondili","startTime":1196.48,"endTime":1201.69,"body":"say in algorithm optimization or"},{"speaker":"Balaji Bondili","startTime":1196.48,"endTime":1201.69,"body":"digital design or primary research."},{"speaker":"Balaji Bondili","startTime":1202.02,"endTime":1206.04,"body":"When it was working, that's when we"},{"speaker":"Balaji Bondili","startTime":1202.02,"endTime":1206.04,"body":"would double down and go to the firm"},{"speaker":"Balaji Bondili","startTime":1206.04,"endTime":1210.35,"body":"to say we can deliver better outcomes"},{"speaker":"Balaji Bondili","startTime":1206.04,"endTime":1210.35,"body":"for the clients and for the firm."},{"speaker":"Balaji Bondili","startTime":1210.739,"endTime":1217.64,"body":"Now, let's commit that we take 20%,"},{"speaker":"Balaji Bondili","startTime":1210.739,"endTime":1217.64,"body":"10 percent of whatever volume of all"},{"speaker":"Balaji Bondili","startTime":1217.64,"endTime":1221.4,"body":"of that work and it has to move to the"},{"speaker":"Balaji Bondili","startTime":1217.64,"endTime":1221.4,"body":"crowdsourced or freelanced fashion."},{"speaker":"Balaji Bondili","startTime":1222.45,"endTime":1225.51,"body":"And when that happens, let's say"},{"speaker":"Balaji Bondili","startTime":1222.45,"endTime":1225.51,"body":"10 percent of now digital design"},{"speaker":"Balaji Bondili","startTime":1225.51,"endTime":1227.01,"body":"is happening through crowdsourcing."},{"speaker":"Balaji Bondili","startTime":1227.35,"endTime":1228.54,"body":"In the last phase."},{"speaker":"Balaji Bondili","startTime":1228.97,"endTime":1233.81,"body":"We would actually take out the pixel from"},{"speaker":"Balaji Bondili","startTime":1228.97,"endTime":1233.81,"body":"that and just digital design just happens"},{"speaker":"Balaji Bondili","startTime":1233.81,"endTime":1236.09,"body":"through either freelancing or crowds."},{"speaker":"Balaji Bondili","startTime":1236.74,"endTime":1241.46,"body":"So it's a way of respecting the process,"},{"speaker":"Balaji Bondili","startTime":1236.74,"endTime":1241.46,"body":"respecting the stakeholders and not"},{"speaker":"Balaji Bondili","startTime":1241.489,"endTime":1245.55,"body":"coming with the innovation bluster that"},{"speaker":"Balaji Bondili","startTime":1241.489,"endTime":1245.55,"body":"happens sometimes that you are incumbent."},{"speaker":"Balaji Bondili","startTime":1245.93,"endTime":1247.019,"body":"You're traditional."},{"speaker":"Balaji Bondili","startTime":1247.03,"endTime":1248.029,"body":"You're kind of boring."},{"speaker":"Balaji Bondili","startTime":1248.049,"endTime":1249.36,"body":"I'm cool and interesting."},{"speaker":"Balaji Bondili","startTime":1250.064,"endTime":1254.904,"body":"It's a, it's sometimes a much more"},{"speaker":"Balaji Bondili","startTime":1250.064,"endTime":1254.904,"body":"respectful and a collaborative approach,"},{"speaker":"Balaji Bondili","startTime":1255.254,"endTime":1258.995,"body":"even though you are pushing against the"},{"speaker":"Balaji Bondili","startTime":1255.254,"endTime":1258.995,"body":"orthodoxies, but there's a way to push"},{"speaker":"Balaji Bondili","startTime":1259.175,"endTime":1262.064,"body":"against the orthodoxy so that they don't"},{"speaker":"Balaji Bondili","startTime":1259.175,"endTime":1262.064,"body":"feel like you're pushing against the"},{"speaker":"Balaji Bondili","startTime":1262.065,"endTime":1266.385,"body":"people you're pushing more against to"},{"speaker":"Balaji Bondili","startTime":1262.065,"endTime":1266.385,"body":"get to better outcomes for everybody."},{"speaker":"Balaji Bondili","startTime":1266.825,"endTime":1269.564,"body":"I know that was a long answer"},{"speaker":"Balaji Bondili","startTime":1266.825,"endTime":1269.564,"body":"to that seven year history."},{"speaker":"Simon Hill","startTime":1270.534,"endTime":1271.815,"body":"It was a big question as well."},{"speaker":"Simon Hill","startTime":1271.815,"endTime":1276.895,"body":"So I apologize for, uh, Very open"},{"speaker":"Simon Hill","startTime":1271.815,"endTime":1276.895,"body":"ended seven year question, and it"},{"speaker":"Simon Hill","startTime":1276.895,"endTime":1278.245,"body":"was a it was a good answer, actually."},{"speaker":"Simon Hill","startTime":1278.245,"endTime":1278.795,"body":"And there's a lot."},{"speaker":"Simon Hill","startTime":1279.245,"endTime":1280.155,"body":"There's a lot in there."},{"speaker":"Simon Hill","startTime":1280.245,"endTime":1286.474,"body":"I did a an episode recently with"},{"speaker":"Simon Hill","startTime":1280.245,"endTime":1286.474,"body":"Greg Sattel and on change management"},{"speaker":"Simon Hill","startTime":1286.474,"endTime":1291.475,"body":"and his focus on, you know, focus"},{"speaker":"Simon Hill","startTime":1286.474,"endTime":1291.475,"body":"on the points of resistance within"},{"speaker":"Simon Hill","startTime":1291.475,"endTime":1293.525,"body":"the organization to maximize change."},{"speaker":"Simon Hill","startTime":1293.525,"endTime":1299.63,"body":"I'm sure in those early days, you know,"},{"speaker":"Simon Hill","startTime":1293.525,"endTime":1299.63,"body":"it feels like a You know, a project that"},{"speaker":"Simon Hill","startTime":1299.63,"endTime":1303.48,"body":"was funded and we ran some experiments"},{"speaker":"Simon Hill","startTime":1299.63,"endTime":1303.48,"body":"and, you know, it grew and grew and"},{"speaker":"Simon Hill","startTime":1303.489,"endTime":1305.0,"body":"grew and then folded into the business."},{"speaker":"Simon Hill","startTime":1305.0,"endTime":1308.069,"body":"I'm sure it was not a linear"},{"speaker":"Simon Hill","startTime":1305.0,"endTime":1308.069,"body":"line of success, but I'm also"},{"speaker":"Simon Hill","startTime":1308.069,"endTime":1309.449,"body":"sure you met a lot of resistance."},{"speaker":"Simon Hill","startTime":1309.449,"endTime":1314.329,"body":"There's a lot of different embedded"},{"speaker":"Simon Hill","startTime":1309.449,"endTime":1314.329,"body":"characters inside many large companies"},{"speaker":"Simon Hill","startTime":1314.329,"endTime":1315.53,"body":"and Deloitte is no exception."},{"speaker":"Simon Hill","startTime":1315.53,"endTime":1317.02,"body":"So you talk a little bit about."},{"speaker":"Simon Hill","startTime":1317.52,"endTime":1321.2,"body":"The resistance that you face, which"},{"speaker":"Simon Hill","startTime":1317.52,"endTime":1321.2,"body":"is often fear led in many ways, right?"},{"speaker":"Simon Hill","startTime":1321.2,"endTime":1324.61,"body":"You, you alluded to that earlier around"},{"speaker":"Simon Hill","startTime":1321.2,"endTime":1324.61,"body":"these articles of crowdsourcing will"},{"speaker":"Simon Hill","startTime":1324.61,"endTime":1326.51,"body":"be the death of consulting or whatever."},{"speaker":"Simon Hill","startTime":1326.51,"endTime":1329.37,"body":"And people that have built their"},{"speaker":"Simon Hill","startTime":1326.51,"endTime":1329.37,"body":"entire careers around something"},{"speaker":"Simon Hill","startTime":1329.37,"endTime":1332.58,"body":"that, that is, that is having"},{"speaker":"Simon Hill","startTime":1329.37,"endTime":1332.58,"body":"doomsday scenarios thrown at it."},{"speaker":"Simon Hill","startTime":1332.77,"endTime":1336.14,"body":"We'll find it hard to embrace the, uh,"},{"speaker":"Simon Hill","startTime":1332.77,"endTime":1336.14,"body":"you know, the sort of turkeys won't"},{"speaker":"Simon Hill","startTime":1336.14,"endTime":1340.27,"body":"vote for Thanksgiving or Christmas"},{"speaker":"Simon Hill","startTime":1336.14,"endTime":1340.27,"body":"type of type of, um, of, of mantra."},{"speaker":"Simon Hill","startTime":1340.52,"endTime":1342.43,"body":"But how did you, how did you combat that?"},{"speaker":"Simon Hill","startTime":1342.45,"endTime":1345.575,"body":"Maybe your answer is through"},{"speaker":"Simon Hill","startTime":1342.45,"endTime":1345.575,"body":"experimentation, but was that Was that"},{"speaker":"Simon Hill","startTime":1345.575,"endTime":1349.445,"body":"maybe in the sort of Greg Sattel Ilk"},{"speaker":"Simon Hill","startTime":1345.575,"endTime":1349.445,"body":"of, you know, go and work with those,"},{"speaker":"Simon Hill","startTime":1349.825,"endTime":1352.954,"body":"with those points of resistance,"},{"speaker":"Simon Hill","startTime":1349.825,"endTime":1352.954,"body":"or was it sort of work around them"},{"speaker":"Simon Hill","startTime":1352.954,"endTime":1354.325,"body":"and provide the evidence bank?"},{"speaker":"Balaji Bondili","startTime":1356.635,"endTime":1361.304,"body":"If you, if you think about"},{"speaker":"Balaji Bondili","startTime":1356.635,"endTime":1361.304,"body":"like, um, if you plot clients or Deloitte"},{"speaker":"Balaji Bondili","startTime":1361.304,"endTime":1367.585,"body":"partners on a bell curve, right, there's"},{"speaker":"Balaji Bondili","startTime":1361.304,"endTime":1367.585,"body":"a, the, there are two, two parts of the"},{"speaker":"Balaji Bondili","startTime":1367.585,"endTime":1371.265,"body":"bell curve that are the most important"},{"speaker":"Balaji Bondili","startTime":1367.585,"endTime":1371.265,"body":"to focus on, which is the two ends."},{"speaker":"Balaji Bondili","startTime":1372.225,"endTime":1374.595,"body":"The right side of the bell curve."},{"speaker":"Balaji Bondili","startTime":1375.49,"endTime":1380.2,"body":"Uh, are the most resistant partners"},{"speaker":"Balaji Bondili","startTime":1375.49,"endTime":1380.2,"body":"where with the declining curve,"},{"speaker":"Balaji Bondili","startTime":1380.86,"endTime":1384.979,"body":"that's where the people that would"},{"speaker":"Balaji Bondili","startTime":1380.86,"endTime":1384.979,"body":"never try crowdsourcing, right?"},{"speaker":"Balaji Bondili","startTime":1385.49,"endTime":1390.389,"body":"So I would say there's one third"},{"speaker":"Balaji Bondili","startTime":1385.49,"endTime":1390.389,"body":"of people that are, that are open"},{"speaker":"Balaji Bondili","startTime":1390.389,"endTime":1393.169,"body":"to experimentation, that love"},{"speaker":"Balaji Bondili","startTime":1390.389,"endTime":1393.169,"body":"experimentation, that have a built"},{"speaker":"Balaji Bondili","startTime":1393.169,"endTime":1396.209,"body":"a brand around trying new things,"},{"speaker":"Balaji Bondili","startTime":1393.169,"endTime":1396.209,"body":"taking new ideas to our clients."},{"speaker":"Balaji Bondili","startTime":1396.84,"endTime":1400.81,"body":"And there's the other third that are,"},{"speaker":"Balaji Bondili","startTime":1396.84,"endTime":1400.81,"body":"we know exactly what we're doing."},{"speaker":"Balaji Bondili","startTime":1400.92,"endTime":1402.57,"body":"I don't need any new shit from you."},{"speaker":"Balaji Bondili","startTime":1403.06,"endTime":1405.04,"body":"I know how to, how my clients work."},{"speaker":"Balaji Bondili","startTime":1405.06,"endTime":1407.24,"body":"We have been embedded in their"},{"speaker":"Balaji Bondili","startTime":1405.06,"endTime":1407.24,"body":"business for a long time."},{"speaker":"Balaji Bondili","startTime":1407.31,"endTime":1408.76,"body":"I know how to do this right."},{"speaker":"Balaji Bondili","startTime":1409.449,"endTime":1414.03,"body":"The first choice that we made is to"},{"speaker":"Balaji Bondili","startTime":1409.449,"endTime":1414.03,"body":"completely ignore the last one third."},{"speaker":"Balaji Bondili","startTime":1416.749,"endTime":1421.05,"body":"Do not even spend one second"},{"speaker":"Balaji Bondili","startTime":1416.749,"endTime":1421.05,"body":"focusing on the people that don't"},{"speaker":"Balaji Bondili","startTime":1421.06,"endTime":1423.05,"body":"want to be convinced initially."},{"speaker":"Balaji Bondili","startTime":1423.9,"endTime":1424.11,"body":"Yeah."},{"speaker":"Balaji Bondili","startTime":1424.16,"endTime":1424.86,"body":"Because sometimes."},{"speaker":"Balaji Bondili","startTime":1425.545,"endTime":1429.745,"body":"What happens is innovators become"},{"speaker":"Balaji Bondili","startTime":1425.545,"endTime":1429.745,"body":"egoistic to say, I'm going to take on"},{"speaker":"Balaji Bondili","startTime":1429.745,"endTime":1434.925,"body":"that challenge and convert them because"},{"speaker":"Balaji Bondili","startTime":1429.745,"endTime":1434.925,"body":"like, I really feel like I need to"},{"speaker":"Balaji Bondili","startTime":1434.925,"endTime":1440.485,"body":"convert them to prove to myself that"},{"speaker":"Balaji Bondili","startTime":1434.925,"endTime":1440.485,"body":"this thing works, takes way too long."},{"speaker":"Balaji Bondili","startTime":1440.895,"endTime":1442.695,"body":"It's too negative of a process."},{"speaker":"Balaji Bondili","startTime":1442.954,"endTime":1444.214,"body":"They're in a negative mindset."},{"speaker":"Balaji Bondili","startTime":1444.214,"endTime":1445.144,"body":"You are in a different mindset."},{"speaker":"Balaji Bondili","startTime":1445.144,"endTime":1445.824,"body":"It's not helpful."},{"speaker":"Balaji Bondili","startTime":1447.195,"endTime":1449.975,"body":"So ignore the last one third immediately."},{"speaker":"Balaji Bondili","startTime":1450.585,"endTime":1455.205,"body":"Your biggest focus is to, is to"},{"speaker":"Balaji Bondili","startTime":1450.585,"endTime":1455.205,"body":"identify who the first one third are."},{"speaker":"Balaji Bondili","startTime":1456.0,"endTime":1459.54,"body":"It's not very clear and apparent"},{"speaker":"Balaji Bondili","startTime":1456.0,"endTime":1459.54,"body":"in any firm as to who are the"},{"speaker":"Balaji Bondili","startTime":1460.17,"endTime":1461.56,"body":"people that are open to innovation."},{"speaker":"Balaji Bondili","startTime":1462.37,"endTime":1466.85,"body":"So we have to spend a lot of time on"},{"speaker":"Balaji Bondili","startTime":1462.37,"endTime":1466.85,"body":"LinkedIn and people that are typically"},{"speaker":"Balaji Bondili","startTime":1466.85,"endTime":1470.929,"body":"communicating, people that are writing"},{"speaker":"Balaji Bondili","startTime":1466.85,"endTime":1470.929,"body":"articles, people that have a brand that"},{"speaker":"Balaji Bondili","startTime":1470.929,"endTime":1472.149,"body":"they're a little bit edgy in the firm."},{"speaker":"Balaji Bondili","startTime":1472.149,"endTime":1473.42,"body":"They're not a perfect fit."},{"speaker":"Balaji Bondili","startTime":1473.9,"endTime":1474.36,"body":"They do."},{"speaker":"Balaji Bondili","startTime":1474.379,"endTime":1476.85,"body":"They live in their own world"},{"speaker":"Balaji Bondili","startTime":1474.379,"endTime":1476.85,"body":"a little bit in some way."},{"speaker":"Balaji Bondili","startTime":1478.33,"endTime":1482.26,"body":"We had to use the network to find who"},{"speaker":"Balaji Bondili","startTime":1478.33,"endTime":1482.26,"body":"those people are, and they were the"},{"speaker":"Balaji Bondili","startTime":1482.26,"endTime":1486.76,"body":"first people who, who are always open"},{"speaker":"Balaji Bondili","startTime":1482.26,"endTime":1486.76,"body":"for experimentation and who also have"},{"speaker":"Balaji Bondili","startTime":1486.76,"endTime":1489.42,"body":"a higher, uh, threshold for failure."},{"speaker":"Balaji Bondili","startTime":1490.34,"endTime":1493.64,"body":"They're a lot more comfortable"},{"speaker":"Balaji Bondili","startTime":1490.34,"endTime":1493.64,"body":"with absorbing friction."},{"speaker":"Balaji Bondili","startTime":1493.93,"endTime":1497.29,"body":"They're a lot more comfortable going to"},{"speaker":"Balaji Bondili","startTime":1493.93,"endTime":1497.29,"body":"the clients and saying, let's try this."},{"speaker":"Balaji Bondili","startTime":1497.29,"endTime":1497.919,"body":"I'm not completely."},{"speaker":"Balaji Bondili","startTime":1498.93,"endTime":1503.06,"body":"Really confident this will work, but I"},{"speaker":"Balaji Bondili","startTime":1498.93,"endTime":1503.06,"body":"think we learned something, something"},{"speaker":"Balaji Bondili","startTime":1503.06,"endTime":1504.53,"body":"interesting about this from this process."},{"speaker":"Balaji Bondili","startTime":1505.21,"endTime":1510.359,"body":"We spent most of our time finding who"},{"speaker":"Balaji Bondili","startTime":1505.21,"endTime":1510.359,"body":"those people are, enabling them to"},{"speaker":"Balaji Bondili","startTime":1510.36,"endTime":1514.69,"body":"have conversations with our clients,"},{"speaker":"Balaji Bondili","startTime":1510.36,"endTime":1514.69,"body":"and then selling work through them."},{"speaker":"Balaji Bondili","startTime":1515.41,"endTime":1519.49,"body":"And then I want to finish the last bit"},{"speaker":"Balaji Bondili","startTime":1515.41,"endTime":1519.49,"body":"of that with, with the middle one third."},{"speaker":"Balaji Bondili","startTime":1520.67,"endTime":1525.65,"body":"Typically what happens with that middle"},{"speaker":"Balaji Bondili","startTime":1520.67,"endTime":1525.65,"body":"one third is if the first one third start"},{"speaker":"Balaji Bondili","startTime":1525.92,"endTime":1530.09,"body":"seeing success in this, that's the proof"},{"speaker":"Balaji Bondili","startTime":1525.92,"endTime":1530.09,"body":"point that they've been waiting for."},{"speaker":"Balaji Bondili","startTime":1530.675,"endTime":1534.565,"body":"We can go knock on their shoulder on"},{"speaker":"Balaji Bondili","startTime":1530.675,"endTime":1534.565,"body":"their door any number of times they"},{"speaker":"Balaji Bondili","startTime":1534.565,"endTime":1539.914,"body":"won't take our call, but the moment they"},{"speaker":"Balaji Bondili","startTime":1534.565,"endTime":1539.914,"body":"see an innovator partner that they've,"},{"speaker":"Balaji Bondili","startTime":1539.924,"endTime":1544.974,"body":"they've tracked their career, they now"},{"speaker":"Balaji Bondili","startTime":1539.924,"endTime":1544.974,"body":"say, Oh, okay, it worked for him or her."},{"speaker":"Balaji Bondili","startTime":1545.335,"endTime":1546.125,"body":"I'm going to use it too."},{"speaker":"Balaji Bondili","startTime":1546.984,"endTime":1549.885,"body":"And it's an easy, clean ripple"},{"speaker":"Balaji Bondili","startTime":1546.984,"endTime":1549.885,"body":"that goes into that two third."},{"speaker":"Balaji Bondili","startTime":1550.335,"endTime":1555.235,"body":"The last one third are, we'll"},{"speaker":"Balaji Bondili","startTime":1550.335,"endTime":1555.235,"body":"see when the two third moves."},{"speaker":"Balaji Bondili","startTime":1556.03,"endTime":1560.73,"body":"Majority of them would say now, okay,"},{"speaker":"Balaji Bondili","startTime":1556.03,"endTime":1560.73,"body":"it is not, it's not an extreme case."},{"speaker":"Balaji Bondili","startTime":1560.74,"endTime":1565.0,"body":"Some, some out of the world, out"},{"speaker":"Balaji Bondili","startTime":1560.74,"endTime":1565.0,"body":"of the ordinary situation looks"},{"speaker":"Balaji Bondili","startTime":1565.0,"endTime":1568.749,"body":"like most of the firm is now"},{"speaker":"Balaji Bondili","startTime":1565.0,"endTime":1568.749,"body":"using, I'm going to use it too."},{"speaker":"Balaji Bondili","startTime":1570.08,"endTime":1571.259,"body":"So that's the path that we took."},{"speaker":"Simon Hill","startTime":1572.15,"endTime":1574.98,"body":"I'm going to assume within"},{"speaker":"Simon Hill","startTime":1572.15,"endTime":1574.98,"body":"that though, that there was a very,"},{"speaker":"Simon Hill","startTime":1575.09,"endTime":1580.27,"body":"because of the sort of hierarchical nature"},{"speaker":"Simon Hill","startTime":1575.09,"endTime":1580.27,"body":"of consulting firms, that right at the top"},{"speaker":"Simon Hill","startTime":1580.27,"endTime":1585.73,"body":"of that, there was very strong leadership"},{"speaker":"Simon Hill","startTime":1580.27,"endTime":1585.73,"body":"buy in for wanting to test a model"},{"speaker":"Simon Hill","startTime":1585.73,"endTime":1590.63,"body":"that could disrupt quite significantly"},{"speaker":"Simon Hill","startTime":1585.73,"endTime":1590.63,"body":"and would feel threatening to the"},{"speaker":"Simon Hill","startTime":1590.63,"endTime":1592.29,"body":"organization in some way, shape or form."},{"speaker":"Simon Hill","startTime":1592.33,"endTime":1593.06,"body":"Is that correct?"},{"speaker":"Balaji Bondili","startTime":1594.71,"endTime":1595.82,"body":"I wouldn't say so."},{"speaker":"Balaji Bondili","startTime":1596.34,"endTime":1598.94,"body":"I think most consulting."},{"speaker":"Balaji Bondili","startTime":1599.37,"endTime":1605.01,"body":"In firms, including Deloitte,"},{"speaker":"Balaji Bondili","startTime":1599.37,"endTime":1605.01,"body":"um, and they never believed"},{"speaker":"Balaji Bondili","startTime":1605.01,"endTime":1605.82,"body":"that they could be disrupted."},{"speaker":"Balaji Bondili","startTime":1607.04,"endTime":1610.72,"body":"I would say majority of the time when"},{"speaker":"Balaji Bondili","startTime":1607.04,"endTime":1610.72,"body":"they heard concepts like outsourcing or"},{"speaker":"Balaji Bondili","startTime":1611.04,"endTime":1616.53,"body":"freelancing, it is at least with pixel,"},{"speaker":"Balaji Bondili","startTime":1611.04,"endTime":1616.53,"body":"the term that I, that, that we used in the"},{"speaker":"Balaji Bondili","startTime":1616.53,"endTime":1618.62,"body":"case study as well is benevolent neglect."},{"speaker":"Balaji Bondili","startTime":1619.579,"endTime":1623.45,"body":"It is like what you do when, when a"},{"speaker":"Balaji Bondili","startTime":1619.579,"endTime":1623.45,"body":"child is eating sand at the beach."},{"speaker":"Balaji Bondili","startTime":1623.815,"endTime":1625.295,"body":"It's fine, you can eat some sand."},{"speaker":"Balaji Bondili","startTime":1627.035,"endTime":1631.035,"body":"They never thought that"},{"speaker":"Balaji Bondili","startTime":1627.035,"endTime":1631.035,"body":"crowdsourcing would truly disrupt it."},{"speaker":"Balaji Bondili","startTime":1631.035,"endTime":1633.395,"body":"Could there be a couple"},{"speaker":"Balaji Bondili","startTime":1631.035,"endTime":1633.395,"body":"of people that thought so?"},{"speaker":"Balaji Bondili","startTime":1634.044,"endTime":1640.225,"body":"Yes, but most people, most intelligent,"},{"speaker":"Balaji Bondili","startTime":1634.044,"endTime":1640.225,"body":"learned partners didn't really think"},{"speaker":"Balaji Bondili","startTime":1640.235,"endTime":1642.575,"body":"that there was a true opportunity."},{"speaker":"Balaji Bondili","startTime":1642.575,"endTime":1646.024,"body":"Or they didn't see enough signals"},{"speaker":"Balaji Bondili","startTime":1642.575,"endTime":1646.024,"body":"or evidence that this, this is"},{"speaker":"Balaji Bondili","startTime":1646.064,"endTime":1648.695,"body":"coming and it's truly disruptive."},{"speaker":"Simon Hill","startTime":1652.014,"endTime":1655.685,"body":"Do you think, therefore,"},{"speaker":"Simon Hill","startTime":1652.014,"endTime":1655.685,"body":"that this type of change can only"},{"speaker":"Simon Hill","startTime":1655.685,"endTime":1657.514,"body":"be driven inside of organizations?"},{"speaker":"Simon Hill","startTime":1657.514,"endTime":1662.354,"body":"If there's someone, I know you featured"},{"speaker":"Simon Hill","startTime":1657.514,"endTime":1662.354,"body":"as a corporate explorer within the"},{"speaker":"Simon Hill","startTime":1662.354,"endTime":1667.665,"body":"work of Andy Bins and the ChangeLogic"},{"speaker":"Simon Hill","startTime":1662.354,"endTime":1667.665,"body":"crew, do you think it requires that"},{"speaker":"Simon Hill","startTime":1667.675,"endTime":1671.725,"body":"type of person that's willing to"},{"speaker":"Simon Hill","startTime":1667.675,"endTime":1671.725,"body":"stick their neck on the line and smash"},{"speaker":"Simon Hill","startTime":1671.725,"endTime":1675.935,"body":"through doors and take chances that"},{"speaker":"Simon Hill","startTime":1671.725,"endTime":1675.935,"body":"might, you know, might fail and might"},{"speaker":"Simon Hill","startTime":1675.935,"endTime":1677.535,"body":"lead with a bloody nose or worse?"},{"speaker":"Simon Hill","startTime":1677.535,"endTime":1679.714,"body":"That that's the only way"},{"speaker":"Simon Hill","startTime":1677.535,"endTime":1679.714,"body":"that this change can happen?"},{"speaker":"Balaji Bondili","startTime":1682.995,"endTime":1688.355,"body":"Unfortunately, that is"},{"speaker":"Balaji Bondili","startTime":1682.995,"endTime":1688.355,"body":"where we live right now, but I, but I,"},{"speaker":"Balaji Bondili","startTime":1688.435,"endTime":1693.105,"body":"I tell Andy and Mike and when I go to"},{"speaker":"Balaji Bondili","startTime":1688.435,"endTime":1693.105,"body":"HPS to teach as well, I said, I tell"},{"speaker":"Balaji Bondili","startTime":1693.105,"endTime":1699.195,"body":"the same thing, uh, heroes journeys"},{"speaker":"Balaji Bondili","startTime":1693.105,"endTime":1699.195,"body":"are not scalable, actually, the fact."},{"speaker":"Balaji Bondili","startTime":1699.825,"endTime":1705.705,"body":"It is, it is, you cannot have just one"},{"speaker":"Balaji Bondili","startTime":1699.825,"endTime":1705.705,"body":"person that like fought through across"},{"speaker":"Balaji Bondili","startTime":1705.715,"endTime":1708.725,"body":"all the odds and then built a business."},{"speaker":"Balaji Bondili","startTime":1709.394,"endTime":1714.564,"body":"The fact that you're, you're"},{"speaker":"Balaji Bondili","startTime":1709.394,"endTime":1714.564,"body":"showcasing that person shows that"},{"speaker":"Balaji Bondili","startTime":1714.564,"endTime":1719.614,"body":"your organization does not have the"},{"speaker":"Balaji Bondili","startTime":1714.564,"endTime":1719.614,"body":"capability to build new businesses."},{"speaker":"Balaji Bondili","startTime":1720.965,"endTime":1726.875,"body":"So yes, celebrate that hero's"},{"speaker":"Balaji Bondili","startTime":1720.965,"endTime":1726.875,"body":"journey, but understand why did that"},{"speaker":"Balaji Bondili","startTime":1726.875,"endTime":1730.875,"body":"person need to be a hero in your"},{"speaker":"Balaji Bondili","startTime":1726.875,"endTime":1730.875,"body":"company to make this business happen."},{"speaker":"Balaji Bondili","startTime":1732.74,"endTime":1739.29,"body":"I think there, there is, I do hope"},{"speaker":"Balaji Bondili","startTime":1732.74,"endTime":1739.29,"body":"and wish that, um, at least with AI"},{"speaker":"Balaji Bondili","startTime":1739.29,"endTime":1746.39,"body":"and new businesses being generated, it"},{"speaker":"Balaji Bondili","startTime":1739.29,"endTime":1746.39,"body":"shouldn't feel like, um, somebody needs"},{"speaker":"Balaji Bondili","startTime":1746.39,"endTime":1749.03,"body":"to, needs to take on this gauntlet."},{"speaker":"Balaji Bondili","startTime":1749.26,"endTime":1752.249,"body":"Because in the end,"},{"speaker":"Balaji Bondili","startTime":1749.26,"endTime":1752.249,"body":"everybody understands this."},{"speaker":"Balaji Bondili","startTime":1753.08,"endTime":1756.53,"body":"Corporate explorers or companies,"},{"speaker":"Balaji Bondili","startTime":1753.08,"endTime":1756.53,"body":"people like me and others in my"},{"speaker":"Balaji Bondili","startTime":1756.53,"endTime":1760.54,"body":"position, do not get the upside"},{"speaker":"Balaji Bondili","startTime":1756.53,"endTime":1760.54,"body":"of, of solving that problem."},{"speaker":"Balaji Bondili","startTime":1761.12,"endTime":1763.489,"body":"We still get a biweekly paycheck"},{"speaker":"Balaji Bondili","startTime":1761.12,"endTime":1763.489,"body":"and maybe a little bit of stock."},{"speaker":"Balaji Bondili","startTime":1765.02,"endTime":1769.7,"body":"And that is the reason most people make"},{"speaker":"Balaji Bondili","startTime":1765.02,"endTime":1769.7,"body":"that cost benefit analysis and then"},{"speaker":"Balaji Bondili","startTime":1769.71,"endTime":1774.42,"body":"leave the firm, leave the incumbent large"},{"speaker":"Balaji Bondili","startTime":1769.71,"endTime":1774.42,"body":"companies and start their own businesses."},{"speaker":"Balaji Bondili","startTime":1776.9,"endTime":1781.27,"body":"And I think there's a problem there"},{"speaker":"Balaji Bondili","startTime":1776.9,"endTime":1781.27,"body":"that sometimes these heroes journeys"},{"speaker":"Balaji Bondili","startTime":1781.289,"endTime":1785.8,"body":"kind of hide behind that companies"},{"speaker":"Balaji Bondili","startTime":1781.289,"endTime":1785.8,"body":"don't know how to truly innovate."},{"speaker":"Simon Hill","startTime":1788.15,"endTime":1790.05,"body":"Yeah, there's"},{"speaker":"Simon Hill","startTime":1788.15,"endTime":1790.05,"body":"obviously a lot to unpack there."},{"speaker":"Simon Hill","startTime":1790.05,"endTime":1792.96,"body":"I'm conscious of time, so I'm going"},{"speaker":"Simon Hill","startTime":1790.05,"endTime":1792.96,"body":"to start winding us in, and maybe that"},{"speaker":"Simon Hill","startTime":1792.99,"endTime":1797.97,"body":"thematically does bring us to the last"},{"speaker":"Simon Hill","startTime":1792.99,"endTime":1797.97,"body":"bit of the journey from, from a pixel"},{"speaker":"Simon Hill","startTime":1797.98,"endTime":1803.229,"body":"perspective, which is you folding this"},{"speaker":"Simon Hill","startTime":1797.98,"endTime":1803.229,"body":"into the core business, sunsetting"},{"speaker":"Simon Hill","startTime":1803.25,"endTime":1804.679,"body":"the brand and walking away from it."},{"speaker":"Simon Hill","startTime":1804.679,"endTime":1808.069,"body":"Can you talk a little bit about,"},{"speaker":"Simon Hill","startTime":1804.679,"endTime":1808.069,"body":"you know, I guess, taking your"},{"speaker":"Simon Hill","startTime":1808.069,"endTime":1812.08,"body":"baby and, and, and sort of handing"},{"speaker":"Simon Hill","startTime":1808.069,"endTime":1812.08,"body":"it over to the core business."},{"speaker":"Simon Hill","startTime":1812.09,"endTime":1813.53,"body":"How, how did that come about?"},{"speaker":"Simon Hill","startTime":1813.54,"endTime":1814.08,"body":"How did it."},{"speaker":"Simon Hill","startTime":1814.49,"endTime":1815.43,"body":"Was it effective?"},{"speaker":"Simon Hill","startTime":1815.47,"endTime":1818.09,"body":"Like, you know, taking innovations"},{"speaker":"Simon Hill","startTime":1815.47,"endTime":1818.09,"body":"and bringing them into the"},{"speaker":"Simon Hill","startTime":1818.09,"endTime":1819.96,"body":"operational core is not an easy thing."},{"speaker":"Simon Hill","startTime":1819.96,"endTime":1822.77,"body":"We know that despite all"},{"speaker":"Simon Hill","startTime":1819.96,"endTime":1822.77,"body":"good experimentation, things"},{"speaker":"Simon Hill","startTime":1822.82,"endTime":1824.63,"body":"often die at that stage."},{"speaker":"Simon Hill","startTime":1824.96,"endTime":1828.96,"body":"Um, and now you look back at, what"},{"speaker":"Simon Hill","startTime":1824.96,"endTime":1828.96,"body":"is it, eight months, 24 months after"},{"speaker":"Simon Hill","startTime":1828.96,"endTime":1832.529,"body":"that fact, like, how, how do you"},{"speaker":"Simon Hill","startTime":1828.96,"endTime":1832.529,"body":"reflect on the success of that for,"},{"speaker":"Simon Hill","startTime":1832.57,"endTime":1836.14,"body":"and the long term, therefore, future"},{"speaker":"Simon Hill","startTime":1832.57,"endTime":1836.14,"body":"of the, the thing that you created?"},{"speaker":"Balaji Bondili","startTime":1838.03,"endTime":1841.01,"body":"Yeah, it was, uh,"},{"speaker":"Balaji Bondili","startTime":1838.03,"endTime":1841.01,"body":"let's start, let's start from a selfish"},{"speaker":"Balaji Bondili","startTime":1841.01,"endTime":1842.86,"body":"point of view, just as a person."},{"speaker":"Balaji Bondili","startTime":1843.56,"endTime":1850.579,"body":"I mean, it was, it was a very difficult"},{"speaker":"Balaji Bondili","startTime":1843.56,"endTime":1850.579,"body":"time when, you know, the team and I made"},{"speaker":"Balaji Bondili","startTime":1850.579,"endTime":1854.11,"body":"the choice that for the model to scale."},{"speaker":"Balaji Bondili","startTime":1855.165,"endTime":1859.765,"body":"Pixel pixel as a brand is"},{"speaker":"Balaji Bondili","startTime":1855.165,"endTime":1859.765,"body":"has become now a barrier."},{"speaker":"Balaji Bondili","startTime":1861.165,"endTime":1866.985,"body":"It isn't like if you think about"},{"speaker":"Balaji Bondili","startTime":1861.165,"endTime":1866.985,"body":"offshore team businesses or any other,"},{"speaker":"Balaji Bondili","startTime":1867.465,"endTime":1872.844,"body":"um, new talent sources, there's a point"},{"speaker":"Balaji Bondili","startTime":1867.465,"endTime":1872.844,"body":"in which, you know, it becomes less"},{"speaker":"Balaji Bondili","startTime":1872.844,"endTime":1878.464,"body":"about, um, work happening in offshore,"},{"speaker":"Balaji Bondili","startTime":1872.844,"endTime":1878.464,"body":"but it's more about the process"},{"speaker":"Balaji Bondili","startTime":1878.464,"endTime":1879.754,"body":"through which work happens offshore."},{"speaker":"Balaji Bondili","startTime":1881.03,"endTime":1885.98,"body":"So we, we decided that it's less,"},{"speaker":"Balaji Bondili","startTime":1881.03,"endTime":1885.98,"body":"less about people needing to"},{"speaker":"Balaji Bondili","startTime":1885.98,"endTime":1889.36,"body":"understand Deloitte Pixel and people"},{"speaker":"Balaji Bondili","startTime":1885.98,"endTime":1889.36,"body":"needing to scale Deloitte Pixel."},{"speaker":"Balaji Bondili","startTime":1889.72,"endTime":1891.71,"body":"It's about the model that need to scale."},{"speaker":"Balaji Bondili","startTime":1891.739,"endTime":1896.66,"body":"And I think we've been, we've taken"},{"speaker":"Balaji Bondili","startTime":1891.739,"endTime":1896.66,"body":"that journey as we were respectfully"},{"speaker":"Balaji Bondili","startTime":1896.73,"endTime":1900.86,"body":"innovating and understanding how it"},{"speaker":"Balaji Bondili","startTime":1896.73,"endTime":1900.86,"body":"fits into processes so that let's"},{"speaker":"Balaji Bondili","startTime":1900.86,"endTime":1905.92,"body":"say now when you are, you know,"},{"speaker":"Balaji Bondili","startTime":1900.86,"endTime":1905.92,"body":"you have a big client project."},{"speaker":"Balaji Bondili","startTime":1906.115,"endTime":1912.045,"body":"In AI or analytics that sold, it's"},{"speaker":"Balaji Bondili","startTime":1906.115,"endTime":1912.045,"body":"almost as though the resource managers"},{"speaker":"Balaji Bondili","startTime":1912.055,"endTime":1916.125,"body":"who, you know, typically are the ones"},{"speaker":"Balaji Bondili","startTime":1912.055,"endTime":1916.125,"body":"who source talent project team members"},{"speaker":"Balaji Bondili","startTime":1916.134,"endTime":1921.044,"body":"for that project now have a view into"},{"speaker":"Balaji Bondili","startTime":1916.134,"endTime":1921.044,"body":"the freelance talent pool, have a view"},{"speaker":"Balaji Bondili","startTime":1921.044,"endTime":1925.194,"body":"into continuing talent pool and the"},{"speaker":"Balaji Bondili","startTime":1921.044,"endTime":1925.194,"body":"employee talent pool so that they can now"},{"speaker":"Balaji Bondili","startTime":1925.195,"endTime":1929.814,"body":"create a team that's a lot more robust."},{"speaker":"Balaji Bondili","startTime":1930.45,"endTime":1936.12,"body":"Then primarily defending depending on the"},{"speaker":"Balaji Bondili","startTime":1930.45,"endTime":1936.12,"body":"FT talent pool and when that's exhausted"},{"speaker":"Balaji Bondili","startTime":1936.45,"endTime":1941.1,"body":"starting a whole process to go find a"},{"speaker":"Balaji Bondili","startTime":1936.45,"endTime":1941.1,"body":"freelancer set of freelancers or staffing"},{"speaker":"Balaji Bondili","startTime":1941.109,"endTime":1943.639,"body":"firm workers that doesn't happen anymore."},{"speaker":"Balaji Bondili","startTime":1943.639,"endTime":1946.91,"body":"So as such it is the"},{"speaker":"Balaji Bondili","startTime":1943.639,"endTime":1946.91,"body":"moment you've taken the."},{"speaker":"Balaji Bondili","startTime":1947.14,"endTime":1951.46,"body":"Taken the process from educating a partner"},{"speaker":"Balaji Bondili","startTime":1947.14,"endTime":1951.46,"body":"who just sold the project to say, Oh, you"},{"speaker":"Balaji Bondili","startTime":1951.46,"endTime":1957.209,"body":"can use freelancers or contingent workers"},{"speaker":"Balaji Bondili","startTime":1951.46,"endTime":1957.209,"body":"to now taking it to the HR person or the"},{"speaker":"Balaji Bondili","startTime":1957.209,"endTime":1959.52,"body":"recruitment resource management person."},{"speaker":"Balaji Bondili","startTime":1960.15,"endTime":1963.329,"body":"Most of the time, the"},{"speaker":"Balaji Bondili","startTime":1960.15,"endTime":1963.329,"body":"partners don't even know."},{"speaker":"Balaji Bondili","startTime":1964.365,"endTime":1967.885,"body":"There are contractors, freelancers,"},{"speaker":"Balaji Bondili","startTime":1964.365,"endTime":1967.885,"body":"card workers working on the project."},{"speaker":"Balaji Bondili","startTime":1968.915,"endTime":1975.445,"body":"So it actually makes the mix"},{"speaker":"Balaji Bondili","startTime":1968.915,"endTime":1975.445,"body":"adoption scale faster so that they"},{"speaker":"Balaji Bondili","startTime":1975.445,"endTime":1979.285,"body":"can focus on the, all they need to"},{"speaker":"Balaji Bondili","startTime":1975.445,"endTime":1979.285,"body":"focus on is, is, is there a team"},{"speaker":"Balaji Bondili","startTime":1979.295,"endTime":1980.745,"body":"being launched to get the work done?"},{"speaker":"Balaji Bondili","startTime":1981.175,"endTime":1987.835,"body":"And the answer is often better and"},{"speaker":"Balaji Bondili","startTime":1981.175,"endTime":1987.835,"body":"faster because of the open talent models."},{"speaker":"Balaji Bondili","startTime":1988.755,"endTime":1992.545,"body":"So when we made these choices,"},{"speaker":"Balaji Bondili","startTime":1988.755,"endTime":1992.545,"body":"it was painful personally because"},{"speaker":"Balaji Bondili","startTime":1992.545,"endTime":1994.325,"body":"I had connected my identity."},{"speaker":"Balaji Bondili","startTime":1994.82,"endTime":2000.21,"body":"To the brand of pixel, but I also knew"},{"speaker":"Balaji Bondili","startTime":1994.82,"endTime":2000.21,"body":"that it was, it was, it was time to"},{"speaker":"Balaji Bondili","startTime":2000.21,"endTime":2004.56,"body":"let it go and make it, uh, I think"},{"speaker":"Balaji Bondili","startTime":2000.21,"endTime":2004.56,"body":"it was Kareem Lakhani who some point"},{"speaker":"Balaji Bondili","startTime":2004.57,"endTime":2009.09,"body":"said, uh, from Harvard business school"},{"speaker":"Balaji Bondili","startTime":2004.57,"endTime":2009.09,"body":"who said the, the, the most important"},{"speaker":"Balaji Bondili","startTime":2009.099,"endTime":2012.64,"body":"thing about innovation for scale is it"},{"speaker":"Balaji Bondili","startTime":2009.099,"endTime":2012.64,"body":"has to make, it has to become boring."},{"speaker":"Balaji Bondili","startTime":2013.56,"endTime":2019.45,"body":"We're effectively made pixel"},{"speaker":"Balaji Bondili","startTime":2013.56,"endTime":2019.45,"body":"boring and made it a part of the"},{"speaker":"Balaji Bondili","startTime":2019.45,"endTime":2022.0,"body":"mainstream operations of the firm."},{"speaker":"Balaji Bondili","startTime":2022.56,"endTime":2025.29,"body":"And this is the right way for it to scale."},{"speaker":"Balaji Bondili","startTime":2025.51,"endTime":2026.19,"body":"And also."},{"speaker":"Balaji Bondili","startTime":2026.595,"endTime":2028.735,"body":"You know, Jenny, I was"},{"speaker":"Balaji Bondili","startTime":2026.595,"endTime":2028.735,"body":"coming through at that time."},{"speaker":"Balaji Bondili","startTime":2028.765,"endTime":2029.205,"body":"I won't."},{"speaker":"Balaji Bondili","startTime":2029.235,"endTime":2032.875,"body":"I was excited to go try on and"},{"speaker":"Balaji Bondili","startTime":2029.235,"endTime":2032.875,"body":"try my hand at something else."},{"speaker":"Balaji Bondili","startTime":2032.875,"endTime":2037.815,"body":"So it was an opportune time to sunset"},{"speaker":"Balaji Bondili","startTime":2032.875,"endTime":2037.815,"body":"it and then move to do something else."},{"speaker":"Balaji Bondili","startTime":2037.824,"endTime":2042.744,"body":"And then I took on the role of kind"},{"speaker":"Balaji Bondili","startTime":2037.824,"endTime":2042.744,"body":"of the chief head of innovation for"},{"speaker":"Balaji Bondili","startTime":2042.745,"endTime":2044.215,"body":"our strategy and analytics business."},{"speaker":"Simon Hill","startTime":2046.5,"endTime":2048.84,"body":"Well, listen, Balaji,"},{"speaker":"Simon Hill","startTime":2046.5,"endTime":2048.84,"body":"first of all, congratulations."},{"speaker":"Simon Hill","startTime":2048.85,"endTime":2053.57,"body":"Not many people see a journey through"},{"speaker":"Simon Hill","startTime":2048.85,"endTime":2053.57,"body":"like that and are, you know, able"},{"speaker":"Simon Hill","startTime":2053.58,"endTime":2058.8,"body":"to take the baby they've created and"},{"speaker":"Simon Hill","startTime":2053.58,"endTime":2058.8,"body":"make that very difficult and emotional"},{"speaker":"Simon Hill","startTime":2058.8,"endTime":2060.22,"body":"and challenging decision to do."},{"speaker":"Simon Hill","startTime":2060.27,"endTime":2061.649,"body":"But probably is the right thing, right?"},{"speaker":"Simon Hill","startTime":2061.65,"endTime":2065.249,"body":"Which is to start to fold it into"},{"speaker":"Simon Hill","startTime":2061.65,"endTime":2065.249,"body":"the operational core and let it"},{"speaker":"Simon Hill","startTime":2065.259,"endTime":2067.769,"body":"scale and test what happens at scale."},{"speaker":"Simon Hill","startTime":2068.209,"endTime":2073.35,"body":"Um, And I guess that the world now can"},{"speaker":"Simon Hill","startTime":2068.209,"endTime":2073.35,"body":"benefit from some of those experiences."},{"speaker":"Simon Hill","startTime":2073.35,"endTime":2077.789,"body":"As you said, you teach a class at"},{"speaker":"Simon Hill","startTime":2073.35,"endTime":2077.789,"body":"Harvard Business School, but I also"},{"speaker":"Simon Hill","startTime":2077.789,"endTime":2081.63,"body":"know you've, you've now spread your"},{"speaker":"Simon Hill","startTime":2077.789,"endTime":2081.63,"body":"wings and moved outside of Deloitte."},{"speaker":"Simon Hill","startTime":2081.63,"endTime":2085.529,"body":"And maybe we can just as we close, talk"},{"speaker":"Simon Hill","startTime":2081.63,"endTime":2085.529,"body":"a little bit about the work that you're"},{"speaker":"Simon Hill","startTime":2085.529,"endTime":2090.164,"body":"doing now outside of Deloitte and how"},{"speaker":"Simon Hill","startTime":2085.529,"endTime":2090.164,"body":"folk might be able to benefit from it."},{"speaker":"Simon Hill","startTime":2090.435,"endTime":2094.015,"body":"Um, come and gain some of that"},{"speaker":"Simon Hill","startTime":2090.435,"endTime":2094.015,"body":"amazing experience that you've"},{"speaker":"Simon Hill","startTime":2094.015,"endTime":2095.485,"body":"got for their own benefits."},{"speaker":"Simon Hill","startTime":2095.525,"endTime":2098.465,"body":"Um, you just talk a little bit about"},{"speaker":"Simon Hill","startTime":2095.525,"endTime":2098.465,"body":"that and maybe where folk can find you"},{"speaker":"Simon Hill","startTime":2098.465,"endTime":2100.015,"body":"and then we'll bring things to a close."},{"speaker":"Balaji Bondili","startTime":2101.584,"endTime":2102.124,"body":"Perfect."},{"speaker":"Balaji Bondili","startTime":2102.164,"endTime":2106.345,"body":"Um, I think what I'm doing right"},{"speaker":"Balaji Bondili","startTime":2102.164,"endTime":2106.345,"body":"now is I'm working on a startup"},{"speaker":"Balaji Bondili","startTime":2106.454,"endTime":2110.885,"body":"in the, in, in, in the open talent"},{"speaker":"Balaji Bondili","startTime":2106.454,"endTime":2110.885,"body":"space, but it's a long journey."},{"speaker":"Balaji Bondili","startTime":2111.415,"endTime":2116.695,"body":"But in parallel, I'm helping, um,"},{"speaker":"Balaji Bondili","startTime":2111.415,"endTime":2116.695,"body":"startups, you know, usually larger"},{"speaker":"Balaji Bondili","startTime":2116.705,"endTime":2122.93,"body":"CDC to see these, these size startups,"},{"speaker":"Balaji Bondili","startTime":2116.705,"endTime":2122.93,"body":"um, We in finding approaches in which"},{"speaker":"Balaji Bondili","startTime":2122.93,"endTime":2125.25,"body":"they can expand their account for"},{"speaker":"Balaji Bondili","startTime":2128.76,"endTime":2129.38,"body":"prints."},{"speaker":"Balaji Bondili","startTime":2129.67,"endTime":2130.69,"body":"So you're a million dollar."},{"speaker":"Balaji Bondili","startTime":2132.23,"endTime":2135.32,"body":"Account account or 25 million"},{"speaker":"Balaji Bondili","startTime":2132.23,"endTime":2135.32,"body":"account, how do you scale that?"},{"speaker":"Balaji Bondili","startTime":2135.56,"endTime":2139.25,"body":"And primarily ensuring that your"},{"speaker":"Balaji Bondili","startTime":2135.56,"endTime":2139.25,"body":"value proposition is super strong"},{"speaker":"Balaji Bondili","startTime":2139.25,"endTime":2140.66,"body":"to the clients that you're selling."},{"speaker":"Balaji Bondili","startTime":2141.39,"endTime":2146.31,"body":"When I was at Deloitte, I was the primary"},{"speaker":"Balaji Bondili","startTime":2141.39,"endTime":2146.31,"body":"buyer for, uh, for freelance marketplaces,"},{"speaker":"Balaji Bondili","startTime":2146.31,"endTime":2148.59,"body":"many contingent firms and crowdsourcing."},{"speaker":"Balaji Bondili","startTime":2149.03,"endTime":2152.42,"body":"So I've gone through the experience of"},{"speaker":"Balaji Bondili","startTime":2149.03,"endTime":2152.42,"body":"what a good value proposition looks like."},{"speaker":"Balaji Bondili","startTime":2152.775,"endTime":2155.645,"body":"Versus an ordinary value proposition"},{"speaker":"Balaji Bondili","startTime":2152.775,"endTime":2155.645,"body":"looks like some helping a bunch of"},{"speaker":"Balaji Bondili","startTime":2155.645,"endTime":2160.795,"body":"startups and the last spaces through"},{"speaker":"Balaji Bondili","startTime":2155.645,"endTime":2160.795,"body":"the work at at Harvard and working with"},{"speaker":"Balaji Bondili","startTime":2160.795,"endTime":2164.995,"body":"Andy bins and others that change logic"},{"speaker":"Balaji Bondili","startTime":2160.795,"endTime":2164.995,"body":"were attempting to see how we can help"},{"speaker":"Balaji Bondili","startTime":2165.175,"endTime":2168.064,"body":"companies create substitutive businesses."},{"speaker":"Balaji Bondili","startTime":2168.295,"endTime":2173.475,"body":"Specifically focused on AI as the wave"},{"speaker":"Balaji Bondili","startTime":2168.295,"endTime":2173.475,"body":"of AI is coming through and given that"},{"speaker":"Balaji Bondili","startTime":2173.565,"endTime":2179.714,"body":"I have some journey of how to navigate"},{"speaker":"Balaji Bondili","startTime":2173.565,"endTime":2179.714,"body":"large company antibodies at risk and"},{"speaker":"Balaji Bondili","startTime":2179.725,"endTime":2182.235,"body":"legal and these types of journeys."},{"speaker":"Balaji Bondili","startTime":2182.235,"endTime":2186.415,"body":"There's there's a bunch of work that's"},{"speaker":"Balaji Bondili","startTime":2182.235,"endTime":2186.415,"body":"happening to help companies make that"},{"speaker":"Balaji Bondili","startTime":2186.415,"endTime":2189.095,"body":"journey in a in a in a manner that."},{"speaker":"Balaji Bondili","startTime":2189.255,"endTime":2193.855,"body":"It's where you can predict some of the"},{"speaker":"Balaji Bondili","startTime":2189.255,"endTime":2193.855,"body":"issues versus, um, running headlong."},{"speaker":"Balaji Bondili","startTime":2194.065,"endTime":2196.465,"body":"And when you, when you, when you face"},{"speaker":"Balaji Bondili","startTime":2194.065,"endTime":2196.465,"body":"those issues, that's when you start"},{"speaker":"Balaji Bondili","startTime":2196.465,"endTime":2200.285,"body":"finding solutions, there's a method,"},{"speaker":"Balaji Bondili","startTime":2196.465,"endTime":2200.285,"body":"whole methodology for the ambidextrous"},{"speaker":"Balaji Bondili","startTime":2200.335,"endTime":2203.375,"body":"tech, dexterous organizations"},{"speaker":"Balaji Bondili","startTime":2200.335,"endTime":2203.375,"body":"that can be deployed early on so"},{"speaker":"Balaji Bondili","startTime":2203.375,"endTime":2205.095,"body":"that you can have a smoother path."},{"speaker":"Balaji Bondili","startTime":2205.565,"endTime":2207.954,"body":"And those are the few things"},{"speaker":"Balaji Bondili","startTime":2205.565,"endTime":2207.954,"body":"that I'm working on right now."},{"speaker":"Balaji Bondili","startTime":2207.954,"endTime":2211.735,"body":"And LinkedIn is the easiest space,"},{"speaker":"Balaji Bondili","startTime":2207.954,"endTime":2211.735,"body":"uh, easiest place to find me."},{"speaker":"Balaji Bondili","startTime":2212.225,"endTime":2212.735,"body":"If you just."},{"speaker":"Balaji Bondili","startTime":2212.915,"endTime":2216.625,"body":"Look, Balaji, you'll find me pretty"},{"speaker":"Balaji Bondili","startTime":2212.915,"endTime":2216.625,"body":"easily, and I'm very responsive,"},{"speaker":"Balaji Bondili","startTime":2216.695,"endTime":2221.154,"body":"responsive to have any conversations with"},{"speaker":"Balaji Bondili","startTime":2216.695,"endTime":2221.154,"body":"anybody just to see how we can help them."},{"speaker":"Simon Hill","startTime":2222.845,"endTime":2224.945,"body":"Well, with that,"},{"speaker":"Simon Hill","startTime":2222.845,"endTime":2224.945,"body":"thank you very much, Balaji."},{"speaker":"Simon Hill","startTime":2224.965,"endTime":2227.824,"body":"And thank you, everyone, for"},{"speaker":"Simon Hill","startTime":2224.965,"endTime":2227.824,"body":"listening to today's episode of"},{"speaker":"Simon Hill","startTime":2227.824,"endTime":2229.305,"body":"the Total Innovation Podcast."},{"speaker":"Simon Hill","startTime":2229.675,"endTime":2233.615,"body":"We hope you've enjoyed a very open"},{"speaker":"Simon Hill","startTime":2229.675,"endTime":2233.615,"body":"and expansive conversation with Balaji"},{"speaker":"Simon Hill","startTime":2233.785,"endTime":2238.025,"body":"and gained valuable insights into the"},{"speaker":"Simon Hill","startTime":2233.785,"endTime":2238.025,"body":"creation and growth of Deloitte Pixel."},{"speaker":"Simon Hill","startTime":2238.405,"endTime":2242.165,"body":"Balaji's journey highlights the power of"},{"speaker":"Simon Hill","startTime":2238.405,"endTime":2242.165,"body":"innovative thinking, the importance of"},{"speaker":"Simon Hill","startTime":2242.165,"endTime":2245.905,"body":"strategic Leadership, but in this case,"},{"speaker":"Simon Hill","startTime":2242.165,"endTime":2245.905,"body":"actually real changemakers inside the"},{"speaker":"Simon Hill","startTime":2245.905,"endTime":2250.949,"body":"organization willing to get those bloody"},{"speaker":"Simon Hill","startTime":2245.905,"endTime":2250.949,"body":"noses that we spoke about and drive real"},{"speaker":"Simon Hill","startTime":2250.949,"endTime":2253.409,"body":"change within established organizations."},{"speaker":"Simon Hill","startTime":2253.87,"endTime":2257.47,"body":"If you found this episode inspiring,"},{"speaker":"Simon Hill","startTime":2253.87,"endTime":2257.47,"body":"please share and subscribe for more"},{"speaker":"Simon Hill","startTime":2257.47,"endTime":2260.54,"body":"conversations with industry leaders"},{"speaker":"Simon Hill","startTime":2257.47,"endTime":2260.54,"body":"who are pushing the boundaries"},{"speaker":"Simon Hill","startTime":2260.93,"endTime":2262.943,"body":"of innovation until next time."},{"speaker":"Simon Hill","startTime":2262.943,"endTime":2267.01,"body":"Stay curious, keep innovating, and Balaji,"},{"speaker":"Simon Hill","startTime":2262.943,"endTime":2267.01,"body":"thank you very much for your time today."},{"speaker":"Balaji Bondili","startTime":2268.95,"endTime":2269.41,"body":"Simon,"},{"speaker":"Simon Hill","startTime":2270.06,"endTime":2270.73,"body":"it was a joy."},{"speaker":"Simon Hill","startTime":2270.74,"endTime":2270.99,"body":"Thank you"},{"speaker":"Balaji Bondili","startTime":2270.99,"endTime":2271.41,"body":"very much."}]}