
Total Innovation Podcast
Welcome to "Total Innovation," the podcast where I explore all the different aspects of innovation, transformation and change. From the disruptive minds of startup founders to the strategic meeting rooms of global giants, I bring you the stories of change-makers. The podcast will engage with different voices, and peer into the multi-faceted world of innovation across and within large organisations.
I speak to those on the ground floor, the strategists, the analysts, and the unsung heroes who make innovation tick. From technology breakthroughs to cultural shifts within companies, I'm on a quest to understand how innovation breathes new life into business.
I embrace the diversity of thoughts, backgrounds, and experiences that inform and drive the corporate renewal and evolution from both sides of the microphone. The Total Innovation journey will take you through the challenges, the victories, and the lessons learned in the ever-evolving landscape of innovation.
Join me as we explore the narratives of those shaping the market, those writing about it, and those doing the hard work. This is "Total Innovation," where every voice counts and every story matters.
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Total Innovation Podcast
22: Juan Martin: Se puoi sognarlo, puoi farlo” (“If you can dream it, you can do it.”)
“Se puoi sognarlo, puoi farlo” (“If you can dream it, you can do it.”), Enzo Ferrari
Dr. Juan Martin is an Intensive Care Consultant at Newham University Hospital NHS Trust, a Senior Lecturer at Queen Mary University of London, and a Medical Writer at Scienda Group. With over 17 years of experience as a successful innovator in the Wazoku solver ecosystem, Dr. Martin has developed groundbreaking solutions across multiple disciplines.
Originally from Aragon, Spain, Dr. Martin began his medical career in biochemical pathology, which opened doors to research opportunities. He later earned his PhD and MBA, becoming the youngest medical director of Spain's largest private hospital company before relocating to the United Kingdom with his family to pursue new challenges.
Dr. Martin's innovative spirit has led to numerous award-winning solutions in fields ranging from dentistry to pharmaceutical development. His approach blends professional medical expertise with personal experiences and natural curiosity. Whether drawing inspiration from his kitchen experiments, his children's insights, or his patients' needs, Dr. Martin embodies Enzo Ferrari's philosophy: "If you can dream it, you can do it."
Hello everyone, and welcome once again to the Total Innovation Podcast. As always, I'm your host Simon Hill. Our guest today is a true inspiration and the reason why I love waking up every morning to do the work that I have the privilege of doing at ku. I am not gonna say too much about him, as he will do a far better job of introducing himself. His day job is as an intensive care consultant at Newham University Hospital, NHS Trust. He is a senior lecturer at Queen Mary University of London, a medical writer, and for over 17 years, a highly successful innovator. Within the incentive was zku solver ecosystem. We came to know each other over the past few months, and I was inspired by his passion, energy, and dedication to this aspect of his life, which blends his passions, his experiences in both his professional life and his personal life, his natural curiosity and more to deliver impact to the world in a broad range of different disciplines. This episode is a treasure trove of insights from a highly successful solver from our global community with real world examples of the things that have inspired a number of different solutions. His approach is how family life, curiosity, and professional life blend and so much more. At the end of the episode, there's also some breaking news of a joint project that Juan and I are lu are working on. So listen and enjoy. With that, I'm delighted to welcome to the podcast Juan Martin. Welcome.
Juan Martin:Hi Simon. It's a pleasure to be here with you. Uh, such a great space. Ah, the pleasure.
Simon Hill:The pleasure is all mine. Juan, thank you. Thank you so much. Thank you so much. So
Juan Martin:I can say that I'm a humble doctor. Born in Spain, going to school with, uh, not a remarkable. Curriculum at the beginning. Uh, but well, indeed, when I finished medicine, I wasn't one of the best ones in my class. Indeed, I didn't pass exams. So I choose the specialty by love, I would say, because, uh, I went to Madrid to Hall Hospital just because it was closed to the place where my wife. Had been awarded in a university to do a PhD and to teach, uh, some special, so it was just to sacrifice my. The person that I loved and I Juanted to be with. So this biochemical pathologist specialty was the beginning to into research. Uh, I was not very motivated on the specialty, but it opened my eyes to a lot more than with the years. I, uh. That gave me that specialty, gave me the time to study an MBA to do my PhD. Uh, suddenly I became the youngest, uh, doctor in, in the country of leading a hospital and being a medical director of the greatest company of private hospitals in Spain. And one thing after the other, uh, well took me to decide if I Juanted to continue in. Uh, clinical practice or to continue in management, but Crisis came to Spain and together my wife and me, she was already a teacher we thought to take the chance of the adventure in the United Kingdom. So I started here, my life. I start, uh, a new life as well with, uh, innovation and things here as an intensive care specialist, uh, in a little hospital. But great to start, uh, great things as we'll see.
Simon Hill:Well con congratulations. And, you know, the dedicated husband piece and the, the, you know, moving into things to support the family is a theme actually, that runs through much of the book that I wrote on. On many of the solvers in the crowd, the one Smart Crowd book. Um, it's a common theme, right? People, people getting in, getting into work that was nearby for, you know, family reasons or other reasons, and then developing this hobby on the side. So can you talk a little bit about your early experiences of incentive as it was, uh, back then and, and, and getting into. This hobby you call it, of crowd, crowd solving crowd, you know, and crowd, crowd challenges. Uh, and may and maybe, you know, maybe, maybe just, you know, it goes back, what, 17 years I think you told me now. Yeah. Again, that's not unusual. There's a lot of long-term, long-term solvers in that crowd, and I'm always fascinated by, you know, the longevity, but also what got you started in the first place, and then what kept you, kept you coming back to play the game.
Juan Martin:It's true, it's true. Uh, my first experience with Incent was, uh, at the time called Incent. Yeah. It was around 17 years ago when, uh, there was a challenge to design and a platform or somehow to, uh, remove a wounded soldiers from the front line. And I came up with an sliding platform integrated into a bulletproof past to ever equate these wounded soldiers, and it could be incorporated in every soldier's equipment, although I'm not sure if it was, uh, ever developed into a real product. But, well, I really enjoyed, and since then I've been creating things as a hobby. Always dreamed of a job where I would be paid just for my ideas. And that's exactly what Wako represented my life. But those were the days of a young biochemical pathologist inspired by, uh, our novel prize winner, Ramon. How, and in the front entrance of my hospital, you could read and every day you could read, any man could, if he were so inclined to be the sculptor of his own brain. And this is
Simon Hill:what I did. That's what I said in my intro, right? That blending of natural curiosity, professional life, uh, and personal interests coming together, I guess with, you know, with that Beautiful, that beautiful quote. As, as, as well. Um, so you got involved early on. Um, how was it early successes that inspired you to continue? Or what's the story around, you know, giving it a go to being here 17 years later?
Juan Martin:Well, my wife always says, I know. I know you are going to win because your idea is the best. Well, that's my confidence. I do have a lot of confidence in myself. When I take one challenge, I give it my own, crafting my idea so thoroughly that is hard to say no to it. The first time I ever submitted something, we were newly married, and she had no idea about this side of me. Well, honestly, I didn't know much about it either. I spent days writing completely immersed in the process. To the point that she got frustrated with me for neglecting everything else. I was so caught up in perfecting my entry that I submitted it at the very last minute. Three months later, I got a call telling me that I had to attend to the final ceremony award. I told them that I couldn't make it because my wife was at university teaching with her classes, and I was. To my surprise, they insisted that it was so important that I even, they offered to babysit. And when I told my wife, uh, she was skeptical. She didn't think I had much of a chance to, to win anything, but she agreed to come with me anyway, as soon as we stepped into the. Was packed with hundreds of people and uh, I was shocked. To be honest. My wife is standing behind me, whisper, if you drag me here all the way for nothing, I swear I kill you. Then they handed me a check for several thousands and that was a moment she decided that if this innovation thing was a way to make money, she was going to com. She was not going to complain about my strange hobbies anymore. Oh,
Simon Hill:wonderful. There you go. Money helps. Eh, I think also probably see seeing the smile on your face and the. The light in your eyes at that moment that it wasn't, it was effort that was worthwhile for a variety of reasons. Um, was, uh, was a part of that as well. It was interesting actually in, in writing the book and later speaking to a lot of people that, you know, the money's a nice output. Um, not everybody was driven just by the money, and I think it's true for you to a degree, it's a nice recognition for the work that you do, but really getting into those problems is just as much a, a part of the. The, the, the intrigue and the game for you? I, I think, I think as well, right In, um, in preparing for the podcast, which, you know, listeners hopefully are not surprised that I do. Uh, we discussed a number of different threads and I really loved your stories around the different challenges you've entered and won. Uh, many of them as, as we'll as we'll see, and I Juanted to get those out in the world as an inspiration for other people, right. Lots of solvers come. And you know, they feel like they Juanna know more about, you know, what is it that others are doing, how are they being successful? What do those successes look like? I would say also that your early experiences, and I dunno if you've improved on this personally or not, of getting your idea in at the last minute is not uncommon. You know, I think we get about 90% of our submissions in, in the last 48 hours of a, of a challenge. Typically, it's getting better. I dunno if you are getting better or not, but, uh, you can, you can save that insight maybe. But let's start with, with one of these stories, right. And the rest of the podcast is kind of try and tease out some of these different examples of, of, of how you, um, have gone about, you know, picking the challenges that you've got involved with and then, you know, being successful in, in, in many of them. So let's start with with how Enzo Ferrari and a casual trip to Boots help to inspire a dental innovation.
Juan Martin:It's true, it's true. Well, sometimes I don't have the solution to a challenge right away. However, there is an internal drive that pushes me to read, write, and explore the topic until suddenly, uh, the idea reveals itself. Uh, it's not about money. I mean it attracts, but famously said. You can dream it, uh, you can do it. And that was exactly the case when a dentistry company sought a way to detect when a disinfectant was losing its effectiveness. And it occurred to me that, uh, the electric charge of the cell membrane could alter the disin expectant polarity. And as a biochemist, I knew about a property called Alvaro, which causes a color change in response to a polarity shift, an ideal indicator for the problem that we were having at hand. So the amusing part of this invention was that it started during aqua casual trip to boots with my wife. She was just picking out her dye and I grabbed some things, uh, along with a variety of other substances to experiment, uh, with it. And that night my kitchen transformed into a laboratory where suddenly I came up with a solution. I often think about my chemistry teacher from my school in Spain. I wasn't the best student, uh, at that time, but uh, but he believed in me, perhaps even more than I believed in myself. Through his passion for chemistry, he opened my eyes to a different kind of intelligence. I. It were imprinted on my retina one that changed, uh, the way I saw the world. Uh, I always thought that severance is a virtue of the brilliant. Uh, now I'm very perseverant, I'm stubborn. It's like characteristic of the people of my region in Spain. Aragon, we're like that. I
Simon Hill:think you're also brilliant as well, Han from, uh, from personal experiences. The, uh, you mentioned in that story there, you know, your, your what, your trip to Boots and I think actually the Enzo Ferrari quote maybe should be the title. I'm not gonna try my Italian. Pronunciation of that quote, but I think if you can dream it, you can do it maybe should be the title of this podcast, so maybe we'll run with that. But you also mentioned, you know, you're running around boots, picking up all these different, different things while your wife's buying some hair dye or, or, or whatever else. You were taken out for, for actually buying, and I was fascinated in our various discussions about how your kitchen always seems to be your laboratory. And whilst I may think twice about coming over for dinner at your house, uh, research does show that switching off and making our mind think in different ways. Is essential for creativity and problem solving. Archimedes, as the story goes, has had his moments in the bathtub, his eureka moments, so maybe you can share some examples of that. And I think there's one around how baking croissants led to your potential eureka moments.
Juan Martin:Yeah, well my kitchen has often double that. My laboratory, my FMA mix, which is uh, German blender, uh, that I juice this mixer or, uh, well for any purpose of this type. And the air fryer served me at that moment as my makeshift of and for molding experiments, and that's how I stumbled up on a material made from cellulose andin. Uh, the challenge required a material resistant to both oil and water. And by pure accident, I found the most, uh, amazing solution. It was like Fleming discovering penicillin. I was just baking some empanadas at that time, and as you do with the ants as well, when I cooked them, uh, to brush the tops with egg for a glossy finish. And that's when I noticed it's inability. So. I immediately blended some a four sheets with water in the thermo mix to create a space and experimented with jokes. So the result was a material that ly reminded me of bone. An Incredible discovery, though I still don't know if it's full market potential. I didn't win the original challenge, but I believed in the idea enough to sell it to someone else. Uh, I will have to do like, uh, Spencer Silver, uh, this inventor of the PostIts when he discover, uh, the additive in form of Microper. And he didn't know what to use that idea for. And in the company he was called Mr. Persistent because for years he used to ask any new member coming to the company, uh, to see if they come up with an idea. Until one day he met Todd Fry, who while practicing with his TUR core, uh, he realized that those PostIts would not follow out of, out of the pos when they were playing in, uh, the music. So, well, uh, brilliant, uh, idea. Two guys crushing. Finding a solution that everyone uses.
Simon Hill:Yeah. I love, I love, I love this story and, and as you and I have been discussing, you know, I increasingly Juant the Waso Q offering to help, to support not just the acceleration of discoveries for the specific challenges we run, but also to help accelerate those great ideas that maybe don't go. Forward in that specific challenge, or, you know, we're not exclusively taken forward to accelerate their impact into the world. So we'll get another Mr. Persistent story for Juan Martin one day as well. In collaboration, it's the nature of many innovation projects that the idea is often quite far away, maybe in time and often in eventual outcome. From the final solution, right? The final product often doesn't resemble the initial idea, and it feels like it is a, it takes years and years to deliver in, in many cases, you know, more than decades. And so as a result, the spark of inspiration is often lost in the journey. This is a part of the data chain that we seek to reconnect at Zoia. I think it's very important to understand where the spark came from and what happened to it. However, sometimes our ideas have impact in the here and now. Sometimes in a really visceral way, and you have a very real life example of this, where saving the life of a patient was the inspiration for a novel solution to a complex problem. Can you talk a little about that, please?
Juan Martin:Yeah. Well, I can never forget that case, and, well, there were times when I wasn't the first winner of a challenge, but I still believe that my idea had potential, and in one occasion, my team was awarded a small prize. Almost as a way to keep us out of the competition. That was my feeling. And I suspected that by doing so, the company was securing some non-exclusive rights just in case I, we decided to take the ideas where, and this happened with an invention I developed, uh. Uh, a team in which a new rodenticide, uh, was harmless to humans and animals was the challenge. Instead of following the conventional approach, I thought about an opposite mechanism of anticoagulation. That is what is used for. The rat poisons and it came to my mind, well, while treating a case involving a young boy who attempted suicide by ingesting rat poison. Fortunately, uh, at that time I had studied the delayed effects of these toxins and well, with an antidote, with a continuous infusion of vitamin KI was able to. He was lucky because his plan was almost successful. I remember the, that on a Friday he told his mother he was going away for the weekend with his friends, and the next day the friend called a home, uh, to the. Just a call about, uh, homework and his mother surprised, asked him about the trip that we were gonna have, only to realize that something was wrong. You know, mother, so always know what's going on, so she immediately drove. To the countryside house where she found her son, uh, unconscious under the bed, surrounded by packs, packets of right po rat poison. So she brought me the pack, the packages with her to the hospital, which helped me to identify the toxin and started the right treatment. So it must be a. Dose, uh, what he took at that time because the, we run the antidote of vitamin K for almost three days to normalize his clotting. But, uh, that gave me this experience treating critical ill patients with severe anticoagulation c issues. There, the, the. A moment, uh, this idea came natural to me. So that experience, uh, played a crucial role in shaping my rodenticide invention. Uh, so proof that sometimes light itself provides the most valuable insights to our world.
Simon Hill:Yeah, look, and, you know, it's a, it's a really visceral, real world example, right? And, uh. As I said in my intro, you're a, you're a hero for the work that you do, but it's also those incredible lessons from those real, really visceral lived experiences and thankfully this time with a very, you know, with a positive outcome. I. Also could then translate across for, you know, for future impact in, in a very different area is, you know, as I said, this is why I love getting up in the morning and doing the work that I do. The next example I also love and is very, it's very playful. It's inspired by your kids, your lived experience and your professional experience. It blends all of these beautifully to a wonderfully simple solution that was staring you right in the face. Let's talk about innovation in the context of the everyday,
Juan Martin:oh. I often find solutions in my everyday environment, which is probably why I prefer tackling challenges related to medicine or healthcare. And in many cases, the answers are right in front of us. Just we just need someone to connect the dots. Uh, as an intensivist, I'm very familiar with placing chest drains for pleural effusion, a procedure that relies on ultrasound guidelines and one day that same piece of equipment, uh, that we normally use became the key to. Solving a completely different challenge. So this company, a baby formula company, was looking for a simple way to determine if a baby bottle had been properly mixed free of, um, the salt milk chunks. And how could I not solve this? After all, I have prepared all the 10,000 baby bottle in my life, making five or six every day for my three kids. If anyone has the experience. It was me, clearly. Uh, I had that knowhow. The day after the challenge was published, I picked up my daughter from school and together we went to the local pound shop to buy a few baby bottles, some cheap milk and our hunt pool of all the items for experimenting. And at eight years old, my daughter, she was having a great time preparing bottles for a little signs. Project. So the next day in my office I tested different milk densities using the ultrasound machine just as I would be doing when it's scanning my patients. And by leveraging the software's density calculation tools, I found the solution. So sometimes innovation is just about looking at familiar tools in a new way. It's like, uh, you know, a pile of rock ceases to be a rock pile when somebody contemplates it with the idea of a cathedral in mind, as in the Little Prince says. And I always remember that little, uh, story of the little Prince.
Simon Hill:Exactly, exactly. And that segues is actually really nicely, as I said, I I, I love that, that, that, um, that anecdote that you shared there, because it does blend all of the different, different pieces and, you know, something that you would've done every day, but in a slightly different way using those tools. And I don't think it's, sometimes innovation is just about looking at familiar tools in a new way. I think it's, uh, it's a key part of, of the innovation. Acceleration journey that we need to do. Right. A lot of the solutions exist just, you know, we need to tilt our, our lens slightly to one side or look slightly outside of the usual realm. Um, and if I was to try and encapsulate in one sentence what the power of the crowd is, I think it's that, right? You, we have a group of people who see the world in a slightly different way. You aren't inhibited by perhaps the constraints that an organization might place on, on the thinking, um, of, uh, of its employees. Just through, just through, you know, a lack of knowledge of what's actually happening on the inside can help you see things in a different way. So sort of segue that forward a little bit and maybe sort of lean into your little prince example a little bit as well. You and I share a passion for biomimicry. I'm not sure we've discussed it, but we do. I. Where nature and innovation intersect. I've written newsletters on aspects of this in the architecture and design worlds in material science. Velcro being a great example, right? Wind turbine blains modeled after humpback whales, fins with the bumpy edges leading to make them more efficient and quiet, et cetera, et cetera. Can you share an example of where this passion in biomimicry helped to inspire a specific outcome?
Juan Martin:Yeah, just saying that it's in front of us. Nature. It's a passion of mine. Not sure has so much to offer, especially the hidden world or the microscopic level. I think one occasion, uh, I remember that I found a solution for drug administration by mimicking the mechanism of heco, pilly and, and incredible bacteria. That everyone knows because, uh, it causes peptic ulcers. And, uh, these bacteria juices are grabbing mechanism to penetrate the gastric mucosa and causes, uh, these, uh, peptic ulcers. So it was similar to. How, who can loop by inspire tissue or deaths mimic gig or feed, for example? Uh, so patients are of a huge source of inspiration for me. In fact, uh, I sometimes name my project after individuals. For example, I name a project after the prophet have cook. Uh, who's seen have means embrace. To me, the pathophysiological mechanism of certain monoclonal antibodies felt like a form of embrace for a challenge. I think it was for Novartis. I, to be honest, I honored him with this project, even though he may never know, he was a wonderful patient, uh, when I served as a director on hospital in Madrid, and he was the only person I met with that. Well, uh, he was a bit old. He will never known that well, uh, discovery was named on his name and this project was on his
Simon Hill:honor. Well, maybe, maybe someone in the world will listen to this and, you know, a family member or other and realize how inspirational that person was to, you know, to something you were doing and, and to you personally as well. Always just about having the best ideas. Um, and I like this topic that we delve into next because the way you present yourself and your idea is critical to how it is received and interpreted. I frequently see ideas that I know are better than the words on the page, but they fail to shine in the way that they should. You could argue that that is unfair in many ways. Perhaps it is, but marketing, communication and presentation matters. I. Judge on a number of innovation awards, and they're often very strict evaluation instructions for the judges. So often entries that fail to comply with the judge with the judging criteria lose precious marks that cost their submissions and ultimately their success. Though I suspect in many cases the data was there, it was just never provided or not provided it very well or clearly. What are your thoughts on this in relation to, you know, marketing and finding the right approach, um, from that?
Juan Martin:Yeah, yeah, yeah, exactly. Finding the right marketing approach is crucial. I always try to present my project as effectively as possible, paying attention to the presentation, wording, images, drawings, and even the name, colors, logo. Sometimes my ideas end up being so close. Department designed. Once I received a threatening letter from a very aggressive legal team for using a logo too similar to the brand that was proposing the challenge, and despite my apologies and clarification, saying that this was a product for the company. Well, I had to remove everything from the website that I had created for them to present the project. Well. However, not all news or bad news. In fact, I end up winning and, and I had a patient with, I remember, with multiple sclerosis, uh, and as the challenge progressed, I felt a strong. Search to help her on this challenge, and I developed an app that could address her needs if she experienced, uh, a flared app, so the app integrated, uh, into her mobile phone and could diagnose, uh, and multiple sclerosis outbreak at the very. Whether it was changing her side speech or even her typing patterns in mobile phone. So the judges like it very much, and well, maybe it's helping them. So I hope this software is helping multiple sclerosis patients today and just like it helped me, my patient.
Simon Hill:It's an incredible example. I also know from personal experience your propensity for spinning up websites with similar branding on them to someone else's thing. But we'll leave. We'll leave that story for another day.
Juan Martin:Hey, to wind
Simon Hill:things up, I Juanted to talk about teamwork. Creativity and innovation is amplified by high performing teams with the advent of the age of generative ai, deep research capabilities and agen research assistance. These add another dimension to this teamwork concept. In my opinion too, few of the submissions we get in from the crowd involve teams. However, with ai. The with a I, with ai, there are more individual plus AI assisted ideas, and this is also helping in the point above around marketing and presentation of the idea too. That doesn't mean AI does the writing, but it can help, especially where English isn't a first language, as is the case with a majority of our gut salt, global soul community, including yourself, I guess, although your English is exceptional. Research from Harvard this week showed that high performing teams of generalists plus AI outperform individuals. All specialist teams without ai. So in so generalists with AI outperforming specialists, individuals, or teams without AI by a significant factor. Can you share your experiences and thoughts on teamwork, including the role that AI as a team member has for you, uh, in, in, in your work and problem solving?
Juan Martin:Well, I mean, Waku promote to use ai and I do certainly use not only chat DI have my screen full of, uh, this, uh, helping ads. So I find challenging to assemble the right team, and often I end up working solo. Uh, just. The reason could be that the teams need to share the same passion, effort, and commitment that you put in, which sometimes can be difficult to find. Uh, however, I, for I was fortunate to create a fantastic solution with a team when we collaborated with medical students on a project for no notice. Which led to creation of a name, uh, called DM DM for Diabetes, Malus, and the people assume that inventors work alone. True innovation cannot thrive without empathy, leadership, and the collaboration of diverse minds, even ideas that may seem trivial at first, can lead to break truth. This is why I share my brain, for example, with my kids or my father that is an engineer. They may initially call me crazy, but later they'll come up, come back with me to me with suggestions, asking, Hey, daddy, have you tried these or that, or sometimes their input brings me closer to a solution. Indeed, you name Mark images at the beginning, and that's how I came up with an idea when my son told me, Hey, why don't you. I. That in which the water can act as a conductor for the imper symmetry. Well, that was another challenge that I'm in the process now. So it's not wrong to see cancers from others. In fact, uh, this is what large companies do with platforms like Waku. It's like, uh, turned to my little lot for a solution and well, I think that Wako does the same with. It's sending a challenge to the whole world of different minds. Uh, and I met great inventors into the, the crowd that you created. And even there is a group that you created in LinkedIn where I met great inventors from, uh, amazing places. Uh, incredible that they may not be engineers or. Super qualified people and they come up with brilliant ideas.
Simon Hill:Yeah, it's still a nut. I Juanna crack further though this, how do we bring people together and I think that. The point you made in there around passion, effort, and commitments. There's a, there's, there's something in that to, to think about, right? People work in different styles and not everybody is, you know, without a sort of team lead in there, can it always work? But there's definitely more, there's more strength in the, in the, in the network of net of, of individuals rather than just solo practitioners. As I said, we get some, but I would like it to be more, I think we'll drive more. Link to this topic of teamwork, and I tease this at the start. Uh, we're currently involved in an exciting project in the uk. Would you like to share a little bit more information with the audience about what this is? Well,
Juan Martin:that's a beautiful project. That is the project that brought to me, uh, brought me to you. Uh. To be honest, one of your team members saw the idea that that was happening in mind and well, he said, well, my CEO has to hear this, but everything has started when almost by accident. In a workshop of research, I met a Professor Belgar from, uh, the University of East London. Who was just, we were just brainstorming things, uh, monetizing, uh, research and challenges. And a few days later I dropped him a few slides with a very simple name that came to my mind as, uh, university of. Is London as illumination, just changing those initials into the name as we were saying for marketing. And then he called me and said, well, can I use your idea? I said, well, of course, but we need a platform to develop this. So I explore the market and I thought, what am I looking for? I have it in front of me. I know Waku for years, and they're great with the platform to. Run these challenges so we could enhance innovation, bringing, uh, companies to, to the students of the university to solve this challenge and to create an ecosystem and an an academy of innovation. And you already had in mind that when I proposed to you, so it was just. Matching all the constellations together from big, uh, companies, Waku with the University of East London into a big project that, well, I'm looking forward to see real life soon.
Simon Hill:Yeah, I'm very excited too. And, uh, watch this space listeners for what that comes. I think within that there is a. A number of messages. One being, you know, I'm very open to great ideas from the crowd. I love the people that that work, you know, work on, on, on your own dime, on your own time, on the types of things that we do. But I love even more meeting, uh, meeting people like Yuhan. And today's been an inspiration for me as well. So, uh, keep, keep looking out for the illumination projects, uh, launching later this year. Anyone who has similar ideas or similar uh, concepts, they Juanna bring them forward to me. Please feel free to, uh, to do so. As Juan shown, I'm receptive to these things and we have a few things that we're working on together right at the, at the moment as well, right? So thank you very much for your time. I know you're very busy saving lives, being helpful to the world, and working on your hobby on the side, plus these, these new exciting projects as well. So thank you. Thank you for sharing these stories. It's really important. I'm sure they help a number of others to. To drive impact and drive value as well alongside your successes.
Juan Martin:Thank you very much. It's been a pleasure Simon, and possibly a lot of doctors in the world will see this and will join the was good crowd to solve all these challenges at hand. Yes,
Simon Hill:let's hope so. Let's hope so and have some fun along the way as well. So thank you very much, Juan. Thank you everybody for listening. I hope you've enjoyed this episode. It's been a slightly different one than some of the ones that we have done, but super inspiring from my perspective. As always, if you've enjoyed it, please give us a like, please hit subscribe. There's a number of other exciting episodes that are coming shortly and a number that you've missed as well. The second season has been really in inspiring from my perspective, building on the foundations of season one. Thank you everyone for listening, and I look forward to seeing you on the next episode. Goodbye.