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In this episode, Katie shares how one email generated over £10,000 in clinic revenue, and why the email itself was not the reason it worked. The real shift happened before she hit send: she created the right offer for the right people, and she focused on the audience already in her world instead of chasing strangers through more ads, more followers, and more “new leads”.

Katie takes you back to the 3:00am moment that sparked the idea. Her clinic was about to lose a major service line, wiping out £130K+ of revenue over the next 12 months, while she was also bringing in a new clinical lead with no client base. She needed a way to protect cash, fill diaries, and create momentum fast, without relying on complicated funnels or months of marketing.

That is where the Movement MOT was born. A preventative, premium style appointment designed to sit in the gap between “I’m injured and need physio” and “I’m fine”. Katie explains how it gave existing patients a new reason to come back, how she positioned it, and she reads the exact email she sent to her active database. You will also hear the numbers behind the campaign, including open rates, bookings, and the conversion rate into further treatment, which is where the real commercial impact came from.

Katie’s bigger point is simple: most established clinics are already sitting on valuable assets that are underused. Your database, your reputation, your existing patients, your team, your space, and your expertise. Instead of asking only “How do I get more leads?”, she challenges you to ask “How do I create more value for the people who already know and trust us?” and to build a patient journey that does not end at discharge, but continues through performance, prevention, and long term health.

Resources & Links:

Apply for Katies Plan for Your Clinic: https://thrive-businesscoaching.com/katies-plan

Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

Website: https://Thrive-businesscoaching.com  

Free Resources: https://treatyourbusiness.com 

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Practice management software that brings scheduling, charting, billing, payments, and patient communication into one connected system so you can reduce admin and focus on patient care.

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Contact > support@janeapp.com
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MBST is non-invasive cell regeneration technology, trusted since 1998, backed by peer-reviewed research. Deliver lasting results and give your clinic the edge. 

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