Treat Your Business

141 Where Are My Patients Coming From? Marketing Attribution with Charlie Klatch

• Katie Bell / Charlie Klatch • Season 1 • Episode 141

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Welcome
Welcome back to the Treat Your Business Podcast. I’m Katie Bell and today I’m joined by Charlie Klatch, founder of Klatch, a healthcare marketing agency that’s all about helping clinics like yours grow in a way that’s both strategic and sustainable. If you’ve ever found yourself rolling your eyes at projections or wondering where your new patients are actually coming from, you’re in the right place.

Episode Summary
In this episode, Charlie and I get real about marketing attribution – yes, that “not-so-sexy” topic that’s actually the key to unlocking your clinic’s growth. We talk about why it’s so important to know exactly where your leads are coming from, how to track what’s working (and what’s not), and why making decisions based on data rather than guesswork is the way forward. Charlie also shares what to look for in a marketing agency, how to build trust with your marketing partners, and why brand building and collecting reviews are your best friends right now. Plus, we touch on the impact of AI search and how clinics can stay ahead without getting overwhelmed by all the techy stuff.

Key Takeaways
✨ If you can’t measure it, you can’t manage it – attribution is everything
✨ Transparency and trust are non-negotiable when working with agencies
✨ Brand building and collecting reviews are the new superpowers for clinics
✨ Focus on location and name when starting out – they make a huge difference
✨ Don’t get lost in the tech – get your fundamentals right and growth will follow
✨ Compounding good decisions over time creates a real growth machine

Resources & Links

Episode Sponsor

VBS Medical Ltd, exclusive distributor in the UK and Ireland of K-Laser Therapy & Indiba Radiofrequency Therapy.
To learn more about K-Laser Therapy, visit: https://klaseruk.co.uk/why-klaser/
To learn about Indiba Radiofrequency Therapy, visit: https://vbsmedical.com/product/indiba-radiofrequency/
Book your free trial at https://vbsmedical.com/contact/ – quote "THRIVE" to receive a free set of goggles or Indiba cream with your equipment purchase.

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk. 

Treat Your Business EP141

[00:00:00] Katie Bell: People say to me, we hear this all the time, I don't like doing projections. 'cause I think it's just finger in the air load of bullshit.

[00:00:06] And I'm like it is. Yeah. In the plucking numbers out your backside of where you think you're going to go. But at least you then are taking the actions

[00:00:14] Charlie Klatch: exactly. 

[00:00:14] Katie Bell: That are going to get you there. You're being strategic about what you should be spending you money on, shouldn't be spending more money.

[00:00:19] Charlie Klatch: I love this saying, if you can't measure it, you can't manage it.​

Welcome to the Treat Your Business Podcast with Katie Bell. I'm Katie, and this is the place where clinic owners like you learn the strategies, tools, and mindset shifts needed to transform your clinic into a thriving business. One that gives you more time, more money, and more freedom. Born from a passion to challenge the idea that average is normal.

We empower clinic owners to create extraordinary businesses, incomes, and lives through our world class coaching programs. We help you step out of overwhelm and into confidence, turning your clinic into a business that fuels your lifestyle, not drain it. So are you ready? Let's dive in.

Katie Bell: Today's episode is sponsored by VBS Medical Limited. It's the exclusive distributor of K-Laser therapy and indiba radio frequency therapy in the UK and Ireland. K-Laser and Indiba are non-invasive therapies that enhance and accelerate the healing process complementing standard of care. Broadening therapeutic opportunities, improving clinical outcomes, generating new profit, and distinguishing your clinic from the competition.

[00:00:59] K-Laser and Indiba have a medical device regulation approval, meaning they have scientific publications to validate their clinical applications in practice. To learn more, visit www.vbsmedical.com and book your free trial today.

[00:01:57] Hi Charlie. Welcome to the podcast. 

[00:02:00] Charlie Klatch: Hi Katie. Thanks for having me on. 

[00:02:01] Katie Bell: You are welcome. Charlie, tell everybody who you are. 

[00:02:05] Charlie Klatch: Yeah, sure. My name's Charlie and I'm the founder of Klatch. We're a healthcare marketing agency working with predominantly clinics at the moment, but we started to venture out into the wider.

[00:02:15] We work with clinics really with a, with an appetite for growth turning over 20k plus a month. And we work at as a kind of results driven marketing partner focusing on S-E-O-P-P-C website optimisation. Really trying to help them drive growth for their clinic and quality leads.

[00:02:31] Katie Bell: Nice. And we are going to talk Charlie, today about, as you said before we came on, not the most sexiest of subjects, but we're going to sexy it up as much as we possibly can. Yeah. For our listeners the thing that you think is the most important thing is marketing attribution. 

[00:02:49] Charlie Klatch: Yeah. 

[00:02:49] Katie Bell: Being able to clearly understand where your leads and your inquiries are coming from.

[00:02:55] Charlie Klatch: Yeah. 

[00:02:55] Katie Bell: And then leveraging what's working. Dropping what's not, or changing what's not. So why do you feel like this is like the most important thing clinic owners need to be aware of? 

[00:03:06] Charlie Klatch: I'll start with kind of a story. I guess it's probably the best way to give you an example of how we actually worked out that attribution was so important.

[00:03:13] So we're working with a friend of mine who owns a chiropractic clinic. And we were inheriting some agents some clinics from different agencies, and we realized that they didn't truly know what was happening. From a results perspective in their business. So a lot of agencies and marketers will measure kind of traffic traffic and clicks.

[00:03:33] But from a clinic perspective. That doesn't really drive the revenue or the numbers, or it doesn't give insight into the revenue and the numbers. What we've tried to do is coin attribution as the most important area for growth. And the reason for that is because you're making decisions based on data, not assumptions.

[00:03:48] And you truly know what's happening from an RRI perspective. And you can identify the top performing campaigns and channels that are working for your clinic and driving growth. And what this enables you to do is over time, make, data back decisions and growth, clarity and consistency.

[00:04:02] And over time that compounds and you see the real clinic growth. So that's the reason why we think attribution is so important for clinic growth to enable us to move forward and grow. 

[00:04:11] Katie Bell: And do you find that most clinics that you start to work with, Charlie don't know know where their leads are coming from?

[00:04:17] Is it not something that they've ever really focused on before? 

[00:04:21] Charlie Klatch: Yeah, definitely. It's hard to attribute true ROI from marketing. And one of the reasons for that is because a lot of different, there's lots of different ways to, to contact a clinic. So it could be through calls, it could be through forms on site.

[00:04:35] Trying to work out exactly if they turned into a new patient can be difficult. So for an example, cause a lot of existing patients will call a clinic. So actually separating out new and existing patients is really important to understand which calls we're converting, how many calls were converting, and even like looking back and seeing, how did they initiate their search for the clinic.

[00:04:55] Was it through a search term such as. Physio near me or physio in a location. And what happened on that call? Did they find what they needed with the clinic and how much did they spend after calling the clinic and did they spend? So once you start to piece together the attribution pie you can really, truly understand where your money's going.

[00:05:15] And once you know where your money's going and what's converting, you can then start to double down in areas which you know, are performing well for your clinic. 

[00:05:22] Katie Bell: And why can we not figure this stuff out for ourself? Like, why do we need you to tell us this? 

[00:05:27] Charlie Klatch: Yeah. Luckily you do need us, which is while we're in business, so that's good.

[00:05:33] Typically because tracking is a combination of tools that we use unique KPIs that thankfully we've created the clinics now. And it's hard to piece together those different tools through these different APIs. So typically, for example a clinic that works with us will, at the end of the month, we'll better give them an exact cost per patient, how much they're spending per patient how much those patients are spending over the time with you, how much they're spend in that month specifically.

[00:06:01] How much they're forecasted to spend with your clinic over time. And the reason we can do that is because we do track the calls and the forms, and then we link in with your practice management software. So we work with a lot of clinics that work with different practice management software, says, no, there's Nookal, there's Clinico, there's practice help with chiropractors.

[00:06:20] So we're able to connect our marketing data that we track on site. With your practice management software. And that's a very unique solution I don't think anyone else is doing right now. And that gives us that data back. Without that system, we don't have the full picture of what's happening in the market.

[00:06:36] Yeah, 

[00:06:37] Katie Bell: that's amazing. 'cause I always think, at the end of the month ultimately. And I love marketing people like you, Charlie. You know I do, but I just want to know how many new patients did I get booked in? Yeah. And how much did it cost me to get them booked in? 

[00:06:51] Charlie Klatch: Exactly.

[00:06:52] Katie Bell: That's really the key because.

[00:06:54] Obviously we want to know patient value average, we want to know lifetime value of them. We want to know retention rate and conversion rate. But I can fix a lot of that shit. Yeah. Like I can figure that out with my team and I can give them training and I can look at our structure in clinic and it's a whole thing, isn't it?

[00:07:10] But that bit that comes before it. 

[00:07:13] Charlie Klatch: Yeah, it's is. 

[00:07:14] Katie Bell: We need that visibility on that data with that clarity, so we can then make the right decisions. 

[00:07:21] Charlie Klatch: Exactly. Exactly. And I think that's why I love working with clinics because you guys are, you are a clinic and yourself, Katie.

[00:07:27] You are a professional in your field. We're professionals in marketing, so what we want to do is take that pressure of lead generation away from you. 

[00:07:35] Katie Bell: Yeah. 

[00:07:35] Charlie Klatch: So you can then focus on what you want to do, whether that's your clinic operations, whether that's focusing on the patient.

[00:07:41] Yeah. We just want you to better trust your marketing growth partner to be able to do that. And that's the thing that kind of really upsets me with a lot of agencies out there is you invest your money and your time in agencies and they're not as transparent as they should be.

[00:07:54] So one of the things our, one of our core beliefs is we want complete transparency. So whether or not you have a good month or a bad month, we will give you the transparent results because if you don't give the transparent results, you can't truly know what's happening. 

[00:08:08] Katie Bell: Yeah. 

[00:08:08] Charlie Klatch: Now is it declining because of seasonality?

[00:08:10] Because it's December. What is something break on the site, or equally, why are we growing? What are the campaigns that are working? Is it an ACL treatment campaign? Is it a Physio near me campaign? And how much of those people spending? So we can give you that accurate keyword reports on how much keywords are actually generating revenue in your clinic.

[00:08:31] So we can say, okay, cool. This keyword's generating this much revenue this month. Let's spend more there. 'cause we know that's going to generate you more revenue in your clinic.

[00:08:41] Katie Bell: If I'm thinking about how to choose a great marketing agency or who to go with, what would you say is one of the biggest challenges or things that like make it much harder for you to do your job when you are like, 'cause we are obviously.

[00:08:58] We, if we want a marketing agency, we're going to go and speak to X, Y, and Z and you're going to have a conversation with 'em all. And then we decide as the clinic owner, I quite like to go with Clutch and that's who I want to work with. But what are your kind of parameters to ensure that we align with how you guys like to work?

[00:09:16] What would you say you need from us? 

[00:09:19] Charlie Klatch: Yeah, it's a good question. Generally the best thing is to put your trust in us. Because, and mo most of the clinics we work with they do that, but sometimes we have to build that trust because the clinic owners come from a bad working relationship with an agency.

[00:09:32] So we have two initial goals for our clients. One is to start getting them results. The second is to build their trust with agencies, because a lot of them don't trust agencies. And the main ways we do that is we're so communicative. We're always ready to be, to have a conversation with you, but we're also very trustworthy and authentic with our results.

[00:09:53] And when you start to see our reporting match, your clinic reporting, 'cause every clinic owner. Does their own reporting. They always know their numbers internally, but when they start to see that our numbers are matching their numbers, which typically hasn't happened in the past, that trust starts to build.

[00:10:10] And then once that trust starts to build, our relationship with a clinic owner and marketing agency can flourish because we trust each other. We can take the steps forward to Yeah, to grow. So that's the foundation of a good relationship between a clinic owner and a marketing agency. Then on top of that, I think the best thing is for to have an appetite for growth, but also quality growth.

[00:10:32] So I think every clinic owner wants to grow, right? But they want to maintain the quality in their clinic. They don't want to have bad patient experiences. So it's working out that incremental plan of growth, making sure. We're keeping high quality and that growth happens incrementally over time.

[00:10:50] So yeah, 

[00:10:51] Katie Bell: I love that. And how do you communicate to clinic owners? So what would that look like if somebody was working with you? Charlie, how much time do we speak? How often do we speak to you? How much visibility we do we get? How do you deliver that? 

[00:11:05] Charlie Klatch: Yeah, so we, typically we work on a a growth period.

[00:11:09] And that's three months. So if we were to work with a clinic or a clinic was to inquire with us, we'd do a hold of their website and their digital presence. 'Cause typically I always like to give the house and energy. There's always something that you can do. There's always areas of focus where it's the kitchen, the bathroom.

[00:11:27] Hallways, the carpet. Yeah. No site is ever perfect and a site is always able to grow within it, certain parameters. So we are doing an audit with a, for us, for a clinic that inquires with us. And that will be typically three months. And that three months are really just getting the house in order.

[00:11:43] We're making sure that it loads fast. We're making sure that the booking funnel is efficient. Make sure that tracking is in place. Then after that three months, it, within that three months where we speak every two weeks, we make sure that we are giving you the communication you need and we're getting everything we need from you.

[00:11:59] 'cause we'll need access to your Google business profile, your ads maybe even your team if you want to start looking at ways of increasing efficiency. Content or social media, et cetera. And then after that, three months after that kind of hypergrowth period, we go into, depending on the level of package and the size of your clinic monthly calls or fortnightly calls, again, depending on your appetite for growth as well.

[00:12:22] So typically what happens is a clinic come to us. We work for three months, we get them into a really nice kind of growth phase. And then they've got so much to focus on in the clinic that they probably don't want to speak to us as much, but then some clinic owners do. So it really depends on the clinic owner too.

[00:12:38] Katie Bell: And I guess if that level of trust is there then they trusting you that you're going to get reports every month. You can visibly see how things are performing. Yeah, what we're changing, what we're working on. 

[00:12:49] Charlie Klatch: Exactly. Exactly. Because I think. Like in terms of Klatch and why there are positioning in the market clinic owner are in a really difficult position when it comes to marketing.

[00:12:59] They've got three options. The first is to hire a junior marketer but they're typically lower skilled and they require quite a lot of oversight. They can hire a senior marketer but they're highly skilled and also highly expensive. And sometimes they don't need. Five times, five days a week to focus on the clinic.

[00:13:17] Yeah. And then the other option is to hire an agency. But most agencies may not be transparent or they may not, and they might tie you into a contract. So I think where we are different is we offer like an affordable, highly skilled solution that's results driven. And by giving that to the clinics they're repositioning as a marketing agency that drives results yeah.

[00:13:37] That is affordable and helps you grow.

[00:13:39] Katie Bell: Yeah. I love that. Charlie, what there's lots of talk about the generative search stuff that's going on and the changes that we're seeing in terms of ai taking over the whole world. Where do where does Klatch sit with this and how have you moved your service to.

[00:13:57] I guess take into consideration all of the things that we're seeing change in the backend of marketing. 

[00:14:02] Charlie Klatch: Yeah. So I think like the fundamentals of AI search are going to be similar to our approach to SEO. And my background's actually SEO, so I've worked in SEO for kind of over 10 years in big, small sizes of companies across psych.

[00:14:17] Across the world essentially. The fundamentals of SEO have always been to have a great technical infrastructure create great content and brand build. Typically it was link building, now it's more brand and citation and and other types of phrase building. So I think those are the core fundamentals of AI search as well.

[00:14:37] So even now, for example, we are tracking how our clinics rank in AI search and there isn't really any tools out there at the moment that are trustworthy enough to track AI search 'cause it's such a new thing. 

[00:14:50] Katie Bell: Yeah. 

[00:14:50] Charlie Klatch: But one of the best things you can do is just look for where your clinic is present in an AI search for physio near me or physiotherapy London. And typically right now, when we track our clients, they're all ranking right, if not number one very highly for those searches. And the reason for that is because of the SEO infrastructure that we've already doing for our clients. 

[00:15:10] Katie Bell: Yeah. 

[00:15:11] Charlie Klatch: So typically things like, these are going to be quite technical terms, what schema markup.

[00:15:15] Yeah. Making sure your website loads fast and all the pages are accessible, making sure the content is user focused. As we are doing those things, we are going to do well for the transition to AI search. 

[00:15:27] Katie Bell: Okay.

[00:15:27] Charlie Klatch: And it's happening very quickly. Yeah. I think last time I read Google's market share dropped 5% in Q1.

[00:15:33] Bearing in mind it was like 91% for 15 years. It's a huge drop. It's millions and millions of searches. We are seeing it as an opportunity. I'm actually quite excited for our clinics and I was having a chat with a clinic owner this morning and he said, you, Charlie, you worried about AI search.

[00:15:48] I was like, no, I'm overly optimistic about it. People are going to have to search for you. They're going to need you. 

[00:15:54] Katie Bell: Yeah. 

[00:15:54] Charlie Klatch: The demand is always going to be there. Yeah I'm optimistic and as long as we keep doing the fundamentals of being found on the web, I think we're positioned to help our clinics grow even further.

[00:16:05] Katie Bell: And for clinic owners that are not at 20 k, 

[00:16:09] Charlie Klatch: yeah. 

[00:16:09] Katie Bell: What would be your advice to them?

[00:16:12] Charlie Klatch: My advice for clinic owners under 20 k, brand building is new mode. I think it's like. Collecting reviews because I think one of the key ranking factors for local search is always going to be reviews.

[00:16:28] And that's been confirmed by people working within Google that I've spoken to. Reviews are and replying to reviews and consistency reviews and length reviews that they're so important to local search. If you are under that, but building your review base is so important. If you can start to build your presence across multiple channels whether that's Instagram, Google business profile or even your website's content, make sure that there's a holistic approach to marketing to growth as well.

[00:16:55] I probably even recommend doing a believe it yourself, it's a lot easier for somebody to create content these days because of ai. Yeah. So as long as you've got the right prompts and the right approach, probably as a smaller clinic, you are going to be really well placed to share stories.

[00:17:10] Katie Bell: Yeah. 

[00:17:11] Charlie Klatch: To get to that figure if you wanted to get to that figure. Yeah. And 

[00:17:14] Katie Bell: I'm like really keen that. When you grow in a business and we work with clinic owners that in our evolve program that are like, one to 4K revenue, it's, they might be doing this with a NHS job on the side.

[00:17:27] They've not jumped into this full time. And I think. People get completely overwhelmed as to do I build my own website on Squarespace or whatever the hell it is. Do you know, do I invest five grand on a new website? Do I go down the SEO route or do I spend that money on PPC first? Or there's so many questions that are

[00:17:49] Charlie Klatch: yeah, 

[00:17:49] Katie Bell: unclear for people at that stage.

[00:17:51] And I, I think it's. I am always looking strategically at their business and what they need to do in what order, and there's not, I don't think there's ever a one size fits all piece of advice here. Yeah. What's your thoughts on somebody building their own website? Yeah. 

[00:18:06] Charlie Klatch: It's a really good question.

[00:18:07] So it's actually the main a the best answer for me is actually non-marketing based. It's the location of your presence. For us, like the clinics that see the most growth, right? Their location is in an area where there's high footfall. There's also high demand. So looking at search volume for the area the demographic of the area, so if you are that small, and let's say you are working the NHS and you maybe have a treatment room somewhere that's you are leasing from a gym or whatever. The location is always going to be the best first decision that you make. Yeah. The second thing is your your name so some of the, we work with a client who's called Chisik Physio.

[00:18:45] Nathan Carter. He, his location is perfectly he's on a bus route in Chisik, so he gets loads of people going past but equally. His name is what people are searching for Yeah. Chisik physio. And that already brings such brand connotation with it. 

[00:19:01] Katie Bell: Yeah. 

[00:19:01] Charlie Klatch: Because Chisik is quite an affluent area.

[00:19:03] Yeah. So it's what you say on the tin. So as a smaller clinic owner, say a single, a sole practitioner location and name are two of the best decisions you can make at the beginning. 

[00:19:14] Katie Bell: Yeah. 

[00:19:15] Charlie Klatch: After that it's it doesn't really matter where you build your website. Whether it's Squarespace, WordPress, whatever it's more like the brand building.

[00:19:24] Just making sure you're focusing in the right areas. I would probably recommend speaking to somebody that knows. SEO and PPC at that stage, an agency like us probably wouldn't be best, but you could find someone quite easily for 500 pound a month that would get you to that next level. Yeah. You know what I mean?

[00:19:42] So that, that would be my recommendation, location, name and getting some expertise in just that lower price point. 

[00:19:48] Katie Bell: Yeah. Yeah. Absolutely. And I think that. We often at that level think that we can create the fix. So we if I build my website and in short term, whilst that might be a cost effective solution for you, what we often hear then is we go to an agency and they go where your website's crap, so we need to rebuild that first, and then we can start working on you, S-E-O-E-P-P-C.

[00:20:10] So it's just having the goal of where you are going. Where you want to be in the future. And I always think you need to start acting like that's already happening. 

[00:20:21] Charlie Klatch: Yeah. A hundred percent. Like manifestation, in a way. Yeah. And the thing is with like most clinic owners is they've chosen their vocation for a reason.

[00:20:29] They want to help people. They've gone through all this years of experience and learning. We're so fortunate to work with clinic owners because. They do want to provide and help and yeah, they're different to other types of business owners. So I think a hundred percent like that. They're really, every clinic owner I work with or we work with are amazing at what they do.

[00:20:49] Yeah, you don't really get any. Horrible clinic owners like you just don't, like they wouldn't be in business. It just wouldn't work. 

[00:20:56] Katie Bell: Like I always think we're in this industry because we really care about people. We're people. 

[00:21:01] Charlie Klatch: Yeah. We're 

[00:21:01] Katie Bell: People we want to do the right thing.

[00:21:03] Charlie Klatch: Exactly. 

[00:21:04] Katie Bell: Yeah. Yeah. I think that's brilliant in a lot of respects, but. It's often why our industry is undervalued. We undercharging, we are not treating our clinics like businesses. We're treating them like clinics that, we are it, rather than it being a clinic and a business and a brand.

[00:21:21] Yeah. And we are on the outside of that looking and managing it. I think it, it works in both ways, but be being strategic and knowing ultimately your 12 month plan is your three year, five year even ahead will help you make decisions in the business. And when it comes to like, when do I invest in PPC?

[00:21:42] When do I invest in SEO? When do I invest in a website? They're all great questions, but it's about ultimately what's where we going? Where do we want to be? 

[00:21:50] Charlie Klatch: Yeah. Yeah. 

[00:21:51] Katie Bell: And. People say to me, we hear this all the time, I don't like doing projections. 'cause I think it's just finger in the air load of bullshit.

[00:21:58] And I'm like it is. Yeah. In the plucking numbers out your backside of where you think you're going to go. But at least you then are taking the actions 

[00:22:06] Charlie Klatch: Exactly. 

[00:22:06] Katie Bell: That are going to get you there. You're being strategic about what you should be spending you money on, shouldn't be spending more money.

[00:22:11] Charlie Klatch: I love this saying, if you can't measure it, you can't manage it. The whole reason why we. We double down on attribution. I hate, and we very rarely do this, but it has happened in the past going to a meeting and not being able to tell clinic owner exactly what's happening. Yeah. How much of, how much have you spent?

[00:22:30] How much is your return? How many leads are you getting accurately? 'cause that's the foundation of growth. If you don't know. What's happening? You cannot move forward. Yeah. And the thing is as well, what people a lot of people forget is when you are making the right decisions, month over month.

[00:22:46] They compound. So a decision made three months ago and then another decision made a month, two months ago, another, those decisions compound and they end up creating a growth machine. 

[00:22:57] Katie Bell: Yeah. 

[00:22:57] Charlie Klatch: Now, if you make one wrong decision in that process or let's just say for example your core tracking stops, typically older people who don't want to use their phones will use a call to call. And they're not typically the people that spend the most with your clinic. If you make the wrong decision, like turning calls off or removing a call button, yeah. That can have a, that can have the opposite compounding effect over time.

[00:23:20] So you can start to see the decline over time. Measuring is the most important thing. And knowing where you're going is again, the most, one of the most important things for growth. And within reason, because not every clinic owner wants to just be, six clinics, hypergrowth. Yeah. They just want to have a sustainable, lean business that provides quality service 

[00:23:37] Katie Bell: and gives them a life that that they want to live.

[00:23:40] 'cause that's ultimately why we're doing it. 

[00:23:41] Charlie Klatch: Yeah, exactly. Yeah. 

[00:23:43] Katie Bell: Charlie, how, how can people reach out to you if they want to continue this conversation, if they are a clinic that might sit in the category that you want to work with? How, what's the next steps? 

[00:23:54] Charlie Klatch: So we on our website Discovery call, you'll get direct access to a call with me and my head of marketing, Ben Suite.

[00:24:02] And we'd run have just a really informal chat and before that call, we'd look into your current presence online. So we had some. Things to discuss and if it's a good fit, we would then go away and do a very comprehensive audit of your website and your presence and what your unique growth solution looks like.

[00:24:21] Which it is normally like a 10 page document that's very thorough. And then what we do is we use that. Research and that analysis to then if we end up working with each other to for your first three months worth of growth. So we're very transparent. We have turned away clinics that we don't think is a good fit.

[00:24:38] And I also do have a really great bunch of freelancers that I have access to that might be a better fit for a clinic. That is Okay. Not quite ready to work with us. So yeah, just visit our site and book a discovery call. 

[00:24:51] Katie Bell: Amazing. I'll make sure that the site goes on our show notes, Charlie, so they can access that nice and easily.

[00:24:57] Before we go, what's the biggest thing you want somebody to take away from this episode? 

[00:25:03] Charlie Klatch: The biggest thing that I'd want clinic owners to take away. Yeah. 

[00:25:06] Katie Bell: Just like the, the one thing that they, you want 'em to leave with or you want 'em to like, remember this episode for? 

[00:25:12] Charlie Klatch: Yeah. I think, I always want to provide value and, I think the way that the world is going in terms of AI search, it's moving very fast. Brand building is going to be the most important lever and foundation of growth. So if you're a clinic owner and or you are, you want to build your presence and your business. Really focus on your like, personal brand and your actual business brand because they're both synonymous with each other now.

[00:25:37] And 

[00:25:38] Katie Bell: Yeah. 

[00:25:38] Charlie Klatch: People buy from people as well as businesses. So focus on collecting those reviews, focus on brand building, focus on giving value to your user base. Yeah. 

[00:25:49] Katie Bell: Amazing. Charlie, thank you so much. 

[00:25:51] Charlie Klatch: Thanks. Take 

[00:25:52] Katie Bell: care, Katie. Bye. Thank you.

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Katie Bell

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