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The Path to Entrepreneurship with Hannah Skoog

Ag Women Connect "Ag Talk, Your Story Matters!"

Ag Women Connect "Ag Talk, Your Story Matters!"
The Path to Entrepreneurship with Hannah Skoog
Apr 21, 2026 Season 2 Episode 143
Venessa Wood

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Ag Talk host, Venessa Wood, interviews Hannah Skoog of Stephenville, Texas, who connected with Ag Women Connect through a women’s tour of the 6666 Stallion Barn and now helps with t-shirts and merch. Hannah shares how she grew up in suburban DFW, returned to horses at Texas Tech after burnout from an academia-only focus, and was humbled while learning horsemanship, eventually buying her first horse and earning an equine science certificate. 

She pursued a Master's at Tarleton State University focused on equine nutrition, built industry connections, and began offering equine photography. Living and interning with mentor Lorna Neal at LJ Equine, Hannah helps with barn work and foaling services while testing media analytics. Together, they launched Rollback Designs, a western/stock-horse niche apparel and graphic design business. Tune in today to hear her whole story!

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