
Treat Your Business
This podcast is for health and wellness business owners that want and need to give their business the treatment plan it deserves and needs. So that you can create more time back in your lives to give you the income you deserve and work hard for and to create more freedom and flexibility in your lives to enjoy the things you love to do. Whether you are a physiotherapist and osteopath, a sports therapist or maybe a Pilates studio owner, I'm Katie Bell, and I'm determined to share with you bite-sized episodes full of tried and tested tips from my own real experience of growing a successful physiotherapy and wellness clinic and from working with many businesses to do the same. So if you're tuning in and feel like you're on a hamster wheel of patients admin, life constantly juggling working and being with the family, and feel like you're doing a rubbish job at both not making the income you thought you would by running a business and generally feeling overwhelmed with everything that you have to do, then keep listening.
Treat Your Business
032 Stop trading time for money with Robin Valadares Financially Fulfilled Physio
I'd love to hear from you 'text the show'
Welcome to this week's incredibly informative Treat Your Business podcast discussion!
Today, Katie is joined in the studio by Robin Valadares, a physiotherapist with 11 years of experience, primarily in orthopaedics. Robin from Southern Ontario Canada, has a unique perspective on business, having launched Financially Fulfilled Physio about two and a half years ago.
His goal is to educate healthcare professionals on how not to trade their time for money, and it's fascinating to hear his insights.
If you have any questions or comments, please don't hesitate to get in touch - we'd love to hear from you. And if you're enjoying the show, please consider leaving a review!
Katie and Robin share with us these key takeaways:
- There’s a lot more to life than work.
- What business owners need to know on a monthly basis.
- The importance of having the numbers to guide your decisions.
- The fear of failure will quash more dreams than failure ever will.
- Don’t hire for growth, hire to buy back your time.
Robin Valadares Resource Links:
Email : info@financiallyfulfilledphysio.com
Relevant Information/ Disclaimer
Presentations, seminars, speaking engagements, audio recordings, coaching services, and all course materials are offered by 2541933 Ontario Ltd. doing business as Financially Fulfilled Physio ("we", "us" or "our").
Not Financial Advice
Neither we nor any representatives featured in our presentations,
Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.
Learn more at mbstmedical.co.uk.
- Buy the book: https://offers.thrive-businesscoaching.com/thrivingbook
- Score App: https://bizhealthcheck.scoreapp.com/
- Book a Discovery Call to find out how our programs can help you grow your business https://call.thrive-businesscoaching.com/discovery-call
- If you've found value in this podcast, I'd greatly appreciate it if you could take a moment to leave a review. Your feedback helps others discover the show and join our community. Thank you for your support!: https://ratethispodcast.com/tyb
- Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1
You're listening to treat your business with Katie Bell, the podcast for health and wellness business owners that want a need to give their business the treatment plan. It needs a treatment plan that will create more time back in your life, more income and more confidence when it comes to running your business. I'm here to share with you bite sized episodes full of tried and tested tips from my own real experience of growing a successful physiotherapy and wellness clinic and from working with many businesses to do the same. The treat your business podcast is sponsored by hm DG. Marketing is always one of the top three issues for clinic owners that I speak to. It's too expensive and complicated. They've had issues in the past or they just don't know where to find a trusted expert. It's always said only recommend products or services you're confident in using yourself. Well, when it comes to marketing, we use HMD G for our own clinic. They've proven to be exactly what you'd want from an agency. As a specialist, they understand the industry. They're responsive and always deliver. We can't recommend them highly enough. Head to HMD g.co.uk To find out more. Hello, listeners, welcome to this week's episode of the treat your business podcast. Hi, I'm really excited to be recording this on this week because I am joined in the studio by Robin and Robin is from the Financial Aid fulfilled physio. And Robin, I am. I know this is your morning time. This is our afternoon time you're you're coming to me from Canada and near Toronto, I believe. And I'm really excited to invite you onto this podcast, my listeners are going to love it. So thank you for being here.
Robin Valadares:Thank you, Katie for having me. I'm a free coffees deeper, it's about 1030 in the morning, and I'm ready to go and talk about financial literacy and education. So I appreciate you having me on. Oh, wow. Well, let's let's do this, Robin. And first of all, I want to let you introduce yourself to our listeners. Thank you. Yes, thank you everybody for paying for tuning in today. I'm a physiotherapist by trade I've been practising in the southern Ontario area in Canada for the last 11 years, primarily in orthopaedics. But about two and a half years ago, after taking many years of interest in this field, I decided to launch a business called financially fulfilled physio with the premise and the goal of educating healthcare professionals on how not to trade their time for money. And the platform is to kind of introduce financial concepts that we may not have learned in our undergrad or post grad or secondary degrees, or never have been taught this anywhere in our traditional education. But I will hopefully convince you by the end of this conversation, that something original I will show and showcase with you will have more of an impact on your life than your actual career if you use it well. Yeah, I'm really excited for this Robin, because as you have just said so beautifully in that introduction, that this is an area. And it's criminal really isn't it. But this is an area that we don't get taught about ever. I mean, I don't remember being taught anything about this, in school, in college in sixth form in that university, you're 100%, right, and I do not understand it, whether it's across the pond in the UK, whether it's in Canada, Brian, or in the US, it doesn't really make its way or filter through traditional relative curriculum. And, and oftentimes, I don't know if you've gone through this, but I've gone through this in my 20s is that you'll stumble through your decade of your 20s figuring out what to do with your money, the money mindset isn't there, and you lose those 10 years of appreciable compounding, just to fumble through it in your 30s again, and so people I have clients in their 50s and 60s, are still getting used to the idea of this money mindset. And it's a shame truthfully, because there's a lot more to life than to work there's a lot more you can do to enjoy yourself, but you understand how money works. You can explore those opportunities a little early in your life so you can enjoy them.
Katie Bell:And I guess with business owners, particularly in our industry, Robin, you know, physios coming into this Pilates studio owners osteopaths. I always think that people people start their business because we are not taught this stuff because we are not aware of this stuff early enough. It's often only when people start coaching isn't it that we have that we dig into these these sorts of things. But people start their business and they run it from their programming from their belief system, from their their kind of their money mind their money thermostat, as I call it, they've got this level that is the thermostat setup that's come from, you know, their parents their upbringing, what they've heard what they've seen around them. And that's often what runs the show at the beginning of running your own business. Isn't that?
Robin Valadares:Absolutely correct. You're very much of the people you surround yourself with. And oftentimes it's education in our in our field and our parents and are a cohort of clinicians. And then the assumption is that that you're a skilled technician, good, you're very good at that particular trade, but that does not always transfer over to the ownership aspect of it or being A business owner or then an actual individual who manages the operation, many of us will be a clinician own a business and instead of working on the business, we work in the business because we have no idea how to run a business because the faulty assumptions practitioner equals business owner.
Katie Bell:Yeah, absolutely. So Rob, what? What got you into this kind of field of financial independence as a physiotherapist yourself?
Robin Valadares:So the origin story? Yes. After my second last placement in my master's degree in physiotherapy, my preceptor my clinical instructor at the time, Margaret, Margaret asked me this question that was such a profound question. Now, in hindsight, but really started the way I looked at the profession in general, who said, Hey, Robin, look around you in the clinic we were in. During named me the number of clinicians who were actively practising over the age of 55, or 60 years old. And I stood there, I looked around all my colleagues there were under the age of 50, to remember all my volunteer expenses over my master's, I couldn't think of maybe one clinician that was over the age of 55 practising, and she followed up and said, Robin, if they're not practising, how else are they earning an income. And this is startling, because I don't think it's taught in our undergrad, a postgrad our ability to earn income as clinicians where we're in the clinic Trading, our time for money is finite. We are not like our counterparts, who are architects, lawyers, doctors, accountants, who can work independent of location up to age 65, or 70. Because it's not as manual of the job, they don't have spiritual or kind of caregiving responsibilities like we do. So our ability to earn income is finite. So if we can only earn so much in a finite amount of time, what else can we do? Because we're not going to be passing away at age 55, we were living to 85 or 90, we have the ability to grow our wealth. So that started me on the journey of how the wealthy are under incomes and how the wealthy stay wealthy and that's when I started going the rabbit hole of personal finance, what what
Katie Bell:rabbit hole to go in? So, Robin, kind of fast forward a few years, you are obviously, you are just such a font of knowledge when it comes to this kind of stuff. But what do you see, as some of the biggest mistakes physiotherapy business owners or clinic owners make? When they when they start their business?
Robin Valadares:Yes. Often they started out of lack of planning, they just take an impulsive action and say, I'm going to do this because it feels right, because I'm in the next stage of my career, because I don't want to work for somebody else. So therefore, my colleagues open the business, therefore, I'm going to do it, and they don't really have a plan. That's one component. The second component is they don't understand how money works. And they typically grow a lot faster than they should have. Because you don't have really a system in place. And then they realise, hey, I'm growing fast. But I don't know how to handle HR, or hiring, or social media or marketing, or I don't want a p&l is I don't know what I take home at the end of the week. So I don't have to reinvest that. So I'm busy treading water, because a I'm stuck in the business. And then they get burned out, and they sell and they move on to another career. And that cycle happens often, probably on the business owner side of it, but also on the personal finance aspect of it. So money mindset mindset is massive, I think we're always trained, traditionally, to put the needs of our clients instead of our own. And the analogy I tell my clients is, hey, when you're on the aeroplane, and the oxygen mask drops, you're not putting on the child, first, you're putting on yourself first. So you can help the child, we have to take care of ourselves to provide value to our clients. And if we don't understand how our business runs, or our personal finance and runs, we won't be in business, to satisfy the needs of our clients. So to understand the money mindset and how money works, and not jumping into it kind of have an action plan and having a coach or a mentor that done this before that can hold your hand and guide you along the process. Yeah.
Katie Bell:And that's so important, isn't it? Because we, I made this mistake Robin as well, you know, I'm always really transparent on this podcast, that you know, right at the beginning it I put all of my client's needs above, above mine above my learning above my education above my self care, because I was chasing the money because I was a new business owner. And that's what I thought, you know, as you've said, if I just worked more hours, if I just saw more clients, then I would make more money and then the business would grow. But actually what, you know, through being in this for years now to Tila good. I wish to remember the shift really is that that that mindset creates a very small impact. And the minute that you start an uplevel your mindset into not just trading time for money, but really thinking about working on your business and not in your business allows you to create and have a much bigger impact on the health and wellness of your community, those people around you that you want to serve.
Robin Valadares:Absolutely. And it's often I think in hindsight that we realise that don't have to get go. Because oftentimes, I think we do it ourselves assuming that we can do it, because we're all very much type A personalities, and we want to do things ourselves. And we have a hard time asking for help, or paying for help or seeking out advice. Yeah.
Katie Bell:So Robin, you just mentioned the word PNL. Just in passing? Because that's what you do when you're so personal. You talked about money and wealth and this kind of stuff all day long. But what did what do business owners really need to know on a, let's start on a slightly bigger scale, because most business owners that we work with at the start don't know their numbers, they are looking at things monthly, let alone weekly or daily. But if you were to chat of choose a few key numbers that people that business owners should absolutely be looking at in their business on a monthly basis. What would those be?
Robin Valadares:As simple as what are you? What's your income at the end of the day, over the week? So basic services rendered? What is the value of the services rendered? And then maybe what is the time equate it to the services rendered? Because there's might be optimization is that hey, I make more in the 30 minute appointment than an hour employment. Okay, how many 30 minutes do I have? Is that the best use of my time? Because as you know, that's very finite. And at the same thing, what is the cost of goods or cost of those services rendered? How much do I have to expend to earn that? So is there optimization? Are there margins that I can play with that say, Hey, I can spend more time and earn more versus more time in or less, that's basics versus going down by each line item off your balance sheet and see where your, your money's going. At the minimum, I would know, at the end of the month, or even the week or every bi weekly, what is my take home? Is it a deficit and my net neutral? Or am I surplus? Because you don't know those numbers? How else are you going to either reinvest pay down debt, acquire more business? Or can I invest in growth? If you don't have those numbers? That's the thing. The basics.
Katie Bell:Yeah, absolutely. And I always say to, to my people, you know, if I was on a desert island, and I was completely stranded, like an episode from last, and I was completely stranded there, the one thing that I would need to know, above everything is, as you've just absolutely said, the number of sessions that we have done in the week. That's all I need to know. Because I have reverse engineered those goals, like you tell everybody rather than we start with the big figure, which kind of means nothing to to our brains, and we reverse engineer it. So that all I need to know is we need to do X amount of sessions per week to hit the income goal of x. So I didn't need to know the numbers. I didn't need to know the pounds, but I need it. I just need to know, did we hit the number of sessions we are forecasted to do? And if the answer is yes, and it's above, great, if the answer is no, and it's below, then you can ask more questions about why did we not? Why did we not hit that?
Robin Valadares:Very well said. And that's the basics, because you understand the use of the time and the dollar values for those sessions. So then you can extrapolate Hey, that's my goal. So yeah, like there used to put that?
Katie Bell:Yeah, absolutely. So do you recommend robbing their business owners? You know, a lot of businesses that we speak to they wait, so I say to them, how much did you make? And they say, Well, I just have to wait till my accounts, my accountants come back with the year end reports. And it just makes us want to know that inside doesn't it incredible to shake our head. And but this is this is reality, this is kind of what people are. This is what people think is normal in their business, and they just don't know what they don't know. So Robin, why is that? One of the worst mistakes to make as a business owner,
Robin Valadares:a very well said, Yeah, think about your business as a ship, you're on the ship, and your own and your accounts is the direction of where the ship is going. And you're telling me that you're going to check with your accountant, the captain once a year to see where the radar is going, you have no idea if you're going on course off course or reversing if you're checking once a year. And then you're also basing that on the competency of that Captain or that accountant that he or she or they know what they're doing. So it is awful. Because if you're directing a ship, you're only gonna check the radar once you know where you're going. If you're going to Argentina, you're gonna be in Alaska, I don't know. So often what I do, and I like numbers, as you can probably tell, I'll check every week. And I'll reconcile my accounts every two weeks on a Saturday morning with a nice coffee. So I'm always current. So I know okay, this what I'm doing, how do I plan for it? Okay, I'm doing well here. I can spend more here. So I'm also checking the radar. So I'm on course versus being are veering off course.
Katie Bell:Yeah, that's so powerful is that I really like that analogy. Actually, Robert, what if you were a new business owner, or you were a business owner listening to this and you were thinking about budgeting in your business. So with this, this whole kind of idea of people like to buy equipment in our industry, they like to buy new machines, they like to buy all these things that are going to make our clients feel better and move better and live better. How can people what are the basic fundamentals the basic principles people need to know about budgeting for these, perhaps one off purchases, or, you know, just kind of the maintenance of the stuff that they've got going on in the clinic, how can they? How can they plan to budget for that?
Robin Valadares:What I use in terms of technical aspect of budgeting is having some sort of spreadsheet. That's the nitty gritty or something online, that many apps nowadays that can do for you. But in terms of actually making the investment, let's say you're buying a reformer machine for your Pilates studio, you might say it's going to be 2000 pound or 3000. US dollars. Okay, that's 3000, how much time? Or how many sessions do I need to have? And how long will it take before that $1,000 is neutral? And then how many can I go? Can I have another X amount of sessions that make another $3,000? Then I can use that 3000 to buy another reformer, then I can start growing. But if you don't know how long it's going to take, and if it's a feasible amount, okay, robins gave me two years to pay off a $3,000 machine. Is that the best use of your capital? Is that the best use of your space in the clinic? Is it that use of your time and pursuing that lead? So I actually that's for me, personally, I would say, what's the break even point? When is the break even point? And when can I double and start to reinvest and grow into that? Yeah, I
Katie Bell:agree. Because this is, this is about having the numbers dictating your decisions. So you know, a part of business is what feels right, a part of businesses listening, listening to your intuition, but also a massive part of it for me is what do the numbers tell you to do?
Robin Valadares:Exactly. They govern all my most mostly all my decisions, because it's hard to like behavioural and emotional control really skews investing, as you've probably noticed, so I've tried to limit my own because I'm imperfect that really, most numbers are more perfect than me, so I can use them to guard guard or my decisions
Katie Bell:like that Robinson was? Absolutely. It's not your Shutterfly. No, it's not. So Robin, okay, let's, let's imagine that we've got resistances into this, and they're making, they're making some money in their business. Now, lots of businesses I know, coming through, you know, coming out of the pandemic, their cash poor, understandably, they've had a lot of their cash resources drained, because they needed to do a lot of things to stay, you know, to stay in business. We're coming out the other side, once people started to make some money. What, as a business owner, you know, what, if you're looking at your take home, as you mentioned, and you're I always like to do the profit first model. So I always like to think, what is it that I want to make out of this business? And then how can What do I need to put in at the top to get that out button? If you're getting some money out the bottom? What do you do with that? As a business owner?
Robin Valadares:Yes, great question. And I think cash is king more so than your assets and liabilities is what's your take home. And oftentimes, I tell my clients, cash will go where it's treated best. And there's kind of four ways where I say there's opportunities for cash. First one is what cash flow is pay you as an individual a salary or dividends so you can meet your own personal obligations, or take your family on vacation. That's option one. It's a little more selfish compared to the business, but you also need to eat feed, enjoy life. So that's one avenue. The Second Avenue is to pay down potential debts. So you might have a small business loan, you might have to pay down certain debts with the Second Avenue and the Third Avenue which is investing in the business. There's something to consider that that Takada phrase I said, where it's treated best, where's your cash treated best. So for example, let's say your small business loan is at 6% interest. But then when you reinvest, you know what your return on capital is, and hypothetically, let's say it's 10%. So is the best use of that $100 of cash to go down pay off debt at 6%, or reinvest in maybe more marketing that you know will get you that 10% Because the spread is that 4%. So that's the Third Avenue. And the fourth Avenue right now is holding cash in an account, maybe a high interest account, just for that sleep that night factor. As we've gone through the pandemic, no one expected it. And if we didn't have cash on hand, we tend to be quite nerve racking, we tend to be quite impulsive with our decisions, because you don't have that buffer room. So those are the four things I say hey, with cash on hand, pay yourself, pay down debt, potentially reinvest in the business or keep the cash reserve for that sleep well at night doctor.
Katie Bell:Yeah, that was great, because we nobody could predict it as your you know, as you you said, Robin, but I guess the way, the way I often look at kind of in my business in my physio clinic is that we have a operating account, which is where the money is coming in and out for our bills or operating expenditure. But then I move money into another account, which is our tax account. So every month that goes in there and then we also have a profit account. Now the profit account is a movable kind of account because we might need to draw some back in for cash flow reasons but what it really is allows me to see his three very distinct pots of money, because it allows me to manage that money. Well, what am I then going to do with that profit money? Am I going to reinvest it back into the business? Are we going to buy something that's going to bring us a great return on investment? Am I going to take that out and pay tax on it, and then I'm going to reinvest it in something on a personal basis, like property or whatever other assets that you might be interested in. So I think the point here, Robin is, is that you've got to, to make more money, you've got to manage money Well,
Robin Valadares:precisely, you know, the money mindset and money basics. And just some of the jargon, you have clients who come in to you and say, I don't know what a medial lateral thing is. And we say, oh, sorry, it's the outside of your elbow, and it's the inside of your elbow. Because we understand medical jargon. Many people don't understand financial jargon. And whether it's there to confuse people, or the fact that it's easier to talk about, it's understanding what a basic what a credit, what a debit, what an income statement is, what a balance sheet is, what profit was, these basic terms, if you lack that good luck building any sort of financial house on very poor foundation? Yeah, and
Katie Bell:I guess it's as a business owner, it's taking that, you know, you can only hide behind saying, I'm not great at math, I'm not great numbers don't really understand it, frankly, for so long. And as a business owner, I think you have a responsibility, you don't know it to go and learn it. You know, I didn't know this years ago. And now I every decision I make is driven through numbers. And I love a spreadsheet, more than more than a lot of that not as much as shoes and handbags, but a deal of a spreadsheet. But it's true, isn't it Robin, you know, you've got to learn to love it in a lot of ways. Or if you really, really hate it, you need to go and pay your accountant to deliver you this information in a way that you understand exactly.
Robin Valadares:People are allergic or fearful of hiring individuals around them that are more knowledgeable of them. But that's how you grow. You want to try to be the less educated or quote unquote, dumbest person in the room, because that's how you learn. If you're the smartest, you're never going to grow.
Katie Bell:Yeah, Robin, you and you actually sent me a list of your kind of like top favourite books that you've read, and I'm gonna make sure that's linked in the show notes. Because just give me a flavour of like one or two of your go to books to either uplevel your money mindset or to learn more about all of this money stuff that went on?
Robin Valadares:Yes, thank you one book, because my platform is about being more fulfilled as a professional, financially, yes, but also the other enjoyments of life. So one of my favourite books has nothing to do with finances. But it's the way business works on relationships, and how to foster and manage relationships. And they're the simplest or smallest things in life that make the most difference. And that book is called How to Win Friends and Influence People by Dale Carnegie, that books probably 100 years old. But the foundational principles there can transcend any kind of time. So I highly recommend that book. The second book is a basic book, I think most people have read it. It's about 30 years old. It's called Rich Dad, Poor Dad, by Robert Kiyosaki. And Robert will talk about four quadrants and you can be an employee, you can beat him in self employed, you can be an investor or you can be a business owner. And those are the four quadrants most people will live their life in the top left as employee risk takers in life, we'll look at the bottom right, as the business owner and the investor. So that's kind of the basics of money and how money works. So those are the two I recommend. Yeah,
Katie Bell:I love both of those books. Actually, I'm just looking on my shelf as I'm, as I'm talking to you, and actually all my my books at the top, interestingly got into investing, Rich Dad, Poor Dad, the psychology of money thinking Grow Rich Secrets of the Millionaire Mind Prophet, first, you're a badass at making money, you knew that I didn't position them just that because we're talking about it. But that, you know, you have to be well read. And there are lots and lots of things out there that can help you up the level, this money mindset, you know, we've all got programming that we're pulling into our businesses that we have to sometimes stop and change that programming for us to go to that next level.
Robin Valadares:Very true. And I think something on my wall that reminds me every day of changing programming is that fear. And the quote I have in my wallet is fear will kill more dreams than failure ever will. And sometimes we are so fearful of taking the next step because we are no we don't know, or we don't like certain uncertainty, so we won't make the decision. And then 10 Years will pass by, and we will regret the fact that we did not make this decision. And you cannot go back in time and change the decisions. So I'm a big proponent of making mistakes, not catastrophic ones, but making mistakes and not repeating them so I can learn from them. Otherwise, how do I grow?
Katie Bell:Yeah. Failure is the quickest route to success.
Robin Valadares:Absolutely. Absolutely. fail fail fast,
Katie Bell:just by the fast.
Robin Valadares:They don't teach you that in school, right? They teach you there's only one answer and that's the 80 on the multiple choice question. Don't make mistake, because employees don't like making mistakes and you can't get harder to make mistakes. Yeah,
Katie Bell:so it's fascinating, isn't it? It's really is Robin For listeners who are earning, I have loved this, I could talk to you for hours and hours and hours. What would be your three, three best pieces of advice for perhaps business owners who feel like they're rubbish at managing money that some of their belief systems are? Well, I'm no good at money. I've never been great at managing it. I've never gotten enough of it. I'm always chasing it. What would be your three pieces of advice that they could take away from this episode?
Robin Valadares:This is a fabulous question, because I just had an event with some physiotherapy students a couple days ago. And this is the question they asked me, right, what are the three things I can take home? So I told him, I'll tell you the same thing here. Number one, as we spoke about earlier in this conversation, is, can you tell me at the end of the month, where your money is going? Do you know what your expenses are in what your income is? Do you know what your actual statement is in terms of surplus, neutral or deficit, because if you don't know that, you don't know if you can even invest into certain other things, people want to put the cart before the horse, but they don't know where the horses, so understand where your money is day one, spread, spreading, budgeting could spread spreadsheets, and you can you can do. Number two is people often spend their money on consumer debt at 20%. They have credit cards through Visa, MasterCard, and American Express, that is basically putting a hole in your ship, and it's bleeding you in terms of your money, because they don't understand where the money is going. They're not paying down this consumer debt, there's letting it go and snowball, and good luck catching up to 20%. Because it's gonna be really rare for you to invest that 20%. So if you don't pay off high interest debt, that's gonna kind of kneecap you. So number two is knowing where your your debt is. And if you have any debt, pay down the high interest debt versus other small interest debt. And there's different ways you can structure your small small interest debt, which we won't get into today. And number three, I think it's the most important thing is either understanding your mindset and hiring people around you, who you want to emulate, whether that's an accountant, whether that's a business coach, whether it's a spiritual coach, a physical coach, a nutritional coach, you want to be around people that you want to be in their shoes in the years to come. So hire for know your circle of competency. And I'm only know this much, so I'll hire all my individual around me to make me better as an individual. But if you don't expend the money on that investment, you're not going to grow. So whether it's through thrive, whether it's an accountant, whether it's a bookkeeper hire to buy back your time, and for that, quote,
Katie Bell:I particularly love number three, because I'm always talking about who and not how, and as business owners in the health industry, we often make the mistake. And we seem to think that we can do everything. You know, I hear business owners saying that they're doing their own Google ads, that they're, you know, they're doing their own, reconciling their books, month by month, and I say, Wow, when did you when did you go to university and study that? You know, and I wanted to keep people that they asked sometimes when they talk about that, because, you know, accountants and bookkeepers are trained individuals in those areas, yet we think we can do it. And and I'm the first person to say, is that somebody better than me at doing this? Yes. Okay, delegate, get rid of it, get somebody else to do that. And as you said, you stop trading your time for money. And you start thinking, right, okay, who can support me in my business growth? Who can get me to that next level, because we're not meant to know at all? Oh, gosh,
Robin Valadares:no, and you will burn out. I'm reading a book right now called buyback, your time by Dan Martell. And he's exactly illustrating what you're talking about. He preaches, don't hire for growth, hire to buy back your time. So you can pursue the things that you are truly good at, and had other individuals who are more competent than you in those skill sets to do that, otherwise, you're going to be might be open for business for three years, then be burned out, because you can't do every aspect of it, nor do you have the time. Nor do you want to use 24 hours a day, you want to spend 21 of them work on the business. I certainly don't
Katie Bell:want to spend 21 hours a bit doing my p&l every every week. We just want the bottom line notice Don't be as the entrepreneurs and
Robin Valadares:that's where our skill set is. Right? We're not We're not built technicians or managers.
Katie Bell:Robin, how can our listeners get more from you? How can where can they go to, to hear more of your thank you.
Robin Valadares:And I'd say this personal finance knowledge is readily available to anyone really, it's 2023 we have smartphones, and there's a breadth of YouTubers Instagramers tick talkers. So you don't necessarily have to come to me. But if you resonate with my kind of mission or my my vision, I have a website called financially fulfilled physio.com That's where I run some recorded courses and some virtual ones or now more live in person, as well as some one on one coaching calls for individuals who want more intimate setting and then through Instagram. I'm not very tech savvy. So I have hired out of social media individual to handle my social accounts because you don't want me doing them. And then you can follow me on Instagram at financially fulfilled physio. dot com. And if those who have specific questions even though I cannot provide financial advice, you can email me at info at financially fulfilled physio I'm happy to respond. Probably not.
Katie Bell:So kindly. Thank you for giving me your very, very valuable time to come on this podcast and just kind of inspire people and motivate people and give people some real advice that they can take away. It's been, it's been found. I've loved having you on this on the show
Robin Valadares:at all that thanks to you for open up the platform to spread the message to your your audience. So thank you for taking the time as well this afternoon to help me put that message.
Katie Bell:You are very welcome, listeners. Thank you for joining us both on this episode. I will see you again for the next episode coming up soon. If you have loved this episode, please do not forget to write us a very quick little review because it helps so many more people see and hear what we are doing. See you again next soon. Thank you for listening to treat your business with Katie Bell, the podcast that tells you what you really need to hear. And now when it comes to running a successful business in the health and wellness industry that gives you the time, money and freedom you are wanting for access to our free workshops on how to get more clients in your business. How to make more income in the next 30 days. And to get more time back in your business and life. Head to our free Facebook group today. Treat your business or head over to thrive dash business coaching.com All of the links are available in the show notes