Revvin’ the Revenue Engine
Revvin' the Revenue Engine is a podcast focused on discussing how sales and marketing functions can better align in B2B software sales. This show brings a new perspective to this topic by being hosted by a seasoned seller and marketer. That's right! Sales and marketing hanging out and getting along! Join Justin Fordham and Dustin Abney as they share what has worked for them working in ABM and Enterprise Sales and have a little fun while doing it!
Revvin’ the Revenue Engine
Ep 03: Leads vs Accounts
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Justin & Dustin
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Welcome back to another episode of Revvin' the Revenue Engine! In this episode, Justin and Dustin discuss what is the bigger needle mover, Leads or Accounts? Justin has this conversation regularly with his marketing peers so in this episode we hear from Dustin to what matters most to him as an enterprise seller and get his hot take on what a "bad lead" typically really means.