Treat Your Business

167 The Plan That Changed Everything

• Katie Bell / Emma • Season 1 • Episode 167

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Welcome
Today’s episode is for you if you’re carrying everything and quietly wondering how long you can keep going like this.

Episode Summary
I’m joined by Emma, a neuro physio and clinic owner on an incredible journey inside Thrive. When I first met her, she was exhausted and overwhelmed. Her days started at 5am at a tiny desk in the kitchen, then it was a sprint through kids, clinic, clients, admin, late night emails, and a phone that never stopped. She carried most of the caseload, had no admin support, and was living month to month with no clear plan for the future.

Emma shares the turning point was not one dramatic moment. Life simply became unmanageable. She could not keep pouring into the business while raising her boys and still feel like she had nothing to show for it. She had listened to the podcast for a long time, and finally made the call because she needed hope and a place to start.

We talk about what changed once we began working together. We tackled strategy: pricing, packages, moving away from pay as you go, team structure, marketing, and the numbers. But Emma is clear the biggest shift was mindset: believing in herself, recognising her worth, and seeing what was possible.

The ripple effect has been huge. Emma’s money mindset has changed, and she now has hope for the future, including what is possible for her boys. Her son wants to be a pilot, and where she once would have shut that dream down, she now believes they will find a way. She also shares personal changes, including opening the door to a relationship after years of being single, and stepping into a bigger, beautiful clinic space.

Key Takeaways

  • If nothing changes, nothing changes. Sometimes you have to decide it is enough.
  • Strategy grows the business, but mindset makes the strategy sustainable.
  • Knowing your numbers and capacity gives you control and confidence.
  • Community and accountability stop you doing this alone and keep you moving.
  • The right support can change your business, and your whole life.

Episode Sponsors:
Today’s episode is sponsored by Jane, clinic management software and EMR. Jane’s online bookings and secure client portal help you reclaim your evenings and weekends by taking admin off your plate. To see how Jane can support your clinic, book a per

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk. 

Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  

Resources & Links

Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026

🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree

[00:00:00] Katie Bell: What was that moment for you that you realized the way that you were working was just not sustainable and that you needed to make a different decision?

[00:00:06] Emma: I'm not completely sure it was a moment, but it was just getting to the stage where life just wasn't manageable anymore. I couldn't do it anymore. I couldn't keep putting into the business and trying to raise the boys alongside and not really have anything to show for it. 

[00:00:27] Katie Bell: Welcome to the Treat Your Business podcast, [00:00:30] the show for clinic owners who want real, honest advice and tried and tested ways of doing things. I'm Katie Bell, and this is the new era of bigger insights and bolder conversations to help you grow a clinic and a life you love. Let's dive in.

[00:00:45] Katie Bell: Today's episode is sponsored by Jane, a clinic management software and EMR. The Jane team knows that when your workday is spent providing care to your patients or your clients, it can feel like there aren't enough hours in the day for the rest of your [00:01:00] admin tasks. This can mean scheduling appointments become.

[00:01:03] Katie Bell: The hours tasks turning what should be restful evenings into extra long work days. That's why Jane has designed user-friendly online bookings. You can give your patients freedom to book their appointments at their own convenience. Patients can also manage their appointments, fill out intake forms, and enable SMS and email reminders.

[00:01:21] Katie Bell: From their secure online portal, which saves you from having to do it manually to see how Jane can help you reclaim your evenings and weekends. [00:01:30] Head to the link in the show notes to book a personalized demo. Or if you're ready to get started, you can use the code Thrive one mo at the time of sign up for a one month grace period.

[00:01:38] Katie Bell: Apply to your new account.

[00:01:43] Katie Bell: Hi, Emma, welcome to the podcast.

[00:01:46] Katie Bell: I'm so excited for this conversation, and I know the listeners once they get to hear you and your story are gonna be really inspired. Emma, tell our listeners, before we met before you, you [00:02:00] joined Thrive. How did, and I'm gonna call you a clinician because you are now a leader. You are now a CEO. You are now a.

[00:02:08] Katie Bell: An amazing business owner, but when I met you, I would say you were a clinician. So how did being a clinician in your clinic feel like day to day, what was going on for you? Paint a picture. 

[00:02:21] Emma: I was carrying the majority of the clinical caseload for the clinic. I had. Self-employed associate working with me.

[00:02:28] Emma: We'd had [00:02:30] two rooms in a shared building. And my day usually started at about 5:00 AM opening the laptop sitting at my poke little desk in the corner of the kitchen. And then it was literally a sprint to the end of the day with managing clients. Children, the house, dogs, everything. The phone never stopped and there was never any respite.

[00:02:56] Emma: I was answering emails late into the night, early in the [00:03:00] morning and I wasn't really getting anywhere. And I just, I used to say, I'm a really good physio, but I'm not a business woman. And that, that's how it was really. 

[00:03:10] Katie Bell: Yeah. I, and you have, you are a mom of boys. And you I remember speaking to you in that kitchen that's at your desk and you were trying to get up.

[00:03:21] Katie Bell: It just correct me 'cause we've worked together for a long time, however, but you were like Ru getting up, doing some work, running, get coming back, [00:03:30] running with the dog, coming back, getting the kids ready to school, taking the kids to school, then bombing to the clinic, then seeing all your clients, then reversing all of that on the other side.

[00:03:37] Katie Bell: Sometimes you have to go and get the boys from school in the middle of the day and it was just this constant fight for you, wasn't it? And I remember thinking. I remember leaving that conversation feeling oh my goodness, if Emma doesn't do something like now this can't wait. We can't just keep in this cycle any longer.

[00:03:56] Katie Bell: You were completely exhausted. 

[00:03:58] Emma: I was completely [00:04:00] exhausted and I was getting nothing from the business. There was, I didn't realize it at the time, but there was no hope for the future either. There was no clear plan for retirement. There was. Know, I've raised my boys on my own, so I don't own a house.

[00:04:14] Emma: There was just nothing, I was basically winging it, trying to get the boys raised. And then there was this sort of, I, I just thought I'll just live in a caravan or a canal boat, or something like that. And that, that was my retirement plan. And that's completely changed now [00:04:30] too.

[00:04:31] Katie Bell: Wow. So we had a conversation. I can't even remember, Emma, how did you hear about us? 

[00:04:38] Emma: I have been listening to your podcast. Oh, really? And I think I've been listening to it for quite a long time. And you just listen and you think it all, it did all sound marvelous. And it was marvelous. But I was literally doing nothing about it and I just had no clue where to start.

[00:04:53] Emma: So I thought I just need to make this call and and see what we could do. 

[00:04:57] Katie Bell: So we did, we had a conversation, didn't we? You [00:05:00] and me together. We mapped out we first of all have to dig into what's not working and there was a whole long list as you've explained of things that weren't working for you.

[00:05:08] Katie Bell: And if I remember rightly, when we first started working with you, you were pay as you go only in the clinic. You and you are a neuro physio Emma, So you have very complex Yes. Patients that require a lot of energy as well and a lot of time, but you're a pay to-go only you were undercharging for the, an amazing service that you were delivering.[00:05:30]

[00:05:30] Katie Bell: You had a self-employed associate that was taking quite a lot of the share home with them, and so you weren't really making much money from them working for you. You didn't have any administrative support. And you were just living a bit day to day, month to month and hoping that it would just, and when we're in that cycle, Emma, it's really hard, isn't it, to detach ourselves and think, I, I have a phone cover that says nothing changes until if nothing [00:06:00] changes and.

[00:06:01] Katie Bell: Until you make made the decision, I just need to have this conversation. I need something to change. Nothing was gonna change. You would just, you would've still been in that same cycle.

[00:06:13] Emma: Yeah, and I think I, I also didn't really have much expectation of change. I didn't have much expectation of what I could do, what I could, what I deserved and what was possible.

[00:06:26] Emma: That's probably been the biggest shift really. Oh yeah. [00:06:30] In taking me forwards is I've realized my worth. It's still a bit of a work in progress. But I didn't have any expectations that I could do anywhere near what I'm doing now. 

[00:06:44] Katie Bell: Really. 

[00:06:45] Emma: It wasn't even on my radar as a glimmer of hope yeah, a lot. A lot has changed. 

[00:06:50] Katie Bell: A lot has changed and we had a conversation. And what was the moment for you, Emma, that you thought, this is really [00:07:00] scary. I don't know how I'm gonna make this work, but you needed to do something different. What was that moment for you that you realized the way that you were working was just not sustainable and that you needed to make a different decision?

[00:07:13] Emma: I'm not completely sure it was a moment, but it was just getting to the stage where life just wasn't manageable anymore. I couldn't do it anymore. I couldn't keep putting into the business and trying to raise the boys [00:07:30] alongside and not really have anything to show for it. And I think it was just.

[00:07:36] Emma: There must have been a moment where I just thought right enough. And there's probably been quite a few of those moments, but this was probably the moment where I thought this really is enough. Let's just get on the phone. And it must have been coming off the back of one of your podcasts or something where I just thought, okay, look, I really need to now do something and see if we can move forwards.

[00:07:55] Emma: And I think my expectation was that I'd just learn a bit more about how to run a [00:08:00] business. And it has been so much more than that.

[00:08:03] Katie Bell: So what has what quickly started to happen for you? Because we've worked together for a few years now, and then the journey has been incredible. You are almost unrecognizable from the Emma that Yes.

[00:08:18] Katie Bell: In the most loveliest way, like actually no. You are recognizing what you're you and we've cleared all the crap out and we've just allowed you to really come out. And [00:08:30] bloom. What do you think was the biggest change that you saw quickest? What, when we first brought you into the journey, what started to happen to you quite quickly?

[00:08:37] Emma: I think quite quickly I started to believe that there was potential, I could see potential in what I was doing. I started to believe that what we do. I knew what we did in clinically was incredible, but I started to believe that the potential for what we could do with business was incredible in terms of reaching people, helping people, spreading the word about people being able to recover from [00:09:00] neurological problems and things like that.

[00:09:02] Katie Bell: I always think when people join the program, they're coming in, and you've said this yourself, I just thought I'd learn a bit more about business. So we taught you quite a lot about business along the way, haven't we? We taught you about finance, we taught you about marketing accounts, how you manage your money personally and professionally.

[00:09:17] Emma: Yeah. 

[00:09:17] Katie Bell: Your sales in your company, your leadership, your team, your recruitment. There has been so much learning going on. We also had to quickly start working on you, Emma, and Yes. Yes. In the early [00:09:30] days we needed to balance strategy and mindset work. We needed to get you doing some stuff in the business quite quickly.

[00:09:37] Katie Bell: So we did a price rise, didn't we? Very quickly. Yeah. We looked at how we could move your associate into an employed model. We looked at changing your marketing strategy. We introduced packages and programs of treatment. So we did stuff that meant your revenue and your profit started to grow. And 

[00:09:57] Emma: yes, 

[00:09:58] Katie Bell: whilst working [00:10:00] on the mindset, and now I guess what happens is we're still teaching you all the strategy and we're still growing your business with you, but we're working more and more on you and how you step up as this next level of leadership.

[00:10:10] Katie Bell: Would you agree that's the kind of key things that you saw? Happen at the beginning? 

[00:10:15] Emma: Yeah, totally. Understanding what I even needed to be looking at numbers wise and then what to do with those numbers was a massive learning curve. I initially didn't really have much of [00:10:30] clue what was going on.

[00:10:31] Emma: I knew that I was spending money and making money. But understanding how to make things more profitable, understanding what I needed to track, understanding what I needed to track in terms of how much time we, of our time we were filling the capacity projecting forwards. There was absolutely none of that.

[00:10:49] Emma: Marketing was negligible and it was expensive and it wasn't working. And my mindset was [00:11:00] in a shocking place. Life was lovely with my boys and that was all brilliant, but other domains of my life were severely lacking. 

[00:11:09] Emma: Yeah. 

[00:11:09] Emma: And I was just keeping my head down and getting on with it.

[00:11:11] Emma: I had really no clue what to do in terms of running a business. I knew I could treat patients, but the rest of it was just. Sticking my finger in the air and hoping for the best. Really. 

[00:11:24] Katie Bell: Yeah. And you decided to throw yourself in into the Thrive program. What's the biggest shift, if [00:11:30] you can name one, because there's been many.

[00:11:32] Katie Bell: But what's the biggest shift you now see in yourself as a leader rather than just as a clinician 

[00:11:38] Emma: mindset? I think. The biggest shift for me that I wouldn't have got anywhere else is believing in myself, my mindset, understanding myself so much better and believing in what is [00:12:00] possible and what I'm capable of has been a massive.

[00:12:03] Emma: And that has then allowed me to really dive into being a leader into understanding the numbers and things into believing in myself as a business woman. I needed that mindset first to then really lean into the strategy and everything like that, because the strategy was obviously something that I needed to do, but I just had massive imposter syndrome.

[00:12:25] Emma: I was like this is not, so that's been the biggest shift for me. And the rip, the ripple effect on my life as a [00:12:30] result of that has been huge in my life and the business. 

[00:12:33] Katie Bell: Can you tell our listeners a little bit about that? 

[00:12:36] Emma: Okay. From a life perspective, obviously raising my children, they're 17 now.

[00:12:42] Emma: I i've had no expectations that as a lone parent I would ever really be capable as a businesswoman and have the time and the energy to put into it. There was a very sort of a money lack mindset in the house. And I think one of the biggest examples recently is [00:13:00] that one of my sons wants to be a pilot, which is a massive investment.

[00:13:04] Emma: And I'm still not completely sure how we'll do it, but we will. And I think a couple of years ago I'd just said, look, I'm really sorry darling, but that's not something that we can do. And now I'm like, Nope. Come on, carry on. Keep going. We'll find a way. We can make this work. We can make it happen. And that is, it's a massive thing.

[00:13:22] Emma: And I think in terms of the way that our, the money mindset that I'm now instilling in my children and the work ethic and things is [00:13:30] gonna have a massive effect on them going forward. I had been single for 16 years and Philippa encouraged me to open the door to a relationship with an awful lot of pushback.

[00:13:42] Emma: There was no way I had the time, the emotionality, the capacity, none of that. And I'm now in a wonderful relationship. We've moved to a much bigger beautiful clinic space. I'm making changes in my house there. It's undescribable the change in my life [00:14:00] and I think none of that would've happened had I not worked on my mindset.

[00:14:04] Emma: I've been stuck. 

[00:14:06] Katie Bell: Yeah. Doing the same stuff over and over again. Hoping, because this is still a part of your, isn't there that hopes because we are hopeful beings that Oh 

[00:14:15] Emma: yeah, 

[00:14:15] Katie Bell: maybe this month, it'll just work a bit better. I'll just make a bit more money and then we'll just keep going for a little bit longer.

[00:14:21] Katie Bell: Yeah. But really nothing was shifting for you until you made that decision. And if you don't mind me sharing, Emma, you weren't particularly in the financial [00:14:30] position to go, okay, I'm, I have got money here to invest in myself and here it is. Let's do it. This was a decision that you had to make that was not from a place of money.

[00:14:43] Katie Bell: Sat there. It was a highly uncomfortable decision for you to make, but you put your trust into us. And I guess you'd built up enough kind of no interest factor through the podcast episodes. 

[00:14:59] Emma: Yes. 

[00:14:59] Katie Bell: And then having the [00:15:00] conversation with me that meant you thought, you know what? I've gotta do this.

[00:15:04] Katie Bell: What's the worst that can happen? I need to throw myself in. And you did. You went and found, you went and found the money and I just said, find month one and then we'll figure out the rest. And that's what's happened. 

[00:15:16] Emma: Yeah, and I think on that first call with you gave me a really good overview of where my business is at, but I think mostly you gave me hope that things can change and that, that made me find the investment.[00:15:30]

[00:15:30] Emma: Because I think for the first time I thought that there's, there is a possibility here and this could grow and it could become what I want it to do and what I need it to be.

[00:15:40] Katie Bell: And 

[00:15:40] Emma: there's no way I wasn't gonna find the money. 

[00:15:43] Katie Bell: And what would you

[00:15:44] Katie Bell: if you were looking back at Emma then, who made that big decision? Can you believe you? You did it. Can you believe you were a, you were no. Because I almost, having talked to you and having spent some time really learning [00:16:00] about what was going on in your business or what wasn't going on in your business, and the challenge that you got as a, a sole parent and all of this, all of that other stuff that takes up so much of your energy and time, it almost feels like it would've been the easier option for you to just go, do you know what?

[00:16:14] Katie Bell: This feels really big and really scary. Even though what I've got is not great, I'm just gonna keep rolling with that. Can you believe you made that decision? 

[00:16:22] Emma: No, I can't. I just

[00:16:25] Emma: I can't believe I made that decision to jump in and [00:16:30] I also can't I struggle to believe where I am now. I just have my mindset call with, and one of the things that came out, it was, two years ago, I wouldn't have believed that I would have the life that I've got now. And so then what is gonna be possible in the next two years based on that?

[00:16:47] Emma: And it's the belief that I now have in my business is huge. And I think the Thrive is a community of people and. You the coaches are [00:17:00] incredible, but also the people that you have around me, that I've grown to know over the years and we see each other regularly. Everyone just wraps their arms around you when times are hard.

[00:17:11] Emma: There's always advice on hand and. I wouldn't have ever believed that I could be where I'm now, let alone where I'm gonna be in sort of five or 10 years time. 

[00:17:22] Katie Bell: How important has it been for you, Emma, to be around other clinic owners? Because, we're coaching, you we're teaching, you we're [00:17:30] showing you the way, but actually being part of something bigger than just you in your own clinic, I think is really important.

[00:17:36] Katie Bell: How has that impacted you? 

[00:17:39] Emma: That's been huge. I think it's seeing what other people can do. It's, there's a part of it is the people above me. I want to grow to get to there, but then also the people that are just coming in and just starting out. It gives me a chance to reflect on where I've come from.

[00:17:57] Emma: I love meeting everyone at the events [00:18:00] and things like that and the sort of the WhatsApp groups and that sort of weekly check in a q and a session where you can hear other people's challenges. You learn so much just from sitting and listening. Watching everyone else grow is such a huge privilege to be part of what's going on for them as well.

[00:18:19] Emma: It, I think. It's a critical part of Thrive and it's what makes thrive. It's a community 

[00:18:25] Katie Bell: Yeah. Of 

[00:18:26] Emma: Wonderful people and we all pull together 

[00:18:29] Katie Bell: ab [00:18:30] Absolutely. And I think there's, I always struggle to describe the energy on a podcast of what it's like being in the room, but business, running a business can be fun.

[00:18:41] Katie Bell: And I want to bring that to, to the days, when you first showed up to the very first one, you're probably thinking, oh goodness, she's got a dumb thing. She's got us wearing stupid. She's got all these things that we do, but it's about just not taking ourselves so seriously. But it's also about [00:19:00] having fun along the way.

[00:19:01] Katie Bell: And you've really thrown yourself into all of that. Emma, you're at every live event that we do because it's so important. 

[00:19:07] Emma: It's, and the energy in the room is absolutely incredible. I've gone into live events sometimes just exhausted or just not feeling great, and you come out and you feel absolutely incredible.

[00:19:20] Emma: And on the way home, in the car, my mind's buzzing with what I'm gonna do and, just the energy is so high and that's a collective energy and I think [00:19:30] that's what makes it so powerful. You get us all into this wonderful, gorgeous energy that we can then all all share and it, yeah.

[00:19:40] Emma: It's hard to describe. It's 

[00:19:42] Katie Bell: how describe and one of the biggest things that we're also really passionate about and what we wanna. Do really well is the accountability side of things. So it is about, we teach you a lot of stuff. There is a, there is always so much to learn, but it's about prioritizing what's most important for where your [00:20:00] business is right now.

[00:20:01] Katie Bell: And that changes month on month. So we have pods where we pop you into a small group with your coach and you meet every 30 days. How has that helped you make decisions and make the right decisions in your business? 

[00:20:14] Emma: Oh, it's been absolutely critical. Just being able to sit and share challenges or empty your head out about what's going on in a sort of a small environment with people, and with an amazing coach has been.

[00:20:29] Emma: [00:20:30] Absolutely critical. And I think the accountability is also, I need that accountability, otherwise I wouldn't get stuff done. It would just slide by the wayside. So having that accountability and listing the things that you are gonna do that much then know that the next month you're gonna have to talk about it.

[00:20:44] Emma: And, but it's not talking about it in a sort of a. A judgmental way. It is talking about it in a kind of if you haven't done it what's been blocking you kind of way to help release the blocks so that you know you, you do what you intend to do. That accountability has been [00:21:00] absolutely critical.

[00:21:00] Emma: Without it, there is no way that I would've done half the things I've done. 

[00:21:05] Emma: Yeah. 

[00:21:05] Emma: And because you feel so high energy when you're in those sessions to me. I'd make promises to do things that I probably wouldn't in a different state. So it's pushed me in that way as well to be braver and bolder and to really step out of my comfort zone.

[00:21:22] Emma: And then you said if you know that you have to do it, because otherwise you're gonna have to explain to those wonderful people why you haven't done it. [00:21:30] So it's really pushed me to be much braver and much bolder. 

[00:21:34] Katie Bell: And you have mindset sessions within the program. So we have something called Success Accelerators that you access every month with the absolutely amazing Philippa, and they will be on themes that we know come up a lot.

[00:21:48] Katie Bell: So it can be imposter syndrome you absolutely understand what that can feel like. It can be around money mindset, it can be around leadership all the big challenges. But then you also have some personal one-to-ones as well [00:22:00] with her. Yeah. How has that helped?

[00:22:03] Emma: The mindset has been absolutely critical to me. The success accelerators really push into the things that you feel uncomfortable about and give you the understanding and the strategy of where you're at now and what you need to do to move forwards. 

[00:22:16] Emma: Yeah. 

[00:22:16] Emma: The personal one-to-one sessions with Philippa have been lifechanging in terms of.

[00:22:21] Emma: My mindset, not just from a business perspective, but from a personal per perspective. Yeah, I wouldn't be [00:22:30] anywhere near where I'm now without that, that that. Work. 

[00:22:34] Katie Bell: Yeah. And oh 

[00:22:35] Emma: my mindset. 

[00:22:36] Katie Bell: Isn't it funny how people look for business support? It's I need to get better at marketing, I need to get better at numbers, I need to get better at leadership.

[00:22:43] Katie Bell: And you absolutely do need to do that, but you have to do it from that right place. And so for me, any. Coaching program that you are gonna invest in has to be mainly about you and then the strategy comes after that. Because without that I [00:23:00] just don't see how it can work sustainably. I don't see how you can grow authentically in the, in, in a way that feels right for you.

[00:23:09] Emma: No, I think you can't implement the strategy and lead your team without the right mindset. It's not possible. And I'm quite woo anyway in terms of my mindset and energy and things like that. So I understood that language. But it's been really interesting to see other people coming through that maybe haven't [00:23:30] used that language or really thought about mindset before.

[00:23:33] Emma: And always a penny drops of how important it's, and how important understanding your energy and other people's energy is, and the energy that you bring to things. So you, it's a critical, all of it's critical. Every single part of what Thrive does is critical. The numbers, the strategy, the inspiration, the vision, the mindset.

[00:23:55] Emma: It's just a perfect package of what you need to grow your [00:24:00] business and yourself. 

[00:24:01] Katie Bell: For listeners who are really feeling torn, Emma, I were, they know needs to change. They can't do this anymore, but they are so worried about money. They're so worried about making a decision. They're also giving themselves all the excuses that they're not gonna have time to implement.

[00:24:18] Katie Bell: What if they don't implement stuff? What if they don't do what they're being told to do? What would you say to them?

[00:24:24] Emma: The first call you'll know quite quickly if you are fit from [00:24:30] both sides. Yes, money is a challenge sometimes, but you are not gonna get out of the situation that you're in financially unless you do something. And I think that's what I've learned. It's been one of the best investments I've ever, the best investment I've ever made.

[00:24:47] Emma: And I wouldn't have, I wouldn't be where I am now without it. I'd still be sat in the corner of the kitchen at 5:00 AM in the morning.

[00:24:54] Emma: So honestly, I would say to anybody that is feeling unsure, [00:25:00] just do it because Katie and her team will help you to find a way. 

[00:25:04] Katie Bell: Amazing. And I paint a picture of what's coming. What are we excited about? You've just had your mindset call with Philippa. We've looked at, how far you have come in two years is wild.

[00:25:15] Katie Bell: I'm just, I can't even believe it's only been two years. I literally thought it was like four years, two years we've laid and we've really put down some really key foundations. So what now happens is just this kind of acceleration to where you wanna be. What does [00:25:30] that look like for you? 

[00:25:32] Emma: So for us it looks like

[00:25:35] Emma: this is the year to, to push, as you said. We've got the foundations in, we've got the beautiful clinic, we've got the incredible team. So for us it's going to be about reaching more people. It's gonna be about filling the diaries. It's gonna be about starting working on some intensive packages to get people, treating them intensively, expanding the classes that we offer.[00:26:00]

[00:26:00] Emma: It's going to be about just now pushing, and, one of my. Big things big is that we need to get the word out there that people can recover and they can put the brakes on their neurological problems, the progressive ones, and that's something now that I've got the foundations of the business in place, we can start to find ways to spread the word from that perspective as well, and just lean into really getting more people and getting, just helping more people.[00:26:30]

[00:26:30] Katie Bell: I love this. And Emma, what does this mean for your life and the boys and your partner? 

[00:26:35] Emma: Oh my gosh. For my life. I've, I'm potentially now gonna have a retirement, not in poverty for my life. I'm now in a position where I can start to step away and actually have time away unplugged on holiday I, towards a position where I can.

[00:26:55] Emma: I work a little bit less start to take holidays to go away, [00:27:00] to just work normal working hours for the boys. Their potential is absolutely huge. And now I'm not gonna be limiting that with my own beliefs. So there's just I, there's hope now. And there's a potential for a lovely, wonderful retirement and a rest, and that just is, not something that I was expecting at all. Life changing, completely and utterly life [00:27:30] changing.

[00:27:31] Katie Bell: you really are an inspiration to to everybody that's listening, and this reason that I wanted you on this podcast was that it gives you a great moment of reflection to just stop and go, oh my goodness, how? What have I actually achieved? You have done it. You have showed up. You have, and I think that's what I would say em, is that you threw yourself in and you threw yourself in.

[00:27:51] Katie Bell: You were like, I'm gonna be at everything. You are on every q and a. You are rarely absent to anything that we do. And as a result, you have seen massive [00:28:00] changes. So it's really important that if people. Want the change. They're ready for the change. They have to throw themselves in both feet and go for it.

[00:28:11] Emma: Totally. Absolutely. Both feet, absolutely everything. You just have to throw yourself in. And I think it is the being there, even if you don't have a question, you learn so much from being there and you get the energy of everybody else. 

[00:28:23] Katie Bell: Yeah. 

[00:28:23] Emma: There's no point investing your time and your money if you're not gonna jump in completely.

[00:28:28] Emma: And do what you're told. [00:28:30] Yeah. And it's so much easier, isn't it, that you don't have to think for yourself in the nicest possible way. 

[00:28:35] Emma: Yeah. 

[00:28:35] Katie Bell: Very often it's just this is what's going on. Just tell me what I need to do about it, Katie, because I can't figure this out for myself.

[00:28:41] Emma: Absolutely. Yeah. And just, just knowing where you need to go and, you are all absolutely brilliant at stopping us going off on crazy tangents and keeping focused and just. Knowing what you need to keep focused on. 'cause I think that can be a real challenge is knowing, okay, what do I need to look at now to understand where my [00:29:00] business is at and where I needed to go?

[00:29:01] Emma: And if you don't have that focus, I just have this crazy scatter gun approach to, let's just look at this and look at this and look at this and we'll do this, and we'll do and it just doesn't work. You have to keep that focus and that's where it's absolutely critical. 

[00:29:14] Katie Bell: Yeah. And it makes everything in your life so much calmer, so much easier.

[00:29:18] Katie Bell: And you, I remember you saying that actually that has had a massive reflection onto the boys as well, in terms of your focus and your calmness as well in the house. 

[00:29:28] Emma: Yes. I've tried to be calm. [00:29:30] I am complete. I'm a I believe I'm a different parent now to what I was because I, I feel more confident.

[00:29:38] Emma: I feel more hope, and I feel more hope for them. So yeah, even though I still lose it because I've got teenagers, I'm definitely not as bad as I was. 

[00:29:49] Katie Bell: You less? 

[00:29:50] Emma: Yes. Yeah. Hopefully. I dunno, third, but I feel like I do. 

[00:29:56] Katie Bell: That's our Emma, thank you. Thank you for throwing yourself in [00:30:00] two feet first for trusting us for trusting the process, for showing up for yourself.

[00:30:05] Katie Bell: For the boys and I'm showing up for everybody else today on this podcast and putting yourself in an uncomfortable position to reflect on your journey, but also to share it with everybody. You are an absolute inspiration and I cannot wait to see what happens this year. 

[00:30:20] Emma: Thank you Katie. Thank you for everything.

[00:30:22] Emma: Honestly. You've turned life 

[00:30:24] Katie Bell: are, you are so welcome

[00:30:25] Speaker: Thanks for listening to the Treat Your Business podcast. Hit subscribe [00:30:30]now and keep joining me for bigger insights, older conversations to help you build a clinic and a life you [00:31:00] love.

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Katie Bell

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