I'd love to hear from you 'text the show'

Season 12: Mindset, Confidence, and Growth

Welcome

Welcome back to Treat Your Business. I’m recording this straight after a coaching session with our Ascend members, and I felt called to share something that can change how you approach growth. Today, I’m talking about the difference between fear and courage, and why courage is the real turning point when you want to level up.

Episode Summary

In this episode, I break down Dan Sullivan’s Four Cs model and explain why confidence is not the starting point. The process begins with commitment, then requires courage, which creates capability, and only then produces confidence. I share why procrastination and paralysis are often forms of courage avoidance, and how leaning into discomfort is the fastest way to create new skills, innovation, and results.

Key Takeaways

• Fear is normal. Courage is taking action even when you feel afraid.
• There are only two options, courage or courage avoidance. Avoidance often looks like procrastination, paralysis, or busywork.
• Confidence is not what you need first. Confidence is the outcome of commitment, courage, and capability.

The Four Cs model:

• Commitment: decide on a specific, measurable result by a specific date
• Courage: take action before you feel ready
• Capability: build the skills by doing the work
• Confidence: the byproduct of the first three stages
• Strong commitments and clear deadlines shorten the uncomfortable courage phase.
• Innovation comes from being committed and then figuring it out in the pressure of real action.
• If you keep playing it safe, you only get the same results you have already achieved.

Resource / Links

Dan Sullivan, The Four Cs model: Commitment, Courage, Capability, Confidence

What have you been avoiding because you are waiting to feel confident first? I’d love to hear what you are committing to this week. Send me a DM on Instagram or Facebook, or message me if you have my details. Whatever your day has in store, just commit, just decide, and I’ll see you next week.

Treat Your Business podcast is proudly sponsored by Klatch:
Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.

Find out more at https://www.klatch.co.uk

Resources & Links:

Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

Website: https://Thrive-businesscoaching.com