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Season 4: Money, Pricing, Profit, and Paying Yourself

Welcome, my lovely listeners!
If you’re feeling a bit like an ostrich burying your head in the sand when it comes to your clinic’s numbers, then this episode is for you. Whether you’re running a busy clinic with a full team or working solo and thinking, “I don’t really need to track my numbers,” I promise you, you do.

I’m joined by my brilliant COO at Thrive, Nichola, who is an absolute numbers queen. Together, we’re breaking down why understanding your revenue, profit, and occupancy is non-negotiable for your business success. And yes, we’re making it fun, because who doesn’t love a desert island game with some financial wisdom thrown in?

Episode Summary

In this episode, Nichola and I discuss the three key metrics every clinic owner must track to grow and scale effectively. We talk about why knowing your revenue, profit, and occupancy levels isn’t just for accountants, it’s for you, the business owner, to make better decisions, stop wasting money, and ultimately, create a business that serves you.

If you’ve ever thought, “I just need more clients” or “I should throw more money into marketing,” stop right there! Before you do anything, you need to know if your business model is even set up to support your income goals. We cover how to reverse-engineer your pricing, what to do when you’re not hitting targets, and how to make your business work for you, rather than the other way around.

Key Takeaways

• The three key numbers every clinic owner should be tracking: revenue, profit (or owner's take-home pay), and occupancy/capacity.
• Why focusing on conversion rates before pouring more money into marketing can save you thousands.
• How to spot a leaky bucket in your business - clients coming in but not staying.
• The power of reverse-engineering your pricing to make sure your business model actually supports your income goals.
• Why checking your finances at the end of the tax year is too late - and what to do instead.
• A simple method to track your income and expenses every month so you’re in control, not guessing.
• Why understanding your occupancy rate can help you plan for holidays without losing income.

If you’ve been putting off looking at your clinic’s numbers, take this episode as your sign to start. Even if it’s just tracking one key metric, just start somewhere!

Let me know your biggest takeaway from this episode - DM me or share your thoughts on social. And if you loved this chat, please leave a review! It helps spread the word and keeps this podcast going.

Now, go check your numbers! 😊

Treat Your Business podcast is proudly sponsored by Klatch:
Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.

Find out more at https://www.klatch.co.uk

Resources & Links:

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Website: https://Thrive-businesscoaching.com