{"version":"1.0.0","segments":[{"startTime":7.52,"endTime":10.72,"body":"Welcome, friends, to the"},{"startTime":7.52,"endTime":10.72,"body":"Total Innovation Show,"},{"startTime":10.72,"endTime":13.135,"body":"where the seeds of"},{"startTime":10.72,"endTime":13.135,"body":"innovation grow."},{"startTime":13.135,"endTime":15.695,"body":"We dive into minds"},{"startTime":13.135,"endTime":15.695,"body":"both sharp and bright,"},{"startTime":15.695,"endTime":18.415,"body":"exploring ideas that"},{"startTime":15.695,"endTime":18.415,"body":"spark the light."},{"startTime":18.415,"endTime":21.215,"body":"In a world where"},{"startTime":18.415,"endTime":21.215,"body":"change is moving fast,"},{"startTime":21.215,"endTime":23.775,"body":"those who adapt"},{"startTime":21.215,"endTime":23.775,"body":"will always last."},{"startTime":23.775,"endTime":26.095,"body":"From AI tools to"},{"startTime":23.775,"endTime":26.095,"body":"creative trends,"},{"startTime":26.095,"endTime":29.51,"body":"we'll break it down with"},{"startTime":26.095,"endTime":29.51,"body":"a total innovation lens."},{"startTime":29.51,"endTime":30.79,"body":"So sit back, listen,"},{"startTime":30.79,"endTime":35.19,"body":"and soon you'll find we're here"},{"startTime":30.79,"endTime":35.19,"body":"to uncover the visionary mind."},{"startTime":35.19,"endTime":38.23,"body":"And speaking of visionaries,"},{"startTime":35.19,"endTime":38.23,"body":"today, we've got a great guest,"},{"startTime":38.23,"endTime":41.495,"body":"a leader in innovation"},{"startTime":38.23,"endTime":41.495,"body":"among the very best."},{"startTime":41.495,"endTime":44.135,"body":"He's built, he's led,"},{"startTime":41.495,"endTime":44.135,"body":"he's paved the way."},{"startTime":44.135,"endTime":46.775,"body":"Let's dive into his"},{"startTime":44.135,"endTime":46.775,"body":"story without delay."},{"startTime":46.775,"endTime":50.055,"body":"Our guest spends his days"},{"startTime":46.775,"endTime":50.055,"body":"thinking about how AI will"},{"startTime":50.055,"endTime":54.055,"body":"change how we create using"},{"startTime":50.055,"endTime":54.055,"body":"generative tools like ChatGPT,"},{"startTime":54.055,"endTime":56.78,"body":"Midjourney, and the"},{"startTime":54.055,"endTime":56.78,"body":"ever growing slate."},{"startTime":56.78,"endTime":59.9,"body":"He used to work at PayPal"},{"startTime":56.78,"endTime":59.9,"body":"focused on innovation where he"},{"startTime":59.9,"endTime":63.66,"body":"evangelized creativity to the"},{"startTime":59.9,"endTime":63.66,"body":"employees of every nation."},{"startTime":63.66,"endTime":67.26,"body":"At PayPal, he also had many"},{"startTime":63.66,"endTime":67.26,"body":"roles in the field of products"},{"startTime":67.26,"endTime":69.42,"body":"from management to"},{"startTime":67.26,"endTime":69.42,"body":"marketing to launch,"},{"startTime":69.42,"endTime":71.24,"body":"which was a bit chaotic."},{"startTime":71.515,"endTime":73.995,"body":"Previously, he founded"},{"startTime":71.515,"endTime":73.995,"body":"a company, Sketchmaven,"},{"startTime":73.995,"endTime":77.735,"body":"where long startup nights turned"},{"startTime":73.995,"endTime":77.735,"body":"his appearance to unshaven."},{"startTime":77.835,"endTime":81.915,"body":"Prior to his career in tech, he was"},{"startTime":77.835,"endTime":81.915,"body":"in finance and accounting, you see,"},{"startTime":81.915,"endTime":85.04,"body":"starting his career at the"},{"startTime":81.915,"endTime":85.04,"body":"company with a meatball logo,"},{"startTime":85.04,"endTime":86.0,"body":"GE."},{"startTime":86.0,"endTime":89.52,"body":"He's has he has an MBA from"},{"startTime":86.0,"endTime":89.52,"body":"Berkeley and a BS from Illinois"},{"startTime":89.52,"endTime":92.96,"body":"and occasionally teaches leadership"},{"startTime":89.52,"endTime":92.96,"body":"to mature girls and boys."},{"startTime":92.96,"endTime":96.48,"body":"He's been granted over one"},{"startTime":92.96,"endTime":96.48,"body":"hundred US utility patents."},{"startTime":96.48,"endTime":98.24,"body":"And if you don't"},{"startTime":96.48,"endTime":98.24,"body":"like his rhymes,"},{"startTime":98.24,"endTime":100.62,"body":"you're on his list"},{"startTime":98.24,"endTime":100.62,"body":"of enemy combatants."},{"startTime":100.745,"endTime":103.385,"body":"Overall, he tries to"},{"startTime":100.745,"endTime":103.385,"body":"be a very helpful guy."},{"startTime":103.385,"endTime":105.385,"body":"And while he uses the tools,"},{"startTime":105.385,"endTime":108.585,"body":"neither he nor I"},{"startTime":105.385,"endTime":108.585,"body":"wrote this with AI."},{"startTime":108.585,"endTime":111.065,"body":"So without further ado,"},{"startTime":108.585,"endTime":111.065,"body":"let's bring him on stage,"},{"startTime":111.065,"endTime":113.705,"body":"a true innovator on"},{"startTime":111.065,"endTime":113.705,"body":"the pulse of the age."},{"startTime":113.705,"endTime":117.78,"body":"He's reshaped how we think with"},{"startTime":113.705,"endTime":117.78,"body":"creativity and play with bold"},{"startTime":117.78,"endTime":120.02,"body":"ideas that lead the way."},{"startTime":120.02,"endTime":122.98,"body":"So lean in, listen close,"},{"startTime":120.02,"endTime":122.98,"body":"and we're ready to go."},{"startTime":122.98,"endTime":127.36,"body":"Mike Tedesco, welcome to"},{"startTime":122.98,"endTime":127.36,"body":"the Total Innovation Show."},{"startTime":127.86,"endTime":132.635,"body":"Simon, I am here, and I'm"},{"startTime":127.86,"endTime":132.635,"body":"very excited to be, okay."},{"startTime":132.635,"endTime":134.875,"body":"The the rhymes are just"},{"startTime":132.635,"endTime":134.875,"body":"not gonna work for me."},{"startTime":134.875,"endTime":136.135,"body":"I just"},{"startTime":136.715,"endTime":138.455,"body":"That was so impressive."},{"startTime":138.475,"endTime":141.835,"body":"I think your audience will be"},{"startTime":138.475,"endTime":141.835,"body":"so disappointed if we don't"},{"startTime":141.835,"endTime":146.48,"body":"continue this entire episode in"},{"startTime":141.835,"endTime":146.48,"body":"some sort of rhyming scheme now."},{"startTime":146.48,"endTime":148.16,"body":"You you just set"},{"startTime":146.48,"endTime":148.16,"body":"the bar very high."},{"startTime":148.16,"endTime":149.92,"body":"One of those days, Mike,"},{"startTime":148.16,"endTime":149.92,"body":"to be honest with you."},{"startTime":149.92,"endTime":152.24,"body":"I did an exec meeting"},{"startTime":149.92,"endTime":152.24,"body":"earlier with a bit of,"},{"startTime":152.24,"endTime":153.28,"body":"bit of wrap as well."},{"startTime":153.28,"endTime":155.36,"body":"So, it's just been"},{"startTime":153.28,"endTime":155.36,"body":"one of those Mondays."},{"startTime":155.36,"endTime":157.04,"body":"But I actually as you know,"},{"startTime":157.04,"endTime":160.655,"body":"I borrowed most of that from"},{"startTime":157.04,"endTime":160.655,"body":"your highly creative LinkedIn"},{"startTime":160.655,"endTime":162.815,"body":"bio, which I thought was great."},{"startTime":162.815,"endTime":165.775,"body":"And, you know, I don't"},{"startTime":162.815,"endTime":165.775,"body":"normally do a rhyming introduction, but,"},{"startTime":165.775,"endTime":167.775,"body":"hey, you introduced"},{"startTime":165.775,"endTime":167.775,"body":"yourself in rhyme."},{"startTime":167.775,"endTime":171.12,"body":"So maybe there's a story behind"},{"startTime":167.775,"endTime":171.12,"body":"that. Maybe we can start there."},{"startTime":171.12,"endTime":172.08,"body":"There was."},{"startTime":172.08,"endTime":175.9,"body":"So when I was at PayPal, I was"},{"startTime":172.08,"endTime":175.9,"body":"doing a lot of different talks."},{"startTime":176.4,"endTime":179.36,"body":"And in doing those talks,"},{"startTime":179.36,"endTime":181.28,"body":"I people would introduce"},{"startTime":179.36,"endTime":181.28,"body":"me all the time,"},{"startTime":181.28,"endTime":184.395,"body":"and it was just a standard"},{"startTime":181.28,"endTime":184.395,"body":"corporate bio that I had."},{"startTime":184.395,"endTime":185.755,"body":"And, honestly, Simon,"},{"startTime":185.755,"endTime":189.195,"body":"I was just getting bored"},{"startTime":185.755,"endTime":189.195,"body":"hearing people just say my my"},{"startTime":189.195,"endTime":190.475,"body":"own bio for me."},{"startTime":190.475,"endTime":193.115,"body":"So at some point, I'm like,"},{"startTime":190.475,"endTime":193.115,"body":"I'm just gonna write this up,"},{"startTime":193.115,"endTime":195.48,"body":"and I'm just gonna"},{"startTime":193.115,"endTime":195.48,"body":"send this to people."},{"startTime":195.48,"endTime":197.8,"body":"And most people, like, don't"},{"startTime":195.48,"endTime":197.8,"body":"know what to do with it."},{"startTime":197.8,"endTime":200.52,"body":"Unlike you, they just kinda"},{"startTime":197.8,"endTime":200.52,"body":"freak out. They freeze."},{"startTime":200.52,"endTime":203.88,"body":"They whatever. They're like"},{"startTime":200.52,"endTime":203.88,"body":"but I did have one person."},{"startTime":203.88,"endTime":206.28,"body":"I remember this. On"},{"startTime":203.88,"endTime":206.28,"body":"stage, she got up there."},{"startTime":206.28,"endTime":208.12,"body":"She's like, oh, cool."},{"startTime":206.28,"endTime":208.12,"body":"This is your bio."},{"startTime":208.12,"endTime":210.355,"body":"And Simon, she,"},{"startTime":208.12,"endTime":210.355,"body":"like, she wrapped it."},{"startTime":210.355,"endTime":212.755,"body":"And, like, it's like"},{"startTime":210.355,"endTime":212.755,"body":"you're you sounded good."},{"startTime":212.755,"endTime":215.555,"body":"You got that that"},{"startTime":212.755,"endTime":215.555,"body":"soothing British accent."},{"startTime":215.555,"endTime":218.675,"body":"Like, it sounded it sounded"},{"startTime":215.555,"endTime":218.675,"body":"really nice, I will say."},{"startTime":218.675,"endTime":220.675,"body":"But when she did it,"},{"startTime":218.675,"endTime":220.675,"body":"it was next level."},{"startTime":220.675,"endTime":223.11,"body":"And I'm like, this is just"},{"startTime":220.675,"endTime":223.11,"body":"the greatest thing ever."},{"startTime":223.11,"endTime":223.99,"body":"And and, honestly,"},{"startTime":223.99,"endTime":227.19,"body":"the rest of the talk I gave"},{"startTime":223.99,"endTime":227.19,"body":"was nowhere near as good as her"},{"startTime":227.19,"endTime":230.07,"body":"rapping my bio, but that"},{"startTime":227.19,"endTime":230.07,"body":"that's what it came from."},{"startTime":230.07,"endTime":233.75,"body":"Well, maybe I'll do a recut and see"},{"startTime":230.07,"endTime":233.75,"body":"if I can wrap it for you as well."},{"startTime":233.75,"endTime":235.19,"body":"I think we'll leave it there."},{"startTime":235.19,"endTime":237.685,"body":"Well, listen, sir"},{"startTime":235.19,"endTime":237.685,"body":"seriously welcome. Right?"},{"startTime":237.685,"endTime":238.245,"body":"Thanks."},{"startTime":238.245,"endTime":241.045,"body":"We had a a bit of a pre"},{"startTime":238.245,"endTime":241.045,"body":"chat, and I you know,"},{"startTime":241.045,"endTime":244.645,"body":"you've done a lot"},{"startTime":241.045,"endTime":244.645,"body":"across a portfolio of of"},{"startTime":244.645,"endTime":245.765,"body":"different experiences."},{"startTime":245.765,"endTime":249.36,"body":"And and unpacking this and"},{"startTime":245.765,"endTime":249.36,"body":"thinking about what might be"},{"startTime":249.36,"endTime":252.56,"body":"most useful from an audience"},{"startTime":249.36,"endTime":252.56,"body":"perspective to, you know,"},{"startTime":252.56,"endTime":255.6,"body":"to learn from the mind and"},{"startTime":252.56,"endTime":255.6,"body":"the experience of Mike,"},{"startTime":255.6,"endTime":258.56,"body":"I I feel like your life has"},{"startTime":255.6,"endTime":258.56,"body":"maybe they're not distinct"},{"startTime":258.56,"endTime":260.8,"body":"chapters from your"},{"startTime":258.56,"endTime":260.8,"body":"perspective, but, you know,"},{"startTime":260.8,"endTime":263.695,"body":"the the idea of Mike the"},{"startTime":260.8,"endTime":263.695,"body":"inventor, Mike the founder,"},{"startTime":263.695,"endTime":267.055,"body":"Mike the in house innovator,"},{"startTime":263.695,"endTime":267.055,"body":"and now Mike the educator,"},{"startTime":267.055,"endTime":269.215,"body":"maybe the AI AI educator."},{"startTime":269.215,"endTime":271.935,"body":"So I think maybe we'll unpick"},{"startTime":269.215,"endTime":271.935,"body":"the episode a little bit like"},{"startTime":271.935,"endTime":276.38,"body":"that, but I'm sure it won't"},{"startTime":271.935,"endTime":276.38,"body":"quite work that neatly as we go."},{"startTime":276.38,"endTime":277.5,"body":"So let's start there."},{"startTime":277.5,"endTime":282.22,"body":"Mike Mike the inventor, a hundred"},{"startTime":277.5,"endTime":282.22,"body":"hundred US utility patents."},{"startTime":282.22,"endTime":286.22,"body":"Tell us a little bit about Mike the"},{"startTime":282.22,"endTime":286.22,"body":"inventor and and the story behind that."},{"startTime":286.22,"endTime":286.46,"body":"Look."},{"startTime":286.46,"endTime":289.66,"body":"If you would have asked me,"},{"startTime":286.46,"endTime":289.66,"body":"you know, fifteen years ago,"},{"startTime":289.66,"endTime":292.255,"body":"would I ever have any"},{"startTime":289.66,"endTime":292.255,"body":"patents, I would be like,"},{"startTime":292.255,"endTime":293.295,"body":"what are you talking about?"},{"startTime":293.295,"endTime":294.575,"body":"I'm not an engineer."},{"startTime":294.575,"endTime":297.215,"body":"Like, that doesn't even make"},{"startTime":294.575,"endTime":297.215,"body":"any sense or anything like that."},{"startTime":297.215,"endTime":297.855,"body":"It it wouldn't."},{"startTime":297.855,"endTime":298.615,"body":"So,"},{"startTime":299.375,"endTime":302.175,"body":"when I was at PayPal,"},{"startTime":299.375,"endTime":302.175,"body":"my first look."},{"startTime":302.175,"endTime":304.735,"body":"A technology company started"},{"startTime":302.175,"endTime":304.735,"body":"there in twenty eleven,"},{"startTime":304.735,"endTime":307.15,"body":"was working on mobile"},{"startTime":304.735,"endTime":307.15,"body":"products before it like,"},{"startTime":307.15,"endTime":309.31,"body":"it's its own little weird"},{"startTime":307.15,"endTime":309.31,"body":"team in the company."},{"startTime":309.31,"endTime":312.65,"body":"Like, mobile was weird back"},{"startTime":309.31,"endTime":312.65,"body":"in twenty eleven still."},{"startTime":312.67,"endTime":314.83,"body":"So, you know, I was"},{"startTime":312.67,"endTime":314.83,"body":"I was at very much,"},{"startTime":314.83,"endTime":316.11,"body":"in an innovative place."},{"startTime":316.11,"endTime":318.59,"body":"I've always been up on new"},{"startTime":316.11,"endTime":318.59,"body":"technology, but, again,"},{"startTime":318.59,"endTime":320.97,"body":"my background's in"},{"startTime":318.59,"endTime":320.97,"body":"finance and accounting."},{"startTime":321.15,"endTime":324.685,"body":"And in twenty thirteen,"},{"startTime":321.15,"endTime":324.685,"body":"I happen to be"},{"startTime":325.265,"endTime":327.825,"body":"working on a very"},{"startTime":325.265,"endTime":327.825,"body":"revolutionary product,"},{"startTime":327.825,"endTime":329.425,"body":"which I did not invent,"},{"startTime":329.425,"endTime":332.545,"body":"but kinda contributed to"},{"startTime":329.425,"endTime":332.545,"body":"in many different ways."},{"startTime":332.545,"endTime":334.625,"body":"And it was called PayPal beacon."},{"startTime":334.625,"endTime":337.62,"body":"And people could look up the"},{"startTime":334.625,"endTime":337.62,"body":"it on YouTube or anything like"},{"startTime":337.62,"endTime":338.5,"body":"that, and you could see it."},{"startTime":338.5,"endTime":340.26,"body":"It it never made"},{"startTime":338.5,"endTime":340.26,"body":"it to mass markets."},{"startTime":340.26,"endTime":340.98,"body":"But, effectively,"},{"startTime":340.98,"endTime":343.6,"body":"what it was was a"},{"startTime":340.98,"endTime":343.6,"body":"little piece of hardware"},{"startTime":343.7,"endTime":347.94,"body":"that people would your phone would"},{"startTime":343.7,"endTime":347.94,"body":"be able to passively talk to it."},{"startTime":347.94,"endTime":352.085,"body":"So you could walk into a store,"},{"startTime":347.94,"endTime":352.085,"body":"and it would be able to, like,"},{"startTime":352.085,"endTime":355.045,"body":"check you in automatically so"},{"startTime":352.085,"endTime":355.045,"body":"you could pay hands free when"},{"startTime":355.045,"endTime":356.085,"body":"you walk into the store."},{"startTime":356.085,"endTime":360.085,"body":"It would just recognize you"},{"startTime":356.085,"endTime":360.085,"body":"and your phone as part of it."},{"startTime":360.085,"endTime":362.805,"body":"And one day, I was the"},{"startTime":360.085,"endTime":362.805,"body":"product launch manager,"},{"startTime":362.805,"endTime":365.04,"body":"was my function on that product,"},{"startTime":365.04,"endTime":367.28,"body":"and I had a meeting"},{"startTime":365.04,"endTime":367.28,"body":"with some lawyers,"},{"startTime":367.28,"endTime":369.42,"body":"lawyers from inside the company."},{"startTime":369.44,"endTime":371.28,"body":"And and I I did"},{"startTime":369.44,"endTime":371.28,"body":"this all the time."},{"startTime":371.28,"endTime":374.96,"body":"I kinda got the dirty work of"},{"startTime":371.28,"endTime":374.96,"body":"that from a for the perspective."},{"startTime":374.96,"endTime":376.0,"body":"I'm like, okay. No big deal."},{"startTime":376.0,"endTime":377.36,"body":"Me with lawyers,"},{"startTime":376.0,"endTime":377.36,"body":"I could do that."},{"startTime":377.36,"endTime":379.52,"body":"And the lawyer I was sitting"},{"startTime":377.36,"endTime":379.52,"body":"down with, he was like, okay."},{"startTime":379.52,"endTime":380.855,"body":"Tell me about the product. Okay."},{"startTime":380.855,"endTime":383.095,"body":"Okay. Did that. He's like,"},{"startTime":380.855,"endTime":383.095,"body":"well, what else can it do?"},{"startTime":383.095,"endTime":384.615,"body":"What else can it do?"},{"startTime":384.615,"endTime":387.095,"body":"Well, that's cool. What what"},{"startTime":384.615,"endTime":387.095,"body":"what else? Could you do this?"},{"startTime":387.095,"endTime":388.215,"body":"Could you do this?"},{"startTime":388.215,"endTime":390.215,"body":"And and, like, you know, thirty,"},{"startTime":390.215,"endTime":391.815,"body":"forty five minutes into,"},{"startTime":390.215,"endTime":391.815,"body":"I'm like, oh my god."},{"startTime":391.815,"endTime":393.255,"body":"This is like a"},{"startTime":391.815,"endTime":393.255,"body":"brainstorm session."},{"startTime":393.255,"endTime":395.17,"body":"I'm like, what is this? And"},{"startTime":393.255,"endTime":395.17,"body":"and he's like, oh, yeah."},{"startTime":395.17,"endTime":396.77,"body":"The patent, and he"},{"startTime":395.17,"endTime":396.77,"body":"explained it to me."},{"startTime":396.77,"endTime":398.21,"body":"And it's, you know, like,"},{"startTime":398.21,"endTime":400.29,"body":"the whole patent process"},{"startTime":398.21,"endTime":400.29,"body":"of building on ideas."},{"startTime":400.29,"endTime":403.57,"body":"I'm like, so you kinda"},{"startTime":400.29,"endTime":403.57,"body":"come up with an idea."},{"startTime":403.57,"endTime":404.85,"body":"And almost by definition,"},{"startTime":404.85,"endTime":407.09,"body":"it's an idea that no one"},{"startTime":404.85,"endTime":407.09,"body":"ever thought of before."},{"startTime":407.09,"endTime":407.273,"body":"It's useful and has all"},{"startTime":407.09,"endTime":407.273,"body":"these other criteria."},{"startTime":407.273,"endTime":408.67,"body":"And, you know, and"},{"startTime":407.273,"endTime":408.67,"body":"and that was, like,"},{"startTime":414.005,"endTime":414.485,"body":"process."},{"startTime":414.485,"endTime":415.585,"body":"And"},{"startTime":416.085,"endTime":419.445,"body":"I got, like, really intrigued by"},{"startTime":416.085,"endTime":419.445,"body":"this because I love just kinda"},{"startTime":419.445,"endTime":420.645,"body":"thinking about the future."},{"startTime":420.645,"endTime":422.325,"body":"And and while I'm not, you know,"},{"startTime":422.325,"endTime":423.605,"body":"I'm not an engineer by trade,"},{"startTime":423.605,"endTime":426.93,"body":"I kinda understood technology well"},{"startTime":423.605,"endTime":426.93,"body":"and how it works and how"},{"startTime":426.93,"endTime":429.97,"body":"it doesn't work and all this"},{"startTime":426.93,"endTime":429.97,"body":"and can ask a lot of dumb"},{"startTime":429.97,"endTime":432.03,"body":"questions without"},{"startTime":429.97,"endTime":432.03,"body":"being embarrassed."},{"startTime":432.05,"endTime":433.37,"body":"And so,"},{"startTime":434.05,"endTime":436.45,"body":"I took this concept"},{"startTime":434.05,"endTime":436.45,"body":"from this one meeting,"},{"startTime":436.45,"endTime":439.25,"body":"and I would bring other people"},{"startTime":436.45,"endTime":439.25,"body":"into brainstorming meetings"},{"startTime":439.25,"endTime":442.225,"body":"about our products that they"},{"startTime":439.25,"endTime":442.225,"body":"were working on and doing this."},{"startTime":442.225,"endTime":443.425,"body":"And I would hold my own,"},{"startTime":443.425,"endTime":445.825,"body":"and we had to submit"},{"startTime":443.425,"endTime":445.825,"body":"idea submission process."},{"startTime":445.825,"endTime":447.105,"body":"So I submitted ideas."},{"startTime":447.105,"endTime":448.505,"body":"Like, over my time at PayPal,"},{"startTime":448.505,"endTime":451.085,"body":"I probably submitted"},{"startTime":448.505,"endTime":451.085,"body":"thousands of ideas."},{"startTime":451.665,"endTime":454.43,"body":"And, you know, some of"},{"startTime":451.665,"endTime":454.43,"body":"them became real products."},{"startTime":454.43,"endTime":455.63,"body":"Some of them became patents."},{"startTime":455.63,"endTime":457.55,"body":"Some of them and most"},{"startTime":455.63,"endTime":457.55,"body":"of them were junk,"},{"startTime":457.55,"endTime":460.83,"body":"but that's kind of the ideation"},{"startTime":457.55,"endTime":460.83,"body":"process that you go through."},{"startTime":460.83,"endTime":463.95,"body":"And, yeah, I did this for years,"},{"startTime":463.95,"endTime":467.355,"body":"you know, in jobs before"},{"startTime":463.95,"endTime":467.355,"body":"I was in innovation."},{"startTime":467.355,"endTime":469.595,"body":"And, of course, once I"},{"startTime":467.355,"endTime":469.595,"body":"was in innovation, like,"},{"startTime":469.595,"endTime":471.275,"body":"that was a big part of my job."},{"startTime":471.275,"endTime":473.515,"body":"But, like, that was a"},{"startTime":471.275,"endTime":473.515,"body":"huge part of what I did."},{"startTime":473.515,"endTime":476.075,"body":"And it was so"},{"startTime":473.515,"endTime":476.075,"body":"gratifying, so much fun."},{"startTime":476.075,"endTime":477.355,"body":"It's just fun to"},{"startTime":476.075,"endTime":477.355,"body":"sometimes, like,"},{"startTime":477.355,"endTime":479.275,"body":"when you're building product,"},{"startTime":477.355,"endTime":479.275,"body":"just to think like, okay."},{"startTime":479.275,"endTime":480.32,"body":"What is possible?"},{"startTime":480.32,"endTime":481.92,"body":"Just to step back and"},{"startTime":480.32,"endTime":481.92,"body":"think about, like,"},{"startTime":481.92,"endTime":484.32,"body":"what could be from this."},{"startTime":484.32,"endTime":486.72,"body":"And it's interesting, you know,"},{"startTime":484.32,"endTime":486.72,"body":"years and years later to see,"},{"startTime":486.72,"endTime":489.12,"body":"like, these products, these"},{"startTime":486.72,"endTime":489.12,"body":"ideas and concepts, like,"},{"startTime":489.12,"endTime":492.08,"body":"even becoming reality and"},{"startTime":489.12,"endTime":492.08,"body":"and PayPal products and other"},{"startTime":492.08,"endTime":494.62,"body":"companies' products"},{"startTime":492.08,"endTime":494.62,"body":"and so forth today."},{"startTime":495.145,"endTime":495.785,"body":"Congratulations."},{"startTime":495.785,"endTime":499.465,"body":"And, you know, I think it's always nice"},{"startTime":495.785,"endTime":499.465,"body":"to see those ideas through those much"},{"startTime":499.465,"endTime":501.705,"body":"vaunted ideas schemes"},{"startTime":499.465,"endTime":501.705,"body":"that, you know,"},{"startTime":501.705,"endTime":504.025,"body":"actually actually produce"},{"startTime":501.705,"endTime":504.025,"body":"something, I guess,"},{"startTime":504.025,"endTime":507.685,"body":"credits all sides of that that"},{"startTime":504.025,"endTime":507.685,"body":"that that that that machine"},{"startTime":508.19,"endTime":509.23,"body":"worked to a degree."},{"startTime":509.23,"endTime":509.95,"body":"Yeah. Right?"},{"startTime":509.95,"endTime":512.35,"body":"When you were when you"},{"startTime":509.95,"endTime":512.35,"body":"were participating in that,"},{"startTime":512.35,"endTime":513.71,"body":"you know, you're"},{"startTime":512.35,"endTime":513.71,"body":"not an engineer."},{"startTime":513.71,"endTime":516.11,"body":"You've got all these different"},{"startTime":513.71,"endTime":516.11,"body":"patterns to your name."},{"startTime":516.11,"endTime":518.43,"body":"What what was the what"},{"startTime":516.11,"endTime":518.43,"body":"was the motivator for you?"},{"startTime":518.43,"endTime":520.755,"body":"You know, I I I'm a"},{"startTime":518.43,"endTime":520.755,"body":"slight patent skeptic."},{"startTime":520.755,"endTime":524.115,"body":"I believe that they Oh, we can"},{"startTime":520.755,"endTime":524.115,"body":"talk about that for sure too."},{"startTime":524.115,"endTime":525.555,"body":"Is that maybe we can do that."},{"startTime":525.555,"endTime":526.275,"body":"You know?"},{"startTime":526.275,"endTime":528.675,"body":"Actually, let's start there and"},{"startTime":526.275,"endTime":528.675,"body":"then let's get into the motivation."},{"startTime":528.675,"endTime":529.795,"body":"Because because look."},{"startTime":529.795,"endTime":531.375,"body":"So when I was,"},{"startTime":532.195,"endTime":533.075,"body":"running innovation,"},{"startTime":533.075,"endTime":535.58,"body":"I actually started on the"},{"startTime":533.075,"endTime":535.58,"body":"intellectual property team."},{"startTime":535.58,"endTime":538.7,"body":"Like, they were the ones who"},{"startTime":535.58,"endTime":538.7,"body":"kinda create when PayPal became a"},{"startTime":538.7,"endTime":543.66,"body":"separate company from eBay,"},{"startTime":538.7,"endTime":543.66,"body":"it innovation was owned by IP,"},{"startTime":543.66,"endTime":544.38,"body":"and that's, like,"},{"startTime":544.38,"endTime":546.3,"body":"because they were willing to"},{"startTime":544.38,"endTime":546.3,"body":"fund it because they wanted to"},{"startTime":546.3,"endTime":547.9,"body":"rebuild the portfolio."},{"startTime":547.9,"endTime":550.2,"body":"Because at that"},{"startTime":547.9,"endTime":550.2,"body":"time, especially,"},{"startTime":550.795,"endTime":552.795,"body":"so patents is I would"},{"startTime":550.795,"endTime":552.795,"body":"always explain it."},{"startTime":552.795,"endTime":555.435,"body":"They hate it when I explain"},{"startTime":552.795,"endTime":555.435,"body":"it this way, by the way."},{"startTime":555.435,"endTime":559.735,"body":"But as I explained it, it was"},{"startTime":555.435,"endTime":559.735,"body":"kinda like, nuclear weapons."},{"startTime":559.915,"endTime":562.235,"body":"Like, if you have these things,"},{"startTime":562.235,"endTime":565.63,"body":"you want you're building up"},{"startTime":562.235,"endTime":565.63,"body":"your stockpile just so in some"},{"startTime":565.63,"endTime":568.59,"body":"ways, another country"},{"startTime":565.63,"endTime":568.59,"body":"isn't firing them at you."},{"startTime":568.59,"endTime":569.69,"body":"Right."},{"startTime":569.79,"endTime":571.85,"body":"At any given time"},{"startTime":572.91,"endTime":575.23,"body":"probably shouldn't be saying I'll"},{"startTime":572.91,"endTime":575.23,"body":"I'll I'll make it more generic."},{"startTime":575.23,"endTime":576.59,"body":"In in any given time,"},{"startTime":576.59,"endTime":580.115,"body":"tech company a is probably"},{"startTime":576.59,"endTime":580.115,"body":"violating a bunch of patents of"},{"startTime":580.115,"endTime":581.475,"body":"tech company b."},{"startTime":581.475,"endTime":585.155,"body":"And as long as they are both"},{"startTime":581.475,"endTime":585.155,"body":"violating each other's patents,"},{"startTime":585.155,"endTime":588.835,"body":"it doesn't really do them any"},{"startTime":585.155,"endTime":588.835,"body":"good to go after each other"},{"startTime":588.835,"endTime":589.075,"body":"Right."},{"startTime":589.075,"endTime":590.31,"body":"Generally speaking."},{"startTime":590.31,"endTime":592.07,"body":"Now sometimes that"},{"startTime":590.31,"endTime":592.07,"body":"breaks and, like,"},{"startTime":592.07,"endTime":593.51,"body":"you have Apple versus Samsung,"},{"startTime":593.51,"endTime":596.95,"body":"which was a huge patent case"},{"startTime":593.51,"endTime":596.95,"body":"and many others like that."},{"startTime":596.95,"endTime":600.07,"body":"Would the world probably be in a"},{"startTime":596.95,"endTime":600.07,"body":"better place without software patents?"},{"startTime":600.07,"endTime":601.35,"body":"I I actually think so."},{"startTime":601.35,"endTime":603.665,"body":"I mean but that's not the"},{"startTime":601.35,"endTime":603.665,"body":"world that we live in."},{"startTime":603.665,"endTime":607.985,"body":"So for us within the company"},{"startTime":603.665,"endTime":607.985,"body":"and being much smaller than a"},{"startTime":607.985,"endTime":610.465,"body":"lot of the other technology"},{"startTime":607.985,"endTime":610.465,"body":"companies out there,"},{"startTime":610.465,"endTime":613.345,"body":"it was imperative kind of for"},{"startTime":610.465,"endTime":613.345,"body":"our survival so we don't get"},{"startTime":613.345,"endTime":617.025,"body":"sued out of existence to"},{"startTime":613.345,"endTime":617.025,"body":"think of other things that"},{"startTime":617.025,"endTime":618.84,"body":"our competitors could be doing."},{"startTime":618.84,"endTime":621.56,"body":"And, again, I see these in,"},{"startTime":618.84,"endTime":621.56,"body":"competitors' products now,"},{"startTime":621.56,"endTime":623.72,"body":"and I know there's been"},{"startTime":621.56,"endTime":623.72,"body":"no lawsuits about those,"},{"startTime":623.72,"endTime":625.96,"body":"but I see these"},{"startTime":623.72,"endTime":625.96,"body":"things all the time."},{"startTime":625.96,"endTime":629.0,"body":"And that's kind of the detente,"},{"startTime":625.96,"endTime":629.0,"body":"for lack of a better word,"},{"startTime":629.0,"endTime":630.52,"body":"that you have in"},{"startTime":629.0,"endTime":630.52,"body":"the patent world."},{"startTime":630.52,"endTime":632.42,"body":"Now what really inspired?"},{"startTime":633.565,"endTime":634.925,"body":"Look. This is one thing."},{"startTime":634.925,"endTime":637.805,"body":"I'll talk to actually"},{"startTime":634.925,"endTime":637.805,"body":"about what inspired others versus"},{"startTime":637.805,"endTime":638.445,"body":"what inspired me."},{"startTime":638.445,"endTime":642.205,"body":"Because most of my job at PayPal"},{"startTime":638.445,"endTime":642.205,"body":"wasn't coming up with ideas myself."},{"startTime":642.205,"endTime":645.165,"body":"It was getting other people to do"},{"startTime":642.205,"endTime":645.165,"body":"that because I'm just one person."},{"startTime":645.165,"endTime":647.92,"body":"You got twenty thousand"},{"startTime":645.165,"endTime":647.92,"body":"other smart people."},{"startTime":647.92,"endTime":651.26,"body":"You know, it's much more powerful"},{"startTime":647.92,"endTime":651.26,"body":"to get them thinking about ideas."},{"startTime":652.0,"endTime":654.64,"body":"And, honestly, Simon,"},{"startTime":652.0,"endTime":654.64,"body":"it was the simple stuff."},{"startTime":654.64,"endTime":657.02,"body":"When when I took on the job,"},{"startTime":657.52,"endTime":658.88,"body":"on the innovation team,"},{"startTime":658.88,"endTime":662.485,"body":"it was about increasing the amount"},{"startTime":658.88,"endTime":662.485,"body":"of patents that PayPal was filing."},{"startTime":662.485,"endTime":662.805,"body":"Okay."},{"startTime":662.805,"endTime":663.925,"body":"How was I gonna do that?"},{"startTime":663.925,"endTime":666.485,"body":"The first thing I asked my"},{"startTime":663.925,"endTime":666.485,"body":"boss for was like, boss,"},{"startTime":666.485,"endTime":668.325,"body":"you're gonna have to give me"},{"startTime":666.485,"endTime":668.325,"body":"a bunch more money because I'm"},{"startTime":668.325,"endTime":671.125,"body":"gonna have to financially"},{"startTime":668.325,"endTime":671.125,"body":"compensate people to do this."},{"startTime":671.125,"endTime":674.66,"body":"She's like, we don't got more"},{"startTime":671.125,"endTime":674.66,"body":"money just to go with what you got."},{"startTime":674.66,"endTime":676.74,"body":"I'm like, okay. Like,"},{"startTime":674.66,"endTime":676.74,"body":"that's not possible."},{"startTime":676.74,"endTime":679.36,"body":"And it was the best"},{"startTime":676.74,"endTime":679.36,"body":"advice I ever got."},{"startTime":679.46,"endTime":682.32,"body":"The things that work"},{"startTime":679.46,"endTime":682.32,"body":"for people were,"},{"startTime":682.5,"endTime":686.42,"body":"having a leaderboard on every"},{"startTime":682.5,"endTime":686.42,"body":"campus around the globe."},{"startTime":686.42,"endTime":688.42,"body":"And I kinda talked to"},{"startTime":686.42,"endTime":688.42,"body":"communications about this."},{"startTime":688.42,"endTime":690.655,"body":"And once a month, I would"},{"startTime":688.42,"endTime":690.655,"body":"actually put out, like,"},{"startTime":690.655,"endTime":693.935,"body":"the number of ideas submitted"},{"startTime":690.655,"endTime":693.935,"body":"by person, by location,"},{"startTime":693.935,"endTime":695.295,"body":"all these different"},{"startTime":693.935,"endTime":695.295,"body":"cuts of, like,"},{"startTime":695.295,"endTime":697.215,"body":"who's submitting the most ideas."},{"startTime":697.215,"endTime":699.455,"body":"Because I've really focused"},{"startTime":697.215,"endTime":699.455,"body":"on the top of the funnel."},{"startTime":699.455,"endTime":702.52,"body":"It took takes a while for"},{"startTime":699.455,"endTime":702.52,"body":"you to figure out what an"},{"startTime":702.52,"endTime":704.12,"body":"patentable idea is,"},{"startTime":704.12,"endTime":706.44,"body":"and it was all about just"},{"startTime":704.12,"endTime":706.44,"body":"kind of the top of the funnel,"},{"startTime":706.44,"endTime":708.12,"body":"the actual ideas."},{"startTime":708.12,"endTime":709.48,"body":"And so we put these out there,"},{"startTime":709.48,"endTime":711.16,"body":"and people were really"},{"startTime":709.48,"endTime":711.16,"body":"inspired by that."},{"startTime":711.16,"endTime":713.72,"body":"They wanted to see their name"},{"startTime":711.16,"endTime":713.72,"body":"on that leaderboard and all"},{"startTime":713.72,"endTime":714.995,"body":"that kind of stuff."},{"startTime":714.995,"endTime":716.115,"body":"Once you actually got patents,"},{"startTime":716.115,"endTime":718.995,"body":"you got a jacket with little"},{"startTime":716.115,"endTime":718.995,"body":"swag on it and all this stuff."},{"startTime":718.995,"endTime":722.515,"body":"And, you know, sometimes a hat or"},{"startTime":718.995,"endTime":722.515,"body":"something like that would cost, like,"},{"startTime":722.515,"endTime":724.195,"body":"twenty bucks or something."},{"startTime":724.195,"endTime":726.355,"body":"It was not a lot of"},{"startTime":724.195,"endTime":726.355,"body":"money that it cost,"},{"startTime":726.355,"endTime":727.79,"body":"but those things mattered."},{"startTime":727.79,"endTime":729.07,"body":"They they were credibility."},{"startTime":729.07,"endTime":730.67,"body":"They were whatever"},{"startTime":729.07,"endTime":730.67,"body":"it was to people,"},{"startTime":730.67,"endTime":735.21,"body":"and that was a huge lesson"},{"startTime":730.67,"endTime":735.21,"body":"for me in incentives"},{"startTime":735.31,"endTime":738.03,"body":"and what really"},{"startTime":735.31,"endTime":738.03,"body":"motivates people."},{"startTime":738.03,"endTime":740.27,"body":"And, again, you always"},{"startTime":738.03,"endTime":740.27,"body":"think it's money, but, like,"},{"startTime":740.27,"endTime":743.565,"body":"honestly, for somebody"},{"startTime":740.27,"endTime":743.565,"body":"who's already well"},{"startTime":743.565,"endTime":748.285,"body":"off, getting a couple thousand"},{"startTime":743.565,"endTime":748.285,"body":"bucks or pounds or whatever,"},{"startTime":748.285,"endTime":750.525,"body":"like, it it doesn't"},{"startTime":748.285,"endTime":750.525,"body":"really mean anything."},{"startTime":750.525,"endTime":753.485,"body":"Their life is not gonna be"},{"startTime":750.525,"endTime":753.485,"body":"any different, but, like,"},{"startTime":753.485,"endTime":756.23,"body":"their life or at least their"},{"startTime":753.485,"endTime":756.23,"body":"credibility within, like,"},{"startTime":756.23,"endTime":759.35,"body":"the microcosm of their job when"},{"startTime":756.23,"endTime":759.35,"body":"they get a fancy jacket or a"},{"startTime":759.35,"endTime":762.55,"body":"little trophy or whatever,"},{"startTime":759.35,"endTime":762.55,"body":"that actually matters a lot"},{"startTime":762.55,"endTime":765.09,"body":"more, and it's a"},{"startTime":762.55,"endTime":765.09,"body":"fraction of the cost."},{"startTime":765.43,"endTime":765.75,"body":"Agreed."},{"startTime":765.75,"endTime":768.71,"body":"I definitely think those and"},{"startTime":765.75,"endTime":768.71,"body":"I think recognition symbols is"},{"startTime":768.71,"endTime":770.465,"body":"even even is Yes."},{"startTime":770.465,"endTime":773.265,"body":"Some very obscure ones have"},{"startTime":770.465,"endTime":773.265,"body":"come up over over my time."},{"startTime":773.265,"endTime":774.525,"body":"You know?"},{"startTime":774.705,"endTime":776.465,"body":"A carved statue of,"},{"startTime":776.465,"endTime":779.265,"body":"of themselves was one that"},{"startTime":776.465,"endTime":779.265,"body":"someone once requested in one"},{"startTime":779.265,"endTime":783.325,"body":"of the one of the companies"},{"startTime":779.265,"endTime":783.325,"body":"that we that we work with."},{"startTime":783.745,"endTime":785.265,"body":"Another one another"},{"startTime":783.745,"endTime":785.265,"body":"one that I remember,"},{"startTime":785.265,"endTime":789.24,"body":"someone offered a a a meal"},{"startTime":785.265,"endTime":789.24,"body":"with the CEO at the top of a"},{"startTime":789.24,"endTime":790.76,"body":"mountain, which was a I know."},{"startTime":790.76,"endTime":793.08,"body":"So but forget that. The"},{"startTime":790.76,"endTime":793.08,"body":"meal with the CEO, great."},{"startTime":793.08,"endTime":794.92,"body":"The meal with the CEO at the"},{"startTime":793.08,"endTime":794.92,"body":"top of a mountain, I was like,"},{"startTime":794.92,"endTime":796.44,"body":"that's an interesting tilt."},{"startTime":796.44,"endTime":797.24,"body":"That's amazing."},{"startTime":797.24,"endTime":798.34,"body":"Yeah."},{"startTime":798.455,"endTime":803.175,"body":"So we actually did something sort of"},{"startTime":798.455,"endTime":803.175,"body":"similar to that when we were at PayPal."},{"startTime":803.175,"endTime":806.435,"body":"This was in twenty"},{"startTime":803.175,"endTime":806.435,"body":"seventeen, twenty eighteen."},{"startTime":806.775,"endTime":808.035,"body":"We were"},{"startTime":808.455,"endTime":811.015,"body":"experimenting with some"},{"startTime":808.455,"endTime":811.015,"body":"blockchain technology at that"},{"startTime":811.015,"endTime":814.32,"body":"time, and we made"},{"startTime":811.015,"endTime":814.32,"body":"our own internal,"},{"startTime":814.32,"endTime":819.68,"body":"for lack of a better term, tokens,"},{"startTime":814.32,"endTime":819.68,"body":"like, innovation token, let's call it."},{"startTime":819.68,"endTime":821.92,"body":"And we would actually give out"},{"startTime":821.92,"endTime":824.64,"body":"these tokens as you come up"},{"startTime":821.92,"endTime":824.64,"body":"with ideas or attend an event"},{"startTime":824.64,"endTime":827.025,"body":"or whatever, but then"},{"startTime":824.64,"endTime":827.025,"body":"you could cash these in."},{"startTime":827.025,"endTime":829.265,"body":"And then you could cash"},{"startTime":827.025,"endTime":829.265,"body":"these in four experiences."},{"startTime":829.265,"endTime":831.585,"body":"The CEO at the"},{"startTime":829.265,"endTime":831.585,"body":"time did Krav Maga,"},{"startTime":831.585,"endTime":834.225,"body":"like the the Israeli"},{"startTime":831.585,"endTime":834.225,"body":"fighting and all that."},{"startTime":834.225,"endTime":836.065,"body":"You could do a session with him,"},{"startTime":836.065,"endTime":838.305,"body":"or you could go"},{"startTime":836.065,"endTime":838.305,"body":"running with our CFO."},{"startTime":838.305,"endTime":840.625,"body":"And I got all these leaders"},{"startTime":838.305,"endTime":840.625,"body":"to do things that were very"},{"startTime":840.625,"endTime":843.91,"body":"personal to them,"},{"startTime":840.625,"endTime":843.91,"body":"put them on there,"},{"startTime":843.91,"endTime":846.47,"body":"and it was really exciting"},{"startTime":843.91,"endTime":846.47,"body":"to see people do that."},{"startTime":846.47,"endTime":848.15,"body":"Like, our CTO, he"},{"startTime":846.47,"endTime":848.15,"body":"actually did this."},{"startTime":848.15,"endTime":851.51,"body":"I remember the CTO at"},{"startTime":848.15,"endTime":851.51,"body":"the time, Sri Sivananda,"},{"startTime":851.51,"endTime":855.03,"body":"who's now at JPMorgan,"},{"startTime":851.51,"endTime":855.03,"body":"a a great business mind."},{"startTime":855.03,"endTime":857.25,"body":"And, he did,"},{"startTime":857.805,"endTime":862.165,"body":"he would go to people's houses"},{"startTime":857.805,"endTime":862.165,"body":"and actually and and be like,"},{"startTime":863.085,"endTime":865.165,"body":"IT support for them"},{"startTime":863.085,"endTime":865.165,"body":"at their house."},{"startTime":865.165,"endTime":866.525,"body":"So set up their Wi Fi,"},{"startTime":866.525,"endTime":868.605,"body":"make sure everything's"},{"startTime":866.525,"endTime":868.605,"body":"working properly."},{"startTime":868.605,"endTime":871.245,"body":"This is the CTO of a, you"},{"startTime":868.605,"endTime":871.245,"body":"know, company with you know,"},{"startTime":871.245,"endTime":873.5,"body":"he's got five thousand"},{"startTime":871.245,"endTime":873.5,"body":"people working for him,"},{"startTime":873.5,"endTime":877.1,"body":"and he's taking on tech support"},{"startTime":873.5,"endTime":877.1,"body":"at one of his employees' houses."},{"startTime":877.1,"endTime":879.82,"body":"And, like, those are the kind of"},{"startTime":877.1,"endTime":879.82,"body":"things that we got out of there."},{"startTime":879.82,"endTime":881.9,"body":"Like, I would wash"},{"startTime":879.82,"endTime":881.9,"body":"somebody's car or whatever."},{"startTime":881.9,"endTime":884.46,"body":"Like, it it would be"},{"startTime":881.9,"endTime":884.46,"body":"all that type of stuff."},{"startTime":884.46,"endTime":888.745,"body":"It was fun and that people"},{"startTime":884.46,"endTime":888.745,"body":"really it really got people"},{"startTime":888.745,"endTime":892.425,"body":"excited about innovation and"},{"startTime":888.745,"endTime":892.425,"body":"all this other stuff as well."},{"startTime":892.425,"endTime":895.305,"body":"How do you feel about those"},{"startTime":892.425,"endTime":895.305,"body":"hundred patterns today?"},{"startTime":895.305,"endTime":897.225,"body":"Is it a is it a badge"},{"startTime":895.305,"endTime":897.225,"body":"of honor for you?"},{"startTime":897.225,"endTime":899.73,"body":"Is it, like, what is it?"},{"startTime":899.73,"endTime":903.07,"body":"Out after the fact, I"},{"startTime":899.73,"endTime":903.07,"body":"guess, to a to a degree."},{"startTime":903.17,"endTime":905.01,"body":"I I to to to be"},{"startTime":903.17,"endTime":905.01,"body":"completely honest,"},{"startTime":905.01,"endTime":906.05,"body":"I don't think of it much."},{"startTime":906.05,"endTime":908.21,"body":"It seems like a different"},{"startTime":906.05,"endTime":908.21,"body":"era, a different time."},{"startTime":908.21,"endTime":911.87,"body":"The only reminder I do have that"},{"startTime":908.21,"endTime":911.87,"body":"we would give puzzle pieces."},{"startTime":911.955,"endTime":914.195,"body":"So and these puzzle"},{"startTime":911.955,"endTime":914.195,"body":"pieces fit together."},{"startTime":914.195,"endTime":917.795,"body":"So I will say, I have a"},{"startTime":914.195,"endTime":917.795,"body":"lot of these puzzle pieces,"},{"startTime":917.795,"endTime":921.395,"body":"and my kids occasionally will"},{"startTime":917.795,"endTime":921.395,"body":"just make a cool structure out"},{"startTime":921.395,"endTime":924.435,"body":"of these big glass trophy"},{"startTime":921.395,"endTime":924.435,"body":"puzzle pieces from that."},{"startTime":924.435,"endTime":925.535,"body":"But,"},{"startTime":926.4,"endTime":927.28,"body":"yeah, it's hard to say."},{"startTime":927.28,"endTime":929.04,"body":"It it's like it's"},{"startTime":927.28,"endTime":929.04,"body":"like a different life,"},{"startTime":929.04,"endTime":931.92,"body":"almost a different person"},{"startTime":929.04,"endTime":931.92,"body":"back then from where I am now."},{"startTime":931.92,"endTime":933.52,"body":"Let's let's stay"},{"startTime":931.92,"endTime":933.52,"body":"at PayPal. Right?"},{"startTime":933.52,"endTime":938.335,"body":"Let's talk a little bit about that"},{"startTime":933.52,"endTime":938.335,"body":"transition from the ideas, you know,"},{"startTime":938.335,"endTime":942.495,"body":"the the the inventor of of"},{"startTime":938.335,"endTime":942.495,"body":"patents and the person throwing"},{"startTime":942.495,"endTime":946.335,"body":"a million and one different"},{"startTime":942.495,"endTime":946.335,"body":"ideas into a ideas process to"},{"startTime":946.335,"endTime":949.935,"body":"the person that's starting to"},{"startTime":946.335,"endTime":949.935,"body":"be an in house innovator and,"},{"startTime":949.935,"endTime":951.595,"body":"as you said earlier,"},{"startTime":951.6,"endTime":954.32,"body":"enable the great minds that are"},{"startTime":951.6,"endTime":954.32,"body":"working across the business."},{"startTime":954.32,"endTime":958.16,"body":"Can you talk a little bit about that"},{"startTime":954.32,"endTime":958.16,"body":"transition for you, but also, like,"},{"startTime":958.16,"endTime":961.28,"body":"some of the key lessons that"},{"startTime":958.16,"endTime":961.28,"body":"you learned in doing that?"},{"startTime":961.28,"endTime":963.04,"body":"And I guess from the"},{"startTime":961.28,"endTime":963.04,"body":"way you describe it,"},{"startTime":963.04,"endTime":968.245,"body":"building it out as a center of"},{"startTime":963.04,"endTime":968.245,"body":"enablement for innovation for for PayPal."},{"startTime":969.305,"endTime":970.405,"body":"Yeah."},{"startTime":971.065,"endTime":974.265,"body":"And and and so and and the"},{"startTime":971.065,"endTime":974.265,"body":"question is really just just,"},{"startTime":974.265,"endTime":976.105,"body":"like, for others who"},{"startTime":974.265,"endTime":976.105,"body":"are listening to this,"},{"startTime":976.105,"endTime":977.785,"body":"it's kinda how do you"},{"startTime":976.105,"endTime":977.785,"body":"build that culture?"},{"startTime":977.785,"endTime":980.89,"body":"I mean, like No. I think it's"},{"startTime":977.785,"endTime":980.89,"body":"a bit of a, you know, like yes."},{"startTime":980.89,"endTime":981.93,"body":"What was the journey there?"},{"startTime":981.93,"endTime":984.25,"body":"Because, like, you know, on the"},{"startTime":981.93,"endTime":984.25,"body":"one side of it, you're, you know,"},{"startTime":984.25,"endTime":986.97,"body":"you're chucking ideas in and"},{"startTime":984.25,"endTime":986.97,"body":"doing something and Yeah."},{"startTime":986.97,"endTime":988.97,"body":"Was that an was"},{"startTime":986.97,"endTime":988.97,"body":"that an accidental?"},{"startTime":988.97,"endTime":992.89,"body":"And then, oh, this sounds interesting"},{"startTime":988.97,"endTime":992.89,"body":"or a defined career path that no"},{"startTime":992.89,"endTime":995.43,"body":"one, I think, would choose"},{"startTime":992.89,"endTime":995.43,"body":"for themselves generally."},{"startTime":995.445,"endTime":996.485,"body":"I mean I mean, look."},{"startTime":996.485,"endTime":999.605,"body":"What I would say is the"},{"startTime":996.485,"endTime":999.605,"body":"job didn't exist before,"},{"startTime":999.605,"endTime":1003.045,"body":"and I I remember I would work"},{"startTime":999.605,"endTime":1003.045,"body":"with the so this is back when I"},{"startTime":1003.045,"endTime":1004.945,"body":"was, like, a product manager."},{"startTime":1004.965,"endTime":1006.565,"body":"I was doing all of these brands."},{"startTime":1006.565,"endTime":1007.765,"body":"I was basically doing the job."},{"startTime":1007.765,"endTime":1011.93,"body":"I eventually took on a PayPal"},{"startTime":1007.765,"endTime":1011.93,"body":"for free for probably two years."},{"startTime":1011.93,"endTime":1012.41,"body":"Right."},{"startTime":1012.41,"endTime":1015.29,"body":"I was hosting all these"},{"startTime":1012.41,"endTime":1015.29,"body":"brainstorm sessions just with"},{"startTime":1015.29,"endTime":1017.21,"body":"other people,"},{"startTime":1015.29,"endTime":1017.21,"body":"getting their ideas,"},{"startTime":1017.21,"endTime":1019.85,"body":"and just sending them"},{"startTime":1017.21,"endTime":1019.85,"body":"into the IP team."},{"startTime":1019.85,"endTime":1023.825,"body":"Like, this was not part of"},{"startTime":1019.85,"endTime":1023.825,"body":"my job or anything like that."},{"startTime":1023.945,"endTime":1027.065,"body":"My actual bosses were kinda"},{"startTime":1023.945,"endTime":1027.065,"body":"like, why are you doing this?"},{"startTime":1027.065,"endTime":1028.985,"body":"Like but I'm like, oh, it's fun."},{"startTime":1028.985,"endTime":1030.425,"body":"I mean and I've"},{"startTime":1028.985,"endTime":1030.425,"body":"really enjoyed it,"},{"startTime":1030.425,"endTime":1033.385,"body":"and I enjoyed involving"},{"startTime":1030.425,"endTime":1033.385,"body":"people in the process."},{"startTime":1033.385,"endTime":1034.985,"body":"So, you know,"},{"startTime":1034.985,"endTime":1037.83,"body":"fast forward and and I remember"},{"startTime":1034.985,"endTime":1037.83,"body":"planting seeds of, like, well,"},{"startTime":1037.83,"endTime":1039.67,"body":"what if this was"},{"startTime":1037.83,"endTime":1039.67,"body":"a full time job?"},{"startTime":1039.67,"endTime":1042.13,"body":"Like, that kind of"},{"startTime":1039.67,"endTime":1042.13,"body":"thing didn't exist."},{"startTime":1042.15,"endTime":1046.07,"body":"But I remember planting some"},{"startTime":1042.15,"endTime":1046.07,"body":"seeds with the legal team."},{"startTime":1046.07,"endTime":1046.55,"body":"Like, hey."},{"startTime":1046.55,"endTime":1048.815,"body":"If you ever needed"},{"startTime":1046.55,"endTime":1048.815,"body":"something, you know,"},{"startTime":1048.815,"endTime":1049.775,"body":"I know we're splitting."},{"startTime":1049.775,"endTime":1051.855,"body":"I know you wanna rebuild"},{"startTime":1049.775,"endTime":1051.855,"body":"this patent portfolio."},{"startTime":1051.855,"endTime":1053.775,"body":"Like, how about we build"},{"startTime":1051.855,"endTime":1053.775,"body":"it from the ground up?"},{"startTime":1053.775,"endTime":1057.275,"body":"So, like, there was a lot of,"},{"startTime":1053.775,"endTime":1057.275,"body":"like, seed planting in that."},{"startTime":1057.775,"endTime":1059.455,"body":"And so I did that for some time,"},{"startTime":1059.455,"endTime":1061.455,"body":"and then just the"},{"startTime":1059.455,"endTime":1061.455,"body":"opportunity arose."},{"startTime":1061.455,"endTime":1064.52,"body":"And there was a lot of"},{"startTime":1061.455,"endTime":1064.52,"body":"resistance for me being a non"},{"startTime":1064.52,"endTime":1067.88,"body":"engineer and non"},{"startTime":1064.52,"endTime":1067.88,"body":"lawyer to be joining"},{"startTime":1067.88,"endTime":1070.98,"body":"the legal team to be doing this,"},{"startTime":1071.32,"endTime":1072.68,"body":"but it eventually worked."},{"startTime":1072.68,"endTime":1075.0,"body":"I mean, the I I, you know,"},{"startTime":1072.68,"endTime":1075.0,"body":"convinced the right people,"},{"startTime":1075.0,"endTime":1076.36,"body":"and they took a chance on me,"},{"startTime":1076.36,"endTime":1078.955,"body":"and things worked out with that."},{"startTime":1079.215,"endTime":1081.295,"body":"The thing that excited me when"},{"startTime":1079.215,"endTime":1081.295,"body":"I was in the job, though, was,"},{"startTime":1081.295,"endTime":1086.475,"body":"like, just without really any"},{"startTime":1081.295,"endTime":1086.475,"body":"authority or or, like, direct,"},{"startTime":1086.575,"endTime":1090.735,"body":"authority within the company to just"},{"startTime":1086.575,"endTime":1090.735,"body":"kinda take on this role as"},{"startTime":1090.735,"endTime":1094.27,"body":"a cheerleader of innovation"},{"startTime":1090.735,"endTime":1094.27,"body":"for the entire company."},{"startTime":1094.27,"endTime":1097.15,"body":"And just how did we"},{"startTime":1094.27,"endTime":1097.15,"body":"would we do that?"},{"startTime":1097.15,"endTime":1101.07,"body":"How would we engage people and"},{"startTime":1097.15,"endTime":1101.07,"body":"do this all with almost no money?"},{"startTime":1101.07,"endTime":1103.47,"body":"And it was fun because it was a"},{"startTime":1103.47,"endTime":1104.51,"body":"constant experiment."},{"startTime":1104.51,"endTime":1107.955,"body":"It was just trying stuff out."},{"startTime":1104.51,"endTime":1107.955,"body":"It was failing miserably."},{"startTime":1107.955,"endTime":1112.195,"body":"Like, you know, I would host events all"},{"startTime":1107.955,"endTime":1112.195,"body":"the time in our in our innovation lab."},{"startTime":1112.195,"endTime":1115.075,"body":"And our innovation lab was"},{"startTime":1112.195,"endTime":1115.075,"body":"literally I was able to get"},{"startTime":1115.075,"endTime":1118.495,"body":"facilities to take a a"},{"startTime":1115.075,"endTime":1118.495,"body":"conference room offline,"},{"startTime":1118.56,"endTime":1120.32,"body":"and I just painted"},{"startTime":1118.56,"endTime":1120.32,"body":"the walls differently,"},{"startTime":1120.32,"endTime":1122.96,"body":"and I stole a bunch of"},{"startTime":1120.32,"endTime":1122.96,"body":"furniture from other parts of"},{"startTime":1122.96,"endTime":1124.88,"body":"the that wasn't being"},{"startTime":1122.96,"endTime":1124.88,"body":"used from, like,"},{"startTime":1124.88,"endTime":1127.52,"body":"all around the campus to"},{"startTime":1124.88,"endTime":1127.52,"body":"just make it look different."},{"startTime":1127.52,"endTime":1130.16,"body":"And then, therefore, that just"},{"startTime":1127.52,"endTime":1130.16,"body":"became the innovation lab."},{"startTime":1130.16,"endTime":1131.705,"body":"But I would just try things."},{"startTime":1131.705,"endTime":1135.145,"body":"Like, I tried bringing"},{"startTime":1131.705,"endTime":1135.145,"body":"in authors to talk"},{"startTime":1135.145,"endTime":1137.305,"body":"about stuff, and that"},{"startTime":1135.145,"endTime":1137.305,"body":"proved to be really popular."},{"startTime":1137.305,"endTime":1138.505,"body":"And so, you know, my time,"},{"startTime":1138.505,"endTime":1141.385,"body":"I brought in over a hundred"},{"startTime":1138.505,"endTime":1141.385,"body":"authors to PayPal and gave out"},{"startTime":1141.385,"endTime":1145.305,"body":"books, which was a very cheap"},{"startTime":1141.385,"endTime":1145.305,"body":"way in hindsight to bring"},{"startTime":1145.305,"endTime":1147.525,"body":"in speakers to an event,"},{"startTime":1147.57,"endTime":1149.81,"body":"because some of these"},{"startTime":1147.57,"endTime":1149.81,"body":"people would probably charge twenty"},{"startTime":1149.81,"endTime":1152.53,"body":"five thousand dollars for"},{"startTime":1149.81,"endTime":1152.53,"body":"speaking at a company,"},{"startTime":1152.53,"endTime":1154.85,"body":"but they would also just come"},{"startTime":1152.53,"endTime":1154.85,"body":"if you preorder a hundred"},{"startTime":1154.85,"endTime":1157.01,"body":"copies of their new book"},{"startTime":1154.85,"endTime":1157.01,"body":"while they're on tour."},{"startTime":1157.01,"endTime":1160.45,"body":"And so, like, that's a a much more"},{"startTime":1157.01,"endTime":1160.45,"body":"cost effective way to bring them in,"},{"startTime":1160.45,"endTime":1163.685,"body":"and you get to bring up in hand"},{"startTime":1160.45,"endTime":1163.685,"body":"out the books to everybody in"},{"startTime":1163.685,"endTime":1166.965,"body":"the audience and then have discussions"},{"startTime":1163.685,"endTime":1166.965,"body":"about the books and all that."},{"startTime":1166.965,"endTime":1167.925,"body":"So it was just one thing,"},{"startTime":1167.925,"endTime":1172.085,"body":"and it was just experimentation after"},{"startTime":1167.925,"endTime":1172.085,"body":"experiment, like, again and again,"},{"startTime":1172.085,"endTime":1174.965,"body":"and then trying to bring this"},{"startTime":1172.085,"endTime":1174.965,"body":"to other places around the"},{"startTime":1174.965,"endTime":1176.645,"body":"globe, within PayPal."},{"startTime":1176.645,"endTime":1177.685,"body":"And, like, that was it."},{"startTime":1177.685,"endTime":1180.38,"body":"And but, like, it was"},{"startTime":1177.685,"endTime":1180.38,"body":"just a very transparent,"},{"startTime":1180.38,"endTime":1182.54,"body":"very open journey I had."},{"startTime":1182.54,"endTime":1185.16,"body":"Like, it never would"},{"startTime":1182.54,"endTime":1185.16,"body":"have succeeded without"},{"startTime":1185.42,"endTime":1188.14,"body":"like, one thing, the PayPal"},{"startTime":1185.42,"endTime":1188.14,"body":"is an innovative culture."},{"startTime":1188.14,"endTime":1189.9,"body":"Like, that is one"},{"startTime":1188.14,"endTime":1189.9,"body":"thing that is true."},{"startTime":1189.9,"endTime":1191.74,"body":"If you go back to the"},{"startTime":1189.9,"endTime":1191.74,"body":"early days of PayPal,"},{"startTime":1191.74,"endTime":1193.74,"body":"there's a lot of"},{"startTime":1191.74,"endTime":1193.74,"body":"things within that."},{"startTime":1193.74,"endTime":1197.125,"body":"So, like, at its core, like,"},{"startTime":1193.74,"endTime":1197.125,"body":"we did have that kernel,"},{"startTime":1197.125,"endTime":1200.405,"body":"and I think it may have been"},{"startTime":1197.125,"endTime":1200.405,"body":"much tougher in a different"},{"startTime":1200.405,"endTime":1203.585,"body":"type of environment"},{"startTime":1200.405,"endTime":1203.585,"body":"to do what I had done,"},{"startTime":1203.685,"endTime":1206.465,"body":"you know, if it didn't have"},{"startTime":1203.685,"endTime":1206.465,"body":"that core of innovation."},{"startTime":1206.485,"endTime":1209.65,"body":"But all that said, the one"},{"startTime":1206.485,"endTime":1209.65,"body":"thing that we did have,"},{"startTime":1209.65,"endTime":1210.93,"body":"and we said this all the time,"},{"startTime":1210.93,"endTime":1212.53,"body":"and I said this every"},{"startTime":1210.93,"endTime":1212.53,"body":"time I gave a talk,"},{"startTime":1212.53,"endTime":1216.59,"body":"was like a our tenant was"},{"startTime":1212.53,"endTime":1216.59,"body":"everyone can innovate."},{"startTime":1216.85,"endTime":1217.81,"body":"And that was the belief."},{"startTime":1217.81,"endTime":1220.45,"body":"Like, we, as human beings,"},{"startTime":1217.81,"endTime":1220.45,"body":"are all innovators,"},{"startTime":1220.45,"endTime":1223.325,"body":"and we all have this"},{"startTime":1220.45,"endTime":1223.325,"body":"capability to do that."},{"startTime":1223.325,"endTime":1226.505,"body":"This is how we got to where"},{"startTime":1223.325,"endTime":1226.505,"body":"we are at today as a species."},{"startTime":1227.645,"endTime":1230.125,"body":"The important thing with"},{"startTime":1227.645,"endTime":1230.125,"body":"that, though, is, like,"},{"startTime":1230.125,"endTime":1233.405,"body":"you need to have the incentives"},{"startTime":1230.125,"endTime":1233.405,"body":"and the surroundings to allow"},{"startTime":1233.405,"endTime":1237.305,"body":"that to happen, and that's"},{"startTime":1233.405,"endTime":1237.305,"body":"a lot of what I worked on."},{"startTime":1237.45,"endTime":1237.61,"body":"Yeah."},{"startTime":1237.61,"endTime":1239.61,"body":"I mean, that that"},{"startTime":1237.61,"endTime":1239.61,"body":"belief of, you know,"},{"startTime":1239.61,"endTime":1243.05,"body":"everyone has an"},{"startTime":1239.61,"endTime":1243.05,"body":"innovative core, I think,"},{"startTime":1243.05,"endTime":1246.33,"body":"resonates resonates very,"},{"startTime":1243.05,"endTime":1246.33,"body":"very strongly with me."},{"startTime":1246.33,"endTime":1250.41,"body":"I also, obviously, firsthand"},{"startTime":1246.33,"endTime":1250.41,"body":"see all the time this very kind"},{"startTime":1250.41,"endTime":1253.705,"body":"of scrappy and start up approach"},{"startTime":1253.725,"endTime":1255.325,"body":"to getting innovation started."},{"startTime":1255.325,"endTime":1257.485,"body":"It was a side of the job"},{"startTime":1255.325,"endTime":1257.485,"body":"thing that I love to do,"},{"startTime":1257.485,"endTime":1258.045,"body":"and I did it."},{"startTime":1258.045,"endTime":1258.845,"body":"And then I, you know,"},{"startTime":1258.845,"endTime":1261.565,"body":"I borrowed a a room and"},{"startTime":1258.845,"endTime":1261.565,"body":"stuck some stuff in there."},{"startTime":1261.565,"endTime":1263.005,"body":"And I think those"},{"startTime":1261.565,"endTime":1263.005,"body":"stories are great."},{"startTime":1263.005,"endTime":1265.85,"body":"They also somewhat filled me"},{"startTime":1263.005,"endTime":1265.85,"body":"with with, like, but more."},{"startTime":1265.85,"endTime":1267.13,"body":"Like, why does it"},{"startTime":1265.85,"endTime":1267.13,"body":"have to be so hard?"},{"startTime":1267.13,"endTime":1270.39,"body":"If you look on the other"},{"startTime":1267.13,"endTime":1270.39,"body":"side of the incredible"},{"startTime":1270.65,"endTime":1273.45,"body":"outcomes from doing this well"},{"startTime":1270.65,"endTime":1273.45,"body":"and that you'd really feel like"},{"startTime":1273.45,"endTime":1277.69,"body":"it should be the heart and soul"},{"startTime":1273.45,"endTime":1277.69,"body":"of what it is to run a business."},{"startTime":1277.69,"endTime":1278.25,"body":"Right? You know?"},{"startTime":1278.25,"endTime":1279.69,"body":"Like, the cultural piece of it,"},{"startTime":1279.69,"endTime":1281.825,"body":"the change management"},{"startTime":1279.69,"endTime":1281.825,"body":"piece of it,"},{"startTime":1281.825,"endTime":1285.585,"body":"the the perpetual needs to"},{"startTime":1281.825,"endTime":1285.585,"body":"drive growth and revenue and"},{"startTime":1285.585,"endTime":1288.605,"body":"cost efficiency into"},{"startTime":1285.585,"endTime":1288.605,"body":"the organization"},{"startTime":1288.865,"endTime":1291.885,"body":"is all a part of the tilt"},{"startTime":1288.865,"endTime":1291.885,"body":"of what an innovation"},{"startTime":1292.145,"endTime":1293.505,"body":"mindset brings."},{"startTime":1293.505,"endTime":1293.745,"body":"Right?"},{"startTime":1293.745,"endTime":1295.87,"body":"And so I I, you know, obviously,"},{"startTime":1295.87,"endTime":1299.07,"body":"living inside this space and"},{"startTime":1295.87,"endTime":1299.07,"body":"and pushing total innovation as"},{"startTime":1299.07,"endTime":1302.83,"body":"this connected system, a"},{"startTime":1299.07,"endTime":1302.83,"body":"big part of my thinking is"},{"startTime":1302.83,"endTime":1303.79,"body":"like, great, Mike,"},{"startTime":1303.79,"endTime":1307.15,"body":"but how do we make it to the"},{"startTime":1303.79,"endTime":1307.15,"body":"next person next version of you"},{"startTime":1307.15,"endTime":1308.645,"body":"doesn't really need"},{"startTime":1307.15,"endTime":1308.645,"body":"to have to do that."},{"startTime":1308.645,"endTime":1309.045,"body":"Right?"},{"startTime":1309.045,"endTime":1311.765,"body":"And if they do, then"},{"startTime":1309.045,"endTime":1311.765,"body":"it's still, you know,"},{"startTime":1311.765,"endTime":1313.605,"body":"it's not pushing as"},{"startTime":1311.765,"endTime":1313.605,"body":"much water uphill,"},{"startTime":1313.605,"endTime":1315.605,"body":"and it's not perhaps"},{"startTime":1313.605,"endTime":1315.605,"body":"it's not as interesting,"},{"startTime":1315.605,"endTime":1317.765,"body":"and maybe that's half"},{"startTime":1315.605,"endTime":1317.765,"body":"the bloody problem here."},{"startTime":1317.765,"endTime":1321.37,"body":"But the business is missing out"},{"startTime":1317.765,"endTime":1321.37,"body":"by having to do that. Right?"},{"startTime":1321.37,"endTime":1321.61,"body":"Yeah."},{"startTime":1321.61,"endTime":1324.73,"body":"I mean, look, it's harder to do in a"},{"startTime":1321.61,"endTime":1324.73,"body":"company of twenty thousand or something."},{"startTime":1324.73,"endTime":1327.45,"body":"It's easier to do in a"},{"startTime":1324.73,"endTime":1327.45,"body":"smaller company, I think."},{"startTime":1327.45,"endTime":1328.41,"body":"But but, you know,"},{"startTime":1328.41,"endTime":1330.81,"body":"even within a company that"},{"startTime":1328.41,"endTime":1330.81,"body":"maybe doesn't have that,"},{"startTime":1330.81,"endTime":1334.97,"body":"the one thing you as a manager"},{"startTime":1330.81,"endTime":1334.97,"body":"or a leader potentially have"},{"startTime":1334.97,"endTime":1337.625,"body":"power to do that is"},{"startTime":1334.97,"endTime":1337.625,"body":"within your teams."},{"startTime":1337.985,"endTime":1340.685,"body":"And, you know, I'll"},{"startTime":1337.985,"endTime":1340.685,"body":"give one example,"},{"startTime":1340.865,"endTime":1343.345,"body":"and I and I love talking about"},{"startTime":1340.865,"endTime":1343.345,"body":"this story because it will"},{"startTime":1343.345,"endTime":1346.205,"body":"really show the innovation that,"},{"startTime":1346.465,"endTime":1350.225,"body":"in in each and every person in"},{"startTime":1346.465,"endTime":1350.225,"body":"my team before I was in that job."},{"startTime":1350.225,"endTime":1352.905,"body":"I was, as I mentioned before,"},{"startTime":1353.02,"endTime":1354.86,"body":"I was in a function"},{"startTime":1353.02,"endTime":1354.86,"body":"called product launch,"},{"startTime":1354.86,"endTime":1358.76,"body":"which is a weird hybrid"},{"startTime":1354.86,"endTime":1358.76,"body":"between product managements"},{"startTime":1358.94,"endTime":1360.7,"body":"and program managements."},{"startTime":1360.7,"endTime":1363.26,"body":"And it's sort of like half and"},{"startTime":1360.7,"endTime":1363.26,"body":"half if people are familiar"},{"startTime":1363.26,"endTime":1365.42,"body":"with that in the software world."},{"startTime":1365.42,"endTime":1368.745,"body":"And I believe that the"},{"startTime":1365.42,"endTime":1368.745,"body":"team had to be, like,"},{"startTime":1368.745,"endTime":1371.285,"body":"innovative and creative"},{"startTime":1368.745,"endTime":1371.285,"body":"to be successful."},{"startTime":1371.305,"endTime":1374.345,"body":"And so when I took on the team,"},{"startTime":1374.345,"endTime":1376.825,"body":"I think I had ten"},{"startTime":1374.345,"endTime":1376.825,"body":"people reporting to me."},{"startTime":1376.825,"endTime":1380.26,"body":"Half said and I literally asked them,"},{"startTime":1376.825,"endTime":1380.26,"body":"like, straight up, like, upfront, like,"},{"startTime":1380.26,"endTime":1383.2,"body":"do you consider yourself to"},{"startTime":1380.26,"endTime":1383.2,"body":"be creative or innovative?"},{"startTime":1383.3,"endTime":1385.76,"body":"And I use those words"},{"startTime":1383.3,"endTime":1385.76,"body":"usually interchangeably."},{"startTime":1386.02,"endTime":1388.1,"body":"But half said yes, half said no."},{"startTime":1388.1,"endTime":1390.34,"body":"My goal would at"},{"startTime":1388.1,"endTime":1390.34,"body":"the end of this job,"},{"startTime":1390.34,"endTime":1392.26,"body":"above everything else"},{"startTime":1390.34,"endTime":1392.26,"body":"in my mind, was, like,"},{"startTime":1392.26,"endTime":1396.005,"body":"I wanted everyone to see themselves"},{"startTime":1392.26,"endTime":1396.005,"body":"as being creative and innovative."},{"startTime":1396.005,"endTime":1398.565,"body":"So one of the things I"},{"startTime":1396.005,"endTime":1398.565,"body":"did and and and, Simon,"},{"startTime":1398.565,"endTime":1400.165,"body":"this is really easy thing to do."},{"startTime":1400.165,"endTime":1403.525,"body":"Like, I just basically took"},{"startTime":1400.165,"endTime":1403.525,"body":"every one of our weekly"},{"startTime":1403.525,"endTime":1405.845,"body":"meetings, and I said, okay."},{"startTime":1405.845,"endTime":1407.68,"body":"First five minutes"},{"startTime":1405.845,"endTime":1407.68,"body":"of the meeting."},{"startTime":1407.68,"endTime":1408.64,"body":"It's not even the"},{"startTime":1407.68,"endTime":1408.64,"body":"first five minutes."},{"startTime":1408.64,"endTime":1411.26,"body":"First two minutes of"},{"startTime":1408.64,"endTime":1411.26,"body":"the weekly meeting."},{"startTime":1411.28,"endTime":1412.88,"body":"I'm gonna cold call on somebody,"},{"startTime":1412.88,"endTime":1415.12,"body":"and you're gonna tell me"},{"startTime":1412.88,"endTime":1415.12,"body":"something innovative you've"},{"startTime":1415.12,"endTime":1416.48,"body":"done in the past week."},{"startTime":1416.48,"endTime":1417.58,"body":"Yep."},{"startTime":1417.68,"endTime":1420.72,"body":"And it would have been"},{"startTime":1417.68,"endTime":1420.72,"body":"it could be personal."},{"startTime":1420.72,"endTime":1423.275,"body":"It could be professional."},{"startTime":1420.72,"endTime":1423.275,"body":"It didn't matter."},{"startTime":1423.275,"endTime":1427.035,"body":"And this was a way to you know,"},{"startTime":1423.275,"endTime":1427.035,"body":"at first people like, oh my god."},{"startTime":1427.035,"endTime":1428.875,"body":"My boss is doing"},{"startTime":1427.035,"endTime":1428.875,"body":"this. What the heck?"},{"startTime":1428.875,"endTime":1430.155,"body":"I have all this"},{"startTime":1428.875,"endTime":1430.155,"body":"other stuff to do."},{"startTime":1430.155,"endTime":1431.835,"body":"Now I have to think about this."},{"startTime":1431.835,"endTime":1432.875,"body":"But people and, you know,"},{"startTime":1432.875,"endTime":1435.035,"body":"and I think I volunteered"},{"startTime":1432.875,"endTime":1435.035,"body":"myself the first week."},{"startTime":1435.035,"endTime":1435.995,"body":"And then the second week,"},{"startTime":1435.995,"endTime":1437.995,"body":"I called on somebody and"},{"startTime":1435.995,"endTime":1437.995,"body":"called on someone else."},{"startTime":1437.995,"endTime":1440.12,"body":"And and, you know, and"},{"startTime":1437.995,"endTime":1440.12,"body":"they would share things,"},{"startTime":1440.12,"endTime":1442.76,"body":"and they would share these"},{"startTime":1440.12,"endTime":1442.76,"body":"really cool things like how,"},{"startTime":1442.76,"endTime":1445.62,"body":"you know, somebody wasn't"},{"startTime":1442.76,"endTime":1445.62,"body":"showing up to a meeting,"},{"startTime":1445.88,"endTime":1448.92,"body":"and they found and they really"},{"startTime":1445.88,"endTime":1448.92,"body":"needed this person in the meeting."},{"startTime":1448.92,"endTime":1451.4,"body":"They could have gone to the"},{"startTime":1448.92,"endTime":1451.4,"body":"boss and complained or whatever"},{"startTime":1451.4,"endTime":1453.735,"body":"else or and they're like"},{"startTime":1451.4,"endTime":1453.735,"body":"they did some research,"},{"startTime":1453.735,"endTime":1456.295,"body":"and they found out that this"},{"startTime":1453.735,"endTime":1456.295,"body":"person liked a certain type of"},{"startTime":1456.295,"endTime":1458.215,"body":"donuts that they have here."},{"startTime":1458.215,"endTime":1460.935,"body":"It's very popular here in"},{"startTime":1458.215,"endTime":1460.935,"body":"San Jose. And they're like, okay."},{"startTime":1460.935,"endTime":1463.415,"body":"We're gonna start, bringing"},{"startTime":1460.935,"endTime":1463.415,"body":"those donuts to these meetings,"},{"startTime":1463.415,"endTime":1465.015,"body":"and they put that right"},{"startTime":1463.415,"endTime":1465.015,"body":"at the top of the invite."},{"startTime":1465.015,"endTime":1465.575,"body":"And you know what?"},{"startTime":1465.575,"endTime":1468.43,"body":"Low and behold, that person"},{"startTime":1465.575,"endTime":1468.43,"body":"starts showing up to that meeting."},{"startTime":1468.43,"endTime":1470.59,"body":"Like and and, like,"},{"startTime":1468.43,"endTime":1470.59,"body":"that's brilliant."},{"startTime":1470.59,"endTime":1474.19,"body":"Like like, spending fifteen dollars"},{"startTime":1470.59,"endTime":1474.19,"body":"on some donuts to get a person to"},{"startTime":1474.19,"endTime":1476.75,"body":"do, like, versus to go"},{"startTime":1474.19,"endTime":1476.75,"body":"like, that is innovative."},{"startTime":1476.75,"endTime":1477.95,"body":"That is creative."},{"startTime":1477.95,"endTime":1481.035,"body":"And it's and I really"},{"startTime":1477.95,"endTime":1481.035,"body":"want to emphasize, like,"},{"startTime":1481.035,"endTime":1482.955,"body":"we're not trying to"},{"startTime":1481.035,"endTime":1482.955,"body":"create a rocket ship here."},{"startTime":1482.955,"endTime":1486.235,"body":"Like, it's the little things"},{"startTime":1482.955,"endTime":1486.235,"body":"that that we have the power to"},{"startTime":1486.235,"endTime":1487.435,"body":"change and to manipulate."},{"startTime":1487.435,"endTime":1490.875,"body":"So, like, for anybody who's"},{"startTime":1487.435,"endTime":1490.875,"body":"listening out there, take that idea."},{"startTime":1490.875,"endTime":1493.64,"body":"Like, do that with your"},{"startTime":1490.875,"endTime":1493.64,"body":"own teams. See what it is."},{"startTime":1493.64,"endTime":1495.96,"body":"It does take a little"},{"startTime":1493.64,"endTime":1495.96,"body":"persistence from your side,"},{"startTime":1495.96,"endTime":1498.68,"body":"but, you know, I I think"},{"startTime":1495.96,"endTime":1498.68,"body":"there are ways to do this."},{"startTime":1498.68,"endTime":1501.96,"body":"And if you suddenly become the"},{"startTime":1498.68,"endTime":1501.96,"body":"innovative team within your"},{"startTime":1501.96,"endTime":1504.6,"body":"company, I think others are"},{"startTime":1501.96,"endTime":1504.6,"body":"gonna start to recognize you,"},{"startTime":1504.6,"endTime":1507.7,"body":"and that could really start"},{"startTime":1504.6,"endTime":1507.7,"body":"to shift the culture overall."},{"startTime":1508.485,"endTime":1510.405,"body":"I think that's a brilliant"},{"startTime":1508.485,"endTime":1510.405,"body":"piece of of advice."},{"startTime":1510.405,"endTime":1513.525,"body":"I really like these little"},{"startTime":1510.405,"endTime":1513.525,"body":"these little micro things that"},{"startTime":1513.525,"endTime":1514.965,"body":"make a big difference"},{"startTime":1513.525,"endTime":1514.965,"body":"because, yeah,"},{"startTime":1514.965,"endTime":1517.365,"body":"people feel like they"},{"startTime":1514.965,"endTime":1517.365,"body":"can't innovate because,"},{"startTime":1517.365,"endTime":1519.365,"body":"as you said up front,"},{"startTime":1517.365,"endTime":1519.365,"body":"I'm not the engineer."},{"startTime":1519.365,"endTime":1520.965,"body":"I'm not the creative"},{"startTime":1519.365,"endTime":1520.965,"body":"type. I'm not."},{"startTime":1520.965,"endTime":1523.72,"body":"But but, you know, as"},{"startTime":1520.965,"endTime":1523.72,"body":"you also as you noted,"},{"startTime":1523.72,"endTime":1525.72,"body":"rather than going with the"},{"startTime":1523.72,"endTime":1525.72,"body":"obvious route of I need twenty"},{"startTime":1525.72,"endTime":1528.28,"body":"five thousand dollars for this"},{"startTime":1525.72,"endTime":1528.28,"body":"for this keynote speaker is no."},{"startTime":1528.28,"endTime":1528.6,"body":"You don't."},{"startTime":1528.6,"endTime":1529.32,"body":"You can, you know,"},{"startTime":1529.32,"endTime":1531.0,"body":"invite them along and"},{"startTime":1529.32,"endTime":1531.0,"body":"buy some of their books,"},{"startTime":1531.0,"endTime":1532.68,"body":"which you would"},{"startTime":1531.0,"endTime":1532.68,"body":"have bought anyway."},{"startTime":1532.68,"endTime":1534.36,"body":"And, and they and they turn up."},{"startTime":1534.36,"endTime":1538.105,"body":"And so lots of this creative"},{"startTime":1534.36,"endTime":1538.105,"body":"problem solving rather than"},{"startTime":1538.105,"endTime":1540.745,"body":"maybe the word innovation"},{"startTime":1538.105,"endTime":1540.745,"body":"is quite a nice,"},{"startTime":1540.745,"endTime":1542.505,"body":"nice light set for folk as well."},{"startTime":1542.505,"endTime":1544.425,"body":"Simon, just to build"},{"startTime":1542.505,"endTime":1544.425,"body":"off that real quickly,"},{"startTime":1544.425,"endTime":1548.025,"body":"just my my kids will often"},{"startTime":1544.425,"endTime":1548.025,"body":"come to me and say, like, well,"},{"startTime":1548.025,"endTime":1551.41,"body":"I can either do this"},{"startTime":1548.025,"endTime":1551.41,"body":"or this. It's a or b."},{"startTime":1551.41,"endTime":1555.41,"body":"And I always say to them,"},{"startTime":1551.41,"endTime":1555.41,"body":"like, well, what's c? What's d?"},{"startTime":1555.41,"endTime":1556.53,"body":"What are the other options?"},{"startTime":1556.53,"endTime":1561.17,"body":"Like like, I think we have some"},{"startTime":1556.53,"endTime":1561.17,"body":"binary aspect of our brains where it"},{"startTime":1561.17,"endTime":1564.875,"body":"has to be one or the other when it"},{"startTime":1561.17,"endTime":1564.875,"body":"never does have to be one or other."},{"startTime":1564.875,"endTime":1567.835,"body":"There are many more options"},{"startTime":1564.875,"endTime":1567.835,"body":"always in front of us,"},{"startTime":1567.835,"endTime":1570.315,"body":"and it just takes a little bit"},{"startTime":1567.835,"endTime":1570.315,"body":"of time to just stepping back"},{"startTime":1570.315,"endTime":1571.435,"body":"to think about, like,"},{"startTime":1571.435,"endTime":1574.635,"body":"what are the other creative options"},{"startTime":1571.435,"endTime":1574.635,"body":"and solutions you could have."},{"startTime":1574.635,"endTime":1576.795,"body":"And that meeting for"},{"startTime":1574.635,"endTime":1576.795,"body":"that was like, okay."},{"startTime":1576.795,"endTime":1579.89,"body":"I'm either gonna go complain to"},{"startTime":1576.795,"endTime":1579.89,"body":"the boss or complain to the guy"},{"startTime":1579.89,"endTime":1581.33,"body":"about not showing up."},{"startTime":1581.33,"endTime":1581.97,"body":"Well, no."},{"startTime":1581.97,"endTime":1584.21,"body":"He actually went to the"},{"startTime":1581.97,"endTime":1584.21,"body":"completely different route,"},{"startTime":1584.21,"endTime":1585.81,"body":"and that was more effective."},{"startTime":1585.81,"endTime":1587.17,"body":"And those are the, like,"},{"startTime":1587.17,"endTime":1590.29,"body":"those are the innovative"},{"startTime":1587.17,"endTime":1590.29,"body":"solutions that really start to"},{"startTime":1590.29,"endTime":1592.185,"body":"stack up and and make, you know,"},{"startTime":1592.185,"endTime":1595.225,"body":"just business and"},{"startTime":1592.185,"endTime":1595.225,"body":"people in those"},{"startTime":1595.225,"endTime":1597.305,"body":"organizations way"},{"startTime":1595.225,"endTime":1597.305,"body":"more impactful."},{"startTime":1597.305,"endTime":1598.825,"body":"Exactly. You should have"},{"startTime":1597.305,"endTime":1598.825,"body":"brought the doughnuts."},{"startTime":1598.825,"endTime":1600.985,"body":"Could be a good title for a"},{"startTime":1598.825,"endTime":1600.985,"body":"podcast as well, actually."},{"startTime":1600.985,"endTime":1603.305,"body":"That's right. That's"},{"startTime":1600.985,"endTime":1603.305,"body":"really gonna be your title."},{"startTime":1603.305,"endTime":1606.4,"body":"Let's, let's skip into"},{"startTime":1603.305,"endTime":1606.4,"body":"Mike, the founder then,"},{"startTime":1606.4,"endTime":1609.28,"body":"and talk to me a little bit"},{"startTime":1606.4,"endTime":1609.28,"body":"about that journey and Yeah."},{"startTime":1609.28,"endTime":1613.12,"body":"How that how that adds"},{"startTime":1609.28,"endTime":1613.12,"body":"to the the experience,"},{"startTime":1613.12,"endTime":1615.34,"body":"but also to the lessons learned."},{"startTime":1615.44,"endTime":1616.64,"body":"So going back,"},{"startTime":1616.64,"endTime":1620.725,"body":"I I think I was always"},{"startTime":1616.64,"endTime":1620.725,"body":"entrepreneurial when I was young."},{"startTime":1621.065,"endTime":1624.185,"body":"A big thing when I was growing"},{"startTime":1621.065,"endTime":1624.185,"body":"up in the eighties and nineties"},{"startTime":1624.185,"endTime":1625.865,"body":"was collecting baseball cards."},{"startTime":1625.865,"endTime":1629.225,"body":"So baseball is a was a more"},{"startTime":1625.865,"endTime":1629.225,"body":"popular sport back then,"},{"startTime":1629.225,"endTime":1631.61,"body":"but they would have, you know,"},{"startTime":1629.225,"endTime":1631.61,"body":"little cardboard cards and,"},{"startTime":1631.61,"endTime":1633.37,"body":"you know, collect and"},{"startTime":1631.61,"endTime":1633.37,"body":"trade them and all that,"},{"startTime":1633.37,"endTime":1635.61,"body":"and it became a a business."},{"startTime":1635.61,"endTime":1636.89,"body":"I didn't know, but"},{"startTime":1635.61,"endTime":1636.89,"body":"there was, like,"},{"startTime":1636.89,"endTime":1639.61,"body":"a literally a speculative"},{"startTime":1636.89,"endTime":1639.61,"body":"boom that I was, like,"},{"startTime":1639.61,"endTime":1642.25,"body":"living in the middle of"},{"startTime":1639.61,"endTime":1642.25,"body":"when I was growing up,"},{"startTime":1642.25,"endTime":1643.77,"body":"and I would collect"},{"startTime":1642.25,"endTime":1643.77,"body":"and trade those."},{"startTime":1643.77,"endTime":1646.57,"body":"I also got into comic books"},{"startTime":1643.77,"endTime":1646.57,"body":"doing the same kind of thing"},{"startTime":1646.57,"endTime":1648.885,"body":"when I was growing up as well."},{"startTime":1648.905,"endTime":1650.825,"body":"And there was one comic book,"},{"startTime":1650.825,"endTime":1652.905,"body":"with with a character"},{"startTime":1650.825,"endTime":1652.905,"body":"called Guy Gardner,"},{"startTime":1652.905,"endTime":1655.945,"body":"who I think is actually going to be"},{"startTime":1652.905,"endTime":1655.945,"body":"in the new Superman movie, in fact."},{"startTime":1655.945,"endTime":1658.725,"body":"Nathan Fillion is"},{"startTime":1655.945,"endTime":1658.725,"body":"gonna be playing him."},{"startTime":1658.93,"endTime":1661.25,"body":"And I remember I was"},{"startTime":1658.93,"endTime":1661.25,"body":"at a convention once."},{"startTime":1661.25,"endTime":1665.33,"body":"The guy who was the artist on"},{"startTime":1661.25,"endTime":1665.33,"body":"the first issue of Guy Gardner"},{"startTime":1665.33,"endTime":1669.01,"body":"was there, and he had"},{"startTime":1665.33,"endTime":1669.01,"body":"the original cover art."},{"startTime":1669.01,"endTime":1672.015,"body":"So the hand drawn"},{"startTime":1669.01,"endTime":1672.015,"body":"artwork that, you know,"},{"startTime":1672.015,"endTime":1674.655,"body":"only one exists that was"},{"startTime":1672.015,"endTime":1674.655,"body":"reproduced millions and"},{"startTime":1674.655,"endTime":1676.655,"body":"millions of times,"},{"startTime":1674.655,"endTime":1676.655,"body":"so, like, all that."},{"startTime":1676.655,"endTime":1679.775,"body":"And that's how comic book art"},{"startTime":1676.655,"endTime":1679.775,"body":"works and worked back then when"},{"startTime":1679.775,"endTime":1680.895,"body":"it before it was digital."},{"startTime":1680.895,"endTime":1684.795,"body":"Like, you would draw it and"},{"startTime":1680.895,"endTime":1684.795,"body":"then you would reproduce it so"},{"startTime":1684.92,"endTime":1687.08,"body":"it would become an"},{"startTime":1684.92,"endTime":1687.08,"body":"an a comic book."},{"startTime":1687.08,"endTime":1689.48,"body":"And I remember it was like I"},{"startTime":1687.08,"endTime":1689.48,"body":"don't know. It was expensive."},{"startTime":1689.48,"endTime":1692.2,"body":"More than whatever my"},{"startTime":1689.48,"endTime":1692.2,"body":"teenage budget could handle."},{"startTime":1692.2,"endTime":1695.24,"body":"And then I remember being"},{"startTime":1692.2,"endTime":1695.24,"body":"growing up years later and"},{"startTime":1695.24,"endTime":1698.185,"body":"thinking about it, like, I"},{"startTime":1695.24,"endTime":1698.185,"body":"should go buy that thing."},{"startTime":1698.185,"endTime":1700.905,"body":"Let me go on eBay. I I wanna"},{"startTime":1698.185,"endTime":1700.905,"body":"buy that. I got some money now."},{"startTime":1700.905,"endTime":1701.945,"body":"It'd be cool to have."},{"startTime":1701.945,"endTime":1704.585,"body":"Like, I got a couple"},{"startTime":1701.945,"endTime":1704.585,"body":"hundred bucks to spend."},{"startTime":1704.585,"endTime":1707.225,"body":"And do you know what?"},{"startTime":1704.585,"endTime":1707.225,"body":"Like, I couldn't find it."},{"startTime":1707.225,"endTime":1709.465,"body":"I couldn't find anything"},{"startTime":1707.225,"endTime":1709.465,"body":"even close to it."},{"startTime":1709.465,"endTime":1713.0,"body":"And the problem that I was"},{"startTime":1709.465,"endTime":1713.0,"body":"solving was when there's only"},{"startTime":1713.0,"endTime":1715.16,"body":"one of something in the world,"},{"startTime":1715.16,"endTime":1717.08,"body":"it's really hard"},{"startTime":1715.16,"endTime":1717.08,"body":"to find that one."},{"startTime":1717.08,"endTime":1719.08,"body":"Like, yes, if you wanna"},{"startTime":1717.08,"endTime":1719.08,"body":"find the Mona Lisa,"},{"startTime":1719.08,"endTime":1720.36,"body":"you know where to find that."},{"startTime":1720.36,"endTime":1723.48,"body":"But for most things where"},{"startTime":1720.36,"endTime":1723.48,"body":"there's only one of them,"},{"startTime":1723.48,"endTime":1724.905,"body":"it's super hard to come by."},{"startTime":1724.905,"endTime":1729.065,"body":"Because, like, what are the odds that happens"},{"startTime":1724.905,"endTime":1729.065,"body":"to be at eBay at that very time or whatever?"},{"startTime":1729.065,"endTime":1730.405,"body":"Like, no."},{"startTime":1730.505,"endTime":1735.925,"body":"So what I built was a marketplace"},{"startTime":1730.505,"endTime":1735.925,"body":"to better serve collectors."},{"startTime":1736.265,"endTime":1737.96,"body":"Originally, I was"},{"startTime":1736.265,"endTime":1737.96,"body":"starting with comic art,"},{"startTime":1737.96,"endTime":1740.68,"body":"but I want to expand into shoes"},{"startTime":1737.96,"endTime":1740.68,"body":"and all this other kind of"},{"startTime":1740.68,"endTime":1743.24,"body":"stuff, and this was in"},{"startTime":1740.68,"endTime":1743.24,"body":"two thousand and nine."},{"startTime":1743.24,"endTime":1745.16,"body":"And, that was it."},{"startTime":1745.16,"endTime":1748.44,"body":"It was called Sketch Maven, and I had"},{"startTime":1745.16,"endTime":1748.44,"body":"all these other Maven, Shoe Maven,"},{"startTime":1748.44,"endTime":1751.505,"body":"and all this other stuff eventually"},{"startTime":1748.44,"endTime":1751.505,"body":"that would expand it into."},{"startTime":1751.505,"endTime":1752.385,"body":"And I'm like, okay."},{"startTime":1752.385,"endTime":1755.025,"body":"Can I serve collectibles"},{"startTime":1752.385,"endTime":1755.025,"body":"markets better with the"},{"startTime":1755.025,"endTime":1756.545,"body":"structured marketplace?"},{"startTime":1756.545,"endTime":1758.945,"body":"I didn't know anything"},{"startTime":1756.545,"endTime":1758.945,"body":"about building a website."},{"startTime":1758.945,"endTime":1761.585,"body":"This was before"},{"startTime":1758.945,"endTime":1761.585,"body":"Stripe and Braintree."},{"startTime":1761.585,"endTime":1766.25,"body":"So, like, I was using ODesk at the time"},{"startTime":1761.585,"endTime":1766.25,"body":"and having people build the site for me."},{"startTime":1766.25,"endTime":1767.77,"body":"And, like, I never"},{"startTime":1766.25,"endTime":1767.77,"body":"remember we launched."},{"startTime":1767.77,"endTime":1770.81,"body":"We didn't even have a secure checkout"},{"startTime":1767.77,"endTime":1770.81,"body":"because I didn't ask for that."},{"startTime":1770.81,"endTime":1773.21,"body":"So people are putting"},{"startTime":1770.81,"endTime":1773.21,"body":"a credit card number."},{"startTime":1773.21,"endTime":1775.53,"body":"It's not it's not"},{"startTime":1773.21,"endTime":1775.53,"body":"even secure out there."},{"startTime":1775.53,"endTime":1776.41,"body":"Like, of course, like,"},{"startTime":1776.41,"endTime":1778.65,"body":"that doesn't happen today"},{"startTime":1776.41,"endTime":1778.65,"body":"because of Stripe and all that."},{"startTime":1778.65,"endTime":1780.295,"body":"But, like, two thousand nine,"},{"startTime":1780.295,"endTime":1782.695,"body":"I didn't even know"},{"startTime":1780.295,"endTime":1782.695,"body":"to ask for that."},{"startTime":1782.695,"endTime":1785.655,"body":"So I built this site, a"},{"startTime":1782.695,"endTime":1785.655,"body":"total passion of mine."},{"startTime":1785.655,"endTime":1786.935,"body":"This was after my MBA."},{"startTime":1786.935,"endTime":1789.015,"body":"While everyone else is"},{"startTime":1786.935,"endTime":1789.015,"body":"getting jobs and consulting,"},{"startTime":1789.015,"endTime":1792.195,"body":"whatever else, I'm like, I'm"},{"startTime":1789.015,"endTime":1792.195,"body":"gonna start my own crazy company."},{"startTime":1792.215,"endTime":1793.795,"body":"I'm doing that."},{"startTime":1793.9,"endTime":1795.56,"body":"Moderate success."},{"startTime":1796.14,"endTime":1798.94,"body":"Site's getting"},{"startTime":1796.14,"endTime":1798.94,"body":"hacked all the time."},{"startTime":1798.94,"endTime":1800.38,"body":"All this stuff I'm"},{"startTime":1798.94,"endTime":1800.38,"body":"having to deal with."},{"startTime":1800.38,"endTime":1801.74,"body":"I'm having to market it."},{"startTime":1801.74,"endTime":1804.3,"body":"And it's a marketplace, so"},{"startTime":1801.74,"endTime":1804.3,"body":"I'm trying to track, you know,"},{"startTime":1804.3,"endTime":1806.6,"body":"both sellers and buyers."},{"startTime":1806.735,"endTime":1808.175,"body":"You know, two thou luckily,"},{"startTime":1808.175,"endTime":1812.315,"body":"Facebook ads in two thousand and"},{"startTime":1808.175,"endTime":1812.315,"body":"nine were ridiculously cheap."},{"startTime":1812.495,"endTime":1814.735,"body":"It was, like, you know, CPM,"},{"startTime":1814.735,"endTime":1817.055,"body":"cost per thousand for"},{"startTime":1814.735,"endTime":1817.055,"body":"some of the ads was, like,"},{"startTime":1817.055,"endTime":1818.655,"body":"ten cents Yep."},{"startTime":1818.655,"endTime":1820.655,"body":"For very targeted ads, in fact."},{"startTime":1820.655,"endTime":1824.79,"body":"So, like, targeting Star Wars fans"},{"startTime":1820.655,"endTime":1824.79,"body":"with a Star Wars ad and all that, but,"},{"startTime":1824.79,"endTime":1826.39,"body":"like, you know, that"},{"startTime":1824.79,"endTime":1826.39,"body":"doesn't exist anymore."},{"startTime":1826.39,"endTime":1828.39,"body":"But, like, I was doing"},{"startTime":1826.39,"endTime":1828.39,"body":"that and having, you know,"},{"startTime":1828.39,"endTime":1831.59,"body":"moderate success, but, like,"},{"startTime":1828.39,"endTime":1831.59,"body":"just honestly struggling."},{"startTime":1831.59,"endTime":1835.355,"body":"And more money going out than"},{"startTime":1831.59,"endTime":1835.355,"body":"coming in over two years,"},{"startTime":1835.355,"endTime":1837.355,"body":"I didn't get to expand"},{"startTime":1835.355,"endTime":1837.355,"body":"into other things."},{"startTime":1837.355,"endTime":1840.075,"body":"And finally, when,"},{"startTime":1837.355,"endTime":1840.075,"body":"first kid comes around,"},{"startTime":1840.075,"endTime":1840.635,"body":"I'm like, okay."},{"startTime":1840.635,"endTime":1841.915,"body":"I probably need"},{"startTime":1840.635,"endTime":1841.915,"body":"to get a real job,"},{"startTime":1841.915,"endTime":1843.595,"body":"and that's what"},{"startTime":1841.915,"endTime":1843.595,"body":"brought me into PayPal."},{"startTime":1843.595,"endTime":1846.555,"body":"And then I will say, like, my"},{"startTime":1843.595,"endTime":1846.555,"body":"PayPal interview was, like,"},{"startTime":1846.555,"endTime":1849.835,"body":"eight hours of me talking about"},{"startTime":1846.555,"endTime":1849.835,"body":"all the ways I screwed up with"},{"startTime":1849.835,"endTime":1850.935,"body":"Sketchbaven."},{"startTime":1850.955,"endTime":1852.58,"body":"It was all the failures I had."},{"startTime":1852.58,"endTime":1856.34,"body":"It was all the that was basically"},{"startTime":1852.58,"endTime":1856.34,"body":"what I talked about for eight hours."},{"startTime":1856.34,"endTime":1857.06,"body":"It was like, yeah."},{"startTime":1857.06,"endTime":1860.02,"body":"I could tell you how I screwed"},{"startTime":1857.06,"endTime":1860.02,"body":"this thing up right real bad here."},{"startTime":1860.02,"endTime":1863.22,"body":"Because I actually didn't have"},{"startTime":1860.02,"endTime":1863.22,"body":"tech experience before that."},{"startTime":1863.22,"endTime":1866.625,"body":"I I was actually at a paper"},{"startTime":1863.22,"endTime":1866.625,"body":"company of all things before that."},{"startTime":1866.625,"endTime":1868.545,"body":"But somehow they hired me."},{"startTime":1868.545,"endTime":1871.345,"body":"I got the job there and"},{"startTime":1868.545,"endTime":1871.345,"body":"kinda took me off on the trajectory"},{"startTime":1871.345,"endTime":1872.625,"body":"I'm at today."},{"startTime":1872.625,"endTime":1875.505,"body":"What's your before I skip us"},{"startTime":1872.625,"endTime":1875.505,"body":"into looking at some of the"},{"startTime":1875.505,"endTime":1879.21,"body":"future as well, what is your"},{"startTime":1875.505,"endTime":1879.21,"body":"reflections on what that gave you?"},{"startTime":1879.21,"endTime":1879.37,"body":"Right?"},{"startTime":1879.37,"endTime":1881.61,"body":"You know, some people might"},{"startTime":1879.37,"endTime":1881.61,"body":"be listening thinking, hi."},{"startTime":1881.61,"endTime":1884.57,"body":"I wanna step into"},{"startTime":1881.61,"endTime":1884.57,"body":"entrepreneurship,"},{"startTime":1884.57,"endTime":1887.13,"body":"or should I quit my"},{"startTime":1884.57,"endTime":1887.13,"body":"job and go and do this,"},{"startTime":1887.13,"endTime":1889.13,"body":"or should I get a"},{"startTime":1887.13,"endTime":1889.13,"body":"job after my MBA?"},{"startTime":1889.13,"endTime":1892.805,"body":"And it sounds like it was"},{"startTime":1889.13,"endTime":1892.805,"body":"kind of formative for you."},{"startTime":1892.805,"endTime":1894.325,"body":"Maybe the question is"},{"startTime":1892.805,"endTime":1894.325,"body":"would you do it again?"},{"startTime":1894.325,"endTime":1896.405,"body":"But, but what what"},{"startTime":1894.325,"endTime":1896.405,"body":"advice would you"},{"startTime":1896.405,"endTime":1898.005,"body":"give to people on that?"},{"startTime":1898.005,"endTime":1898.245,"body":"Yeah."},{"startTime":1898.245,"endTime":1899.245,"body":"I I mean, here's like,"},{"startTime":1899.245,"endTime":1900.725,"body":"I think a lot of people"},{"startTime":1899.245,"endTime":1900.725,"body":"were telling me, yeah."},{"startTime":1900.725,"endTime":1902.325,"body":"You gotta quit your"},{"startTime":1900.725,"endTime":1902.325,"body":"job and do this."},{"startTime":1902.325,"endTime":1904.725,"body":"Like, I actually don't know"},{"startTime":1902.325,"endTime":1904.725,"body":"if I need to quit my job,"},{"startTime":1904.725,"endTime":1908.12,"body":"especially in today where"},{"startTime":1904.725,"endTime":1908.12,"body":"you have, like, things like,"},{"startTime":1908.12,"endTime":1909.8,"body":"AI tools and agents."},{"startTime":1909.8,"endTime":1910.84,"body":"And and frankly,"},{"startTime":1910.84,"endTime":1913.64,"body":"you have so many services out"},{"startTime":1910.84,"endTime":1913.64,"body":"there that could do so many of"},{"startTime":1913.64,"endTime":1915.72,"body":"the things if it is a"},{"startTime":1913.64,"endTime":1915.72,"body":"website or whatever."},{"startTime":1915.72,"endTime":1916.04,"body":"Look."},{"startTime":1916.04,"endTime":1920.025,"body":"If you're going to open a"},{"startTime":1916.04,"endTime":1920.025,"body":"cupcake shop or something, yeah,"},{"startTime":1920.025,"endTime":1922.985,"body":"you probably do need to quit your job"},{"startTime":1920.025,"endTime":1922.985,"body":"if you're going to be running that."},{"startTime":1922.985,"endTime":1927.605,"body":"But I would also say, like,"},{"startTime":1922.985,"endTime":1927.605,"body":"before you open a cupcake shop,"},{"startTime":1928.265,"endTime":1931.56,"body":"start putting them on Uber Eats"},{"startTime":1928.265,"endTime":1931.56,"body":"at nights and selling them out"},{"startTime":1931.56,"endTime":1932.6,"body":"of your house or whatever."},{"startTime":1932.6,"endTime":1935.4,"body":"I mean, there are there are ways"},{"startTime":1932.6,"endTime":1935.4,"body":"to experiment before you have to"},{"startTime":1935.4,"endTime":1937.48,"body":"really make the"},{"startTime":1935.4,"endTime":1937.48,"body":"jump in something,"},{"startTime":1937.48,"endTime":1939.4,"body":"whether it's"},{"startTime":1937.48,"endTime":1939.4,"body":"digital or physical."},{"startTime":1939.4,"endTime":1943.16,"body":"So I I would say do whatever you"},{"startTime":1939.4,"endTime":1943.16,"body":"can to experiment beforehand."},{"startTime":1943.16,"endTime":1946.18,"body":"You don't necessarily need"},{"startTime":1943.16,"endTime":1946.18,"body":"to quit your job upfront."},{"startTime":1947.095,"endTime":1950.215,"body":"But, you know, I was young. It"},{"startTime":1947.095,"endTime":1950.215,"body":"was before kids when I had it."},{"startTime":1950.215,"endTime":1953.415,"body":"And look, all of the failures"},{"startTime":1950.215,"endTime":1953.415,"body":"that I had and, you know,"},{"startTime":1953.415,"endTime":1956.835,"body":"the couple successes I"},{"startTime":1953.415,"endTime":1956.835,"body":"had in those few years,"},{"startTime":1956.855,"endTime":1959.65,"body":"I learned more from that than"},{"startTime":1956.855,"endTime":1959.65,"body":"I did at any other two year"},{"startTime":1959.65,"endTime":1960.77,"body":"period in my career."},{"startTime":1960.77,"endTime":1963.25,"body":"So, like, from that"},{"startTime":1960.77,"endTime":1963.25,"body":"perspective, no."},{"startTime":1963.25,"endTime":1965.47,"body":"Don't don't regret it one bit."},{"startTime":1965.49,"endTime":1965.65,"body":"Yeah."},{"startTime":1965.65,"endTime":1969.31,"body":"I'm always super"},{"startTime":1965.65,"endTime":1969.31,"body":"inspired and slightly,"},{"startTime":1969.97,"endTime":1971.09,"body":"across my fingers for them."},{"startTime":1971.09,"endTime":1973.265,"body":"I have some good friends who"},{"startTime":1971.09,"endTime":1973.265,"body":"are doing entrepreneurship"},{"startTime":1973.785,"endTime":1974.905,"body":"with very young"},{"startTime":1973.785,"endTime":1974.905,"body":"families as well."},{"startTime":1974.905,"endTime":1975.065,"body":"Right?"},{"startTime":1975.065,"endTime":1975.945,"body":"I Yeah."},{"startTime":1975.945,"endTime":1978.825,"body":"I started before the kids, and,"},{"startTime":1975.945,"endTime":1978.825,"body":"obviously, I have them now."},{"startTime":1978.825,"endTime":1981.385,"body":"But, but we were more"},{"startTime":1978.825,"endTime":1981.385,"body":"established by them."},{"startTime":1981.385,"endTime":1984.585,"body":"But those early days and that"},{"startTime":1981.385,"endTime":1984.585,"body":"just that risk appetite is is"},{"startTime":1984.585,"endTime":1986.01,"body":"is is quite different."},{"startTime":1986.01,"endTime":1988.33,"body":"Maybe there's some parallels"},{"startTime":1986.01,"endTime":1988.33,"body":"there between the risk appetite"},{"startTime":1988.33,"endTime":1991.85,"body":"of corporates and innovation"},{"startTime":1988.33,"endTime":1991.85,"body":"and young parent of parents and"},{"startTime":1991.85,"endTime":1995.13,"body":"innovation as well because, you"},{"startTime":1991.85,"endTime":1995.13,"body":"know, the the risk I think so."},{"startTime":1995.13,"endTime":1997.05,"body":"I I think there's probably"},{"startTime":1995.13,"endTime":1997.05,"body":"there's probably something there."},{"startTime":1997.05,"endTime":1999.13,"body":"And and, look, I'm also"},{"startTime":1997.05,"endTime":1999.13,"body":"not saying it is, like,"},{"startTime":1999.13,"endTime":2000.985,"body":"impossible to do once"},{"startTime":1999.13,"endTime":2000.985,"body":"you you have kids."},{"startTime":2000.985,"endTime":2002.985,"body":"It's just a little bit harder"},{"startTime":2000.985,"endTime":2002.985,"body":"to do that. That's all."},{"startTime":2002.985,"endTime":2004.505,"body":"Just a bit risky. Harder."},{"startTime":2004.505,"endTime":2006.665,"body":"So you sort of touched on this"},{"startTime":2004.505,"endTime":2006.665,"body":"a little bit, and I think,"},{"startTime":2006.665,"endTime":2010.005,"body":"you know, there's a"},{"startTime":2006.665,"endTime":2010.005,"body":"lot of noise now around"},{"startTime":2010.905,"endTime":2012.265,"body":"the AI impact,"},{"startTime":2012.265,"endTime":2016.73,"body":"particularly on transformation"},{"startTime":2012.265,"endTime":2016.73,"body":"and innovation writ large."},{"startTime":2016.73,"endTime":2017.69,"body":"Right?"},{"startTime":2017.69,"endTime":2021.13,"body":"You're now, you know, doing"},{"startTime":2017.69,"endTime":2021.13,"body":"more educational work and,"},{"startTime":2021.13,"endTime":2023.93,"body":"you know, hands"},{"startTime":2021.13,"endTime":2023.93,"body":"on research, I guess,"},{"startTime":2023.93,"endTime":2026.57,"body":"and and testing of some"},{"startTime":2023.93,"endTime":2026.57,"body":"of these some of these tools."},{"startTime":2026.57,"endTime":2027.45,"body":"And you've done you know,"},{"startTime":2027.45,"endTime":2029.505,"body":"you've spoken quite a"},{"startTime":2027.45,"endTime":2029.505,"body":"bit on this recently."},{"startTime":2029.505,"endTime":2030.785,"body":"We don't have a bag of time,"},{"startTime":2030.785,"endTime":2034.625,"body":"so maybe I can try and"},{"startTime":2030.785,"endTime":2034.625,"body":"distill some of that thoughts from you"},{"startTime":2034.625,"endTime":2038.785,"body":"for this last chapter of the"},{"startTime":2034.625,"endTime":2038.785,"body":"podcast today in terms of, you know,"},{"startTime":2038.785,"endTime":2042.62,"body":"your how you see this playing"},{"startTime":2038.785,"endTime":2042.62,"body":"out and and what the what the"},{"startTime":2042.62,"endTime":2046.44,"body":"opportunity is from a corporate"},{"startTime":2042.62,"endTime":2046.44,"body":"innovation perspective."},{"startTime":2047.18,"endTime":2048.28,"body":"Yeah."},{"startTime":2048.62,"endTime":2048.86,"body":"Look."},{"startTime":2048.86,"endTime":2052.62,"body":"I think AI is gonna completely"},{"startTime":2048.86,"endTime":2052.62,"body":"change how all of us work and"},{"startTime":2052.62,"endTime":2054.14,"body":"how all of us operate."},{"startTime":2054.14,"endTime":2057.195,"body":"So it's it's going to be much"},{"startTime":2054.14,"endTime":2057.195,"body":"more impactful than what the"},{"startTime":2057.195,"endTime":2058.555,"body":"Internet actually was."},{"startTime":2058.555,"endTime":2063.915,"body":"And if you really stop to"},{"startTime":2058.555,"endTime":2063.915,"body":"think about what your job"},{"startTime":2063.915,"endTime":2066.875,"body":"was like twenty five years"},{"startTime":2063.915,"endTime":2066.875,"body":"ago and I know you might some"},{"startTime":2066.875,"endTime":2069.595,"body":"people might be not old enough,"},{"startTime":2066.875,"endTime":2069.595,"body":"but whatever your job title."},{"startTime":2069.595,"endTime":2070.5,"body":"Like, what is that today,"},{"startTime":2070.5,"endTime":2072.26,"body":"and what was that"},{"startTime":2070.5,"endTime":2072.26,"body":"twenty five years ago?"},{"startTime":2072.26,"endTime":2074.66,"body":"I think for a lot of"},{"startTime":2072.26,"endTime":2074.66,"body":"people, like, well, it didn't exist."},{"startTime":2074.66,"endTime":2078.18,"body":"Like, that that wasn't that"},{"startTime":2074.66,"endTime":2078.18,"body":"wasn't actually a real job."},{"startTime":2078.18,"endTime":2079.7,"body":"Or if it was, like, you know,"},{"startTime":2079.7,"endTime":2082.02,"body":"let let's take the cupcake"},{"startTime":2079.7,"endTime":2082.02,"body":"shop or, like, you know,"},{"startTime":2082.02,"endTime":2083.14,"body":"a bakery or something."},{"startTime":2083.14,"endTime":2084.205,"body":"Like, how is that?"},{"startTime":2084.205,"endTime":2087.645,"body":"Well, you weren't worried about"},{"startTime":2084.205,"endTime":2087.645,"body":"Yelp and and all of these other"},{"startTime":2087.645,"endTime":2089.645,"body":"things, you know,"},{"startTime":2087.645,"endTime":2089.645,"body":"way back in the day."},{"startTime":2089.645,"endTime":2091.725,"body":"Like, there's a whole"},{"startTime":2089.645,"endTime":2091.725,"body":"another side to this."},{"startTime":2091.725,"endTime":2094.125,"body":"We're posting things on"},{"startTime":2091.725,"endTime":2094.125,"body":"Instagram or whatever else."},{"startTime":2094.125,"endTime":2097.725,"body":"Like so even in what seems"},{"startTime":2094.125,"endTime":2097.725,"body":"to be the same business,"},{"startTime":2097.725,"endTime":2100.89,"body":"it's evolved, and it's"},{"startTime":2097.725,"endTime":2100.89,"body":"just going to change more."},{"startTime":2101.79,"endTime":2107.21,"body":"What AI is capable of"},{"startTime":2101.79,"endTime":2107.21,"body":"today is astounding."},{"startTime":2107.71,"endTime":2111.39,"body":"And what it's gonna be capable"},{"startTime":2107.71,"endTime":2111.39,"body":"of in five years is completely"},{"startTime":2111.39,"endTime":2113.05,"body":"going to be unimaginable."},{"startTime":2114.175,"endTime":2115.575,"body":"What what we"},{"startTime":2116.015,"endTime":2119.055,"body":"I think people haven't"},{"startTime":2116.015,"endTime":2119.055,"body":"fully embraced, like,"},{"startTime":2119.055,"endTime":2121.855,"body":"what what it really can do"},{"startTime":2119.055,"endTime":2121.855,"body":"and how it does change things."},{"startTime":2121.855,"endTime":2124.415,"body":"Like, so I I write a lot."},{"startTime":2124.415,"endTime":2129.44,"body":"And when I write, it is"},{"startTime":2124.415,"endTime":2129.44,"body":"such a darn good editor"},{"startTime":2129.44,"endTime":2132.78,"body":"to help me out with"},{"startTime":2129.44,"endTime":2132.78,"body":"the process throughout."},{"startTime":2133.28,"endTime":2136.86,"body":"I will ask it for feedback."},{"startTime":2133.28,"endTime":2136.86,"body":"I'll ask it for suggestions."},{"startTime":2137.04,"endTime":2139.28,"body":"Now there are times where I"},{"startTime":2137.04,"endTime":2139.28,"body":"use a human editor as well."},{"startTime":2139.28,"endTime":2140.685,"body":"So So I'm writing"},{"startTime":2139.28,"endTime":2140.685,"body":"some children's books."},{"startTime":2140.685,"endTime":2143.485,"body":"I have a human editor, and"},{"startTime":2140.685,"endTime":2143.485,"body":"that is hugely impactful."},{"startTime":2143.485,"endTime":2145.885,"body":"But I actually will use AI"},{"startTime":2143.485,"endTime":2145.885,"body":"before I get to that human"},{"startTime":2145.885,"endTime":2148.125,"body":"editor to give me"},{"startTime":2145.885,"endTime":2148.125,"body":"some initial feedback,"},{"startTime":2148.125,"endTime":2150.445,"body":"to make their life"},{"startTime":2148.125,"endTime":2150.445,"body":"easier, to, you know,"},{"startTime":2150.445,"endTime":2153.56,"body":"do I don't want them spending"},{"startTime":2150.445,"endTime":2153.56,"body":"their time on punctuations and"},{"startTime":2153.56,"endTime":2154.44,"body":"commas and all that."},{"startTime":2154.44,"endTime":2157.4,"body":"I'd rather have Grammarly doing that"},{"startTime":2154.44,"endTime":2157.4,"body":"for me or throwing it into"},{"startTime":2157.4,"endTime":2159.78,"body":"Claude or whatever it might be."},{"startTime":2160.44,"endTime":2164.44,"body":"So even those workflows are"},{"startTime":2160.44,"endTime":2164.44,"body":"going to total totally change."},{"startTime":2164.44,"endTime":2167.795,"body":"And I think if you're"},{"startTime":2164.44,"endTime":2167.795,"body":"someone who's saying, boy,"},{"startTime":2167.795,"endTime":2172.115,"body":"I just don't see the value of"},{"startTime":2167.795,"endTime":2172.115,"body":"AI in my job today, you know,"},{"startTime":2172.115,"endTime":2174.515,"body":"the only challenge I would"},{"startTime":2172.115,"endTime":2174.515,"body":"give to those people is, like,"},{"startTime":2174.515,"endTime":2176.115,"body":"are you really"},{"startTime":2174.515,"endTime":2176.115,"body":"looking hard enough?"},{"startTime":2176.115,"endTime":2178.595,"body":"Are you trying to"},{"startTime":2176.115,"endTime":2178.595,"body":"uncover what that is?"},{"startTime":2178.595,"endTime":2181.78,"body":"And what I would say is"},{"startTime":2178.595,"endTime":2181.78,"body":"just make that your default."},{"startTime":2181.78,"endTime":2183.54,"body":"Like, if you're in the car,"},{"startTime":2183.54,"endTime":2185.76,"body":"you're commuting to"},{"startTime":2183.54,"endTime":2185.76,"body":"work or whatever,"},{"startTime":2185.86,"endTime":2188.1,"body":"you should like, I do this"},{"startTime":2185.86,"endTime":2188.1,"body":"with the kids all the time."},{"startTime":2188.1,"endTime":2190.14,"body":"Like, we will have on,"},{"startTime":2191.78,"endTime":2194.42,"body":"ChatGPT's voice"},{"startTime":2191.78,"endTime":2194.42,"body":"mode, advanced voice"},{"startTime":2194.42,"endTime":2197.835,"body":"mode, And we'll be"},{"startTime":2194.42,"endTime":2197.835,"body":"asking questions."},{"startTime":2197.835,"endTime":2199.515,"body":"We'll be having a"},{"startTime":2197.835,"endTime":2199.515,"body":"discussion with it."},{"startTime":2199.515,"endTime":2201.915,"body":"I'll be quizzing the kids on"},{"startTime":2199.515,"endTime":2201.915,"body":"homework tests that they're"},{"startTime":2201.915,"endTime":2204.555,"body":"gonna have later that day"},{"startTime":2201.915,"endTime":2204.555,"body":"or whatever it might be."},{"startTime":2204.555,"endTime":2206.955,"body":"And and it's saying if they're"},{"startTime":2204.555,"endTime":2206.955,"body":"right or wrong answers and all"},{"startTime":2206.955,"endTime":2207.995,"body":"this other kind of stuff."},{"startTime":2207.995,"endTime":2210.66,"body":"Like, you know, that that's"},{"startTime":2207.995,"endTime":2210.66,"body":"just one little example."},{"startTime":2210.66,"endTime":2212.42,"body":"Like, a a lot of"},{"startTime":2210.66,"endTime":2212.42,"body":"what I write now,"},{"startTime":2212.42,"endTime":2216.5,"body":"I will actually write I will go"},{"startTime":2212.42,"endTime":2216.5,"body":"for a long walk dictating and"},{"startTime":2216.5,"endTime":2218.0,"body":"having conversation,"},{"startTime":2218.1,"endTime":2220.34,"body":"and it basically is just"},{"startTime":2218.1,"endTime":2220.34,"body":"keeping a transcript."},{"startTime":2220.34,"endTime":2220.9,"body":"And they say, hey."},{"startTime":2220.9,"endTime":2222.9,"body":"Can you summarize"},{"startTime":2220.9,"endTime":2222.9,"body":"everything I have in there?"},{"startTime":2222.9,"endTime":2224.02,"body":"Make this into an outline,"},{"startTime":2224.02,"endTime":2226.805,"body":"which then I will sit down"},{"startTime":2224.02,"endTime":2226.805,"body":"the computer and write from."},{"startTime":2226.805,"endTime":2228.485,"body":"And it will do that."},{"startTime":2228.485,"endTime":2230.405,"body":"And, like, this is and, again,"},{"startTime":2230.405,"endTime":2234.165,"body":"that's just kind of a"},{"startTime":2230.405,"endTime":2234.165,"body":"writer slash parent example."},{"startTime":2234.165,"endTime":2236.865,"body":"But any aspect of your life,"},{"startTime":2237.09,"endTime":2240.05,"body":"whether it's planning things"},{"startTime":2237.09,"endTime":2240.05,"body":"out or preparing, you know,"},{"startTime":2240.05,"endTime":2244.05,"body":"preparing meals or or trying"},{"startTime":2240.05,"endTime":2244.05,"body":"to do things more efficiently with"},{"startTime":2244.05,"endTime":2246.13,"body":"your fitness goals or"},{"startTime":2244.05,"endTime":2246.13,"body":"whatever it might be."},{"startTime":2246.13,"endTime":2249.15,"body":"Like, these tools"},{"startTime":2246.13,"endTime":2249.15,"body":"are so, so helpful."},{"startTime":2249.175,"endTime":2251.255,"body":"What are you telling leaders"},{"startTime":2249.175,"endTime":2251.255,"body":"around it at the moment?"},{"startTime":2251.255,"endTime":2254.035,"body":"Because I I I'm seeing"},{"startTime":2251.255,"endTime":2254.035,"body":"this kind of corporate"},{"startTime":2254.375,"endTime":2258.775,"body":"tilt on it, which is pretty"},{"startTime":2254.375,"endTime":2258.775,"body":"common of there's a hype and a"},{"startTime":2258.775,"endTime":2263.055,"body":"fear at the same time"},{"startTime":2258.775,"endTime":2263.055,"body":"that are that that is"},{"startTime":2264.11,"endTime":2267.55,"body":"I described this to the to some"},{"startTime":2264.11,"endTime":2267.55,"body":"of the team the other day as"},{"startTime":2267.55,"endTime":2269.79,"body":"they you know, we were talking"},{"startTime":2267.55,"endTime":2269.79,"body":"about the work that we're"},{"startTime":2269.79,"endTime":2272.99,"body":"doing, and it's fairly"},{"startTime":2269.79,"endTime":2272.99,"body":"progressive in a lot of areas."},{"startTime":2272.99,"endTime":2277.295,"body":"And that sort of ticks all the"},{"startTime":2272.99,"endTime":2277.295,"body":"right boxes from a procurement."},{"startTime":2277.295,"endTime":2278.655,"body":"Can you show me what you can do?"},{"startTime":2278.655,"endTime":2279.695,"body":"And then immediately,"},{"startTime":2279.695,"endTime":2282.575,"body":"all of the infosec and risk"},{"startTime":2279.695,"endTime":2282.575,"body":"people come in and say,"},{"startTime":2282.575,"endTime":2284.015,"body":"but can you also turn it off?"},{"startTime":2284.015,"endTime":2285.415,"body":"Right? Yeah."},{"startTime":2285.455,"endTime":2288.335,"body":"And and there's a big element of"},{"startTime":2285.455,"endTime":2288.335,"body":"that happening happening right now."},{"startTime":2288.335,"endTime":2289.375,"body":"But what are you"},{"startTime":2288.335,"endTime":2289.375,"body":"telling leaders?"},{"startTime":2289.375,"endTime":2291.295,"body":"Because I think I"},{"startTime":2289.375,"endTime":2291.295,"body":"can see the utility."},{"startTime":2291.295,"endTime":2294.31,"body":"And, you know, you"},{"startTime":2291.295,"endTime":2294.31,"body":"mentioned earlier, you know,"},{"startTime":2294.31,"endTime":2296.39,"body":"involved in blockchain"},{"startTime":2294.31,"endTime":2296.39,"body":"projects back in the day,"},{"startTime":2296.39,"endTime":2297.91,"body":"and I don't think"},{"startTime":2296.39,"endTime":2297.91,"body":"it's as analogous."},{"startTime":2297.91,"endTime":2301.75,"body":"Although I think one day that may well"},{"startTime":2297.91,"endTime":2301.75,"body":"have its moment in the sun as well."},{"startTime":2301.75,"endTime":2304.15,"body":"But the innovation drive here"},{"startTime":2301.75,"endTime":2304.15,"body":"is probably bigger and more"},{"startTime":2304.15,"endTime":2305.19,"body":"impactful than that."},{"startTime":2305.19,"endTime":2307.785,"body":"But still, there's"},{"startTime":2305.19,"endTime":2307.785,"body":"an element of, okay,"},{"startTime":2307.785,"endTime":2309.705,"body":"it helps to put more"},{"startTime":2307.785,"endTime":2309.705,"body":"content out in the world."},{"startTime":2309.705,"endTime":2310.745,"body":"Do we need more content?"},{"startTime":2310.745,"endTime":2312.185,"body":"Maybe yes, maybe no."},{"startTime":2312.185,"endTime":2314.185,"body":"It helps to you to, you know,"},{"startTime":2314.185,"endTime":2317.225,"body":"to revise your homework better or"},{"startTime":2314.185,"endTime":2317.225,"body":"maybe to cheat on your homework."},{"startTime":2317.225,"endTime":2318.505,"body":"It helps you with x y z."},{"startTime":2318.505,"endTime":2321.365,"body":"But from a pure"},{"startTime":2318.505,"endTime":2321.365,"body":"business perspective,"},{"startTime":2321.46,"endTime":2323.86,"body":"outside of maybe some of"},{"startTime":2321.46,"endTime":2323.86,"body":"the process and operations,"},{"startTime":2323.86,"endTime":2326.42,"body":"can I can I save"},{"startTime":2323.86,"endTime":2326.42,"body":"on my, you know,"},{"startTime":2326.42,"endTime":2330.24,"body":"on my OPEX bill from a from"},{"startTime":2326.42,"endTime":2330.24,"body":"a from a salary perspective?"},{"startTime":2330.34,"endTime":2332.58,"body":"How should leaders really be"},{"startTime":2330.34,"endTime":2332.58,"body":"thinking about this in terms of"},{"startTime":2332.58,"endTime":2335.22,"body":"really future focused innovation"},{"startTime":2332.58,"endTime":2335.22,"body":"and growth, do you think?"},{"startTime":2335.22,"endTime":2337.68,"body":"And what role does it play?"},{"startTime":2337.695,"endTime":2340.975,"body":"So what what I would say"},{"startTime":2337.695,"endTime":2340.975,"body":"to leaders hey, leaders."},{"startTime":2340.975,"endTime":2342.975,"body":"You all you leaders out"},{"startTime":2340.975,"endTime":2342.975,"body":"there listening to me now,"},{"startTime":2342.975,"endTime":2344.955,"body":"this is what I'm gonna tell you."},{"startTime":2345.295,"endTime":2348.095,"body":"Few things. First of all, you"},{"startTime":2345.295,"endTime":2348.095,"body":"know, I hear the argument."},{"startTime":2348.095,"endTime":2350.015,"body":"Well, it's just gonna"},{"startTime":2348.095,"endTime":2350.015,"body":"change in six months,"},{"startTime":2350.015,"endTime":2351.215,"body":"so why bother doing it today?"},{"startTime":2351.215,"endTime":2352.45,"body":"Well, like, this"},{"startTime":2351.215,"endTime":2352.45,"body":"is an evolution."},{"startTime":2352.45,"endTime":2353.55,"body":"Things"},{"startTime":2354.37,"endTime":2355.25,"body":"get better."},{"startTime":2355.25,"endTime":2357.73,"body":"The sooner you get on board and"},{"startTime":2355.25,"endTime":2357.73,"body":"start to learn and start to get"},{"startTime":2357.73,"endTime":2361.49,"body":"your organizations to be"},{"startTime":2357.73,"endTime":2361.49,"body":"kinda AI first, if you will,"},{"startTime":2361.49,"endTime":2364.61,"body":"the sooner you're gonna start"},{"startTime":2361.49,"endTime":2364.61,"body":"to understand its capabilities"},{"startTime":2364.61,"endTime":2365.215,"body":"and the benefits."},{"startTime":2365.215,"endTime":2366.895,"body":"So, like,"},{"startTime":2366.895,"endTime":2369.935,"body":"it's really a three part process"},{"startTime":2366.895,"endTime":2369.935,"body":"that I would put out for them."},{"startTime":2369.935,"endTime":2374.175,"body":"The first of which is to"},{"startTime":2369.935,"endTime":2374.175,"body":"effectively take care of those"},{"startTime":2374.175,"endTime":2378.095,"body":"infosec security, whatever,"},{"startTime":2374.175,"endTime":2378.095,"body":"and get a corporate account."},{"startTime":2378.095,"endTime":2380.095,"body":"And it could be"},{"startTime":2378.095,"endTime":2380.095,"body":"Anthropix Claude."},{"startTime":2380.095,"endTime":2382.82,"body":"It could be, you know,"},{"startTime":2380.095,"endTime":2382.82,"body":"ChatGPT from OpenAI."},{"startTime":2382.82,"endTime":2384.74,"body":"It it doesn't matter."},{"startTime":2382.82,"endTime":2384.74,"body":"Or Microsoft, whatever."},{"startTime":2384.74,"endTime":2386.64,"body":"But, like, just say, hey,"},{"startTime":2387.14,"endTime":2389.78,"body":"Infosec, IT, we"},{"startTime":2387.14,"endTime":2389.78,"body":"need some solution."},{"startTime":2389.78,"endTime":2392.34,"body":"Like, are we already storing"},{"startTime":2389.78,"endTime":2392.34,"body":"stuff on the cloud? Yes."},{"startTime":2392.34,"endTime":2392.98,"body":"Well, okay."},{"startTime":2392.98,"endTime":2395.7,"body":"That means we are in some way"},{"startTime":2392.98,"endTime":2395.7,"body":"sharing stuff with Amazon or"},{"startTime":2395.7,"endTime":2400.015,"body":"whatever it might be or, you"},{"startTime":2395.7,"endTime":2400.015,"body":"know, of these other services."},{"startTime":2400.515,"endTime":2402.595,"body":"We can make a case"},{"startTime":2400.515,"endTime":2402.595,"body":"for having this."},{"startTime":2402.595,"endTime":2405.475,"body":"Like, there are probably companies"},{"startTime":2402.595,"endTime":2405.475,"body":"that have much more sensitive"},{"startTime":2405.475,"endTime":2407.395,"body":"data than you that"},{"startTime":2405.475,"endTime":2407.395,"body":"are using these tools,"},{"startTime":2407.395,"endTime":2408.675,"body":"but use it in the right way,"},{"startTime":2408.675,"endTime":2412.18,"body":"and it's good to talk about"},{"startTime":2408.675,"endTime":2412.18,"body":"those concerns that you have."},{"startTime":2412.18,"endTime":2414.5,"body":"So take care of that so at least"},{"startTime":2414.5,"endTime":2416.98,"body":"your employees aren't"},{"startTime":2414.5,"endTime":2416.98,"body":"doing it behind your back."},{"startTime":2416.98,"endTime":2419.7,"body":"Because if you just say, no,"},{"startTime":2416.98,"endTime":2419.7,"body":"you're not allowed to use this,"},{"startTime":2419.7,"endTime":2420.82,"body":"do you know what's gonna happen?"},{"startTime":2420.82,"endTime":2422.42,"body":"Employees are gonna"},{"startTime":2420.82,"endTime":2422.42,"body":"use it anyway."},{"startTime":2422.42,"endTime":2423.62,"body":"Like, they they just are,"},{"startTime":2423.62,"endTime":2426.955,"body":"and better to have it"},{"startTime":2423.62,"endTime":2426.955,"body":"in a controlled way."},{"startTime":2427.315,"endTime":2429.795,"body":"So that's number one."},{"startTime":2427.315,"endTime":2429.795,"body":"Take care of that."},{"startTime":2429.795,"endTime":2432.355,"body":"Number two, I"},{"startTime":2429.795,"endTime":2432.355,"body":"would not say, hey."},{"startTime":2432.355,"endTime":2434.035,"body":"You need to use it"},{"startTime":2432.355,"endTime":2434.035,"body":"for x, y, and z."},{"startTime":2434.035,"endTime":2435.795,"body":"This has to come"},{"startTime":2434.035,"endTime":2435.795,"body":"from the bottom up."},{"startTime":2435.795,"endTime":2438.035,"body":"This has to come from"},{"startTime":2435.795,"endTime":2438.035,"body":"employees doing this."},{"startTime":2438.035,"endTime":2441.57,"body":"And use use my example that"},{"startTime":2438.035,"endTime":2441.57,"body":"I gave earlier on where we were"},{"startTime":2441.57,"endTime":2444.21,"body":"talking about how"},{"startTime":2441.57,"endTime":2444.21,"body":"I was encouraging innovation."},{"startTime":2444.21,"endTime":2447.57,"body":"Like, if you are running"},{"startTime":2444.21,"endTime":2447.57,"body":"a team, say, hey, team."},{"startTime":2447.57,"endTime":2450.05,"body":"We're going to at the"},{"startTime":2447.57,"endTime":2450.05,"body":"beginning of every meeting,"},{"startTime":2450.05,"endTime":2451.33,"body":"I'm gonna call on two people,"},{"startTime":2451.33,"endTime":2453.81,"body":"and they're gonna talk about"},{"startTime":2451.33,"endTime":2453.81,"body":"how they use generative AI in"},{"startTime":2453.81,"endTime":2456.675,"body":"the past week, either"},{"startTime":2453.81,"endTime":2456.675,"body":"personally or professionally."},{"startTime":2456.675,"endTime":2457.715,"body":"And we're gonna share that."},{"startTime":2457.715,"endTime":2458.275,"body":"And you know what?"},{"startTime":2458.275,"endTime":2461.715,"body":"We're also gonna set up a"},{"startTime":2458.275,"endTime":2461.715,"body":"teams or a Slack channel for everyone"},{"startTime":2461.715,"endTime":2463.555,"body":"to share questions about this."},{"startTime":2463.555,"endTime":2468.67,"body":"We're just gonna call it AI or or AI"},{"startTime":2463.555,"endTime":2468.67,"body":"for dummies or whatever it might be."},{"startTime":2468.67,"endTime":2472.09,"body":"And it's going to be a way"},{"startTime":2468.67,"endTime":2472.09,"body":"to share all this across."},{"startTime":2472.11,"endTime":2475.71,"body":"And you keep doing this"},{"startTime":2472.11,"endTime":2475.71,"body":"again and again and again,"},{"startTime":2475.71,"endTime":2477.95,"body":"and you're going to"},{"startTime":2475.71,"endTime":2477.95,"body":"start to see patterns."},{"startTime":2477.95,"endTime":2479.63,"body":"And somebody is going"},{"startTime":2477.95,"endTime":2479.63,"body":"to do one thing,"},{"startTime":2479.63,"endTime":2482.35,"body":"and that's going to inspire someone"},{"startTime":2479.63,"endTime":2482.35,"body":"else on the team to do that."},{"startTime":2482.35,"endTime":2483.23,"body":"I'm like, oh my gosh."},{"startTime":2483.23,"endTime":2485.665,"body":"Well, well, that is"},{"startTime":2483.23,"endTime":2485.665,"body":"going to lead to this,"},{"startTime":2485.665,"endTime":2489.185,"body":"and you are going to start"},{"startTime":2485.665,"endTime":2489.185,"body":"to build a, you know,"},{"startTime":2489.185,"endTime":2492.865,"body":"AI first organization that's gonna"},{"startTime":2489.185,"endTime":2492.865,"body":"have all these things at the center."},{"startTime":2492.865,"endTime":2494.465,"body":"I mean, here's the one"},{"startTime":2492.865,"endTime":2494.465,"body":"thing I will tell you."},{"startTime":2494.465,"endTime":2496.945,"body":"Like, this is how"},{"startTime":2494.465,"endTime":2496.945,"body":"we're all going to"},{"startTime":2496.945,"endTime":2498.15,"body":"work in the future."},{"startTime":2498.15,"endTime":2499.89,"body":"This just is."},{"startTime":2500.07,"endTime":2502.63,"body":"Like, the choice for"},{"startTime":2500.07,"endTime":2502.63,"body":"you is to say, well,"},{"startTime":2502.63,"endTime":2505.91,"body":"are you going to"},{"startTime":2502.63,"endTime":2505.91,"body":"wait to embrace that,"},{"startTime":2505.91,"endTime":2507.91,"body":"or are you just"},{"startTime":2505.91,"endTime":2507.91,"body":"going to say, okay."},{"startTime":2507.91,"endTime":2509.19,"body":"We're gonna embrace it now."},{"startTime":2509.19,"endTime":2511.275,"body":"It's gonna be a little"},{"startTime":2509.19,"endTime":2511.275,"body":"bit messy at times."},{"startTime":2511.275,"endTime":2512.875,"body":"It might not always be perfect,"},{"startTime":2512.875,"endTime":2515.275,"body":"but we're actually going to try"},{"startTime":2512.875,"endTime":2515.275,"body":"and get ahead of the curve now."},{"startTime":2515.275,"endTime":2519.195,"body":"And I think the advantages are"},{"startTime":2515.275,"endTime":2519.195,"body":"much more to just say, okay."},{"startTime":2519.195,"endTime":2522.375,"body":"Let's get ahead of"},{"startTime":2519.195,"endTime":2522.375,"body":"things now versus,"},{"startTime":2522.395,"endTime":2524.555,"body":"you know, it's two thousand"},{"startTime":2522.395,"endTime":2524.555,"body":"and nine and we're like, yeah."},{"startTime":2524.555,"endTime":2527.59,"body":"Maybe we should put up"},{"startTime":2524.555,"endTime":2527.59,"body":"a website or whatever."},{"startTime":2527.59,"endTime":2529.19,"body":"Like, kinda missed"},{"startTime":2527.59,"endTime":2529.19,"body":"the boat by that time."},{"startTime":2529.19,"endTime":2531.35,"body":"But no. Better late than that."},{"startTime":2531.35,"endTime":2532.23,"body":"Hands on. Yeah."},{"startTime":2532.23,"endTime":2534.23,"body":"Getting hands on is"},{"startTime":2532.23,"endTime":2534.23,"body":"the best advice, right,"},{"startTime":2534.23,"endTime":2535.75,"body":"for any Absolutely."},{"startTime":2535.75,"endTime":2537.43,"body":"Absolutely. Yeah."},{"startTime":2535.75,"endTime":2537.43,"body":"There's no look."},{"startTime":2537.43,"endTime":2539.67,"body":"I teach AI stuff at a"},{"startTime":2537.43,"endTime":2539.67,"body":"university and all that."},{"startTime":2539.67,"endTime":2540.39,"body":"I could say, yeah."},{"startTime":2540.39,"endTime":2542.115,"body":"You should take this"},{"startTime":2540.39,"endTime":2542.115,"body":"and blah blah blah."},{"startTime":2542.115,"endTime":2544.835,"body":"Just play with the tools."},{"startTime":2542.115,"endTime":2544.835,"body":"Just play with the tools."},{"startTime":2544.835,"endTime":2546.035,"body":"See what they're capable of."},{"startTime":2546.035,"endTime":2548.995,"body":"If you don't even know where"},{"startTime":2546.035,"endTime":2548.995,"body":"to start, ask them. Say, hey."},{"startTime":2548.995,"endTime":2550.595,"body":"This is who I am."},{"startTime":2550.595,"endTime":2553.795,"body":"Chat GBT, like, what should"},{"startTime":2550.595,"endTime":2553.795,"body":"I what can I do with you?"},{"startTime":2553.795,"endTime":2555.875,"body":"And just start from there."},{"startTime":2555.875,"endTime":2556.08,"body":"Yeah."},{"startTime":2556.08,"endTime":2556.72,"body":"And I think, you know,"},{"startTime":2556.72,"endTime":2558.72,"body":"the risk management"},{"startTime":2556.72,"endTime":2558.72,"body":"side of this actually,"},{"startTime":2558.72,"endTime":2559.84,"body":"as as you were talking,"},{"startTime":2559.84,"endTime":2561.6,"body":"I was thinking there's"},{"startTime":2559.84,"endTime":2561.6,"body":"quite a strong analogy."},{"startTime":2561.6,"endTime":2563.9,"body":"It hadn't occurred"},{"startTime":2561.6,"endTime":2563.9,"body":"to me previously"},{"startTime":2564.0,"endTime":2567.12,"body":"between the patent analogy you"},{"startTime":2564.0,"endTime":2567.12,"body":"raised earlier of, you know,"},{"startTime":2567.12,"endTime":2569.74,"body":"to a degree, it's like"},{"startTime":2567.12,"endTime":2569.74,"body":"there's a bit of pattern,"},{"startTime":2570.335,"endTime":2571.695,"body":"armistice happening."},{"startTime":2571.695,"endTime":2575.935,"body":"There almost is the the AI risk"},{"startTime":2571.695,"endTime":2575.935,"body":"side is is a little bit similar,"},{"startTime":2575.935,"endTime":2579.055,"body":"but but quite different in that"},{"startTime":2575.935,"endTime":2579.055,"body":"there's so much nervousness"},{"startTime":2579.055,"endTime":2581.775,"body":"because data isn't clean and"},{"startTime":2579.055,"endTime":2581.775,"body":"that there's a worry that I"},{"startTime":2581.775,"endTime":2584.415,"body":"might accidentally put the"},{"startTime":2581.775,"endTime":2584.415,"body":"wrong data out into the world"},{"startTime":2584.415,"endTime":2587.88,"body":"or bleed sensitive data"},{"startTime":2584.415,"endTime":2587.88,"body":"into the wrong places,"},{"startTime":2587.9,"endTime":2590.62,"body":"that actually most of"},{"startTime":2587.9,"endTime":2590.62,"body":"that data is useless."},{"startTime":2590.62,"endTime":2590.94,"body":"Right?"},{"startTime":2590.94,"endTime":2595.9,"body":"And that actually starting from a a"},{"startTime":2590.94,"endTime":2595.9,"body":"baseline of we don't need much of this."},{"startTime":2595.9,"endTime":2599.82,"body":"I I did a an open innovation"},{"startTime":2595.9,"endTime":2599.82,"body":"project a few years ago now"},{"startTime":2599.82,"endTime":2603.675,"body":"for a large pharmaceutical"},{"startTime":2599.82,"endTime":2603.675,"body":"business who had hired every"},{"startTime":2603.675,"endTime":2607.035,"body":"single specialist on planet"},{"startTime":2603.675,"endTime":2607.035,"body":"Earth to try and figure out why"},{"startTime":2607.035,"endTime":2609.675,"body":"one of their drugs was having"},{"startTime":2607.035,"endTime":2609.675,"body":"the impact it was having in the"},{"startTime":2609.675,"endTime":2611.435,"body":"market that it didn't"},{"startTime":2609.675,"endTime":2611.435,"body":"have in testing."},{"startTime":2611.435,"endTime":2611.835,"body":"Right?"},{"startTime":2611.835,"endTime":2612.075,"body":"Mhmm."},{"startTime":2612.075,"endTime":2613.595,"body":"There are all these"},{"startTime":2612.075,"endTime":2613.595,"body":"amazing specialists,"},{"startTime":2613.595,"endTime":2614.555,"body":"and they came to"},{"startTime":2613.595,"endTime":2614.555,"body":"us and said, look."},{"startTime":2614.555,"endTime":2616.87,"body":"We can't figure this out."},{"startTime":2614.555,"endTime":2616.87,"body":"Maybe you guys can help us."},{"startTime":2616.87,"endTime":2618.95,"body":"The problem we've got is we"},{"startTime":2616.87,"endTime":2618.95,"body":"also can't share much of the"},{"startTime":2618.95,"endTime":2621.03,"body":"data with you because"},{"startTime":2618.95,"endTime":2621.03,"body":"we it's sensitive,"},{"startTime":2621.03,"endTime":2623.27,"body":"and it's not it's not"},{"startTime":2621.03,"endTime":2623.27,"body":"publicly available."},{"startTime":2623.27,"endTime":2624.15,"body":"So what can you do?"},{"startTime":2624.15,"endTime":2626.55,"body":"I said, well, we can try."},{"startTime":2624.15,"endTime":2626.55,"body":"Right? That's what we can do."},{"startTime":2626.55,"endTime":2629.465,"body":"And so we spun out this,"},{"startTime":2626.55,"endTime":2629.465,"body":"you know, this this very,"},{"startTime":2629.465,"endTime":2632.025,"body":"very fragmented dataset"},{"startTime":2629.465,"endTime":2632.025,"body":"that was owned all that was"},{"startTime":2632.025,"endTime":2635.625,"body":"available to a general group"},{"startTime":2632.025,"endTime":2635.625,"body":"of people who in thirty days"},{"startTime":2635.625,"endTime":2638.265,"body":"figured out what the experts with"},{"startTime":2635.625,"endTime":2638.265,"body":"all the data couldn't figure out."},{"startTime":2638.265,"endTime":2641.71,"body":"And I think part of the benefit was"},{"startTime":2638.265,"endTime":2641.71,"body":"all that data was out of the way."},{"startTime":2641.71,"endTime":2641.87,"body":"Right?"},{"startTime":2641.87,"endTime":2644.59,"body":"That way you could rely"},{"startTime":2641.87,"endTime":2644.59,"body":"on little bits of facts,"},{"startTime":2644.59,"endTime":2649.13,"body":"and you could use the empirical data"},{"startTime":2644.59,"endTime":2649.13,"body":"that was present right there and then."},{"startTime":2649.71,"endTime":2650.99,"body":"And and that was it."},{"startTime":2650.99,"endTime":2652.35,"body":"All the noise was removed,"},{"startTime":2652.35,"endTime":2654.75,"body":"and and that got you to"},{"startTime":2652.35,"endTime":2654.75,"body":"a solution much faster."},{"startTime":2654.75,"endTime":2659.035,"body":"I think we are inundated"},{"startTime":2654.75,"endTime":2659.035,"body":"with so much information that"},{"startTime":2659.035,"endTime":2662.155,"body":"actually a step away from it"},{"startTime":2659.035,"endTime":2662.155,"body":"in terms of subject matter"},{"startTime":2662.155,"endTime":2666.715,"body":"expertise and a different lens and a"},{"startTime":2662.155,"endTime":2666.715,"body":"removal of all of it actually helps."},{"startTime":2666.715,"endTime":2668.875,"body":"Right? And that that"},{"startTime":2666.715,"endTime":2668.875,"body":"isn't one simple example."},{"startTime":2668.875,"endTime":2671.21,"body":"It happens all of the time"},{"startTime":2668.875,"endTime":2671.21,"body":"that that abstraction and that"},{"startTime":2671.21,"endTime":2673.93,"body":"removal of complexity"},{"startTime":2671.21,"endTime":2673.93,"body":"actually gets you to the"},{"startTime":2673.93,"endTime":2675.51,"body":"conclusion faster."},{"startTime":2675.69,"endTime":2677.29,"body":"I I think that's right."},{"startTime":2677.29,"endTime":2678.39,"body":"And"},{"startTime":2679.05,"endTime":2682.25,"body":"look, I I would say"},{"startTime":2679.05,"endTime":2682.25,"body":"just overall, you know,"},{"startTime":2682.25,"endTime":2685.555,"body":"with with these two like"},{"startTime":2682.25,"endTime":2685.555,"body":"like, removal of, like,"},{"startTime":2685.555,"endTime":2689.055,"body":"complexity and so"},{"startTime":2685.555,"endTime":2689.055,"body":"forth, like, again,"},{"startTime":2690.435,"endTime":2694.755,"body":"just start at, like, very basic"},{"startTime":2690.435,"endTime":2694.755,"body":"level with with these tools."},{"startTime":2694.755,"endTime":2698.435,"body":"Like, the problem with AI tools"},{"startTime":2694.755,"endTime":2698.435,"body":"in so many ways is that they have"},{"startTime":2698.435,"endTime":2700.19,"body":"infinite possibilities,"},{"startTime":2700.19,"endTime":2702.51,"body":"and you are stuck with"},{"startTime":2700.19,"endTime":2702.51,"body":"the paradox of choice."},{"startTime":2702.51,"endTime":2705.07,"body":"Like, you literally"},{"startTime":2702.51,"endTime":2705.07,"body":"don't know what to do."},{"startTime":2705.07,"endTime":2706.83,"body":"There's there's, you"},{"startTime":2705.07,"endTime":2706.83,"body":"know, cold start problem."},{"startTime":2706.83,"endTime":2710.01,"body":"It's just like, oh god. What do"},{"startTime":2706.83,"endTime":2710.01,"body":"I actually do with this thing?"},{"startTime":2710.43,"endTime":2711.95,"body":"When ChatGPT was released,"},{"startTime":2711.95,"endTime":2715.13,"body":"it was no different than"},{"startTime":2711.95,"endTime":2715.13,"body":"the OpenAI Playground"},{"startTime":2715.175,"endTime":2718.695,"body":"that was available"},{"startTime":2715.175,"endTime":2718.695,"body":"using GPT three DaVinci."},{"startTime":2718.695,"endTime":2720.295,"body":"It was the exact same thing,"},{"startTime":2720.295,"endTime":2723.255,"body":"except it just had a little bit"},{"startTime":2720.295,"endTime":2723.255,"body":"more of a friendly text box."},{"startTime":2723.255,"endTime":2723.655,"body":"Yep."},{"startTime":2723.655,"endTime":2727.335,"body":"Like and and that's why people"},{"startTime":2723.655,"endTime":2727.335,"body":"like me who are using this,"},{"startTime":2727.335,"endTime":2730.295,"body":"before with the Playground"},{"startTime":2727.335,"endTime":2730.295,"body":"saw chat gbt come out,"},{"startTime":2730.295,"endTime":2732.16,"body":"and I'm like, I was like,"},{"startTime":2732.16,"endTime":2733.2,"body":"why what's the big deal?"},{"startTime":2733.2,"endTime":2736.08,"body":"Like and then all of a sudden within"},{"startTime":2733.2,"endTime":2736.08,"body":"a week, I'm like, oh, wait a minute."},{"startTime":2736.08,"endTime":2739.68,"body":"Like, I I found it was just a little"},{"startTime":2736.08,"endTime":2739.68,"body":"design tweak and so forth for that."},{"startTime":2739.68,"endTime":2743.44,"body":"And and that's why, it really"},{"startTime":2739.68,"endTime":2743.44,"body":"caught on and so forth."},{"startTime":2743.44,"endTime":2744.08,"body":"And it was just,"},{"startTime":2744.08,"endTime":2746.665,"body":"you know and and that's why"},{"startTime":2744.08,"endTime":2746.665,"body":"I think OpenAI was even shocked"},{"startTime":2746.665,"endTime":2748.905,"body":"at the success of ChatGPT"},{"startTime":2746.665,"endTime":2748.905,"body":"because they're like, well,"},{"startTime":2748.905,"endTime":2750.665,"body":"it's not really different"},{"startTime":2748.905,"endTime":2750.665,"body":"than what we had before,"},{"startTime":2750.665,"endTime":2752.025,"body":"but we just changed this."},{"startTime":2752.025,"endTime":2755.225,"body":"And sometimes that little thing is"},{"startTime":2752.025,"endTime":2755.225,"body":"just all the difference in that."},{"startTime":2755.225,"endTime":2756.665,"body":"But, like, you know,"},{"startTime":2756.665,"endTime":2759.785,"body":"one thing that AI has not"},{"startTime":2756.665,"endTime":2759.785,"body":"been good at is design."},{"startTime":2759.785,"endTime":2763.84,"body":"And so I think there is still"},{"startTime":2759.785,"endTime":2763.84,"body":"a a a lot that can be improved"},{"startTime":2763.84,"endTime":2765.92,"body":"upon of just figuring out, like,"},{"startTime":2765.92,"endTime":2768.86,"body":"how to get people"},{"startTime":2765.92,"endTime":2768.86,"body":"started in these tools,"},{"startTime":2769.12,"endTime":2771.92,"body":"that's we're going to see a lot"},{"startTime":2769.12,"endTime":2771.92,"body":"of improvement in the in the"},{"startTime":2771.92,"endTime":2775.345,"body":"coming like, you know, they"},{"startTime":2771.92,"endTime":2775.345,"body":"haven't as a product guy,"},{"startTime":2775.345,"endTime":2777.505,"body":"you know, spent many years"},{"startTime":2775.345,"endTime":2777.505,"body":"in product, I will say, like,"},{"startTime":2777.505,"endTime":2779.965,"body":"they weren't taking these"},{"startTime":2777.505,"endTime":2779.965,"body":"are research institutions."},{"startTime":2779.985,"endTime":2781.585,"body":"We're focused on research,"},{"startTime":2781.585,"endTime":2785.025,"body":"not as much on UI and design and"},{"startTime":2781.585,"endTime":2785.025,"body":"product and all these things."},{"startTime":2785.025,"endTime":2786.865,"body":"They're starting"},{"startTime":2785.025,"endTime":2786.865,"body":"to get there now."},{"startTime":2786.865,"endTime":2787.745,"body":"But, like, you know,"},{"startTime":2787.745,"endTime":2790.145,"body":"they they've got a lot"},{"startTime":2787.745,"endTime":2790.145,"body":"further to go still."},{"startTime":2790.145,"endTime":2792.09,"body":"But I I think there's a lot of"},{"startTime":2790.145,"endTime":2792.09,"body":"analogy between that and the"},{"startTime":2792.09,"endTime":2794.17,"body":"adoption of things like"},{"startTime":2792.09,"endTime":2794.17,"body":"the PC and, you know,"},{"startTime":2794.17,"endTime":2796.01,"body":"the work that Microsoft"},{"startTime":2794.17,"endTime":2796.01,"body":"did to bring that out."},{"startTime":2796.01,"endTime":2796.33,"body":"Right?"},{"startTime":2796.33,"endTime":2799.93,"body":"Like, the the it was actually less"},{"startTime":2796.33,"endTime":2799.93,"body":"less capable than the than the"},{"startTime":2799.93,"endTime":2803.13,"body":"original things that sat behind it"},{"startTime":2799.93,"endTime":2803.13,"body":"from MS DOS perspective and previously,"},{"startTime":2803.13,"endTime":2806.406,"body":"but it had a nicer face on it that"},{"startTime":2803.13,"endTime":2806.406,"body":"meant that more people could use it."},{"startTime":2806.406,"endTime":2806.846,"body":"That's right."},{"startTime":2806.846,"endTime":2809.047,"body":"Yeah. Yeah. It it doesn't"},{"startTime":2806.846,"endTime":2809.047,"body":"have to be more powerful."},{"startTime":2809.047,"endTime":2810.808,"body":"It it just has to"},{"startTime":2809.047,"endTime":2810.808,"body":"be more usable,"},{"startTime":2810.808,"endTime":2812.128,"body":"and and that's"},{"startTime":2810.808,"endTime":2812.128,"body":"ultimately what matters."},{"startTime":2812.128,"endTime":2814.77,"body":"Can I just so I'm gonna"},{"startTime":2812.128,"endTime":2814.77,"body":"start to wind the things?"},{"startTime":2814.77,"endTime":2816.39,"body":"I know I'm a little"},{"startTime":2814.77,"endTime":2816.39,"body":"bit over time,"},{"startTime":2816.39,"endTime":2817.75,"body":"and I'm enjoying"},{"startTime":2816.39,"endTime":2817.75,"body":"this conversation."},{"startTime":2817.75,"endTime":2819.91,"body":"I think we could"},{"startTime":2817.75,"endTime":2819.91,"body":"probably talk all day."},{"startTime":2819.91,"endTime":2822.87,"body":"I'm gonna I'm gonna take you"},{"startTime":2819.91,"endTime":2822.87,"body":"back a little bit actually."},{"startTime":2822.87,"endTime":2825.75,"body":"And, final question, and"},{"startTime":2822.87,"endTime":2825.75,"body":"then I'll wrap us up,"},{"startTime":2825.75,"endTime":2830.215,"body":"is you worked at, in"},{"startTime":2825.75,"endTime":2830.215,"body":"your product days at PayPal at"},{"startTime":2830.215,"endTime":2831.495,"body":"Beacon. You"},{"startTime":2830.215,"endTime":2831.495,"body":"mentioned it earlier."},{"startTime":2831.495,"endTime":2833.495,"body":"And you also said, you"},{"startTime":2831.495,"endTime":2833.495,"body":"know, people can look it up,"},{"startTime":2833.495,"endTime":2834.935,"body":"but it never made mass market."},{"startTime":2834.935,"endTime":2836.135,"body":"It was a good product."},{"startTime":2836.135,"endTime":2837.415,"body":"So Oh, I love that."},{"startTime":2837.415,"endTime":2840.695,"body":"About what was it about"},{"startTime":2837.415,"endTime":2840.695,"body":"Beacon that was, you know,"},{"startTime":2840.695,"endTime":2843.495,"body":"the that we can that we you can"},{"startTime":2840.695,"endTime":2843.495,"body":"look back and learn and think"},{"startTime":2843.495,"endTime":2846.41,"body":"about that meant that it didn't"},{"startTime":2843.495,"endTime":2846.41,"body":"have that breakout moment and"},{"startTime":2846.41,"endTime":2847.21,"body":"and why and what."},{"startTime":2847.21,"endTime":2847.37,"body":"Right?"},{"startTime":2847.37,"endTime":2850.17,"body":"From a a sort of not as"},{"startTime":2847.37,"endTime":2850.17,"body":"successful as you'd like it to"},{"startTime":2850.17,"endTime":2851.21,"body":"be innovation story."},{"startTime":2851.21,"endTime":2851.85,"body":"Or maybe it was,"},{"startTime":2851.85,"endTime":2854.97,"body":"but it got buried somewhere"},{"startTime":2851.85,"endTime":2854.97,"body":"in in a different feature."},{"startTime":2854.97,"endTime":2857.985,"body":"I mean, look. I think it was"},{"startTime":2854.97,"endTime":2857.985,"body":"it just wasn't the right time."},{"startTime":2857.985,"endTime":2860.225,"body":"So so let me put in"},{"startTime":2857.985,"endTime":2860.225,"body":"perspective for folks."},{"startTime":2860.225,"endTime":2863.025,"body":"So in two thousand and"},{"startTime":2860.225,"endTime":2863.025,"body":"twelve, two thousand thirteen,"},{"startTime":2863.025,"endTime":2864.145,"body":"when we were working on this,"},{"startTime":2864.145,"endTime":2866.705,"body":"they were launching something"},{"startTime":2864.145,"endTime":2866.705,"body":"called Bluetooth four dot o."},{"startTime":2866.705,"endTime":2870.145,"body":"So it was a new Bluetooth"},{"startTime":2866.705,"endTime":2870.145,"body":"protocol that you no longer had"},{"startTime":2870.145,"endTime":2872.62,"body":"to, like, actively sync devices."},{"startTime":2872.62,"endTime":2875.74,"body":"It was allowing a"},{"startTime":2872.62,"endTime":2875.74,"body":"passive communication between two"},{"startTime":2875.74,"endTime":2877.82,"body":"devices, and that was"},{"startTime":2875.74,"endTime":2877.82,"body":"kind of the key to this."},{"startTime":2877.82,"endTime":2880.14,"body":"And there was a really"},{"startTime":2877.82,"endTime":2880.14,"body":"brilliant engineer on a PayPal"},{"startTime":2880.14,"endTime":2881.82,"body":"team who uncovered this."},{"startTime":2881.82,"endTime":2882.46,"body":"He's like, wow."},{"startTime":2882.46,"endTime":2884.54,"body":"If you can do this, you"},{"startTime":2882.46,"endTime":2884.54,"body":"can actually do this."},{"startTime":2884.54,"endTime":2888.375,"body":"So this was a side project that"},{"startTime":2884.54,"endTime":2888.375,"body":"he was working on at the time."},{"startTime":2888.375,"endTime":2889.895,"body":"And we were starting"},{"startTime":2888.375,"endTime":2889.895,"body":"to build this out,"},{"startTime":2889.895,"endTime":2892.375,"body":"and I actually remember"},{"startTime":2889.895,"endTime":2892.375,"body":"so Apple's headquarters in"},{"startTime":2892.375,"endTime":2895.095,"body":"Cupertino were not"},{"startTime":2892.375,"endTime":2895.095,"body":"far away from, PayPal."},{"startTime":2895.095,"endTime":2897.975,"body":"He was actually driving to"},{"startTime":2895.095,"endTime":2897.975,"body":"Cupertino to help the Apple"},{"startTime":2897.975,"endTime":2900.09,"body":"team because they weren't"},{"startTime":2897.975,"endTime":2900.09,"body":"understand they didn't"},{"startTime":2900.09,"endTime":2902.65,"body":"understand well enough how"},{"startTime":2900.09,"endTime":2902.65,"body":"Bluetooth's four zero zero"},{"startTime":2902.65,"endTime":2904.65,"body":"would integrate into"},{"startTime":2902.65,"endTime":2904.65,"body":"their latest iPhone."},{"startTime":2904.65,"endTime":2906.89,"body":"So, like, you know, like,"},{"startTime":2904.65,"endTime":2906.89,"body":"it it was kind of amazing."},{"startTime":2906.89,"endTime":2908.97,"body":"Like, we he was very"},{"startTime":2906.89,"endTime":2908.97,"body":"much at the forefront."},{"startTime":2908.97,"endTime":2911.75,"body":"He was in-depth in"},{"startTime":2908.97,"endTime":2911.75,"body":"this and so forth."},{"startTime":2912.495,"endTime":2915.455,"body":"And look, he was solving a"},{"startTime":2912.495,"endTime":2915.455,"body":"great technological problem."},{"startTime":2915.455,"endTime":2917.135,"body":"Probably helped out"},{"startTime":2915.455,"endTime":2917.135,"body":"Apple with the iPhone,"},{"startTime":2917.135,"endTime":2918.415,"body":"but it was also like, hey."},{"startTime":2918.415,"endTime":2921.935,"body":"This little piece of hardware"},{"startTime":2918.415,"endTime":2921.935,"body":"can now talk to iPhones or"},{"startTime":2921.935,"endTime":2925.435,"body":"Android devices. This is"},{"startTime":2921.935,"endTime":2925.435,"body":"gonna be great for payments."},{"startTime":2925.67,"endTime":2928.95,"body":"Look. The the technology"},{"startTime":2925.67,"endTime":2928.95,"body":"worked. It was cool."},{"startTime":2928.95,"endTime":2931.99,"body":"I mean, it could have even done"},{"startTime":2928.95,"endTime":2931.99,"body":"things like in a Starbucks."},{"startTime":2931.99,"endTime":2934.15,"body":"Frankly, we talked to"},{"startTime":2931.99,"endTime":2934.15,"body":"coffee chains about this,"},{"startTime":2934.15,"endTime":2936.47,"body":"I will just say. Like, you"},{"startTime":2934.15,"endTime":2936.47,"body":"could point it out the window."},{"startTime":2936.47,"endTime":2939.265,"body":"So when your car would"},{"startTime":2936.47,"endTime":2939.265,"body":"come into the parking lot,"},{"startTime":2939.265,"endTime":2940.945,"body":"it would actually know"},{"startTime":2939.265,"endTime":2940.945,"body":"that you were there,"},{"startTime":2940.945,"endTime":2943.105,"body":"and it could actually start"},{"startTime":2940.945,"endTime":2943.105,"body":"making your coffee if you come"},{"startTime":2943.105,"endTime":2944.625,"body":"between these certain"},{"startTime":2943.105,"endTime":2944.625,"body":"hours or something."},{"startTime":2944.625,"endTime":2947.805,"body":"Like, there's all these parameters"},{"startTime":2944.625,"endTime":2947.805,"body":"we could have done with it."},{"startTime":2948.145,"endTime":2949.185,"body":"But here's the thing."},{"startTime":2949.185,"endTime":2953.16,"body":"None of that mattered because"},{"startTime":2949.185,"endTime":2953.16,"body":"it really wasn't solving a pain"},{"startTime":2953.16,"endTime":2955.54,"body":"point for customers at the time."},{"startTime":2956.04,"endTime":2960.36,"body":"If you looked at so we"},{"startTime":2956.04,"endTime":2960.36,"body":"were we had three stores on"},{"startTime":2960.36,"endTime":2963.96,"body":"University Avenue in Palo"},{"startTime":2960.36,"endTime":2963.96,"body":"Alto that had beacon set up."},{"startTime":2963.96,"endTime":2966.145,"body":"They all had"},{"startTime":2963.96,"endTime":2966.145,"body":"relationships with PayPal."},{"startTime":2966.145,"endTime":2967.425,"body":"I literally helped set it up."},{"startTime":2967.425,"endTime":2971.265,"body":"And if you watch someone like the"},{"startTime":2967.425,"endTime":2971.265,"body":"Bloomberg video that covered this,"},{"startTime":2971.265,"endTime":2973.745,"body":"you could actually see one of"},{"startTime":2971.265,"endTime":2973.745,"body":"his named Chantal Guillaume."},{"startTime":2973.745,"endTime":2977.585,"body":"Is this, French macaron"},{"startTime":2973.745,"endTime":2977.585,"body":"place that they had there?"},{"startTime":2977.585,"endTime":2980.07,"body":"And this is right next"},{"startTime":2977.585,"endTime":2980.07,"body":"to Stanford University."},{"startTime":2980.07,"endTime":2981.03,"body":"So one of the, you know,"},{"startTime":2981.03,"endTime":2984.47,"body":"the premier tech colleges in"},{"startTime":2981.03,"endTime":2984.47,"body":"the world with all these tech"},{"startTime":2984.47,"endTime":2985.59,"body":"savvy students."},{"startTime":2985.59,"endTime":2988.87,"body":"So when we started, we built this"},{"startTime":2985.59,"endTime":2988.87,"body":"probably for six, nine months."},{"startTime":2988.87,"endTime":2992.13,"body":"We actually started to put"},{"startTime":2988.87,"endTime":2992.13,"body":"it out there to the world."},{"startTime":2992.23,"endTime":2995.325,"body":"I was talking to these"},{"startTime":2992.23,"endTime":2995.325,"body":"students and saying, like, hey."},{"startTime":2995.325,"endTime":2996.605,"body":"You know, what do"},{"startTime":2995.325,"endTime":2996.605,"body":"you think about this?"},{"startTime":2996.605,"endTime":2999.165,"body":"Like, we'll give you something."},{"startTime":2996.605,"endTime":2999.165,"body":"Just give us some feedback."},{"startTime":2999.165,"endTime":3000.605,"body":"And they were basically, like,"},{"startTime":3000.605,"endTime":3003.085,"body":"why the hell would I not"},{"startTime":3000.605,"endTime":3003.085,"body":"just use my credit card?"},{"startTime":3003.085,"endTime":3004.765,"body":"Like, why won't I just use cash?"},{"startTime":3004.765,"endTime":3006.125,"body":"Like, what's the point of this?"},{"startTime":3006.125,"endTime":3009.82,"body":"Like, Like, I don't need to I don't"},{"startTime":3006.125,"endTime":3009.82,"body":"need to use my phone to buy stuff."},{"startTime":3009.82,"endTime":3010.38,"body":"Mhmm."},{"startTime":3010.38,"endTime":3011.48,"body":"And,"},{"startTime":3011.98,"endTime":3013.34,"body":"look, we hear that"},{"startTime":3011.98,"endTime":3013.34,"body":"a couple times."},{"startTime":3013.34,"endTime":3015.02,"body":"We're like, oh, well,"},{"startTime":3013.34,"endTime":3015.02,"body":"what do they know?"},{"startTime":3015.02,"endTime":3017.9,"body":"And then you hear a few more"},{"startTime":3015.02,"endTime":3017.9,"body":"customers again and again and"},{"startTime":3017.9,"endTime":3019.575,"body":"again, and they're"},{"startTime":3017.9,"endTime":3019.575,"body":"like, oh, crap."},{"startTime":3019.575,"endTime":3022.595,"body":"We're not solving any problem"},{"startTime":3019.575,"endTime":3022.595,"body":"that people have here."},{"startTime":3022.615,"endTime":3024.055,"body":"People just weren't"},{"startTime":3022.615,"endTime":3024.055,"body":"ready for it."},{"startTime":3024.055,"endTime":3027.415,"body":"And and the technology we had"},{"startTime":3024.055,"endTime":3027.415,"body":"wasn't big enough of a leak for"},{"startTime":3027.415,"endTime":3029.175,"body":"them to see, like, oh my god."},{"startTime":3029.175,"endTime":3031.575,"body":"It is so tedious using"},{"startTime":3029.175,"endTime":3031.575,"body":"a credit card. Like, no."},{"startTime":3031.575,"endTime":3033.31,"body":"Especially in the United States,"},{"startTime":3033.31,"endTime":3036.99,"body":"people have been habituated"},{"startTime":3033.31,"endTime":3036.99,"body":"for the last fifty years before"},{"startTime":3036.99,"endTime":3038.75,"body":"that to just slide"},{"startTime":3036.99,"endTime":3038.75,"body":"a credit card."},{"startTime":3038.75,"endTime":3038.99,"body":"Yeah."},{"startTime":3038.99,"endTime":3040.11,"body":"And frankly, in the US,"},{"startTime":3040.11,"endTime":3043.39,"body":"it took COVID to get us"},{"startTime":3040.11,"endTime":3043.39,"body":"to the point where you don't actually"},{"startTime":3043.39,"endTime":3046.19,"body":"wanna touch your thing"},{"startTime":3043.39,"endTime":3046.19,"body":"on a dirty terminal."},{"startTime":3046.19,"endTime":3049.385,"body":"You just want to tap"},{"startTime":3046.19,"endTime":3049.385,"body":"this within the vicinity,"},{"startTime":3049.405,"endTime":3052.045,"body":"and that was the one behavioral"},{"startTime":3049.405,"endTime":3052.045,"body":"change that finally got people"},{"startTime":3052.045,"endTime":3053.965,"body":"to adopt NFC in"},{"startTime":3052.045,"endTime":3053.965,"body":"the United States."},{"startTime":3053.965,"endTime":3054.845,"body":"And even then, like,"},{"startTime":3054.845,"endTime":3058.445,"body":"it's still far credit cards are"},{"startTime":3054.845,"endTime":3058.445,"body":"still far and away the number"},{"startTime":3058.445,"endTime":3061.42,"body":"one use, payments"},{"startTime":3058.445,"endTime":3061.42,"body":"in stores well,"},{"startTime":3061.42,"endTime":3063.58,"body":"well beyond NFC payments."},{"startTime":3063.58,"endTime":3066.86,"body":"So, look, the one lesson"},{"startTime":3063.58,"endTime":3066.86,"body":"from this is, yeah,"},{"startTime":3066.86,"endTime":3067.98,"body":"technology is cool."},{"startTime":3067.98,"endTime":3068.7,"body":"It's fun."},{"startTime":3068.7,"endTime":3071.02,"body":"But if it's not actually"},{"startTime":3068.7,"endTime":3071.02,"body":"solving people's problems,"},{"startTime":3071.02,"endTime":3073.18,"body":"like, you're not doing"},{"startTime":3071.02,"endTime":3073.18,"body":"anything with it."},{"startTime":3073.18,"endTime":3074.955,"body":"And timing has a"},{"startTime":3073.18,"endTime":3074.955,"body":"lot to do with it."},{"startTime":3074.955,"endTime":3077.675,"body":"Like, if we launch"},{"startTime":3074.955,"endTime":3077.675,"body":"that today, yeah,"},{"startTime":3077.675,"endTime":3078.715,"body":"I think could be interesting."},{"startTime":3078.715,"endTime":3081.915,"body":"We might have missed our"},{"startTime":3078.715,"endTime":3081.915,"body":"window with NFC and so forth,"},{"startTime":3081.915,"endTime":3083.815,"body":"to be able to do that."},{"startTime":3084.235,"endTime":3086.955,"body":"But in the end, you just"},{"startTime":3084.235,"endTime":3086.955,"body":"you gotta talk to customers."},{"startTime":3086.955,"endTime":3089.22,"body":"And and and this a"},{"startTime":3086.955,"endTime":3089.22,"body":"lot of this is on me."},{"startTime":3089.22,"endTime":3092.02,"body":"I didn't talk to customers"},{"startTime":3089.22,"endTime":3092.02,"body":"early enough with this because,"},{"startTime":3092.02,"endTime":3094.34,"body":"frankly, I was so excited"},{"startTime":3092.02,"endTime":3094.34,"body":"about the technology as well."},{"startTime":3094.34,"endTime":3094.82,"body":"I'm like, oh, yeah."},{"startTime":3094.82,"endTime":3096.58,"body":"Let's get this in stores,"},{"startTime":3094.82,"endTime":3096.58,"body":"then we'll talk to people,"},{"startTime":3096.58,"endTime":3098.02,"body":"and we'll see how"},{"startTime":3096.58,"endTime":3098.02,"body":"much they love it."},{"startTime":3098.02,"endTime":3098.42,"body":"No."},{"startTime":3098.42,"endTime":3101.62,"body":"We talked to people and saw how"},{"startTime":3098.42,"endTime":3101.62,"body":"much they were empathetic about it."},{"startTime":3101.62,"endTime":3103.875,"body":"Yeah. Listen. Thank"},{"startTime":3101.62,"endTime":3103.875,"body":"thank you, Mike."},{"startTime":3103.875,"endTime":3105.155,"body":"And I'm glad I went"},{"startTime":3103.875,"endTime":3105.155,"body":"there, actually."},{"startTime":3105.155,"endTime":3107.875,"body":"We hadn't we hadn't teed up any"},{"startTime":3105.155,"endTime":3107.875,"body":"of this conversation, really,"},{"startTime":3107.875,"endTime":3109.555,"body":"and it's been very"},{"startTime":3107.875,"endTime":3109.555,"body":"organic and natural."},{"startTime":3109.555,"endTime":3110.675,"body":"So so thank you."},{"startTime":3110.675,"endTime":3114.355,"body":"From from Huddies to cupcakes"},{"startTime":3110.675,"endTime":3114.355,"body":"to doughnuts to French macarons"},{"startTime":3114.355,"endTime":3115.555,"body":"to Superman to blockchain,"},{"startTime":3115.555,"endTime":3118.47,"body":"we've covered a lot lot"},{"startTime":3115.555,"endTime":3118.47,"body":"in this conversation, and,"},{"startTime":3118.47,"endTime":3121.35,"body":"it's been super interesting"},{"startTime":3118.47,"endTime":3121.35,"body":"and a very a very honest and"},{"startTime":3121.35,"endTime":3122.63,"body":"authentic accounts as well."},{"startTime":3122.63,"endTime":3125.01,"body":"So thank you thank"},{"startTime":3122.63,"endTime":3125.01,"body":"you very much."},{"startTime":3125.11,"endTime":3128.07,"body":"And I'm sure that from a"},{"startTime":3125.11,"endTime":3128.07,"body":"listener's perspective,"},{"startTime":3128.07,"endTime":3130.115,"body":"they will they'll get they'll"},{"startTime":3128.07,"endTime":3130.115,"body":"gauge a lot from this."},{"startTime":3130.115,"endTime":3133.795,"body":"I actually encourage everybody"},{"startTime":3130.115,"endTime":3133.795,"body":"to go find Mike on LinkedIn and"},{"startTime":3133.795,"endTime":3134.835,"body":"follow his content."},{"startTime":3134.835,"endTime":3138.435,"body":"He he puts out a lot a"},{"startTime":3134.835,"endTime":3138.435,"body":"lot of interesting stuff."},{"startTime":3138.435,"endTime":3140.675,"body":"It's how we discovered"},{"startTime":3138.435,"endTime":3140.675,"body":"each other as as well."},{"startTime":3140.675,"endTime":3142.435,"body":"And so thank you"},{"startTime":3140.675,"endTime":3142.435,"body":"and keep that up."},{"startTime":3142.435,"endTime":3145.58,"body":"Keep those long walks up and"},{"startTime":3142.435,"endTime":3145.58,"body":"those dictations and those AI"},{"startTime":3145.58,"endTime":3146.62,"body":"summations and everything else."},{"startTime":3146.62,"endTime":3149.1,"body":"And I know it's all your own"},{"startTime":3146.62,"endTime":3149.1,"body":"thinking and work. Right?"},{"startTime":3149.1,"endTime":3152.06,"body":"As much as you might lean on"},{"startTime":3149.1,"endTime":3152.06,"body":"those tools as we stand up"},{"startTime":3152.06,"endTime":3154.54,"body":"front with our quirky little"},{"startTime":3152.06,"endTime":3154.54,"body":"rhyme, like, you wrote that."},{"startTime":3154.54,"endTime":3155.66,"body":"Right? And I I Yeah."},{"startTime":3155.66,"endTime":3156.3,"body":"I mean I mean,"},{"startTime":3156.3,"endTime":3158.54,"body":"the thing is that AI is not to"},{"startTime":3156.3,"endTime":3158.54,"body":"the point where it's gonna be"},{"startTime":3158.54,"endTime":3159.915,"body":"creating great original content."},{"startTime":3159.915,"endTime":3161.275,"body":"I mean, last thing"},{"startTime":3159.915,"endTime":3161.275,"body":"I will say is,"},{"startTime":3161.275,"endTime":3164.155,"body":"so I actually write AI"},{"startTime":3161.275,"endTime":3164.155,"body":"books, write in quotes."},{"startTime":3164.155,"endTime":3165.275,"body":"Because I basically say, hey."},{"startTime":3165.275,"endTime":3167.355,"body":"AI write a book"},{"startTime":3165.275,"endTime":3167.355,"body":"and I hit a button."},{"startTime":3167.355,"endTime":3170.795,"body":"And I I publish those"},{"startTime":3167.355,"endTime":3170.795,"body":"under the name Alex Irons."},{"startTime":3170.795,"endTime":3173.995,"body":"So anybody can go on"},{"startTime":3170.795,"endTime":3173.995,"body":"Amazon, type in Alex Irons,"},{"startTime":3173.995,"endTime":3176.91,"body":"and you will see a whole"},{"startTime":3173.995,"endTime":3176.91,"body":"bunch of books, like fifteen,"},{"startTime":3176.91,"endTime":3178.43,"body":"written by AI."},{"startTime":3178.43,"endTime":3180.19,"body":"I donate all the money"},{"startTime":3178.43,"endTime":3180.19,"body":"to charity, by the way."},{"startTime":3180.19,"endTime":3183.63,"body":"So I don't I don't keep any of that money"},{"startTime":3180.19,"endTime":3183.63,"body":"because I don't feel right doing it."},{"startTime":3183.63,"endTime":3186.25,"body":"But you will see"},{"startTime":3183.63,"endTime":3186.25,"body":"those books suck."},{"startTime":3186.75,"endTime":3189.15,"body":"And this is a little bit of an"},{"startTime":3186.75,"endTime":3189.15,"body":"experiment with me that I've"},{"startTime":3189.15,"endTime":3193.325,"body":"been doing since twenty twenty"},{"startTime":3189.15,"endTime":3193.325,"body":"two of just saying, like, hey."},{"startTime":3193.345,"endTime":3195.665,"body":"How good is AI of just"},{"startTime":3193.345,"endTime":3195.665,"body":"saying, like, hey, AI,"},{"startTime":3195.665,"endTime":3196.865,"body":"just go make something funny."},{"startTime":3196.865,"endTime":3199.985,"body":"Make something interesting."},{"startTime":3196.865,"endTime":3199.985,"body":"You can't really do it."},{"startTime":3199.985,"endTime":3203.265,"body":"It's very mediocre in"},{"startTime":3199.985,"endTime":3203.265,"body":"everything that it does."},{"startTime":3203.265,"endTime":3205.34,"body":"And so there is a very much,"},{"startTime":3205.34,"endTime":3207.74,"body":"for now and for the"},{"startTime":3205.34,"endTime":3207.74,"body":"foreseeable future,"},{"startTime":3207.74,"endTime":3210.86,"body":"a place where people"},{"startTime":3207.74,"endTime":3210.86,"body":"who are creative,"},{"startTime":3210.86,"endTime":3212.78,"body":"who have interesting"},{"startTime":3210.86,"endTime":3212.78,"body":"thoughts, like,"},{"startTime":3212.78,"endTime":3214.3,"body":"you are the person"},{"startTime":3212.78,"endTime":3214.3,"body":"building this,"},{"startTime":3214.3,"endTime":3217.8,"body":"and the AI is just a tool"},{"startTime":3214.3,"endTime":3217.8,"body":"to help you out in your vision."},{"startTime":3218.155,"endTime":3220.555,"body":"Wonderful. Well, listen."},{"startTime":3218.155,"endTime":3220.555,"body":"Thank you very much, Mike."},{"startTime":3220.555,"endTime":3223.115,"body":"And, we won't get"},{"startTime":3220.555,"endTime":3223.115,"body":"Alex Irons on the"},{"startTime":3223.115,"endTime":3224.395,"body":"next podcast then."},{"startTime":3224.395,"endTime":3226.795,"body":"I I get so you'll you'll see"},{"startTime":3224.395,"endTime":3226.795,"body":"the picture of Alex Irons."},{"startTime":3226.795,"endTime":3228.315,"body":"He has a much bigger"},{"startTime":3226.795,"endTime":3228.315,"body":"beard than I do,"},{"startTime":3228.315,"endTime":3230.535,"body":"so I'd have to"},{"startTime":3228.315,"endTime":3230.535,"body":"throw it out on it."},{"startTime":3230.9,"endTime":3233.38,"body":"But thank you very much. Thank"},{"startTime":3230.9,"endTime":3233.38,"body":"you to everybody for listening."},{"startTime":3233.38,"endTime":3235.3,"body":"As always, if you've"},{"startTime":3233.38,"endTime":3235.3,"body":"enjoyed this episode,"},{"startTime":3235.3,"endTime":3236.42,"body":"please give us feedback."},{"startTime":3236.42,"endTime":3237.7,"body":"Please share it with others."},{"startTime":3237.7,"endTime":3240.82,"body":"Please hit subscribe because"},{"startTime":3237.7,"endTime":3240.82,"body":"we'll keep these exciting,"},{"startTime":3240.82,"endTime":3243.3,"body":"informative, and"},{"startTime":3240.82,"endTime":3243.3,"body":"interesting episodes coming."},{"startTime":3243.3,"endTime":3245.06,"body":"And, Mike, thank"},{"startTime":3243.3,"endTime":3245.06,"body":"you very much again."},{"startTime":3245.06,"endTime":3247.639,"body":"Simon, Simon, thanks for"},{"startTime":3245.06,"endTime":3247.639,"body":"having me. It was a lot of fun."}]}