Kevin Brinkley is the president and CEO of Plains Cotton Cooperative Association (PCCA), which is a marketing cooperative based in Lubbock owned by farmers in TX, OK, KS, and NM. We talked about the history of PCCA, how they help farmers market their cotton, and how PCCA innovations like TELCOT and the Seam have enhanced their ability to help farmers get their cotton to the right people at the right time.