Jonathan Rubinstein is the Founder and CEO of Joe Coffee in New York City. Joe was the avant garde of Specialty coffee in New York opening in 2003 and continuously growing from a single cafe to 22 locations, a roastery and wholesale operation.
I've been a fan of Joe since I first visited their cafes in 2007 and have known Jonathan since around 2010. Watching their rise as they continue to maintain quality has been impressive.
In this episode we talk about the early days of coffee in NYC, growing a company, the launch of "Coldstretto" and the partnership with Danny Meyer and Union Square Hospitality Group. Enjoy!