S7 EP02 Recruitment Struggles with Jo Pereira Founder of Purple Berry Jobs

Treat Your Business

Treat Your Business
S7 EP02 Recruitment Struggles with Jo Pereira Founder of Purple Berry Jobs
Jun 07, 2023 Season 7 Episode 28
Katie Bell / Jo Pereira

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Season 7: Hiring, Recruitment, and Building a Clinic Team

Hello and welcome to this weeks episode of the Treat Your Business podcast. 

Joining Katie in the studio today is Jo Pereira.  Jo is the founder and director of purple berry jobs. 

Now many of our listeners are struggling to recruit in our industry right now, they are they are putting ads out there, they're not getting much response, or they're getting a lot of response from people that aren't perhaps appropriate, and they're struggling to write good job adverts.

So by the end of this episode, with Jo's help we'll be clear on why we're seeing this challenge in the industry right now, and hear some great advice of what you can do if you are in a position where you are ready to recruit, or you are looking to bring somebody into your business. 

Key points Katie and Jo discuss in today's episode:

  • Treat Your Business Podcast Introduction. 
  • What are some of the challenges you’re facing as a private clinic? 
  • How do you make your job ads stand out from the rest? 
  • How to use your website to promote your business. 
  • Why are you passionate about your business?
  • Work-life balance vs income-driven. 
  • What was your aim when creating the platform?
  • How time wasting is a problem for the job seeker and the recruiter. 
  • The importance of hiring slowly and firing quickly in your industry.

Jo Pereira Resource Links

Treat Your Business podcast is proudly sponsored by Klatch:
Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.

Find out more at https://www.klatch.co.uk

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