S6 EP26 44% increase in patient numbers, what is happening out there?

Treat Your Business

Chapters
0:00
Intro: patient behaviour is changing
1:46
Picking up the conversation from last time
2:36
MBST expansion: new countries and emerging markets
4:18
UK update: patient demand up 44% and scaling support
6:56
Regenerative medicine and the treatment gap
7:42
Education focus: UEL, neighbourhood health hub, and access (Liz and Dr Anna)
14:41
Why society is questioning the ‘default’ approach
23:14
Sports performance and return-to-play impact
Treat Your Business
S6 EP26 44% increase in patient numbers, what is happening out there?
Feb 25, 2026 Season 6 Episode 170
Katie Bell / Liz Clare / Dr Anna Schreiner

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Season 6: Clinic Marketing That Works

Welcome

Hello and welcome to this week’s episode of the Treat Your Business podcast. I’m so excited for today’s conversation because we’re continuing on from a couple of recent episodes about the shift in patient behaviour, what people want more of now in their rehabilitation and care, and why trust and choice matter.

This one is a little different from our usual strict business advice. It’s about what’s changing in the industry, the exciting developments in medical technology, what is being taught at university, and what our new graduates may be expecting from us inside our clinics.

Episode Summary

I’m joined again by Liz Clare and Dr Anna Schreiner to talk about what is happening with MBST, why demand is rising, and what the future could look like for conservative care.

We cover MBST’s expansion into new countries, why more patients want to avoid surgery, and how MBST can complement other modalities already used in clinic. We also talk about education and access in the UK, including the University of East London project and why community programmes and research matter.

Key Takeaways

  • More patients are questioning the ‘default’ options and looking for conservative care.
  • MBST is expanding internationally, with growing interest in regenerative approaches.
  • UK demand is rising, alongside a bigger push for education and research.
  • The University of East London project is focused on learning, data, and community access.
  • MBST can complement existing clinic toolboxes rather than replace them.

Resources & Links

Thanks for listening to the Treat Your Business podcast. Hit subscribe and keep joining me for bigger insights and bolder conversations to help you build a clinic and a life you love.

Treat Your Business podcast is proudly sponsored by Klatch:
Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.

Find out more at https://www.klatch.co.uk

Resources & Links:

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