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Season 6: Clinic Marketing That Works

Welcome back to Treat Your Business podcast. I’m delighted to have Ben Holeyman from Jane App back with us today. If you’re a clinic owner or practitioner, this is one episode you can’t afford to miss. We’re talking all about retention – that crucial metric that can make or break your business. Fixing retention before investing in marketing is the key to long-term profitability. So, grab a cup of tea, sit back, and let’s dive in!

Episode Summary
In this episode, we discuss why focusing on client retention is essential for your clinic’s success. Ben shares valuable insights on how to use clinic management software, like Jane App, to boost retention effortlessly. From return visit reminders to creating an exceptional client experience, you’ll learn actionable strategies that help turn one-time clients into loyal, long-term ones. We also dive into the importance of knowing your clinic’s data, such as retention rates, to make informed decisions for growth.

Key Takeaways:

1. Retention is Key: Before spending on marketing, ensure your retention process is solid. Clients should come back for multiple sessions, not just one.
2. Use Your Software: Leverage clinic management systems to automate reminders, track retention data, and create personalised experiences.
3. Rebook Before They Leave: Encourage clients to rebook before leaving the clinic to avoid them falling through the cracks.
4. Personal Touches Matter: Small gestures, such as birthday messages or check-in calls, go a long way in building loyalty.
5. Know Your Numbers: Tracking metrics like conversion rates and follow-up visits helps tailor your retention strategies.
6. Create Lasting Relationships: Aim for lifetime clients by offering exceptional, personalised service.

Thanks for tuning in, and a big shout-out to Ben from Jane.app our Podcast Sponsors for joining us once again. If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with your colleagues. See you next week!

Treat Your Business podcast is proudly sponsored by Klatch:
Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.

Find out more at https://www.klatch.co.uk

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