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This week, Venessa Wood interviews Tanya Smith of Lubbock, Texas, marketing director at Capital Farm Credit, about her ranch upbringing in northeastern New Mexico, involvement in 4-H/FFA and livestock judging, college path through South Plains College and Texas Tech, and 27+ years with Farm Credit through mergers into Capital Farm Credit. Tonya explains Capital Farm Credit as a Texas-based agricultural lending cooperative serving 192 counties with home lending and insurance, strong patronage dividends, community and youth support, major stock show partnerships, including Texas ShowPass, scholarships totaling about $110,000, and a highly competitive internship program. 

She discusses marketing’s evolving demands, building teams, customer storytelling, collaboration with Aaron Watson, and the importance of hard work and networks. Tonya also shares board work on Lubbock County’s new expo center, advice for women and students in agriculture, and personal ways she recharges. This episode concludes with updates from Venessa on Ag Women Connect’s weekly Bible study and the Ag Connected directory.

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Thank you for joining us at Ag Talk hosted by Ag Women Connect! America's Platform for Women in Agriculture. " Your Story Matters." We love recognizing our women in this industry! Go to www.agwomenconnect.com to find out a little more about us, and how you can connect with other women in agriculture! Want to be a speaker? You can reach us at AgWomenConnect@gmail.com

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