Revvin’ the Revenue Engine
Revvin' the Revenue Engine is a podcast focused on discussing how sales and marketing functions can better align in B2B software sales. This show brings a new perspective to this topic by being hosted by a seasoned seller and marketer. That's right! Sales and marketing hanging out and getting along! Join Justin Fordham and Dustin Abney as they share what has worked for them working in ABM and Enterprise Sales and have a little fun while doing it!
Revvin’ the Revenue Engine
Ep 2: One Team, One Goal
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Justin & Dustin
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In this episode, Justin and Dustin break down what goals sales and ABM should be working to accomplish together. From segmentation, acquisition, acceleration, and expansion, the guys discuss what commercial organizations could focus on to bring tight alignment between sales and ABM through join goals and truly working as one team.