{"version":"1.0.0","segments":[{"startTime":4.5,"endTime":7.02,"body":"Welcome to Conversations"},{"startTime":4.5,"endTime":7.02,"body":"With Coffee With Me."},{"startTime":7.08,"endTime":7.89,"body":"Gee, coffee."},{"startTime":8.1,"endTime":9.63,"body":"I've owned independent businesses."},{"startTime":9.69,"endTime":12.78,"body":"I've been a franchisee of a"},{"startTime":9.69,"endTime":12.78,"body":"global brand for over 17 years,"},{"startTime":13.02,"endTime":16.29,"body":"and I co-founded and successfully"},{"startTime":13.02,"endTime":16.29,"body":"exited our own franchise brand."},{"startTime":17.04,"endTime":21.72,"body":"This podcast is dedicated to growing the"},{"startTime":17.04,"endTime":21.72,"body":"lives and businesses of entrepreneurs"},{"startTime":21.72,"endTime":25.59,"body":"everywhere by sharing conversations"},{"startTime":21.72,"endTime":25.59,"body":"with successful owners and some of"},{"startTime":25.59,"endTime":27.72,"body":"my own experiences and insights."},{"startTime":27.96,"endTime":31.98,"body":"So please grab a cup of coffee and let's"},{"startTime":27.96,"endTime":31.98,"body":"just dive right into today's episode."},{"startTime":33.9,"endTime":36.15,"body":"Hello and welcome back to the show."},{"startTime":36.15,"endTime":39.75,"body":"Today I have a very special"},{"startTime":36.15,"endTime":39.75,"body":"guest, Jimmy Gibson."},{"startTime":40.185,"endTime":43.695,"body":"From the Thrive Agency, and he's"},{"startTime":40.185,"endTime":43.695,"body":"gonna be telling us all about"},{"startTime":43.695,"endTime":46.875,"body":"the importance of video, and more"},{"startTime":43.695,"endTime":46.875,"body":"importantly, everybody's heard that."},{"startTime":46.875,"endTime":51.675,"body":"But more importantly, tactical questions"},{"startTime":46.875,"endTime":51.675,"body":"and answers and recommendations on how"},{"startTime":51.675,"endTime":55.365,"body":"to use it, whether you're a franchisor,"},{"startTime":51.675,"endTime":55.365,"body":"franchisee, that, um, that you can"},{"startTime":55.365,"endTime":57.015,"body":"make the most of this powerful tool."},{"startTime":57.015,"endTime":59.445,"body":"So with that, I'll just ask"},{"startTime":57.015,"endTime":59.445,"body":"you to introduce yourself."},{"startTime":59.445,"endTime":61.125,"body":"Jimmy, tell us who you are and."},{"startTime":61.365,"endTime":62.055,"body":"Who you work with."},{"startTime":62.205,"endTime":62.445,"body":"Yeah."},{"startTime":62.445,"endTime":62.805,"body":"Great."},{"startTime":62.805,"endTime":63.375,"body":"Thanks guy."},{"startTime":63.375,"endTime":64.245,"body":"Glad to be on."},{"startTime":64.335,"endTime":65.355,"body":"So thanks for the intro."},{"startTime":65.355,"endTime":65.565,"body":"Yeah."},{"startTime":65.565,"endTime":68.895,"body":"Thrive Agency is a full service"},{"startTime":65.565,"endTime":68.895,"body":"digital marketing agency."},{"startTime":68.895,"endTime":71.805,"body":"We've been around for 20 years,"},{"startTime":68.895,"endTime":71.805,"body":"which is sort of a unicorn in"},{"startTime":71.805,"endTime":73.035,"body":"the digital marketing space."},{"startTime":73.695,"endTime":76.604,"body":"We don't specialize in any"},{"startTime":73.695,"endTime":76.604,"body":"particular industry or vertical."},{"startTime":76.604,"endTime":79.005,"body":"We have a number of franchise clients."},{"startTime":79.005,"endTime":83.205,"body":"We've also worked with franchisors"},{"startTime":79.005,"endTime":83.205,"body":"and franchisees, and then also"},{"startTime":83.205,"endTime":86.895,"body":"some brokers to introduce people"},{"startTime":83.205,"endTime":86.895,"body":"to the world of franchising."},{"startTime":86.895,"endTime":91.065,"body":"So I would say we've seen it from all"},{"startTime":86.895,"endTime":91.065,"body":"different angles and would love to"},{"startTime":91.065,"endTime":95.175,"body":"have a conversation about how video"},{"startTime":91.065,"endTime":95.175,"body":"can help with all of those audiences."},{"startTime":95.264,"endTime":96.494,"body":"Awesome, awesome."},{"startTime":96.764,"endTime":100.604,"body":"Well, it's, you know, when you're in this,"},{"startTime":96.764,"endTime":100.604,"body":"you more than me, I'm sure even more, you"},{"startTime":100.604,"endTime":102.645,"body":"know, you're, we're in LinkedIn and we're."},{"startTime":102.655,"endTime":105.835,"body":"Watching things that are in franchising"},{"startTime":102.655,"endTime":105.835,"body":"and marketing and things like that."},{"startTime":106.015,"endTime":108.415,"body":"And everybody is saying"},{"startTime":106.015,"endTime":108.415,"body":"the importance of video."},{"startTime":108.415,"endTime":111.475,"body":"I think I read somewhere"},{"startTime":108.415,"endTime":111.475,"body":"today, like 80% of internet."},{"startTime":111.505,"endTime":113.005,"body":"Is it video now?"},{"startTime":113.005,"endTime":113.875,"body":"Or something like that."},{"startTime":113.875,"endTime":114.985,"body":"Something big like that."},{"startTime":115.645,"endTime":119.635,"body":"And what I found with people,"},{"startTime":115.645,"endTime":119.635,"body":"franchisees at the local level and"},{"startTime":119.635,"endTime":123.235,"body":"things like that is like, yeah, I'm"},{"startTime":119.635,"endTime":123.235,"body":"kind of busy running the, the business."},{"startTime":123.265,"endTime":126.055,"body":"I don't, uh, have a"},{"startTime":123.265,"endTime":126.055,"body":"budget for a videographer."},{"startTime":126.055,"endTime":127.495,"body":"I don't have a studio."},{"startTime":127.525,"endTime":127.915,"body":"Um."},{"startTime":128.72,"endTime":131.299,"body":"You know, I've seen my kids"},{"startTime":128.72,"endTime":131.299,"body":"messing around with video editing,"},{"startTime":131.299,"endTime":132.38,"body":"but I'm not messing with it."},{"startTime":132.56,"endTime":133.04,"body":"I think it's."},{"startTime":134.115,"endTime":135.225,"body":"Over complicated."},{"startTime":135.315,"endTime":139.905,"body":"Um, and it's probably simpler than people"},{"startTime":135.315,"endTime":139.905,"body":"think, and sometimes it's also just"},{"startTime":140.535,"endTime":144.195,"body":"getting outta your, you know, your own"},{"startTime":140.535,"endTime":144.195,"body":"way and just put something out there."},{"startTime":144.195,"endTime":144.975,"body":"It's not gonna hurt."},{"startTime":145.065,"endTime":149.175,"body":"So what's changed in consumer behavior"},{"startTime":145.065,"endTime":149.175,"body":"that makes video so essential?"},{"startTime":149.265,"endTime":153.18,"body":"Yeah, and so my background, I"},{"startTime":149.265,"endTime":153.18,"body":"started in the world of marketing"},{"startTime":153.225,"endTime":156.405,"body":"and advertising as a graphic designer"},{"startTime":153.225,"endTime":156.405,"body":"and then worked my way up to creative"},{"startTime":156.405,"endTime":159.435,"body":"director and then ran an agency and."},{"startTime":159.73,"endTime":163.27,"body":"I was part of many video shoots"},{"startTime":159.73,"endTime":163.27,"body":"that were very professional."},{"startTime":163.27,"endTime":167.32,"body":"There was a crew, there were all sorts"},{"startTime":163.27,"endTime":167.32,"body":"of craft services where you took a"},{"startTime":167.32,"endTime":171.61,"body":"break and had meals and makeup and"},{"startTime":167.32,"endTime":171.61,"body":"hair and you know, the whole thing."},{"startTime":171.61,"endTime":172.93,"body":"And it was like a big production."},{"startTime":172.93,"endTime":175.54,"body":"And yeah, those productions"},{"startTime":172.93,"endTime":175.54,"body":"came with big budgets."},{"startTime":175.63,"endTime":179.555,"body":"What's happened over"},{"startTime":175.63,"endTime":179.555,"body":"the last 10 years and."},{"startTime":180.54,"endTime":181.59,"body":"Five years."},{"startTime":181.65,"endTime":186.15,"body":"Um, more importantly is video"},{"startTime":181.65,"endTime":186.15,"body":"is what people want to consume."},{"startTime":186.15,"endTime":191.79,"body":"And you're right, the figure that"},{"startTime":186.15,"endTime":191.79,"body":"I've read is 82%, uh, this year of all"},{"startTime":192.12,"endTime":194.79,"body":"content on the internet is video related."},{"startTime":194.94,"endTime":197.31,"body":"And so we can see that on"},{"startTime":194.94,"endTime":197.31,"body":"the platforms that we go to."},{"startTime":197.85,"endTime":203.13,"body":"You have reels on Instagram, TikTok"},{"startTime":197.85,"endTime":203.13,"body":"sort of drove the way for those"},{"startTime":203.13,"endTime":205.89,"body":"short, uh, 30 to 62nd videos."},{"startTime":206.07,"endTime":207.99,"body":"LinkedIn has been pushing video."},{"startTime":207.99,"endTime":208.32,"body":"It's not."},{"startTime":209.52,"endTime":214.44,"body":"Um, the same as it was about eight to 10"},{"startTime":209.52,"endTime":214.44,"body":"months ago, but I think it'll rebound."},{"startTime":214.8,"endTime":216.78,"body":"And so they're actually"},{"startTime":214.8,"endTime":216.78,"body":"dialing back impressions."},{"startTime":216.78,"endTime":220.23,"body":"I think they're sort of in their r"},{"startTime":216.78,"endTime":220.23,"body":"and d phase and they're, they're gonna"},{"startTime":220.23,"endTime":223.95,"body":"figure out how they're gonna relaunch"},{"startTime":220.23,"endTime":223.95,"body":"'cause it's just the way people want."},{"startTime":223.95,"endTime":225.9,"body":"People don't wanna read on a website."},{"startTime":225.9,"endTime":227.19,"body":"They want to be entertained."},{"startTime":227.55,"endTime":231.75,"body":"I guess being behind the"},{"startTime":227.55,"endTime":231.75,"body":"camera and understanding."},{"startTime":232.14,"endTime":236.97,"body":"What goes into a video production"},{"startTime":232.14,"endTime":236.97,"body":"actually sort of was bad for me because"},{"startTime":237.3,"endTime":239.34,"body":"right now it just needs to be simple."},{"startTime":239.34,"endTime":241.23,"body":"It doesn't have to be all"},{"startTime":239.34,"endTime":241.23,"body":"the bells and whistles."},{"startTime":241.23,"endTime":243.18,"body":"You don't have to have"},{"startTime":241.23,"endTime":243.18,"body":"an expensive camera."},{"startTime":243.42,"endTime":247.35,"body":"You've got probably the most"},{"startTime":243.42,"endTime":247.35,"body":"technologically advanced camera"},{"startTime":247.35,"endTime":249.84,"body":"in your pocket that you carry"},{"startTime":247.35,"endTime":249.84,"body":"around with you all the time."},{"startTime":249.9,"endTime":254.46,"body":"And when, whether it be a franchisee,"},{"startTime":249.9,"endTime":254.46,"body":"a franchisor, whether it be somebody"},{"startTime":254.49,"endTime":259.11,"body":"working in the business who is trying"},{"startTime":254.49,"endTime":259.11,"body":"to attract people to a franchise"},{"startTime":259.14,"endTime":261.18,"body":"business, they wanna see a video."},{"startTime":261.6,"endTime":266.43,"body":"And in your daily work, you can"},{"startTime":261.6,"endTime":266.43,"body":"pull out that camera and shoot a"},{"startTime":266.43,"endTime":269.7,"body":"video and there's just a couple"},{"startTime":266.43,"endTime":269.7,"body":"of principles that we can go over."},{"startTime":269.91,"endTime":272.46,"body":"So I'll just give you a couple"},{"startTime":269.91,"endTime":272.46,"body":"of action steps and then we"},{"startTime":272.46,"endTime":273.84,"body":"can kind of break it down."},{"startTime":273.93,"endTime":277.26,"body":"I would say the first thing you"},{"startTime":273.93,"endTime":277.26,"body":"wanna do, and we'll talk about the"},{"startTime":277.26,"endTime":281.37,"body":"owner stepping in front of the camera"},{"startTime":277.26,"endTime":281.37,"body":"as well as we get into this, but I"},{"startTime":281.37,"endTime":283.47,"body":"would say audit your video presence."},{"startTime":283.92,"endTime":285.45,"body":"Do you have any videos right now?"},{"startTime":285.51,"endTime":289.89,"body":"If you don't, I would make a list and"},{"startTime":285.51,"endTime":289.89,"body":"people go, well, what kind of list?"},{"startTime":290.04,"endTime":294.69,"body":"Well, I would say, why did you decide"},{"startTime":290.04,"endTime":294.69,"body":"to purchase this particular franchise?"},{"startTime":294.84,"endTime":296.55,"body":"Why are you involved in this business?"},{"startTime":296.55,"endTime":299.01,"body":"Why did you pick the"},{"startTime":296.55,"endTime":299.01,"body":"market that you're in?"},{"startTime":299.28,"endTime":300.72,"body":"Did you move to that market?"},{"startTime":300.72,"endTime":303.66,"body":"Or were you, you know, born"},{"startTime":300.72,"endTime":303.66,"body":"and bred in that market?"},{"startTime":303.705,"endTime":305.265,"body":"Why do you care about your neighbors?"},{"startTime":305.294,"endTime":307.815,"body":"That that's a great starting"},{"startTime":305.294,"endTime":307.815,"body":"point and people can just sort of"},{"startTime":307.815,"endTime":309.344,"body":"brainstorm and talk about that."},{"startTime":309.585,"endTime":312.525,"body":"The other thing is when people"},{"startTime":309.585,"endTime":312.525,"body":"watch a video, they want to know"},{"startTime":312.525,"endTime":314.325,"body":"the context of where you're sitting."},{"startTime":314.505,"endTime":319.215,"body":"And so don't sit in your office, go"},{"startTime":314.505,"endTime":319.215,"body":"out, go to a park, walk down the street."},{"startTime":319.515,"endTime":322.664,"body":"People will recognize that"},{"startTime":319.515,"endTime":322.664,"body":"you're actually in the community"},{"startTime":322.724,"endTime":323.745,"body":"that you're talking about."},{"startTime":323.955,"endTime":327.284,"body":"We'll talk about some technical things"},{"startTime":323.955,"endTime":327.284,"body":"related to how you position yourself and"},{"startTime":327.284,"endTime":328.935,"body":"what makes a good shot and a bad shot."},{"startTime":329.025,"endTime":331.275,"body":"But I would say the first"},{"startTime":329.025,"endTime":331.275,"body":"clip you should make."},{"startTime":331.549,"endTime":332.599,"body":"Is meet the owner."},{"startTime":332.81,"endTime":336.65,"body":"People wanna know who the owner is"},{"startTime":332.81,"endTime":336.65,"body":"right now, more importantly than ever,"},{"startTime":336.739,"endTime":338.599,"body":"owners have to have a personal brand."},{"startTime":338.599,"endTime":339.859,"body":"People wanna know who they are."},{"startTime":339.859,"endTime":342.169,"body":"They wanna know can they"},{"startTime":339.859,"endTime":342.169,"body":"trust them, do they like them?"},{"startTime":342.349,"endTime":345.53,"body":"And we can talk about the nuance"},{"startTime":342.349,"endTime":345.53,"body":"between, you know, the corporate"},{"startTime":345.739,"endTime":347.929,"body":"brand rules that we need to follow."},{"startTime":347.929,"endTime":352.52,"body":"But I would say in the simplest form,"},{"startTime":347.929,"endTime":352.52,"body":"the way these large language models or AI"},{"startTime":352.52,"endTime":356.361,"body":"results are coming, when people search for"},{"startTime":352.52,"endTime":356.361,"body":"your business, they're actually mm-hmm."},{"startTime":357.51,"endTime":358.109,"body":"It's different."},{"startTime":358.169,"endTime":361.56,"body":"SEO has changed dramatically"},{"startTime":358.169,"endTime":361.56,"body":"actually in the last few months."},{"startTime":361.59,"endTime":364.26,"body":"Google rolled out AI mode in early May."},{"startTime":364.32,"endTime":368.609,"body":"It's taking over most of the searches"},{"startTime":364.32,"endTime":368.609,"body":"now and the ranking of keywords is"},{"startTime":368.609,"endTime":372.0,"body":"gonna change a little bit, and it's"},{"startTime":368.609,"endTime":372.0,"body":"actually more about brand mentions."},{"startTime":372.0,"endTime":375.51,"body":"And so if you can be present"},{"startTime":372.0,"endTime":375.51,"body":"in your local market, and I"},{"startTime":375.51,"endTime":377.039,"body":"would say video does show up."},{"startTime":377.255,"endTime":378.125,"body":"In searches."},{"startTime":378.185,"endTime":381.995,"body":"Instagram is now showing up in"},{"startTime":378.185,"endTime":381.995,"body":"organic searches, which is amazing."},{"startTime":382.085,"endTime":383.885,"body":"TikTok is moving in that direction."},{"startTime":383.885,"endTime":387.605,"body":"YouTube has shown up in organic"},{"startTime":383.885,"endTime":387.605,"body":"searches for quite some time, and"},{"startTime":387.605,"endTime":390.697,"body":"so once you shoot that video, meet"},{"startTime":387.605,"endTime":390.697,"body":"the owner, where do you put it?"},{"startTime":391.335,"endTime":393.615,"body":"Well, I would say put"},{"startTime":391.335,"endTime":393.615,"body":"'em on all the platforms."},{"startTime":393.675,"endTime":394.875,"body":"Start a YouTube channel."},{"startTime":394.875,"endTime":395.685,"body":"It's not that hard."},{"startTime":395.925,"endTime":398.595,"body":"You can look up on YouTube,"},{"startTime":395.925,"endTime":398.595,"body":"how to start a YouTube channel."},{"startTime":399.135,"endTime":401.925,"body":"You pretty much just have to"},{"startTime":399.135,"endTime":401.925,"body":"have a, uh, Google account."},{"startTime":401.955,"endTime":405.825,"body":"You know, YouTube is owned by Google,"},{"startTime":401.955,"endTime":405.825,"body":"and there are some things that you"},{"startTime":405.825,"endTime":410.385,"body":"need to do to make sure that YouTube"},{"startTime":405.825,"endTime":410.385,"body":"understands what that video is about."},{"startTime":410.385,"endTime":412.305,"body":"Pick a nice title, those types of things."},{"startTime":412.395,"endTime":415.305,"body":"And then I would just plan to"},{"startTime":412.395,"endTime":415.305,"body":"shoot a video once a month."},{"startTime":415.375,"endTime":417.535,"body":"At the end of the year,"},{"startTime":415.375,"endTime":417.535,"body":"you've got 12 videos."},{"startTime":417.535,"endTime":418.315,"body":"That's more than you had."},{"startTime":418.315,"endTime":421.075,"body":"Now, if you're a little more"},{"startTime":418.315,"endTime":421.075,"body":"aggressive, maybe you shoot one a"},{"startTime":421.075,"endTime":423.775,"body":"week and I'll say one more thing"},{"startTime":421.075,"endTime":423.775,"body":"and then we can break that apart."},{"startTime":423.805,"endTime":427.015,"body":"But I think the biggest thing is"},{"startTime":423.805,"endTime":427.015,"body":"people think they're gonna look stupid."},{"startTime":427.315,"endTime":428.965,"body":"They think nobody cares."},{"startTime":428.965,"endTime":430.795,"body":"They think, I don't know what to say."},{"startTime":430.945,"endTime":431.935,"body":"You do know what to say."},{"startTime":432.145,"endTime":433.465,"body":"You're passionate about the business."},{"startTime":433.465,"endTime":438.595,"body":"You had just talk and record 10 videos"},{"startTime":433.465,"endTime":438.595,"body":"and then throw those videos in the trash."},{"startTime":438.685,"endTime":438.775,"body":"Mm-hmm."},{"startTime":439.225,"endTime":439.975,"body":"There's no pressure."},{"startTime":440.79,"endTime":442.555,"body":"You're just gonna make the"},{"startTime":440.79,"endTime":442.555,"body":"videos, you're gonna talk."},{"startTime":442.83,"endTime":445.41,"body":"I remember when I first started"},{"startTime":442.83,"endTime":445.41,"body":"doing video, I made a commitment"},{"startTime":445.41,"endTime":448.74,"body":"to post a video every day, Monday"},{"startTime":445.41,"endTime":448.74,"body":"through Friday on LinkedIn, and"},{"startTime":448.74,"endTime":449.82,"body":"I got my wife to look at 'em."},{"startTime":450.03,"endTime":452.19,"body":"I mean, she's brutal with her, you know?"},{"startTime":452.925,"endTime":453.555,"body":"Bombs."},{"startTime":453.795,"endTime":455.685,"body":"And she's like, what are you"},{"startTime":453.795,"endTime":455.685,"body":"doing with your eyebrows?"},{"startTime":455.685,"endTime":456.435,"body":"That's kind of freaky."},{"startTime":456.435,"endTime":457.275,"body":"And I'm like, I don't know."},{"startTime":457.275,"endTime":458.475,"body":"What am I doing with my eyebrows?"},{"startTime":458.475,"endTime":460.905,"body":"And so I had to go back and just"},{"startTime":458.475,"endTime":460.905,"body":"look at it from that perspective"},{"startTime":460.905,"endTime":462.885,"body":"and go, oh yeah, I was kind of,"},{"startTime":460.905,"endTime":462.885,"body":"I don't know what I was doing."},{"startTime":463.155,"endTime":464.745,"body":"And so now just think about those things."},{"startTime":464.985,"endTime":466.065,"body":"So watch yourself."},{"startTime":466.245,"endTime":466.995,"body":"You're gonna hate it."},{"startTime":467.235,"endTime":467.925,"body":"It's okay."},{"startTime":468.005,"endTime":469.235,"body":"Be okay with hating it."},{"startTime":469.265,"endTime":471.275,"body":"Get some friends and family to look at it."},{"startTime":471.275,"endTime":472.175,"body":"Does that look like me?"},{"startTime":472.175,"endTime":473.255,"body":"Does that sound like me?"},{"startTime":473.375,"endTime":475.565,"body":"And yeah, I would say"},{"startTime":473.375,"endTime":475.565,"body":"that's the starting point."},{"startTime":475.565,"endTime":479.255,"body":"But I would say it's a non-negotiable"},{"startTime":475.565,"endTime":479.255,"body":"now in business that it's not too late."},{"startTime":479.255,"endTime":481.805,"body":"It's the prime time to"},{"startTime":479.255,"endTime":481.805,"body":"jump in and just go for it."},{"startTime":481.895,"endTime":484.205,"body":"Never too late to, to do good things."},{"startTime":484.685,"endTime":486.515,"body":"That's, that's a key thing."},{"startTime":486.515,"endTime":489.515,"body":"'cause some people might be like,"},{"startTime":486.515,"endTime":489.515,"body":"I've been at this for two years."},{"startTime":489.515,"endTime":490.655,"body":"I'm still starting out."},{"startTime":491.25,"endTime":492.06,"body":"Don't worry about it."},{"startTime":492.09,"endTime":496.29,"body":"Um, and one of the great recommendations"},{"startTime":492.09,"endTime":496.29,"body":"I've heard from my own business coach"},{"startTime":496.29,"endTime":499.68,"body":"is like, just document your life"},{"startTime":496.29,"endTime":499.68,"body":"and there's gonna be stuff in there."},{"startTime":499.83,"endTime":502.02,"body":"You know, have a camera on"},{"startTime":499.83,"endTime":502.02,"body":"your desk when you're talking"},{"startTime":502.02,"endTime":503.37,"body":"to somebody or, or whatever."},{"startTime":503.37,"endTime":505.02,"body":"And you'll see things in there."},{"startTime":505.08,"endTime":508.59,"body":"You can edit those out or get some"},{"startTime":505.08,"endTime":508.59,"body":"help or whatever, but like, if you"},{"startTime":508.59,"endTime":511.62,"body":"document what you're doing, people"},{"startTime":508.59,"endTime":511.62,"body":"love to see behind the scenes."},{"startTime":511.65,"endTime":512.01,"body":"Oh yeah."},{"startTime":512.25,"endTime":516.18,"body":"It's almost one of those things where they"},{"startTime":512.25,"endTime":516.18,"body":"see that you make mistakes, you know, you"},{"startTime":516.18,"endTime":518.85,"body":"fumble your words, you do something wrong."},{"startTime":518.85,"endTime":520.77,"body":"It's like, well, it's definitely not ai."},{"startTime":520.89,"endTime":522.96,"body":"Yeah, that's a real person."},{"startTime":523.02,"endTime":523.14,"body":"Yep."},{"startTime":523.14,"endTime":523.199,"body":"Yeah."},{"startTime":523.23,"endTime":526.08,"body":"And either they're gonna,"},{"startTime":523.23,"endTime":526.08,"body":"I think it elicits either a"},{"startTime":526.08,"endTime":527.58,"body":"like or a dislike, you know?"},{"startTime":527.58,"endTime":530.699,"body":"And you definitely wanna be doing"},{"startTime":527.58,"endTime":530.699,"body":"with people that like you and you"},{"startTime":530.699,"endTime":533.76,"body":"like them, but they're, you're not"},{"startTime":530.699,"endTime":533.76,"body":"gonna know if there's like some"},{"startTime":533.819,"endTime":535.59,"body":"figure hidden behind the scenes."},{"startTime":535.71,"endTime":539.73,"body":"And, um, I think it's almost an"},{"startTime":535.71,"endTime":539.73,"body":"imperative now that the founder or the"},{"startTime":539.73,"endTime":543.54,"body":"owner of a local business has something"},{"startTime":539.73,"endTime":543.54,"body":"out there, you know, at the risk of"},{"startTime":543.54,"endTime":545.58,"body":"sounding mean, like, get over yourself."},{"startTime":545.58,"endTime":547.68,"body":"Like, we're all imperfect, you know?"},{"startTime":548.55,"endTime":550.29,"body":"Just have people get to know you."},{"startTime":550.32,"endTime":554.22,"body":"But any tips you have for like the,"},{"startTime":550.32,"endTime":554.22,"body":"the do it yourself content, you"},{"startTime":554.22,"endTime":557.79,"body":"know, in terms of someone's got their"},{"startTime":554.22,"endTime":557.79,"body":"iPhone or their Android or whatever."},{"startTime":557.85,"endTime":558.96,"body":"I love that idea."},{"startTime":558.99,"endTime":562.68,"body":"'cause as you said this, I realize I've,"},{"startTime":558.99,"endTime":562.68,"body":"I'm making a mistake in, in one of our"},{"startTime":562.68,"endTime":567.816,"body":"businesses, I have videos being done by"},{"startTime":562.68,"endTime":567.816,"body":"our trainers and manager and everything."},{"startTime":568.56,"endTime":571.35,"body":"But it's all inside our"},{"startTime":568.56,"endTime":571.35,"body":"Anytime Fitness brand."},{"startTime":571.35,"endTime":572.52,"body":"Compliance is a big thing."},{"startTime":572.52,"endTime":575.37,"body":"So all the anytime fitnesses"},{"startTime":572.52,"endTime":575.37,"body":"look the exact same."},{"startTime":575.49,"endTime":579.18,"body":"So it could be in Missouri or it could"},{"startTime":575.49,"endTime":579.18,"body":"be in Florida, or it could be at the"},{"startTime":579.18,"endTime":583.92,"body":"base of Steamboat Mountain looking up"},{"startTime":579.18,"endTime":583.92,"body":"at the ski hill like, like we are, you"},{"startTime":583.92,"endTime":585.719,"body":"know, it's like we need to get outside."},{"startTime":585.719,"endTime":587.16,"body":"So thanks for that recommendation."},{"startTime":587.25,"endTime":587.579,"body":"Yeah."},{"startTime":587.79,"endTime":588.814,"body":"I was watching a video."},{"startTime":588.975,"endTime":592.02,"body":"I think we were chatting before we"},{"startTime":588.975,"endTime":592.02,"body":"went on the air here about a video."},{"startTime":592.02,"endTime":594.689,"body":"I was watching you, you were riding"},{"startTime":592.02,"endTime":594.689,"body":"your bike and I know obviously"},{"startTime":594.689,"endTime":597.27,"body":"you, um, are very purposeful about."},{"startTime":597.675,"endTime":600.405,"body":"Fitness and staying healthy,"},{"startTime":597.675,"endTime":600.405,"body":"and as you were riding down"},{"startTime":600.405,"endTime":602.445,"body":"the street, you wave to a car."},{"startTime":602.505,"endTime":606.885,"body":"And so what goes in my head, guys in"},{"startTime":602.505,"endTime":606.885,"body":"his neighborhood, he knows this person."},{"startTime":607.185,"endTime":608.145,"body":"Isn't that cool?"},{"startTime":608.295,"endTime":611.625,"body":"He was aware enough while he"},{"startTime":608.295,"endTime":611.625,"body":"was shooting this video to Wave."},{"startTime":611.775,"endTime":615.915,"body":"And so, you know, talking about Anytime"},{"startTime":611.775,"endTime":615.915,"body":"Fitness, there's probably people waiting"},{"startTime":615.915,"endTime":619.845,"body":"there before the door opens, you know, I"},{"startTime":615.915,"endTime":619.845,"body":"don't know what time it opens, but maybe"},{"startTime":619.935,"endTime":623.295,"body":"if you greet those people as they're"},{"startTime":619.935,"endTime":623.295,"body":"coming in and you know their names,"},{"startTime":623.295,"endTime":625.065,"body":"then people get that impression like."},{"startTime":625.205,"endTime":625.805,"body":"Oh my gosh."},{"startTime":625.835,"endTime":628.655,"body":"This owner knows the"},{"startTime":625.835,"endTime":628.655,"body":"people's names who come in."},{"startTime":628.745,"endTime":632.525,"body":"He's excited by the commitment that these"},{"startTime":628.745,"endTime":632.525,"body":"people have made, so forth and so on."},{"startTime":632.885,"endTime":637.385,"body":"Um, you know, if you like tacos,"},{"startTime":632.885,"endTime":637.385,"body":"you could have a series where"},{"startTime":637.385,"endTime":640.655,"body":"you're at your local taco and that's"},{"startTime":637.385,"endTime":640.655,"body":"not even your business, right?"},{"startTime":640.655,"endTime":644.525,"body":"You're just supporting Unity and"},{"startTime":640.655,"endTime":644.525,"body":"you've got your phone propped."},{"startTime":644.76,"endTime":648.0,"body":"On the table or you have a little"},{"startTime":644.76,"endTime":648.0,"body":"tripod to keep it steady and you're"},{"startTime":648.0,"endTime":649.74,"body":"like, Hey, we're back for Taco Tuesday."},{"startTime":649.74,"endTime":653.04,"body":"I'm just gonna ask some frequently"},{"startTime":649.74,"endTime":653.04,"body":"asked questions that we typically get"},{"startTime":653.04,"endTime":655.17,"body":"and you sit there and eat your tacos."},{"startTime":655.23,"endTime":658.74,"body":"Like I think a lot of people love"},{"startTime":655.23,"endTime":658.74,"body":"tacos and they're gonna go, I"},{"startTime":658.74,"endTime":660.15,"body":"wonder what kind of tacos those are."},{"startTime":660.27,"endTime":660.63,"body":"Wow."},{"startTime":660.63,"endTime":660.96,"body":"He is."},{"startTime":661.395,"endTime":664.905,"body":"You know, in a local business that"},{"startTime":661.395,"endTime":664.905,"body":"he's supporting, he knows that owner."},{"startTime":664.91,"endTime":665.025,"body":"Right, right."},{"startTime":665.025,"endTime":665.084,"body":"Yeah."},{"startTime":665.084,"endTime":669.105,"body":"And so these are types of things, and so I"},{"startTime":665.084,"endTime":669.105,"body":"just mentioned frequently asked questions."},{"startTime":669.435,"endTime":670.545,"body":"Doesn't have to be boring."},{"startTime":670.545,"endTime":673.844,"body":"You don't have to sit at your"},{"startTime":670.545,"endTime":673.844,"body":"desk and say, we get this question"},{"startTime":673.844,"endTime":674.988,"body":"all along, da da da da da."},{"startTime":675.225,"endTime":678.975,"body":"Just film a different frequently"},{"startTime":675.225,"endTime":678.975,"body":"asked question when somebody calls"},{"startTime":678.975,"endTime":680.775,"body":"up, point 'em to your YouTube channel."},{"startTime":680.805,"endTime":681.135,"body":"Oh yeah."},{"startTime":681.135,"endTime":681.824,"body":"Well, interesting."},{"startTime":681.824,"endTime":684.704,"body":"We filmed that the other"},{"startTime":681.824,"endTime":684.704,"body":"day and so forth and so on."},{"startTime":685.045,"endTime":689.155,"body":"We work with a lot of home service, uh,"},{"startTime":685.045,"endTime":689.155,"body":"franchise businesses, which, you know,"},{"startTime":689.155,"endTime":692.635,"body":"there are procedural things that need"},{"startTime":689.155,"endTime":692.635,"body":"to happen before somebody shows up."},{"startTime":692.785,"endTime":696.385,"body":"Maybe it's important for the dogs"},{"startTime":692.785,"endTime":696.385,"body":"to not be in the backyard if they're"},{"startTime":696.385,"endTime":698.064,"body":"gonna be looking outside the home."},{"startTime":698.125,"endTime":700.645,"body":"Maybe there's something"},{"startTime":698.125,"endTime":700.645,"body":"that needs to be uncovered."},{"startTime":700.854,"endTime":703.974,"body":"Just do a walkthrough, have a"},{"startTime":700.854,"endTime":703.974,"body":"service tech shoot a video and"},{"startTime":703.974,"endTime":707.484,"body":"say, Hey, we're looking forward to"},{"startTime":703.974,"endTime":707.484,"body":"our appointment before we arrive."},{"startTime":707.515,"endTime":711.505,"body":"Here's the checklist of things that are"},{"startTime":707.515,"endTime":711.505,"body":"gonna make our visit the most productive."},{"startTime":712.115,"endTime":713.824,"body":"Text 'em that video, right?"},{"startTime":713.855,"endTime":715.175,"body":"Text 'em a link to that video."},{"startTime":715.564,"endTime":718.834,"body":"And then I think, you know, the"},{"startTime":715.564,"endTime":718.834,"body":"other thing is people wanna see,"},{"startTime":718.834,"endTime":723.275,"body":"do you care about your people,"},{"startTime":718.834,"endTime":723.275,"body":"the community, your vendors?"},{"startTime":723.365,"endTime":724.685,"body":"Do you have a staff birthday?"},{"startTime":724.685,"endTime":726.125,"body":"Is there a training day?"},{"startTime":726.125,"endTime":728.435,"body":"Is there a community"},{"startTime":726.125,"endTime":728.435,"body":"event that you support?"},{"startTime":728.59,"endTime":734.89,"body":"Take your phone out, say, Hey, we're at"},{"startTime":728.59,"endTime":734.89,"body":"the local, you know, X, Y, ZK, and we've"},{"startTime":734.89,"endTime":736.81,"body":"all got our shirts on and we're gonna run."},{"startTime":736.81,"endTime":739.96,"body":"And this is a support, something"},{"startTime":736.81,"endTime":739.96,"body":"that we're proud of because our"},{"startTime":740.08,"endTime":743.77,"body":"office manager, Suzy, has a relative"},{"startTime":740.08,"endTime":743.77,"body":"with, you know, whatever this"},{"startTime":743.77,"endTime":745.39,"body":"condition is, that type of thing."},{"startTime":745.72,"endTime":748.18,"body":"That just makes it human,"},{"startTime":745.72,"endTime":748.18,"body":"that makes it great."},{"startTime":748.18,"endTime":749.95,"body":"You see that community involvement."},{"startTime":749.95,"endTime":751.87,"body":"So I, I would say those are a couple of."},{"startTime":752.415,"endTime":756.795,"body":"Quick things that probably will"},{"startTime":752.415,"endTime":756.795,"body":"springboard 20 other ideas that come"},{"startTime":756.795,"endTime":759.555,"body":"out of people's heads related to"},{"startTime":756.795,"endTime":759.555,"body":"some things that I just went over."},{"startTime":759.645,"endTime":760.185,"body":"Right?"},{"startTime":760.245,"endTime":760.725,"body":"Right."},{"startTime":760.725,"endTime":763.455,"body":"Out of those ideas for someone that's."},{"startTime":763.859,"endTime":765.209,"body":"Not big into this yet."},{"startTime":765.209,"endTime":769.079,"body":"They're not creating any content,"},{"startTime":765.209,"endTime":769.079,"body":"video content or anything"},{"startTime":769.079,"endTime":770.609,"body":"like that for themselves."},{"startTime":770.67,"endTime":774.78,"body":"'cause there's also a, per the personal"},{"startTime":770.67,"endTime":774.78,"body":"branding aspect for owners, it's"},{"startTime":774.78,"endTime":779.43,"body":"absolutely necessary now I think,"},{"startTime":774.78,"endTime":779.43,"body":"whether you own a grill cleaning"},{"startTime":779.43,"endTime":783.78,"body":"service in your area or you know,"},{"startTime":779.43,"endTime":783.78,"body":"a Woodhouse Day spots, like they"},{"startTime":783.78,"endTime":785.76,"body":"wanna know who, who owns this, right?"},{"startTime":785.76,"endTime":786.719,"body":"Like, what's going on?"},{"startTime":786.719,"endTime":788.099,"body":"Like, what do they like?"},{"startTime":788.91,"endTime":790.199,"body":"Every business is interesting."},{"startTime":790.199,"endTime":794.459,"body":"I have a friend that owns a grill cleaning"},{"startTime":790.199,"endTime":794.459,"body":"service, and they have really cool"},{"startTime":794.459,"endTime":798.0,"body":"videos just showing like, this is what"},{"startTime":794.459,"endTime":798.0,"body":"can happen to a grill over the winter."},{"startTime":798.0,"endTime":802.56,"body":"And they show like a raccoon nest or"},{"startTime":798.0,"endTime":802.56,"body":"something in the bottom of fun or,"},{"startTime":802.949,"endTime":807.449,"body":"you know, rodents or, you know, like"},{"startTime":802.949,"endTime":807.449,"body":"just random things and it's, but where"},{"startTime":807.449,"endTime":809.55,"body":"would you recommend that they start?"},{"startTime":809.55,"endTime":811.38,"body":"I have an idea of what, what I think."},{"startTime":811.8,"endTime":812.85,"body":"Would, would work."},{"startTime":812.88,"endTime":816.84,"body":"And then the, and a more pointed"},{"startTime":812.88,"endTime":816.84,"body":"question is if you pick a platform"},{"startTime":816.9,"endTime":820.71,"body":"that you could have a personal account"},{"startTime":816.9,"endTime":820.71,"body":"or a business account, what would"},{"startTime":820.71,"endTime":825.87,"body":"you recommend as an owner of a single"},{"startTime":820.71,"endTime":825.87,"body":"unit owner of a, a local franchise?"},{"startTime":826.41,"endTime":829.77,"body":"Well, to answer the last question"},{"startTime":826.41,"endTime":829.77,"body":"first, people follow people."},{"startTime":829.92,"endTime":832.77,"body":"I think it's important to have a"},{"startTime":829.92,"endTime":832.77,"body":"corporate account 'cause people"},{"startTime":832.77,"endTime":833.819,"body":"are gonna check up on that."},{"startTime":833.85,"endTime":838.08,"body":"But typically you're gonna see more"},{"startTime":833.85,"endTime":838.08,"body":"followers and more engagement on a"},{"startTime":838.08,"endTime":841.86,"body":"personal account, and so you have"},{"startTime":838.08,"endTime":841.86,"body":"to think in your head, whether it be"},{"startTime":841.86,"endTime":844.11,"body":"Facebook or Instagram or LinkedIn."},{"startTime":844.56,"endTime":849.39,"body":"I would say LinkedIn especially, you"},{"startTime":844.56,"endTime":849.39,"body":"want to have your own personal profile"},{"startTime":849.39,"endTime":853.26,"body":"as well as the corporate profile, but"},{"startTime":849.39,"endTime":853.26,"body":"there are certain things that you can"},{"startTime":853.26,"endTime":856.86,"body":"do on your corporate profile that you"},{"startTime":853.26,"endTime":856.86,"body":"can't do on your personal profile if"},{"startTime":856.86,"endTime":858.72,"body":"you wanna run ads, that type of thing."},{"startTime":858.78,"endTime":860.58,"body":"We're talking about"},{"startTime":858.78,"endTime":860.58,"body":"organic coverage right now."},{"startTime":861.555,"endTime":861.795,"body":"Sure."},{"startTime":861.824,"endTime":864.975,"body":"But yeah, some people, let's"},{"startTime":861.824,"endTime":864.975,"body":"just use Facebook for an example."},{"startTime":864.975,"endTime":868.785,"body":"Depending on your market, don't"},{"startTime":864.975,"endTime":868.785,"body":"want to bleed over their business"},{"startTime":868.785,"endTime":873.375,"body":"into their personal, you can set up"},{"startTime":868.785,"endTime":873.375,"body":"another profile on Facebook that's"},{"startTime":873.375,"endTime":875.415,"body":"a, a brand or a public figure."},{"startTime":875.415,"endTime":878.745,"body":"It looks very similar"},{"startTime":875.415,"endTime":878.745,"body":"to a personal profile."},{"startTime":878.745,"endTime":880.755,"body":"And then just do all"},{"startTime":878.745,"endTime":880.755,"body":"your activity on that."},{"startTime":880.755,"endTime":883.125,"body":"So I think there's some"},{"startTime":880.755,"endTime":883.125,"body":"strategies that people can do."},{"startTime":883.95,"endTime":887.85,"body":"As far as where to start, there's"},{"startTime":883.95,"endTime":887.85,"body":"four stories that I always recommend"},{"startTime":887.85,"endTime":889.77,"body":"every brand to be able to tell."},{"startTime":889.83,"endTime":893.76,"body":"The first one is the founder story, and so"},{"startTime":889.83,"endTime":893.76,"body":"obviously we're talking about franchise."},{"startTime":893.76,"endTime":897.09,"body":"The person who's the franchisee"},{"startTime":893.76,"endTime":897.09,"body":"didn't start the business, but they"},{"startTime":897.09,"endTime":898.62,"body":"do have a story about why they've."},{"startTime":898.685,"endTime":902.375,"body":"Picked that particular franchise, why"},{"startTime":898.685,"endTime":902.375,"body":"they're passionate about that franchise,"},{"startTime":902.375,"endTime":906.064,"body":"what is their business background that"},{"startTime":902.375,"endTime":906.064,"body":"they bring to that franchise, right?"},{"startTime":906.094,"endTime":910.055,"body":"'cause sometimes it's, uh, an add-on to"},{"startTime":906.094,"endTime":910.055,"body":"a career or a second career for people."},{"startTime":910.114,"endTime":912.094,"body":"The next one is the purpose story."},{"startTime":912.185,"endTime":913.954,"body":"If it's not about the"},{"startTime":912.185,"endTime":913.954,"body":"money, what is it about?"},{"startTime":913.954,"endTime":917.795,"body":"And so you mentioned, uh, the person"},{"startTime":913.954,"endTime":917.795,"body":"that does the grill can cleaning."},{"startTime":917.795,"endTime":922.055,"body":"I don't know what their background"},{"startTime":917.795,"endTime":922.055,"body":"is, but perhaps a grill reminds them."},{"startTime":922.314,"endTime":927.085,"body":"Of family time and they learned how to"},{"startTime":922.314,"endTime":927.085,"body":"grill from their dad or their grandfather,"},{"startTime":927.115,"endTime":931.525,"body":"and this is every time they go out,"},{"startTime":927.115,"endTime":931.525,"body":"they just love talking about that."},{"startTime":931.735,"endTime":933.835,"body":"And that becomes part of who they are."},{"startTime":933.835,"endTime":939.655,"body":"And it's a, it's a memory that is baked in"},{"startTime":933.835,"endTime":939.655,"body":"to why they are involved in that business."},{"startTime":939.655,"endTime":942.625,"body":"And I see you shaking your head,"},{"startTime":939.655,"endTime":942.625,"body":"so that might be something similar."},{"startTime":942.625,"endTime":942.955,"body":"Yeah."},{"startTime":943.344,"endTime":944.005,"body":"You nailed it."},{"startTime":944.035,"endTime":945.985,"body":"It it's about the timer around the grill."},{"startTime":946.045,"endTime":946.104,"body":"Yeah."},{"startTime":946.104,"endTime":949.194,"body":"Like families and friends and, you"},{"startTime":946.104,"endTime":949.194,"body":"know, usually the guys will gather"},{"startTime":949.194,"endTime":952.224,"body":"around the grill while someone's cooking"},{"startTime":949.194,"endTime":952.224,"body":"the steaks or something like that."},{"startTime":952.224,"endTime":955.464,"body":"And like, those conversations are"},{"startTime":952.224,"endTime":955.464,"body":"just different than a lot of other"},{"startTime":955.464,"endTime":959.545,"body":"conversations, you know, so it's, it's"},{"startTime":955.464,"endTime":959.545,"body":"usually around good times and things like"},{"startTime":959.545,"endTime":963.505,"body":"that, so that's, that's what they call"},{"startTime":959.545,"endTime":963.505,"body":"to, you know, it's like we're helping"},{"startTime":963.505,"endTime":965.365,"body":"people experience those moments better."},{"startTime":965.454,"endTime":965.724,"body":"Yeah."},{"startTime":965.755,"endTime":965.995,"body":"Yeah."},{"startTime":966.025,"endTime":968.094,"body":"We just had some kitchen remodeling done."},{"startTime":968.305,"endTime":972.675,"body":"And you may think that it's a."},{"startTime":968.305,"endTime":972.675,"body":"Moving cabinets and putting in"},{"startTime":972.675,"endTime":976.064,"body":"floor, but it's actually typically"},{"startTime":972.675,"endTime":976.064,"body":"the heartbeat of the home."},{"startTime":976.214,"endTime":978.854,"body":"And again, conversations"},{"startTime":976.214,"endTime":978.854,"body":"happen in the kitchen."},{"startTime":978.854,"endTime":983.295,"body":"And so it's an opportunity to be"},{"startTime":978.854,"endTime":983.295,"body":"proud or to have an excuse to invite"},{"startTime":983.295,"endTime":985.094,"body":"people over into this new environment."},{"startTime":985.125,"endTime":988.395,"body":"If it's grill cleaning, have"},{"startTime":985.125,"endTime":988.395,"body":"people over for a cookout, you"},{"startTime":988.395,"endTime":989.714,"body":"know, those types of things."},{"startTime":990.255,"endTime":992.444,"body":"The next story is the"},{"startTime":990.255,"endTime":992.444,"body":"transformation story."},{"startTime":992.444,"endTime":996.255,"body":"And so what happens when"},{"startTime":992.444,"endTime":996.255,"body":"somebody engages with your brand?"},{"startTime":996.285,"endTime":997.725,"body":"Is there a before and after?"},{"startTime":997.814,"endTime":1001.595,"body":"If it's the grill is a mess and"},{"startTime":997.814,"endTime":1001.595,"body":"we keep going back to this, it's"},{"startTime":1001.595,"endTime":1003.905,"body":"a great, you know, case study"},{"startTime":1001.595,"endTime":1003.905,"body":"for what we're talking about."},{"startTime":1004.055,"endTime":1007.085,"body":"Yeah, you're not gonna grill, you're"},{"startTime":1004.055,"endTime":1007.085,"body":"not gonna have those conversations."},{"startTime":1007.145,"endTime":1009.155,"body":"So instead of cleaning your grill."},{"startTime":1009.3,"endTime":1013.65,"body":"We are bringing fun and life"},{"startTime":1009.3,"endTime":1013.65,"body":"memories to your backyard."},{"startTime":1013.709,"endTime":1015.12,"body":"Like that's what you're selling."},{"startTime":1015.12,"endTime":1017.76,"body":"You're, you're selling the"},{"startTime":1015.12,"endTime":1017.76,"body":"way it makes people feel."},{"startTime":1017.79,"endTime":1021.239,"body":"If you have a plumbing franchise,"},{"startTime":1017.79,"endTime":1021.239,"body":"you're not unclogging the drain."},{"startTime":1021.329,"endTime":1025.649,"body":"You are preventing stress because"},{"startTime":1021.329,"endTime":1025.649,"body":"the in-laws are coming over this"},{"startTime":1025.649,"endTime":1029.399,"body":"weekend and it's not gonna be pretty"},{"startTime":1025.649,"endTime":1029.399,"body":"if, you know, the plumbing doesn't"},{"startTime":1029.399,"endTime":1030.435,"body":"work the way it needs to work."},{"startTime":1030.435,"endTime":1030.675,"body":"Right."},{"startTime":1031.06,"endTime":1034.72,"body":"And so you have to think through what is"},{"startTime":1031.06,"endTime":1034.72,"body":"that emotion or what is that feeling and"},{"startTime":1034.72,"endTime":1036.669,"body":"what is that transformation that happens?"},{"startTime":1036.819,"endTime":1042.159,"body":"And so with the grill cleaning, it's"},{"startTime":1036.819,"endTime":1042.159,"body":"freedom, it's good taste, it's memories,"},{"startTime":1042.159,"endTime":1043.629,"body":"it's, you know, all those types of things."},{"startTime":1043.81,"endTime":1045.909,"body":"And then the next one"},{"startTime":1043.81,"endTime":1045.909,"body":"is the customer story."},{"startTime":1045.909,"endTime":1049.149,"body":"And the customer story is a little"},{"startTime":1045.909,"endTime":1049.149,"body":"different than the transformation story."},{"startTime":1049.155,"endTime":1053.77,"body":"It's a testimonial and that's a perfect"},{"startTime":1049.155,"endTime":1053.77,"body":"opportunity if you can, like at the"},{"startTime":1053.77,"endTime":1056.98,"body":"gym, go up to somebody and say, Hey,"},{"startTime":1053.77,"endTime":1056.98,"body":"how long have you been a member?"},{"startTime":1056.98,"endTime":1058.149,"body":"What has been your results?"},{"startTime":1058.64,"endTime":1059.72,"body":"Would you recommend this?"},{"startTime":1059.72,"endTime":1063.5,"body":"If you were telling somebody that's scared"},{"startTime":1059.72,"endTime":1063.5,"body":"about joining the gym, what would you"},{"startTime":1063.5,"endTime":1065.45,"body":"tell them about this particular place?"},{"startTime":1065.96,"endTime":1068.93,"body":"Same thing with any business"},{"startTime":1065.96,"endTime":1068.93,"body":"or product or service."},{"startTime":1068.96,"endTime":1071.0,"body":"Those are gold, right?"},{"startTime":1071.03,"endTime":1074.36,"body":"People believe other people more than"},{"startTime":1071.03,"endTime":1074.36,"body":"they believe what you say about yourself."},{"startTime":1074.36,"endTime":1076.58,"body":"That's why reviews are vital."},{"startTime":1076.61,"endTime":1077.3,"body":"Putting some of their."},{"startTime":1077.855,"endTime":1081.455,"body":"Those reviews on your Google Business"},{"startTime":1077.855,"endTime":1081.455,"body":"profile, having them on your website,"},{"startTime":1081.455,"endTime":1085.925,"body":"having testimonials on your various"},{"startTime":1081.455,"endTime":1085.925,"body":"platforms out in the public that you can"},{"startTime":1085.925,"endTime":1090.125,"body":"point people to and they find them when"},{"startTime":1085.925,"endTime":1090.125,"body":"they're searching for, uh, competitors."},{"startTime":1090.185,"endTime":1092.195,"body":"Those can be huge differentiators."},{"startTime":1092.255,"endTime":1097.385,"body":"So for that business owner that owns, uh,"},{"startTime":1092.255,"endTime":1097.385,"body":"say they own a quick service restaurant"},{"startTime":1097.385,"endTime":1099.455,"body":"in their town, they're a year into this."},{"startTime":1099.455,"endTime":1100.565,"body":"They haven't done any videos yet."},{"startTime":1101.495,"endTime":1105.064,"body":"And they're gonna start doing"},{"startTime":1101.495,"endTime":1105.064,"body":"this, they've, they've taken it on."},{"startTime":1105.185,"endTime":1110.855,"body":"Would you recommend LinkedIn or"},{"startTime":1105.185,"endTime":1110.855,"body":"Instagram or TikTok or YouTube"},{"startTime":1110.915,"endTime":1112.415,"body":"from a simplicity standpoint?"},{"startTime":1112.415,"endTime":1115.415,"body":"First, you know, just so that"},{"startTime":1112.415,"endTime":1115.415,"body":"they can get in the hang of it."},{"startTime":1115.445,"endTime":1115.865,"body":"Yeah."},{"startTime":1116.135,"endTime":1120.125,"body":"I would say ask your customers"},{"startTime":1116.135,"endTime":1120.125,"body":"what social media platforms they"},{"startTime":1120.125,"endTime":1121.925,"body":"participate in or they consume."},{"startTime":1121.929,"endTime":1121.969,"body":"Sure."},{"startTime":1122.54,"endTime":1125.57,"body":"Figure out, you know, it doesn't"},{"startTime":1122.54,"endTime":1125.57,"body":"have to be some scientific study."},{"startTime":1125.57,"endTime":1128.659,"body":"There are lots of, there's"},{"startTime":1125.57,"endTime":1128.659,"body":"lots of sources online to tell"},{"startTime":1128.659,"endTime":1130.22,"body":"you what the age brackets are."},{"startTime":1130.34,"endTime":1134.6,"body":"I would say in this day and age, if"},{"startTime":1130.34,"endTime":1134.6,"body":"it's a visual medium and it's more"},{"startTime":1134.6,"endTime":1138.59,"body":"of a social type of interaction"},{"startTime":1134.6,"endTime":1138.59,"body":"you want to have with them, you're"},{"startTime":1138.59,"endTime":1140.152,"body":"looking at TikTok or Instagram."},{"startTime":1140.24,"endTime":1144.71,"body":"I would say if it's an older demographic,"},{"startTime":1140.24,"endTime":1144.71,"body":"you're looking at Facebook, I would say if"},{"startTime":1144.71,"endTime":1147.379,"body":"you're trying to do a business deal, it's."},{"startTime":1147.725,"endTime":1153.245,"body":"LinkedIn, but you, you know what is"},{"startTime":1147.725,"endTime":1153.245,"body":"very popular these days are those 30"},{"startTime":1153.245,"endTime":1156.365,"body":"to 62nd reels on Instagram or TikTok?"},{"startTime":1156.425,"endTime":1158.885,"body":"And TikTok is not all about crazy dancing."},{"startTime":1158.945,"endTime":1163.355,"body":"Uh, it has changed and morphed quite"},{"startTime":1158.945,"endTime":1163.355,"body":"a bit, but I would say the first place"},{"startTime":1163.355,"endTime":1165.125,"body":"is talk to your regular customers."},{"startTime":1165.125,"endTime":1168.784,"body":"Talk to your client base and go,"},{"startTime":1165.125,"endTime":1168.784,"body":"Hey, you know, and those are easy"},{"startTime":1168.784,"endTime":1172.649,"body":"platforms because believe it or"},{"startTime":1168.784,"endTime":1172.649,"body":"not, you can actually edit and post."},{"startTime":1173.525,"endTime":1176.705,"body":"While you're on that platform, so"},{"startTime":1173.525,"endTime":1176.705,"body":"you can film yourself, it goes right"},{"startTime":1176.705,"endTime":1178.295,"body":"up and you can make some edits."},{"startTime":1178.295,"endTime":1179.825,"body":"You can add text to the images."},{"startTime":1179.945,"endTime":1180.095,"body":"Yeah."},{"startTime":1180.125,"endTime":1183.755,"body":"Just ask a teenager how to help you"},{"startTime":1180.125,"endTime":1183.755,"body":"and they'll be able, or a middle"},{"startTime":1183.755,"endTime":1188.255,"body":"schooler, how to help you navigate the"},{"startTime":1183.755,"endTime":1188.255,"body":"platform and they'll show you some tips"},{"startTime":1188.255,"endTime":1191.315,"body":"and tricks and you'll just be amazed"},{"startTime":1188.255,"endTime":1191.315,"body":"because that's the life they live."},{"startTime":1191.435,"endTime":1191.885,"body":"Yeah."},{"startTime":1192.125,"endTime":1192.545,"body":"Yeah."},{"startTime":1192.755,"endTime":1196.685,"body":"It's, um, I don't wanna make this"},{"startTime":1192.755,"endTime":1196.685,"body":"about me, but it's, it's kind of funny"},{"startTime":1196.745,"endTime":1200.285,"body":"that, um, it wasn't until a few years"},{"startTime":1196.745,"endTime":1200.285,"body":"ago that I started doing this myself."},{"startTime":1200.74,"endTime":1203.26,"body":"And I have a 17-year-old"},{"startTime":1200.74,"endTime":1203.26,"body":"and a 19-year-old."},{"startTime":1203.379,"endTime":1205.09,"body":"My son now."},{"startTime":1205.149,"endTime":1209.29,"body":"Um, but when I started doing this more"},{"startTime":1205.149,"endTime":1209.29,"body":"frequently, they were like 15 and 17"},{"startTime":1210.04,"endTime":1213.55,"body":"and they, you know, I would post on"},{"startTime":1210.04,"endTime":1213.55,"body":"Instagram and it was mostly like, personal"},{"startTime":1213.55,"endTime":1216.52,"body":"stuff and they just saw my evolution."},{"startTime":1216.52,"endTime":1221.5,"body":"Like they, they knew when I discovered cat"},{"startTime":1216.52,"endTime":1221.5,"body":"cut and I was like, terrible, terrible."},{"startTime":1221.56,"endTime":1224.26,"body":"And like all their friends"},{"startTime":1221.56,"endTime":1224.26,"body":"would follow me, you know,"},{"startTime":1224.26,"endTime":1225.76,"body":"and like it just to bug them."},{"startTime":1226.639,"endTime":1228.29,"body":"I just took it with a grain of salt."},{"startTime":1228.35,"endTime":1233.09,"body":"Like, it's like, it's kind of fun"},{"startTime":1228.35,"endTime":1233.09,"body":"and like literally now I can go on a"},{"startTime":1233.09,"endTime":1237.95,"body":"walk, have a thought, put my camera"},{"startTime":1233.09,"endTime":1237.95,"body":"on, turn it around at 0.5 so I'm"},{"startTime":1237.95,"endTime":1239.72,"body":"not missing myself on the camera."},{"startTime":1239.78,"endTime":1241.879,"body":"And um, I send it to cap cut."},{"startTime":1241.879,"endTime":1244.73,"body":"I could do it in Instagram and"},{"startTime":1241.879,"endTime":1244.73,"body":"I've just played around with it."},{"startTime":1244.73,"endTime":1246.5,"body":"And I am not a tech guy at all."},{"startTime":1246.5,"endTime":1250.79,"body":"So if I swear, if I can do it,"},{"startTime":1246.5,"endTime":1250.79,"body":"anybody can do it, and I'll post it"},{"startTime":1250.79,"endTime":1254.18,"body":"by the, by the time I get back from"},{"startTime":1250.79,"endTime":1254.18,"body":"my walk in the woods or whatever."},{"startTime":1254.21,"endTime":1260.18,"body":"And, um, and it's, and it's, it's kind"},{"startTime":1254.21,"endTime":1260.18,"body":"of fun and like no one has really come"},{"startTime":1260.18,"endTime":1261.98,"body":"out and made fun of me to my face anyway."},{"startTime":1262.1,"endTime":1263.84,"body":"Well, you're absolutely right."},{"startTime":1263.87,"endTime":1264.71,"body":"It is a muscle."},{"startTime":1264.71,"endTime":1268.61,"body":"You have to exercise and you"},{"startTime":1264.71,"endTime":1268.61,"body":"have to be okay with being bad."},{"startTime":1268.67,"endTime":1271.25,"body":"I think people get this impression"},{"startTime":1268.67,"endTime":1271.25,"body":"that as soon as they put this up,"},{"startTime":1271.25,"endTime":1272.39,"body":"the whole world is gonna see it."},{"startTime":1272.39,"endTime":1273.895,"body":"But that's not the way"},{"startTime":1272.39,"endTime":1273.895,"body":"the algorithm works."},{"startTime":1274.28,"endTime":1277.31,"body":"And then I think it opens up a lot"},{"startTime":1274.28,"endTime":1277.31,"body":"of cool conversations because if"},{"startTime":1277.31,"endTime":1280.1,"body":"people see you doing it, then they're"},{"startTime":1277.31,"endTime":1280.1,"body":"gonna go, Hey, could you help me out?"},{"startTime":1280.475,"endTime":1284.794,"body":"And you know, think about the referrals"},{"startTime":1280.475,"endTime":1284.794,"body":"within your community of other business"},{"startTime":1284.794,"endTime":1288.125,"body":"owners who are struggling with the same"},{"startTime":1284.794,"endTime":1288.125,"body":"thing and y'all could all get together"},{"startTime":1288.125,"endTime":1291.665,"body":"and film each other and help each"},{"startTime":1288.125,"endTime":1291.665,"body":"other out and have a referral network."},{"startTime":1291.665,"endTime":1292.534,"body":"It's pretty cool."},{"startTime":1292.565,"endTime":1295.205,"body":"You know, I'll just give you a"},{"startTime":1292.565,"endTime":1295.205,"body":"couple of basic technical things"},{"startTime":1295.205,"endTime":1296.345,"body":"as you mentioned, cap cut."},{"startTime":1296.405,"endTime":1301.774,"body":"'cause there are tools that allow you"},{"startTime":1296.405,"endTime":1301.774,"body":"to expedite the editing People say."},{"startTime":1302.12,"endTime":1305.179,"body":"Having the captions up appear on"},{"startTime":1302.12,"endTime":1305.179,"body":"the screen is a must because a lot"},{"startTime":1305.179,"endTime":1308.06,"body":"of people, especially in a business"},{"startTime":1305.179,"endTime":1308.06,"body":"environment, don't want to turn"},{"startTime":1308.06,"endTime":1310.669,"body":"the sound on, so you have to have"},{"startTime":1308.06,"endTime":1310.669,"body":"the word show up on the screen."},{"startTime":1310.669,"endTime":1313.31,"body":"So Cap cut is a good example of that."},{"startTime":1313.34,"endTime":1316.1,"body":"Opus clip is another"},{"startTime":1313.34,"endTime":1316.1,"body":"one that works as well."},{"startTime":1316.1,"endTime":1317.6,"body":"These are very low."},{"startTime":1318.004,"endTime":1319.235,"body":"Cost tools."},{"startTime":1319.294,"endTime":1323.075,"body":"You know one thing, if you're out,"},{"startTime":1319.294,"endTime":1323.075,"body":"just make sure that there's no"},{"startTime":1323.075,"endTime":1327.575,"body":"sunlight behind you, that the sun"},{"startTime":1323.075,"endTime":1327.575,"body":"is either off to a side or in front"},{"startTime":1327.575,"endTime":1329.495,"body":"of you so it illuminates your face."},{"startTime":1329.524,"endTime":1333.245,"body":"If you look like you're in a shadow,"},{"startTime":1329.524,"endTime":1333.245,"body":"nobody's going to recognize who you are."},{"startTime":1333.305,"endTime":1336.725,"body":"If it's a cloudy day, that's"},{"startTime":1333.305,"endTime":1336.725,"body":"actually great because it is very"},{"startTime":1336.725,"endTime":1339.185,"body":"diffused and very nice lighting."},{"startTime":1339.215,"endTime":1341.465,"body":"Don't shoot a video outside at noon."},{"startTime":1341.524,"endTime":1343.085,"body":"The sun is at its highest point."},{"startTime":1343.635,"endTime":1346.635,"body":"It's really gonna flatten out your"},{"startTime":1343.635,"endTime":1346.635,"body":"features early in the morning or"},{"startTime":1346.635,"endTime":1350.235,"body":"later in the evening, is what they"},{"startTime":1346.635,"endTime":1350.235,"body":"call that golden light, beauty light."},{"startTime":1350.475,"endTime":1353.295,"body":"That is the most gorgeous time to shoot."},{"startTime":1353.355,"endTime":1357.165,"body":"So I would look for times of day, if"},{"startTime":1353.355,"endTime":1357.165,"body":"you're shooting indoors, you know,"},{"startTime":1357.375,"endTime":1360.825,"body":"position yourself in front of a window,"},{"startTime":1357.375,"endTime":1360.825,"body":"not right up against the window."},{"startTime":1360.825,"endTime":1365.355,"body":"If there's a sheer or a shade"},{"startTime":1360.825,"endTime":1365.355,"body":"that can diffuse the light a"},{"startTime":1365.355,"endTime":1366.645,"body":"little bit, that would be great."},{"startTime":1366.705,"endTime":1368.205,"body":"You know, people have, you know."},{"startTime":1368.57,"endTime":1371.21,"body":"Seen these fashion"},{"startTime":1368.57,"endTime":1371.21,"body":"videos with ring lights."},{"startTime":1371.3,"endTime":1374.72,"body":"They're great, but don't have a ring"},{"startTime":1371.3,"endTime":1374.72,"body":"light right in front of you because it's"},{"startTime":1374.72,"endTime":1376.76,"body":"gonna make weird circles in your eyes."},{"startTime":1377.12,"endTime":1381.86,"body":"Yeah, put it off to one side so it"},{"startTime":1377.12,"endTime":1381.86,"body":"does give you that more rounded feel."},{"startTime":1382.7,"endTime":1389.48,"body":"So yeah, I would say the best advice I can"},{"startTime":1382.7,"endTime":1389.48,"body":"give is try something and then reposition"},{"startTime":1389.48,"endTime":1391.385,"body":"yourself and is it better or worse?"},{"startTime":1391.695,"endTime":1392.264,"body":"Like that's it."},{"startTime":1392.929,"endTime":1394.01,"body":"If it's better, keep it."},{"startTime":1394.01,"endTime":1395.6,"body":"If it's worse, try something else."},{"startTime":1395.75,"endTime":1399.889,"body":"A camera, a little bit above eye"},{"startTime":1395.75,"endTime":1399.889,"body":"level gives you a nice feel, thins"},{"startTime":1399.889,"endTime":1401.36,"body":"you out if you're worried about that."},{"startTime":1401.419,"endTime":1405.02,"body":"So I would say at eye level or a"},{"startTime":1401.419,"endTime":1405.02,"body":"little bit above, not underneath."},{"startTime":1405.139,"endTime":1407.48,"body":"Underneath is kind of"},{"startTime":1405.139,"endTime":1407.48,"body":"a weird superhero look."},{"startTime":1407.6,"endTime":1410.6,"body":"So yeah, I would say there's plenty"},{"startTime":1407.6,"endTime":1410.6,"body":"of resources, but maybe some of"},{"startTime":1410.6,"endTime":1414.169,"body":"those tips will stick and people can"},{"startTime":1410.6,"endTime":1414.169,"body":"rewind the show and go, oh, okay."},{"startTime":1414.32,"endTime":1416.27,"body":"Let me just sort of"},{"startTime":1414.32,"endTime":1416.27,"body":"play around with those."},{"startTime":1416.33,"endTime":1416.719,"body":"Yep."},{"startTime":1416.84,"endTime":1418.82,"body":"And it'll be broken down in the notes too."},{"startTime":1419.0,"endTime":1420.679,"body":"Thanks to AI for sure."},{"startTime":1420.98,"endTime":1421.31,"body":"Um."},{"startTime":1421.695,"endTime":1426.945,"body":"And one tip that I heard and that"},{"startTime":1421.695,"endTime":1426.945,"body":"I've used to improve as a communicator"},{"startTime":1426.945,"endTime":1430.875,"body":"in general, I think that's another,"},{"startTime":1426.945,"endTime":1430.875,"body":"that's a byproduct of shooting videos."},{"startTime":1430.965,"endTime":1431.085,"body":"Yeah."},{"startTime":1431.085,"endTime":1435.375,"body":"And kinda looking is like, you see, I"},{"startTime":1431.085,"endTime":1435.375,"body":"just said, like one of my, my issues is"},{"startTime":1435.375,"endTime":1439.064,"body":"saying like all the time, but it will"},{"startTime":1435.375,"endTime":1439.064,"body":"help you become a better communicator"},{"startTime":1439.064,"endTime":1441.5,"body":"as well in person, off, off camera."},{"startTime":1441.764,"endTime":1444.675,"body":"And the recommendation"},{"startTime":1441.764,"endTime":1444.675,"body":"was record yourself."},{"startTime":1444.825,"endTime":1449.264,"body":"Do a video, talk about something that"},{"startTime":1444.825,"endTime":1449.264,"body":"you care about, and then watch it."},{"startTime":1449.52,"endTime":1450.72,"body":"Without the sound on."},{"startTime":1450.87,"endTime":1450.96,"body":"Mm-hmm."},{"startTime":1450.96,"endTime":1454.53,"body":"And then just listen to it without"},{"startTime":1450.96,"endTime":1454.53,"body":"looking at the video, and you'll pick up"},{"startTime":1454.53,"endTime":1458.639,"body":"things that you're doing too much or too"},{"startTime":1454.53,"endTime":1458.639,"body":"little, or no inflection, or if you sound"},{"startTime":1458.639,"endTime":1463.409,"body":"monotone or My, my two things are, I say"},{"startTime":1458.639,"endTime":1463.409,"body":"like a lot and I say, you know a lot."},{"startTime":1463.679,"endTime":1463.95,"body":"Mm-hmm."},{"startTime":1464.07,"endTime":1465.419,"body":"So I've been working on that."},{"startTime":1465.54,"endTime":1467.01,"body":"I've been working on that for a long time."},{"startTime":1467.01,"endTime":1470.49,"body":"And I still have a challenge with it, but"},{"startTime":1467.01,"endTime":1470.49,"body":"like, no one, see, I just said it again."},{"startTime":1470.73,"endTime":1473.01,"body":"No one's canceled me,"},{"startTime":1470.73,"endTime":1473.01,"body":"no one's made fun of me."},{"startTime":1473.975,"endTime":1478.415,"body":"I'm still here living and breathing and"},{"startTime":1473.975,"endTime":1478.415,"body":"trying to get better, and it's amazing"},{"startTime":1478.415,"endTime":1482.315,"body":"the amount of people that will come"},{"startTime":1478.415,"endTime":1482.315,"body":"up to someone that's not known at all."},{"startTime":1482.315,"endTime":1485.705,"body":"But I was at a recent franchise"},{"startTime":1482.315,"endTime":1485.705,"body":"conference and there's people there"},{"startTime":1485.705,"endTime":1489.365,"body":"from all over, and so many of 'em"},{"startTime":1485.705,"endTime":1489.365,"body":"commented on the videos that I have"},{"startTime":1489.365,"endTime":1491.585,"body":"on LinkedIn, and it's totally amateur."},{"startTime":1492.075,"endTime":1493.335,"body":"It's not planned out."},{"startTime":1493.395,"endTime":1497.175,"body":"It's on my iPhone and it's really,"},{"startTime":1493.395,"endTime":1497.175,"body":"really effective for getting the word"},{"startTime":1497.175,"endTime":1500.445,"body":"out there and having people, like I"},{"startTime":1497.175,"endTime":1500.445,"body":"said, either like you or dislike you."},{"startTime":1500.565,"endTime":1500.685,"body":"Yeah."},{"startTime":1500.685,"endTime":1504.675,"body":"So I probably didn't talk to some people"},{"startTime":1500.685,"endTime":1504.675,"body":"'cause maybe they disliked me, but I"},{"startTime":1504.675,"endTime":1507.165,"body":"doubt that overall you get better for it."},{"startTime":1507.165,"endTime":1509.504,"body":"And thanks so much for"},{"startTime":1507.165,"endTime":1509.504,"body":"sharing your expertise."},{"startTime":1509.504,"endTime":1511.514,"body":"I know you have a lot"},{"startTime":1509.504,"endTime":1511.514,"body":"of expertise in that."},{"startTime":1511.575,"endTime":1515.205,"body":"I imagine when you're looking at things,"},{"startTime":1511.575,"endTime":1515.205,"body":"you're, you're picking up technical things"},{"startTime":1515.205,"endTime":1516.645,"body":"that are like, that's just terrible."},{"startTime":1516.645,"endTime":1518.685,"body":"But you know, it doesn't"},{"startTime":1516.645,"endTime":1518.685,"body":"matter these days."},{"startTime":1518.685,"endTime":1519.61,"body":"It's what people wanna see."},{"startTime":1520.294,"endTime":1524.435,"body":"Like less perfect is fine right now"},{"startTime":1520.294,"endTime":1524.435,"body":"and uh, just start doing it, right?"},{"startTime":1524.584,"endTime":1525.334,"body":"Absolutely."},{"startTime":1525.34,"endTime":1525.6,"body":"Yeah."},{"startTime":1525.604,"endTime":1525.754,"body":"Yeah."},{"startTime":1525.754,"endTime":1528.425,"body":"One last point that"},{"startTime":1525.754,"endTime":1528.425,"body":"you sort of alluded to."},{"startTime":1529.04,"endTime":1531.59,"body":"I think people get twisted up"},{"startTime":1529.04,"endTime":1531.59,"body":"in their head that they have"},{"startTime":1531.59,"endTime":1532.88,"body":"to remember all this stuff."},{"startTime":1533.06,"endTime":1537.29,"body":"Just pick one idea, one topic, and"},{"startTime":1533.06,"endTime":1537.29,"body":"be able to talk for one minute."},{"startTime":1537.56,"endTime":1542.21,"body":"Like, don't try to say everything and"},{"startTime":1537.56,"endTime":1542.21,"body":"be okay with pausing and thinking."},{"startTime":1542.33,"endTime":1546.44,"body":"You know, actors think when they're"},{"startTime":1542.33,"endTime":1546.44,"body":"delivering a line because you, you kind"},{"startTime":1546.44,"endTime":1550.07,"body":"of know what's going on in their head"},{"startTime":1546.44,"endTime":1550.07,"body":"and there's some drama and emotion."},{"startTime":1550.07,"endTime":1552.95,"body":"Not that you are looking to"},{"startTime":1550.07,"endTime":1552.95,"body":"win an Oscar or anything."},{"startTime":1553.13,"endTime":1553.52,"body":"Yeah."},{"startTime":1553.67,"endTime":1555.74,"body":"Natural, like a real person almost, right?"},{"startTime":1555.745,"endTime":1555.875,"body":"Mm-hmm."},{"startTime":1556.969,"endTime":1559.459,"body":"That's what we wanna be and that's"},{"startTime":1556.969,"endTime":1559.459,"body":"who we wanna do business with."},{"startTime":1559.669,"endTime":1560.12,"body":"Right."},{"startTime":1560.209,"endTime":1565.189,"body":"So thank you so much for sharing your"},{"startTime":1560.209,"endTime":1565.189,"body":"expertise and your afternoon and um,"},{"startTime":1565.219,"endTime":1568.159,"body":"I really appreciate you coming on the"},{"startTime":1565.219,"endTime":1568.159,"body":"show, Jimmy, and I'm sure everybody"},{"startTime":1568.159,"endTime":1571.669,"body":"else does good tips in here and"},{"startTime":1568.159,"endTime":1571.669,"body":"they'll be summarized in the notes."},{"startTime":1571.969,"endTime":1574.1,"body":"And, um, once again, thanks so much."},{"startTime":1574.1,"endTime":1576.679,"body":"We appreciate you sharing and,"},{"startTime":1574.1,"endTime":1576.679,"body":"and helping people get better."},{"startTime":1576.739,"endTime":1577.76,"body":"Yeah, thank you for having me."},{"startTime":1577.76,"endTime":1578.03,"body":"It was fun."}]}