Revvin’ the Revenue Engine
Revvin' the Revenue Engine is a podcast focused on discussing how sales and marketing functions can better align in B2B software sales. This show brings a new perspective to this topic by being hosted by a seasoned seller and marketer. That's right! Sales and marketing hanging out and getting along! Join Justin Fordham and Dustin Abney as they share what has worked for them working in ABM and Enterprise Sales and have a little fun while doing it!
Revvin’ the Revenue Engine
Ep 04: ICP & Target Accounts
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Justin & Dustin
The fellas are back with a fresh episode where they talk ICP and Targeted Accounts. They weigh in on the difference between the two, who needs to be involved in building segments these out, and share some ideas on how to go about building them.