Revvin’ the Revenue Engine
Revvin' the Revenue Engine is a podcast focused on discussing how sales and marketing functions can better align in B2B software sales. This show brings a new perspective to this topic by being hosted by a seasoned seller and marketer. That's right! Sales and marketing hanging out and getting along! Join Justin Fordham and Dustin Abney as they share what has worked for them working in ABM and Enterprise Sales and have a little fun while doing it!
Revvin’ the Revenue Engine
Ep 06: So what would you say you do here?
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Justin & Dustin
The guys are back and in this episode Dustin puts Justin in the hot seat with the burning question that most sellers are dying to know the answer to from marketing..."So, what would you say you do here?" Great movie references aside, in this episode Dustin live fires some topics to get Justin's thoughts on how ABM supports the lifecycle of an account in enterprise sales. They discuss building awareness in new logos all the way to expanding an account post-win. This one is jammed back with goodness!