164 I wish I did this two years ago: A clinic owners turning point.

Welcome
Hey, it’s Katie Bell. Today’s episode is proof of what’s possible when you commit to the work and actually implement. I’m joined by Vicky, one of our current Evolve clients, who shares what’s changed in just 12 weeks in her clinic, her confidence, and her leadership.

Episode Summary
In this conversation, Vicky takes you behind the scenes of what her physiotherapy clinic felt like before joining Evolve. She was growing, hiring quickly, and making decisions without a clear strategy, which led to stress, burnout, and some tough team calls. We talk about the real cost of hiring too fast, why knowing your numbers matters, and how clarity creates momentum.

Vicky also shares the practical shifts she’s made already, including raising prices, moving away from pay as you go towards packages, focusing on her core physio services instead of diluting too soon, and getting more confident with sales conversations and marketing decisions.

Key Takeaways

• Hiring too fast creates stress, drains energy, and can stall clinic growth
• Knowing your numbers builds confidence and helps you make better business decisions
• Putting prices up can protect profit margins and support sustainable practice ownership
• Packages improve cash flow and help clients get better outcomes
• Focus beats dilution, especially in a young clinic
• Mindset and strategy together are what drive real change

Episode Sponsor:

Today’s episode is sponsored by Jane, clinic management software and EMR. Jane’s online bookings and secure client portal help you reclaim your evenings and weekends by taking admin off your plate. To see how Jane can support your clinic, head to the link in the show notes to book a personalised demo. If you are ready to get started, use the code Thrive one mo at the time of sign up for a one month grace period on your new account. 

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk. 

Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  

Resources & Links:

Foundations Programme: https://join.thrive-businesscoaching.com/foundations

🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree

• Leave a review!: https://ratethispodcast.com/tyb 
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

Transcript

[00:00:00] Katie Bell: Today's episode is proof of what's possible. In just 12 weeks, I'm joined by one of our current clients who's sharing exactly what she's implemented, the wins that she's created, and what's changed in her business in a very short space of time. If you've ever wondered what happens when you actually commit to the work and do the stuff, then this one's for you.

[00:00:23] Welcome to the Treat Your Business podcast, the show for clinic owners who want real, honest advice and [00:00:30] tried and tested ways of doing things. I'm Katie Bell, and this is the new era of bigger insights and bolder conversations to help you grow a clinic and a life you love. Let's dive in.

[00:00:41] Welcome to the Treat Your Business podcast. Thank you very much for having me. I am so excited to have this conversation with you. Vicki, tell our listeners what was your clinic like, what was your business like? And maybe what was going on for you, from a personal point of view, running your business before you [00:01:00] joined our Evolve program?

[00:01:02] Vicky: Sure. Before I joined, I was stabbing in the dark about what to do. I started out four years ago and I was just in a little room and I was just going at it as I thought it should be. I didn't have any real strategy. I didn't really have a plan. I was just running with it.

[00:01:22] And then as I got a bit bigger, I grew into a clinic in central. And then I was thinking about a team and I [00:01:30] took a couple of people on and then I was thinking, holy smokes, I need help. Because, you don't, when you graduate, you don't have any business input, you don't have any people management or leadership.

[00:01:45] So all of these things were coming to a head and I was making decisions that probably weren't the right ones and have made a lot of mistakes along the way. And then thankfully I came across your podcast and then I [00:02:00] thought this was meant to be like all the kind of universes came together and everything that you were saying in the podcast. I was like, I need to get involved as soon as I can here.

[00:02:11] Katie Bell: That just reminded me, Vicki, you reached out to me on LinkedIn, didn't you?

[00:02:15] Vicky: I think it was, yeah, quite a few years ago. 

[00:02:17] Katie Bell: Years ago. And we ended up having a bit of a conversation and I think you'd, it was probably two or three years ago, and then I met you at Therapy Expo with your lovely friend Natalie.

[00:02:27] And yeah, that just reminded me it was [00:02:30] LinkedIn that you reached out what was, so you were on your own. You decided that you wanted to grow and you had aspirations to have a team. You wanted to be bigger than just a sole trader, one man band, for want of a better word. What were the biggest mistakes that you made that you can only now see?

[00:02:49] Vicky: Having, being on the other side of those mistakes and possibly having us supporting you now going, okay, do this, Vicki, let's do this. Let's move into this direction quicker. What can you see that you did wrong? [00:03:00] I'm still learning, obviously now, but number one is hiring too fast. Yeah, and I think probably lots of people are listening here.

[00:03:12] Probably will really relate to that because you think, oh my gosh, I've got all this space, I've got these bills. You've got your kind of goals of wanting a team and growth. But I think I've definitely hired too fast on four different occasions, [00:03:30] Asians whereby the wrong people in the wrong seats.

[00:03:34] Yeah. Oh, you're saying all the right words, all the buzz buzzword. And I think sometimes I think what's really important is what I've learned from you guys already is what to have in place for the interviews or even before you have the interviews. Finding out someone's color is, their strengths, their weaknesses, and then see what the team.

[00:03:56] I already like, including myself. Yeah. And [00:04:00] see how they can fit into the team before you make the plunge of taking them on board. Yeah. Yeah. And has those four hires that you had too quickly on reflection, did that cost you in terms of energy, tying money, stress? We had a conversation, didn't we before Christmas on voice with each other with.

[00:04:22] A decision that you had to make in your business, and that felt very heavy for you, didn't it? And like a lot of weight on your [00:04:30] shoulders, and it felt like you couldn't move beyond it almost. A hundred percent. I think as at Yellow and myself, if you haven't done a test, it's really important to do it, to understand about you and the team.

[00:04:42] I'm a definite people pleaser. And I really, as, it's my clinic, I want to help support people. And I think there's been a few instances where I've. Push too much. I've given more of me. And what happens over Christmas where I had to let [00:05:00] someone go, is unfortunately I was really burnt out because of that.

[00:05:04] I, they were draining me because I was putting so much effort in to try and make it work. And I was losing sleep. I was really stressed. It just, and what a time of year to feel like that. So I'm really, I've learned so much with that last fire being the biggest learning point for me going forward.

[00:05:25] Katie Bell: Yeah. And it was like one of those things that I kept saying to you. Lean [00:05:30] into it. Lean into it. You've gotta be uncomfortable. This is normal. It shouldn't feel okay because. It's never gonna, like firing people's never gonna make us feel good. And it shouldn't do actually otherwise, the wrong people are in our business, but particularly as a yeller, we find that very difficult.

[00:05:45] But it was stopping you moving forward. And I guess one of the things that I've reflected on, Vicki, that you quickly seem to have. Shifted since being in the Evolve program is that you trying to be everything to everybody and [00:06:00] actually you've made a decision to really go back to your core services and really focus on those, haven't you?

[00:06:06] Vicky: Yeah, a hundred percent. So I think when I first started, when I opened the clinic when I've got three rooms now I was approached by a massage therapist to join the clinic. And at the time I was like that's pretty perfect because, I focus on physiotherapy and massage.

[00:06:24] There's always space for that, and I can always, transfer some clients to the massage therapists. [00:06:30] So at the time I wasn't, I didn't think too much into, I thought this is an opportunity. She seems great, lots of experience, but I think, which worked really well for two years, I'd just add. But I think what I lost as a business and as my why and my core value is what am I doing this for?

[00:06:51] What is my brand, what I wanted? And then after the second massage therapist didn't work, when the other one left, I was like, this is not, it's not [00:07:00] gelling for me. It's not really working. And I think now I've really focused and what, yeah, evolve really taught me is honing in your, what you want, your services, where, what are my best at, what is, good for me and the business, where do I see myself?

[00:07:15] And so now I've just focused on physiotherapy. And can then really lean into that. Great, because you've got so much ability in that area, and that's your real thing, what you love, what you are known as. And I think [00:07:30] for listeners who we have massage therapists within my clinic.

[00:07:33] Katie Bell: Is it right, is it wrong? It's. All about what aligns with you and your business. Now, you might Vicky, in 3, 4, 5 years time revisit that because you will have the infrastructure, you'll have the systems in place, you'll have the marketing know-how that means you can then go, okay, now I can expand my services.

[00:07:52] Vicky: But one of the biggest mistakes we see so often in young clinics and yours is a young clinic, Vicky, at four years we di we dilute too quick. [00:08:00] Yeah. And we, and then we're like we can't do marketing. For this service. So how do I now think I'm gonna do it for massage as well as physio and managing those team members.

[00:08:10] And you also recognize, Vicki, that it, you weren't as profitable in that service as you were when you were running your physio services. And that's what evolved also allowed you to see Definitely, I think a big part of all. Activate and all these other programs, but I was with Evolve and now I'm with Activate.

[00:08:27] You really get really stuck into [00:08:30] your finances. You'll see the profit, the losses, you'll see where your main services are. Yeah, and I think that's a big thing I saw in Evolve. I'm like, I'm getting all this growth from physio. Yeah, and actually for the effort I'm putting in for massage, it's like Al and I just think, yeah, like you said, I was such burnout trying to deliver these two things when actually the physio is really serving me.

[00:08:55] Katie Bell: Yeah. And the massage was and a hindering me. Yeah. That's the word I was looking for. Yeah. Yeah. [00:09:00] And so you joined our Evolve program initially. And one of the things that we do within that in the first few weeks is get clear on your numbers. And we got you. There was some quite specific numbers and metrics that we really wanted you to lean into.

[00:09:14] Vicky: So by doing that, Vicki did that. Is that naturally what you would've done without evolve or are you one of the very typical clinic owners out there, likes to bury the head in the sand slightly when it comes to knowing their numbers? I think so. It one of, it was one of my [00:09:30]goals. Last year to really hone in my numbers because I've got an accountant full time now.

[00:09:36] And so I, so with him and obviously with you guys as well has made me really focus on knowing my numbers. Yeah. So having systems like Zero and, things like that, you can see profit loss, everything that's going on. And does that help you feel in a different way? Vicki, now, like sometimes we have to see.

[00:09:57] It's not always a great picture that it paints, but it's a [00:10:00] picture that's necessary to be painted, and then it allows us to make better decisions moving forward. Exactly. I think sometimes I could be before fairy spend happy. I need this, I need that. Yeah, you yellow. I know exactly. But actually looking at the real data, understanding my numbers, what my average revenue is a month, and yeah, where the little box is I can do for marketing and all that kind of thing.

[00:10:25] It's really important to understand that and feel, I feel confident. I think that's the word [00:10:30] now. I'm more confident than before in where I'm going with my numbers and what I want to achieve. Yeah. So I didn't really know that until evolv really, when, Jody was my coach then like setting up the bar, the boundaries where we're pushing.

[00:10:44] Katie Bell: Yeah. And that's helpful and that I guess when so many clinic owners that we start working with, whether they're like a really small clinic on their own, whether they've a team of, three, two or three Vicky like you, or whether they've got a team of 20, some of them don't know where they're going.

[00:10:59] So we're like [00:11:00] just swimming around in this kind of ocean of stuff going on, but it's but is that actually what you want to happen? Is that actually giving you more money and more freedom in your life? Because that's ultimately we're here to make an incredible impact on the health and the lives of our communities, but we're, the business also has to serve us.

[00:11:21] Vicky: So definitely. Do you feel. That was something that was missing. But now feels like you are really leaning into understanding those numbers more. [00:11:30] Definitely. And also talking about the numbers is. Is, it's okay to put your prices up. Yeah. That's another big thing. Like a lot of people get stuck in the, oh, but I've seen this client for 10 years.

[00:11:42] I don't wanna put it up. But actually everything's going up. Yeah. And we, our business, our bills are going up. So I think that was really a good highlight to me with the numbers thing is understanding, okay, actually my profit margins are quite small at the minute, and that's because I need to have that.

[00:11:57] Katie Bell: Extra jumping, increasing the [00:12:00] prices. Yeah, sort the block packages. Yeah. Amazing. So it sounds like you got a lot of clarity quite quickly when you jumped into the Evolve program, what was the moment, Vicky, for you? Because we'd had conversations before that you realized I need to do something now.

[00:12:17] Vicky: I can't just do this on my own anymore. Like I need to jump in with two feet and do and commit. I think it was when I was on my, fourth firing and [00:12:30] I was like, I, my poor wife was thinking, what have I got myself into? Because I was just a bit of a mess. 'cause I was like, making these really brush decisions sometimes.

[00:12:40] And I was like enough is enough. The Thrive program is incredible. And then seeing you at that expo was just like, I need to do this. And then you launched Evolve. And I thought at that time it was perfect for me. And I just needed support and guidance and a community, and I [00:13:00] think I felt really alone without it, without the clarity or the plan or the, I just, I was really stuck.

[00:13:07] So I was in a, I was in a situation where I was like, I physically can't continue like this. So I was in, I was just like on the edge of I either go for it or not sure if the business will survive. Wow. Wow. That's massive, isn't it? And so many people, Vicky, listening to this are in that position, they're burnt out and we're recording this [00:13:30] in January and lots of people will have had some form of rest over the Christmas period and it almost tricks us into thinking, oh, we can go again. We can just keep going for a bit longer because I've had a little bit of rest. But then you just look back and you're still in the same cycle, 3, 6, 9, 12 months later with no real tangible changes. So you made a decision to, to jump into the Evolve program, and then with the Evolve program you got to come to one of our live days, Vicki.

[00:13:56] How was that for you? [00:14:00] That was amazing, to be honest. And I think from then with everything I learned from Evolve in the 12 weeks, I was like, this is my team. This is like my tribe. And I think I felt so the overwhelm of support. I was actually quite emotional with Philippa when I met her. I just cried a little bit 'cause I was like, I've never felt this kind of supported before.

[00:14:22] 'cause your career, like our businesses are, it's a huge part of our lives. 'cause it's what makes us live where we wanna live, buy what [00:14:30] we wanna buy, like it serves, it should serve us, yes. And I just thought. Having those live, that live day was just like I, I obviously went to clinic growth live as well and that was amazing as well.

[00:14:40] But I think having this strategy day of all these kind of tools that you went through of us, I think just was a huge eye opener. I was like, gosh, this is gonna really accelerate. Me and my business. Yeah. It's so powerful, isn't it? And I think I can never describe it well enough on a podcast of being in the [00:15:00] room, being supported and surrounded by clinic owners who are all, we're all trying to do our very best and we're all trying to impact the lives of our clients and our lives as well.

[00:15:08] But we can get so lost and it can feel so heavy and so alone. And I think for me, a lot of clinic owners think that's just how it should feel. And I'm like, no, it doesn't have to feel like that. Like we can have a lot of fun and run your business at the same time. Definitely. That's what I felt like, and I, it's just so nice to talk to other people in the same position.

[00:15:29] Katie Bell: 'cause Yeah. When else can we do that? I don't know anyone. Yeah. And you have a fabulous wife that you know is super supportive, even on your fourth firing. And we. Most of us have partners and people we can talk to, but they don't really get it. And sometimes we don't really wanna have to share it because I've dealt with it all day and I don't wanna have to come home and then, oh, keep going on about it.

[00:15:54] It feels like you need to, you do need that space to offload into go. Yeah, I'm hearing [00:16:00] you. We've been there. I've done that before. This is what you need to do, Becky. I was in your ear before Christmas tell me when you've done it, make sure it happens. I need to know. Because without that, we can not hold ourselves accountable and decisions take longer.

[00:16:14] Vicky: And, we just get stuck back in the day to day of seeing patients. Don't worry. Exactly. And I think with the coaches and, like the mindset with Philippa, that is absolutely gold. Yeah. Dust and I can't explain if you are on the fence, [00:16:30] I'd say get off the fence and come on board because you, I feel completely different as a person from a mindset, I feel like more confident within myself.

[00:16:40] Katie Bell: So I think it's a personal joint journey as well as a business journey. Yeah. I'm so glad that you've mentioned that, Vicki. 'cause one of our like uniques is that we combine the mindset and the strategy so heavily 'cause it's so intertwined and you can't, you can have the best strategy in the world, but if we're not [00:17:00] working on you as a person, you are not gonna, you are not gonna launch that strategy.

[00:17:03] You're not gonna really implement it to the very best of your ability. So the mindset is so crucial. And it is a huge personal journey that you go on and then your business thrives as a result of it. And can we just say that this is you started in September and it's only 7th of January and you already feel like this, which is we've got a whole year with you.

[00:17:24] Vicky: Can you imagine how great you're gonna feel in a year? What has, so apart from I guess you feeling more [00:17:30] confident, you feeling different, what's. Has there any been any other kind of big shifts personally and professionally for you in just this short few months that we've been with you so far? I think also the clarity of where I want the business to be and obviously focusing on, like we spoke about earlier, the physio side of things and working within the strengths of the business area and where to focus on there.

[00:17:55] So I think clarity is a big one. The business. [00:18:00] Yeah. And I think personally as I'm still growing I'm still learning about leadership and how to manage people. And I think now going on to activate, looking at the different things in there, there's a lot more input and support that I can get from Thrive as well.

[00:18:18] Katie Bell: So I feel like that's gonna be a big part, but I already feel like a better leader. From the last, yeah. 12 weeks, which is wild. I can't believe it's anything that long. But yeah, it, it, [00:18:30] and I think it's because you've, when you set aside time in your diary to work on your business, you just do admin and you just do stuff, don't you?

[00:18:38] And then you think I've done a bit of admin, I've not, I haven't really moved my business forward, haven't really moved the needle in my business at all. Whereas when you. The Evolve program was like for you to test the water and before you threw yourself into the Activate program, which if you've got results from Evolve, you are, you like, the results you'll see in Activate are just, on a whole nother level, but we [00:19:00] basically tell you what you need to do, where you need to spend your time, so you don't have this admin time of just drifting and doing a bit of this and doing a bit of that.

[00:19:08] It feels very strategic, doesn't it? It feels very like. You've got every 30 days you have a pod where you're gonna be speaking to your coach and we need to know that you've done certain things in those, in that time. So you're not left to your own devices to figure it out for yourself. Does that feel helpful for you, Vicky?

[00:19:24] Vicky: Hugely. 'cause I think it's very easy to do exactly what you did. I don't have a DHD, but I [00:19:30] do 10 different things at the same time sometimes and I do question myself. But I think, like having that. Plan of okay, this is your goal. We're focused on this for, you have your year goal and then quarterly and then 30 week.

[00:19:45] Yeah. And then you go from there. And I think that's another big thing that I didn't have before. And I think that it's really helped me focus and be like, right this week I'm sorting this, I'm looking at my Google business page, or all those kind of things really make a [00:20:00] huge difference.

[00:20:01] Katie Bell: And I think, you said you're still learning and I wanna reassure you, Vicki, that you'll never feel like you're done. Yeah. And you'll go on this kind of like absolutely wild journey where. It's the new level, new devil concept that constantly keeps coming back. So you are like, okay, now I've fired.

[00:20:20] And I, and then I've learned from that. And then you get yourself to the next level and you're like, oh, wow, now I've got to learn about this. 'cause now I'm managing more people and more personalities and more things. [00:20:30] And so it's an ongoing thing. Like I'm not done in terms of. Learning how to lead, because every time you step up to that next level, it requires you to be somebody different.

[00:20:40] Vicky: It requires you to behave and act in a different way. So it's so important to invest in yourself as a business, and I wanna congratulate you on making this decision for you. It's a massive personal investment, [00:21:00] and your business will only. A result of it because you've decided that you are worth it. I think it's health, isn't it? It's wealth. So I think the investment that you put into ourselves is really worth it. If people are on the fence about, the, the investment towards a course like this, I think if you break it down to everything that you'll get out of it, as well as the community side, I think, you'll forget.[00:21:30]

[00:21:30] You'll, you won't realize. The number because you'll have all that support to drive you in the direction that you need to instead of going on that hamster wheel that you are constantly on right now, you just need to get off the wheel, get some professional help, and you'll only grow. Like I've already seen the growth in my business in the three months.

[00:21:48] Katie Bell: Having that clarity, knowing where to put my money and my marketing and the channels driving new clients in. That's amazing. So in terms of the practical changes [00:22:00] that have seemed to make, have made big differences already, like in three months, so you've introduced packages, Vicki, you've, you're moving away from just having a pay as you go model in your clinic.

[00:22:10] Vicky: Yes. So I've put my prices up. As well. Yeah, so pay as you go is elevated and then we're just really focusing on packages when people come in and it's, I think what I really loved about many of the mono modules that you did, but is the framing within the session [00:22:30] and loads about how to frame and then when you talk about the investment of packages, it's so easy and I think when I'm confident in delivering the package.

[00:22:41] Set up like this one or this one because I'm sounding confident and I'm knowing what they need. Yeah. They don't really hesitate and they're like, oh yeah, that sounds great. I'll do option this one. Wow. Whereas before I was a bit like oh. 'cause it felt awkward with how much the investment was for a [00:23:00] package.

[00:23:01] But it's how you frame it and how you've taught me to frame it. It's just, and 'cause you are, you're serving them. No one can treat anyone in one or two sessions. It's ridiculous to think that, and I think Pay You Go is really I've really elevated that kind of. Have the option of it, if that is the only thing that they can do, but it really showcases how important the package is.

[00:23:24] Katie Bell: So I think that having a that a lump sum in your business obviously is gonna help with [00:23:30] the healthy bank as well. Absolutely. It improves your cash flow. It gives better results. Your reputation's better. You are not having a sales conversation every single time that you treat them. You can focus on delivering great treatment and, exceptional results for them.

[00:23:46] They get the benefit. You can just be like, oh, this just feels good because I'm doing it from the right place. There's so many wins, isn't there when it comes to. And it's not easy because we are stuck in [00:24:00] our old ways often, and our mindset and our money beliefs get in the way. But we work on all of that stuff, don't we?

[00:24:06] Vicky: So that you, as you've said, you feel confident in the way that you approach it from a professional and ethical way as well. Exactly. And I think it does take time, but I think you, you help us with the kind of, you talk about how we should try to talk about it, like not a script, but a set pattern of what to say.

[00:24:24] Katie Bell: Yeah, that's it. Yeah. Yeah. And then you just have to keep, even if you do it with your partner at [00:24:30] home, trying to feel confident in how you deliver it. And then it just gets easier and then it just becomes the thing that you've always done. And it's just the new way in your clinic. And so you've raised your prices, you've introduced programs.

[00:24:44] You've upleveled how your sales technique, you've got rid of a member of staff that wasn't serving you. You've really focused in on your numbers. You have decided to not dilute your services too soon and really focus [00:25:00] on your physio side of stuff. You have been very specific about where you spend money in marketing and what you need to be doing and not to need to be doing at this stage of your business.

[00:25:10] Vicky: And you've done all of that in 12 weeks. I know it is wild, isn't it, when you think about it. But I think, yeah, like you say, what, what can be done in 12 weeks? 12 months? Is it like, it's gonna blow your mind little, it's gonna blow your mind. And you are in this kind [00:25:30] of like big, massive family and it, that sounds a little bit weird, but it is.

[00:25:34] Katie Bell: And when you are in the room with everybody, like nobody's competing, nobody's. Everybody wants the best for everybody and everybody really gets it 'cause they've all been in your position. And I think what's nice about being in the room is sometimes you are a little bit further ahead than some people and sometimes you're further behind than some of the other people.

[00:25:53] And it's a mixture of what I'm aspiring to be. Who can I help? That's over here. That, that I was there at some [00:26:00] point, and the reason I wanted Vicki, you to come on here. Early on, your journey is for you to reflect on what you have just achieved in 12 weeks, which is a lot of it has been uncomfortable for you, but you've done it, you've stepped into it, and you've, you like, you've really shown yourself what you made of, and that you are resilient and that you have got those foundations to really up level in the next 12 months.

[00:26:23] Vicky: We see so much so much opportunity for you and so much ability in you. I think we don't [00:26:30] stop enough to reflect on what we have achieved. So this is a moment for you. Thank you. And I think that's so true, isn't it? Really rethinking and reflecting back. I'm trying to do it as a continued thing, as a couple of times a day to see how grateful I am for, like gratitude, basically.

[00:26:49] Like I try to do three, 3G gratitudes a day. Amazing. And I think that really helps, see how lucky we are to have these businesses, I think that's what you have to think about as well. We're doing this [00:27:00] for us and our family. Yeah. And I think it's really important, but yeah, I think it's quite overwhelming what I've achieved in the last 12 weeks, and I do feel really proud of it.

[00:27:10] Katie Bell: I'm also very thankful of you and your team to, to get me to where I am already. We just provide the structure for your nature. And your nature as a yellow is scatty. All the ideas not so great at implementation. People pleasing, I'm that person as well, Vicki. 'cause I'm a recovering people pleaser and I'm also a [00:27:30] yellow.

[00:27:30] I get it. But you need structure around you. In the same way that blues need it and greens and red. So that's what we are doing. We are just showing you the way and, but ultimately it's up to you to take the action. And you did take a massive amount of action in the last 12 weeks. Vicki, somebody was listening to this who's maybe been listening to us for a while like you did and is feeling nervous, but knows they need to change something and wanna step forward.

[00:27:56] Vicky: What would you say to them if you were having a conversation? [00:28:00] I think get support as soon as you can, and I think Thrive is the best. Mentorship, business coaching that you can ask for. And I think, if you've listened to this whole podcast, you can understand why. You'll be signing up straight away.

[00:28:14] By the way, I'm not commissioned or anything to say what I'm saying. Not no problem. But, I just feel grateful and in hindsight, I wish I did it two years ago. That's why I wish. That's my kind of, but I think. I [00:28:30] believe there's always a time when, you know, but I think if you've been on that journey for already this long, it's is there Einstein that says if you always do what you always done, you'll always get what you've always got.

[00:28:41] Yep. So I think, get off that fence and contact the team and just see how they can help you. Like they've helped me and like many others. Yeah. And the only one thing I would really say when you are on the course. Commit to everything [00:29:00] in there. So make sure you do all the Q and As, all the live sessions and the more you put in, the more you get out.

[00:29:07] Katie Bell: For sure. 'cause there were some people that I could see that hadn't fully applied themselves and they haven't got as far as some of the rest of us. Yeah. And that just because they haven't put it in fully. So make sure that you go for it. Put everything in. That is such good advice, Vicky, because you are so right, like we'll put everything in place.

[00:29:27] We will give you everything, but you need to [00:29:30] be there. You need to show up, you need to commit, you need to cancel stuff. You need to put this as a priority, and the results will show it has shown already for you in just 12 short weeks. Amazing advice. I'm gonna, I'm gonna make sure all our members are, listen as on Q and at all of those live days.

[00:29:49] It has been a real pleasure interviewing you today, also working with you over the last 12 weeks in the Evolve Program. I'm super excited you've stepped into our Activate [00:30:00] program and we get to work together over the next 12 months and beyond to take your business to where you want it to be. Welcome on board officially and a huge well done.

[00:30:09] Vicky: Thank you very much. I really appreciate it.

[00:30:11] Thanks for listening to the Treat Your Business podcast. Hit subscribe now and keep joining me for bigger insights, older conversations to help you build a clinic and a life you [00:30:30] love.