Revvin’ the Revenue Engine
Revvin' the Revenue Engine is a podcast focused on discussing how sales and marketing functions can better align in B2B software sales. This show brings a new perspective to this topic by being hosted by a seasoned seller and marketer. That's right! Sales and marketing hanging out and getting along! Join Justin Fordham and Dustin Abney as they share what has worked for them working in ABM and Enterprise Sales and have a little fun while doing it!
Revvin’ the Revenue Engine
Ep 05: Selecting Target Accounts with Tyler Pleiss
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Justin & Dustin
Justin and Dustin are back with a very special guest! The guys are joined by Tyler Pleiss, Snr. Marketing Manager at Clari. In this episode they go deeper into the exercise of selecting target accounts for a strategic selling team. Tyler brings in a wealth of knowledge and drops nuggets of gold of what he's seen be successful and cautions us on the pitfalls some teams could fall into.