I'd love to hear from you 'text the show'

Season 4: Money, Pricing, Profit, and Paying Yourself

Welcome I'm recording this episode just hours before flying to Dubai (talk about dedication to consistency - 119 episodes and counting!). This topic came up prominently in our recent client Q&A calls, and I knew I had to share these insights about offers, promotions, packages, and programs with you all.

Episode Summary In this episode, I dive into the challenges our industry faces with pricing, particularly post-COVID, and why we need to shift from a pay-as-you-go model to value-based programs and packages. I share my thoughts on creating irresistible offers that make your clients feel silly to say no.

Key Takeaways 🎯 The industry challenges:

• Rising delivery costs (supplies, heating, lighting, rent)
• NHS salary competition
• Squeezed profit margins

💡 Why pay-as-you-go doesn't work:

• Not sustainable or predictable
• Requires weekly sales conversations
• Doesn't facilitate best client results

🌟 Creating a Grand Slam Offer:

• Focus on outcomes, not sessions
• Include clear guarantees to reduce perceived risk
• Value stack with additional benefits
• Create urgency through limited spots or special bonuses

💪 Pricing Strategy Tips:

• Stop competing on price alone
• Sell transformations, not just appointments
• Make packages cost-effective while protecting margins
• Add value through additional resources (guides, apps, etc.)

Action Steps 

✨ Review your current pricing structure ✨ Identify your clients' desired transformations ✨ Create compelling packages that solve problems ✨ Add value-stack elements to your offerings

Resources & Links Want to learn more about implementing these strategies? Check out our Thrive programmes where we teach these exact methods. https://join.thrive-businesscoaching.com/evolveprogramme

🎬 Next week: Tune in to learn about paying yourself as a director vs. an employee!

Treat Your Business podcast is proudly sponsored by Klatch:
Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.

Find out more at https://www.klatch.co.uk

Resources & Links:

Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

Website: https://Thrive-businesscoaching.com