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Ep 157 I Made Rejection a Game, and It Changed Everything About How I Sell | Shawn Kunkler & Alyssa Curran
Realtor180 | Real Estate Podcast for Agents Who Want to Grow with Shawn Kunkler
What if every question your client asks is actually a fear in disguise?
This time the tables are turned. Alyssa Curran sits down with me, Shawn Kunkler, Founder of Homeward Associates out of San Francisco. We had one of the most honest conversations on the show yet. No script, no polish, just the two of us who've seen enough deals go sideways to stop pretending this business is easy.
We unpack the philosophy that changed how I communicate with every client. Questions are actually fears. When your clients are calling you at 9 pm asking why the house hasn't sold, that's not curiosity, that's a fear you didn't get ahead of. The agents who figure this out are the ones who build businesses that run on referrals instead of hustle.
But this episode goes well beyond communication. We get real about the stress of absorbing your clients' emotions, how I went from a broken-ribbed martial arts instructor to one of San Francisco's most respected agents, why I used to pump my fist every time someone walked out of an open house without giving me their info, and why "collaboration, not competition" completely transformed the way I think about this industry.
We also dig into AI and where the industry is heading, the Compass acquisition of Anywhere, why your clients don't actually care what brokerage you're at, the importance of routine when you're managing a team and multiple escrows simultaneously, and what audacity really means for a commission-based salesperson.
In This Episode:
- Why questions from clients are always fears in disguise
- The communication system that eliminates 9 pm panic calls
- How to let the market deliver the hard news so you don't have to
- Why Shawn celebrates every no at an open house
- Collaboration over competition, and how the podcast came from that shift
- AI, technology, and the human element that can never be replaced
- The Compass acquisition and why your personal brand matters more than your brokerage
- Routines, scheduling, and protecting your energy across a full plate
- The audacity it takes to survive and thrive in commission-based sales
𝐘𝐨𝐮𝐫 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐂𝐨𝐚𝐜𝐡 𝐈𝐧 𝐘𝐨𝐮𝐫 𝐏𝐨𝐜𝐤𝐞𝐭.
Most agents are tired of being busy but not productive. 𝘈𝘤𝘦 𝘠𝘰𝘶𝘳 𝘋𝘢𝘺 is the 52-card deck that turns professional chaos into 15-minute sprints.
Draw a card. Do the thing. Build the business you know you are capable of.
𝐆𝐞𝐭 𝐨𝐧 𝐭𝐡𝐞 𝐥𝐢𝐬𝐭 𝐛𝐞𝐟𝐨𝐫𝐞 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐝𝐫𝐨𝐩 𝐬𝐞𝐥𝐥𝐬 𝐨𝐮𝐭:
👉 www.fifteenminutemomentum.com
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About the Podcast:
Realtor180 is a weekly show dedicated to connecting you to top-performing agents nationwide to learn their insider secrets for succeeding on a massive scale. Each week we discover fresh marketing ideas, business strategies, and doses of inspiration to grow your business to the next level. More importantly, we will hear firsthand from industry experts about the pitfalls to avoid making along the way.
Hit that subscribe button now, grab a notebook, and learn that one thing that will help you turn your business around 180 degrees.
Watch the full episode on: https://www.youtube.com/@realtor180/videos
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