{"version":"1.0.0","segments":[{"startTime":0.0,"endTime":3.662,"body":"Hello everyone and welcome back to another episode of Blame It On Marketing."},{"startTime":3.662,"endTime":9.946,"body":"We have a long time friend of the podcast, Liz, with us, but we will let her introduce"},{"startTime":3.662,"endTime":9.946,"body":"herself in a minute."},{"startTime":9.946,"endTime":12.247,"body":"Today we are talking about side hustles."},{"startTime":12.247,"endTime":15.73,"body":"I don't know if they're like acceptable anymore."},{"startTime":15.73,"endTime":22.234,"body":"You know, like I feel like, COVID, they were the shit, but I don't know if they're"},{"startTime":15.73,"endTime":22.234,"body":"acceptable anymore, but they can be amazing."},{"startTime":22.234,"endTime":24.195,"body":"And that is what we're going to talk about today."},{"startTime":24.195,"endTime":25.896,"body":"So Liz, over to you to introduce yourself."},{"startTime":25.896,"endTime":28.337,"body":"Well, uh long time listener, big time fan."},{"startTime":28.337,"endTime":31.418,"body":"So honored to be here."},{"startTime":31.498,"endTime":34.079,"body":"When you guys reached out to chat, I couldn't have been happier."},{"startTime":34.079,"endTime":35.82,"body":"So glad that we got this organized."},{"startTime":35.82,"endTime":39.528,"body":"I love the way that you approach marketing."},{"startTime":39.528,"endTime":42.222,"body":"I think we have a very similar mindset about stuff."},{"startTime":42.523,"endTime":45.224,"body":"Even kind of just the topic we're going to talk about today."},{"startTime":45.224,"endTime":46.404,"body":"uh"},{"startTime":46.404,"endTime":58.431,"body":"There's so much that we can go over and I think it's just really worthwhile to think about"},{"startTime":46.404,"endTime":58.431,"body":"what makes marketeers, marketeers outside of the nine to five, it doesn't turn off when we"},{"startTime":58.431,"endTime":60.792,"body":"leave an office or close a laptop."},{"startTime":60.792,"endTime":71.967,"body":"So I know that from my work working with uh SMEs on developing email marketing and one of"},{"startTime":60.792,"endTime":71.967,"body":"my projects that keeps me grounded and keeps me really, really happy is my passion"},{"startTime":71.967,"endTime":74.279,"body":"project, Flea Market Love Letters that I do on the side."},{"startTime":74.279,"endTime":75.219,"body":"So I think we're"},{"startTime":75.219,"endTime":76.682,"body":"and have a great chat today."},{"startTime":78.316,"endTime":78.897,"body":"Excellent."},{"startTime":78.897,"endTime":86.756,"body":"um So before we can get into any chats about anything, obviously you have to tell us what"},{"startTime":78.897,"endTime":86.756,"body":"your marketing confession is."},{"startTime":87.639,"endTime":89.637,"body":"Oh, okay, I wrote this down."},{"startTime":89.637,"endTime":91.783,"body":"Okay, the lay of your life."},{"startTime":93.553,"endTime":94.447,"body":"Okay."},{"startTime":95.696,"endTime":97.228,"body":"Yeah, yeah."},{"startTime":98.732,"endTime":103.982,"body":"Social media caption, jewelry company, meant to be the lady of your life."},{"startTime":103.982,"endTime":105.904,"body":"Left out the D."},{"startTime":108.073,"endTime":109.941,"body":"But put in the day if you know what I mean."},{"startTime":109.941,"endTime":111.723,"body":"I know exactly what you mean."},{"startTime":114.468,"endTime":116.45,"body":"Or the last thing I have."},{"startTime":116.45,"endTime":118.814,"body":"was uh it was auto scheduled."},{"startTime":118.814,"endTime":121.616,"body":"I it was one of those things batch."},{"startTime":121.627,"endTime":127.2,"body":"content, pre-AI, so it was all good old uh brain and fingers over here."},{"startTime":127.2,"endTime":139.525,"body":"Batch content, I remember I went up on a Saturday night, I saw it, and I fully had myself"},{"startTime":127.2,"endTime":139.525,"body":"fired by Monday morning because I was like, there's absolutely no way that this hasn't uh"},{"startTime":139.525,"endTime":147.389,"body":"bankrupted the company, that I have purely, uh I've probably offended a majority of our"},{"startTime":139.525,"endTime":147.389,"body":"demographic."},{"startTime":147.389,"endTime":151.611,"body":"I think the post got like 11 likes and one person commented and was like, think there's"},{"startTime":147.389,"endTime":151.611,"body":"the typo."},{"startTime":151.611,"endTime":152.732,"body":"didn't even go viral."},{"startTime":152.732,"endTime":153.682,"body":"Didn't even go viral."},{"startTime":153.682,"endTime":156.784,"body":"But I fully fired myself by Monday morning."},{"startTime":156.784,"endTime":161.037,"body":"And then I went in and had to have the like, I'm really sorry that I made that mistake."},{"startTime":161.037,"endTime":162.057,"body":"won't happen again."},{"startTime":162.057,"endTime":165.329,"body":"My boss was like, okay."},{"startTime":165.329,"endTime":167.08,"body":"He was like, there's a lot of other stuff going on."},{"startTime":167.08,"endTime":169.882,"body":"And I was like, thank you for your dispensation."},{"startTime":169.882,"endTime":170.682,"body":"I appreciate that."},{"startTime":170.682,"endTime":174.644,"body":"But yeah, the lay of your life haunts me and is a point of pride."},{"startTime":175.268,"endTime":176.954,"body":"I love it so much."},{"startTime":178.044,"endTime":178.856,"body":"I love it."},{"startTime":178.856,"endTime":188.144,"body":"my current marketing cringe confession, cause I really want to share this with you because"},{"startTime":178.856,"endTime":188.144,"body":"it's along the same theme, is that Rooster and I were doing a live podcast recording not"},{"startTime":188.144,"endTime":189.274,"body":"that long ago."},{"startTime":189.274,"endTime":199.014,"body":"And one of the questions that I asked our male guest, is, I'm gonna talk about how hard"},{"startTime":189.274,"endTime":199.014,"body":"marketing is right now."},{"startTime":199.014,"endTime":203.538,"body":"And I just turned to him and went, is there anything else that's hard right now?"},{"startTime":203.761,"endTime":205.412,"body":"Oh, mama!"},{"startTime":207.728,"endTime":209.138,"body":"I haven't recovered!"},{"startTime":209.138,"endTime":210.491,"body":"I will never recover!"},{"startTime":210.491,"endTime":215.091,"body":"the person that it was because obviously, like, yeah, he was fine."},{"startTime":215.091,"endTime":216.731,"body":"He moved on quickly."},{"startTime":216.851,"endTime":217.848,"body":"But yeah."},{"startTime":217.848,"endTime":220.686,"body":"you know when you're like you say it and you're like"},{"startTime":223.247,"endTime":224.139,"body":"It's live!"},{"startTime":224.139,"endTime":225.772,"body":"I've recorded it!"},{"startTime":225.813,"endTime":228.078,"body":"It's on YouTube if you wanna see me."},{"startTime":228.078,"endTime":229.31,"body":"if you want to."},{"startTime":229.637,"endTime":231.177,"body":"reel, 2026 blooper reel."},{"startTime":231.177,"endTime":239.125,"body":"love it because it's, I like it, it's in the same, sorry to steal that Liz, but I was"},{"startTime":231.177,"endTime":239.125,"body":"like, it's in the same thing and I felt the need to confess."},{"startTime":239.93,"endTime":241.351,"body":"All confessions welcome."},{"startTime":241.351,"endTime":253.56,"body":"You can say three terms and conditions and one uh GDPR consent form for absolution of your"},{"startTime":241.351,"endTime":253.56,"body":"what else is hard right now."},{"startTime":253.56,"endTime":259.465,"body":"That's my lapsed religious uh absolution for you for your marketing confession."},{"startTime":262.265,"endTime":264.715,"body":"Did he have a good answer for what was hard though?"},{"startTime":267.763,"endTime":269.603,"body":"He answered, but I don't remember."},{"startTime":269.603,"endTime":272.345,"body":"Yeah, yeah, yeah, that's called dissociation."},{"startTime":272.345,"endTime":272.979,"body":"Yeah, the-"},{"startTime":272.979,"endTime":274.52,"body":"Yeah, just."},{"startTime":274.52,"endTime":278.945,"body":"I was too busy thinking, I can't believe I just fucking said that out loud."},{"startTime":278.945,"endTime":279.626,"body":"Mm-hmm."},{"startTime":279.626,"endTime":280.166,"body":"Mm-hmm."},{"startTime":280.166,"endTime":281.097,"body":"Yep, been there."},{"startTime":281.097,"endTime":281.988,"body":"Lay of your life."},{"startTime":281.988,"endTime":287.532,"body":"Fully, fully just, yeah, fully just had myself fired."},{"startTime":287.672,"endTime":290.394,"body":"I walked in and I was like, I understand why you'd let me go."},{"startTime":290.394,"endTime":293.637,"body":"And he was like, there's so much else going on."},{"startTime":294.559,"endTime":298.129,"body":"You're not even like on the list of things to worry about this week, Liz."},{"startTime":298.129,"endTime":305.969,"body":"There was also one time, so working in email marketing it's all about segmenting, and"},{"startTime":298.129,"endTime":305.969,"body":"there was one time, this still makes my stomach hurt, where I realized that I accidentally"},{"startTime":305.969,"endTime":311.329,"body":"excluded a solid segment from Sense for two years."},{"startTime":311.709,"endTime":316.049,"body":"And I was like, I'm awful at my job."},{"startTime":316.049,"endTime":321.869,"body":"I just, that's one of those ones that really makes my stomach hurt."},{"startTime":321.869,"endTime":324.636,"body":"The life of your life is one where I'm like, ha ha ha, life."},{"startTime":324.636,"endTime":327.603,"body":"but the one that made my stomach hurt was the mess up I made about segmentation."},{"startTime":327.603,"endTime":333.604,"body":"And that was a really big lesson for me in leadership because my boss at the time was a"},{"startTime":327.603,"endTime":333.604,"body":"really..."},{"startTime":334.002,"endTime":338.762,"body":"interested and invested leader and that he wanted to like do his best job."},{"startTime":338.762,"endTime":343.202,"body":"And so if I had been in that position, I would have absolutely exploded."},{"startTime":343.202,"endTime":347.962,"body":"But he was just like, okay, how do we, you know, make the most out of this now?"},{"startTime":347.962,"endTime":350.782,"body":"Can we reengage that segment that we haven't been sending to you?"},{"startTime":350.782,"endTime":351.842,"body":"How can we do it this way?"},{"startTime":351.842,"endTime":358.802,"body":"But like as a little baby, I was just kind of like, I'm so sorry, I kind of left out a"},{"startTime":351.842,"endTime":358.802,"body":"couple thousand people for the last two years."},{"startTime":358.802,"endTime":361.022,"body":"He was like, okay."},{"startTime":361.487,"endTime":362.273,"body":"Okay."},{"startTime":363.91,"endTime":367.452,"body":"mean, I'm gonna just put out there that I think salespeople do way worse shit."},{"startTime":367.452,"endTime":371.394,"body":"So I'm like, I think your lack of segment is fine."},{"startTime":371.394,"endTime":377.077,"body":"I feel like, you know, even if the segment had been in there, someone somewhere would have"},{"startTime":371.394,"endTime":377.077,"body":"fucked something up that's not marketing related."},{"startTime":377.077,"endTime":378.525,"body":"It's not your fault Liz."},{"startTime":378.525,"endTime":379.965,"body":"Yeah, my least favorite."},{"startTime":379.965,"endTime":380.509,"body":"every day?"},{"startTime":380.509,"endTime":382.357,"body":"This is so nice, thank you."},{"startTime":382.474,"endTime":385.948,"body":"we're totally here to validate any delusional feelings."},{"startTime":386.209,"endTime":387.078,"body":"So let's talk."},{"startTime":387.078,"endTime":393.046,"body":"we are going to start live streaming soon so we can absolutely do a daily confession stand"},{"startTime":387.078,"endTime":393.046,"body":"up."},{"startTime":393.046,"endTime":393.867,"body":"yeah."},{"startTime":393.867,"endTime":394.748,"body":"Yes."},{"startTime":394.804,"endTime":395.804,"body":"Yes."},{"startTime":396.745,"endTime":397.805,"body":"yeah."},{"startTime":398.086,"endTime":402.918,"body":"So I can confess all the weird shit that I say to people that we interview publicly."},{"startTime":402.918,"endTime":410.451,"body":"It's just make sure that you you probably clear with someone in like HR before you run"},{"startTime":402.918,"endTime":410.451,"body":"your live streams."},{"startTime":410.451,"endTime":415.339,"body":"Just make sure that you're you're like perfect"},{"startTime":415.344,"endTime":420.016,"body":"Yeah, the only people who can fire us are ourselves, so it's fine technically."},{"startTime":420.016,"endTime":426.659,"body":"oh So right, let's talk about side hustles, ladies."},{"startTime":426.819,"endTime":427.734,"body":"What do we say?"},{"startTime":427.734,"endTime":429.28,"body":"Are they good, are they bad?"},{"startTime":429.28,"endTime":435.163,"body":"Obviously, I think everybody on this call has got side hustles, have had maybe previous"},{"startTime":429.28,"endTime":435.163,"body":"side hustles."},{"startTime":435.703,"endTime":442.191,"body":"But obviously, previously, they were sort of thought about sometimes, especially if you"},{"startTime":435.703,"endTime":442.191,"body":"work in-house, like a bad thing, because it was always sort of..."},{"startTime":442.191,"endTime":451.501,"body":"seen that you were distracted by other things so it was something that you used to keep"},{"startTime":442.191,"endTime":451.501,"body":"quite secret and like I don't want anyone at work to find out I'm doing this thing because"},{"startTime":451.501,"endTime":454.203,"body":"otherwise they'll think that I'm not interested in my job."},{"startTime":454.464,"endTime":461.47,"body":"So yeah I'm just interested in your guys thoughts and then yeah Liz tell us a bit about"},{"startTime":454.464,"endTime":461.47,"body":"your your love letters."},{"startTime":462.651,"endTime":463.343,"body":"Have got that right?"},{"startTime":463.343,"endTime":464.383,"body":"They're love letters right?"},{"startTime":464.383,"endTime":467.604,"body":"So yeah, so my project is called Flea Market Love Letters."},{"startTime":467.604,"endTime":470.045,"body":"It's a digital archive of vintage love letters."},{"startTime":470.045,"endTime":474.436,"body":"And I was someone who for a very long time was like Batman, right?"},{"startTime":474.436,"endTime":475.566,"body":"It was Batman and Bruce Wayne."},{"startTime":475.566,"endTime":477.526,"body":"Like this was my hobby project."},{"startTime":477.526,"endTime":479.557,"body":"I talked about it when I had a full-time job."},{"startTime":479.557,"endTime":482.348,"body":"This was the same company I was with when I did Lay of Your Life."},{"startTime":482.348,"endTime":483.802,"body":"um"},{"startTime":483.802,"endTime":486.713,"body":"And I was like, just a thing I'm doing."},{"startTime":486.713,"endTime":494.837,"body":"And then I was really lucky because it was during COVID, the project hit some steam."},{"startTime":494.837,"endTime":503.541,"body":"I was asked to go on to Sky News and I literally, maybe it was because we were just"},{"startTime":494.837,"endTime":503.541,"body":"operating already weirdly work from home or whatever."},{"startTime":503.541,"endTime":512.906,"body":"But I think we had all just reached weird points with boundaries where I remember like"},{"startTime":503.541,"endTime":512.906,"body":"DMing my team on Slack and just being like, so I'm going to be on two hours late tomorrow."},{"startTime":512.906,"endTime":513.726,"body":"I have to go on Sky."},{"startTime":513.726,"endTime":515.946,"body":"and like all this sort of stuff."},{"startTime":515.946,"endTime":520.726,"body":"And it was just regular this thing where it was like, oh, that's just Liz's thing with"},{"startTime":515.946,"endTime":520.726,"body":"mail."},{"startTime":520.786,"endTime":526.726,"body":"And I was really lucky in the sense that like, because it isn't necessarily monetized, I"},{"startTime":520.786,"endTime":526.726,"body":"think it's not seen as a threat."},{"startTime":526.726,"endTime":540.966,"body":"But I do think if you are working full-time, foring with someone else and you're trying to"},{"startTime":526.726,"endTime":540.966,"body":"build something parallel to it that you intend to leave that position for, you have to be"},{"startTime":540.966,"endTime":542.666,"body":"careful because"},{"startTime":543.646,"endTime":549.65,"body":"One, you're kind of entering the conversation of I'm just here to get a paycheck while I"},{"startTime":543.646,"endTime":549.65,"body":"build my dream."},{"startTime":549.93,"endTime":562.798,"body":"And two, you also, you would like to think that that would be more socially acceptable,"},{"startTime":549.93,"endTime":562.798,"body":"but weirdly some people really want to show up and focus, which is not my cup of tea."},{"startTime":563.314,"endTime":574.0,"body":"But if they had the chance, that's the thing I often think is that the people who have the"},{"startTime":563.314,"endTime":574.0,"body":"biggest issue with people doing this stuff are the ones who just haven't got something"},{"startTime":574.0,"endTime":575.632,"body":"going on outside of work for themselves."},{"startTime":575.632,"endTime":577.044,"body":"Like their work is their life."},{"startTime":577.044,"endTime":579.427,"body":"And I'm like, that's your problem, not mine."},{"startTime":579.537,"endTime":586.035,"body":"yeah, yeah, like it's I used to take I used to take radio interviews in our little like"},{"startTime":579.537,"endTime":586.035,"body":"showroom that we had."},{"startTime":586.237,"endTime":594.477,"body":"And I would get texts from the researcher for living in Dublin, I would get texts from the"},{"startTime":586.237,"endTime":594.477,"body":"researcher that would be like, Hi, this is Squeeville from News Talk, can we call you at"},{"startTime":594.477,"endTime":595.457,"body":"1147?"},{"startTime":595.457,"endTime":596.537,"body":"And I'd be like, sure."},{"startTime":596.537,"endTime":604.157,"body":"And then I would just walk around the conference room and be like, when you think about"},{"startTime":596.537,"endTime":604.157,"body":"the history of the handwritten letter, and when I think about it now, like I was in a"},{"startTime":604.157,"endTime":608.797,"body":"lucky position because I could have been in a placement that would have been like"},{"startTime":604.157,"endTime":608.797,"body":"absolutely not okay."},{"startTime":608.797,"endTime":613.477,"body":"Meanwhile, my company was just kind of like, Oh, Liz is using the showroom to go on the"},{"startTime":608.797,"endTime":613.477,"body":"radio."},{"startTime":614.43,"endTime":615.608,"body":"Good for Liz."},{"startTime":616.359,"endTime":618.122,"body":"very understanding."},{"startTime":618.45,"endTime":627.176,"body":"Yeah, it's such a funny point that you like, I've never thought about the fact that if"},{"startTime":618.45,"endTime":627.176,"body":"it's not monetized, like you go ahead, you have your hobbies, you do your thing."},{"startTime":627.176,"endTime":632.159,"body":"But as soon as like there's monetization, it becomes like a whole other conversation."},{"startTime":632.159,"endTime":638.504,"body":"Cause I'm just thinking about like my whole life is a side hustle, but my actual side"},{"startTime":632.159,"endTime":638.504,"body":"hustle is my sourdough business."},{"startTime":638.504,"endTime":640.665,"body":"I'd never leave my job for the sourdough business."},{"startTime":640.665,"endTime":644.848,"body":"Like there's nothing to leave for like it is what it is and it does what it does."},{"startTime":644.848,"endTime":647.72,"body":"Like, you know, like it's"},{"startTime":647.72,"endTime":651.92,"body":"Yeah, but like it could be perceived as a weird thing because it is monetized."},{"startTime":651.995,"endTime":652.53,"body":"Mmm."},{"startTime":652.53,"endTime":655.432,"body":"I also think it's about the content, right, that you're doing."},{"startTime":655.432,"endTime":659.656,"body":"So like, I've had many little side hustles throughout the years."},{"startTime":659.656,"endTime":662.638,"body":"Most of them have been to do with writing blogs."},{"startTime":662.759,"endTime":665.501,"body":"Some of the blogs have been spicy."},{"startTime":667.272,"endTime":672.286,"body":"So back in the day when I worked in the charity sector, I had a blog called Too Honest for"},{"startTime":667.272,"endTime":672.286,"body":"a Blog."},{"startTime":672.286,"endTime":677.741,"body":"It was like peak, like, naughty, cringe blogging, you know?"},{"startTime":677.741,"endTime":689.351,"body":"But it was like, and I used to, and my face was on it and was obviously it was me and I"},{"startTime":677.741,"endTime":689.351,"body":"used to blog about subjects, I suppose, that were a bit taboo at the time, like talking"},{"startTime":689.351,"endTime":693.905,"body":"about dating, even back then, like talking about dating and all those sorts of things."},{"startTime":694.366,"endTime":695.186,"body":"And..."},{"startTime":695.246,"endTime":703.108,"body":"Yeah, like someone in my office was like cottoned on to the fact that this blog exists"},{"startTime":695.246,"endTime":703.108,"body":"existed Because you know, we used to get traffic."},{"startTime":703.108,"endTime":705.509,"body":"I used to get traffic to the blog."},{"startTime":705.509,"endTime":706.849,"body":"It was insane."},{"startTime":707.569,"endTime":717.038,"body":"and Even then and uh, and yeah, and I used to have like, you know a twitter account"},{"startTime":707.569,"endTime":717.038,"body":"attached to it and all sorts of things and yeah So the content was a bit spicy and people"},{"startTime":717.038,"endTime":724.157,"body":"were a bit like Not sure this is appropriate for you to be doing while you work and also a"},{"startTime":717.038,"endTime":724.157,"body":"lot of"},{"startTime":724.157,"endTime":734.297,"body":"I have lot of places I've worked have had in my employment contract, like you're not"},{"startTime":724.157,"endTime":734.297,"body":"allowed to have a secondary thing going on if it's financial."},{"startTime":734.297,"endTime":737.817,"body":"But I do think, yeah, the financial and then the content of what you do."},{"startTime":737.817,"endTime":745.277,"body":"Like think about how many people who have set up an OnlyFans and then someone at work"},{"startTime":737.817,"endTime":745.277,"body":"finds out."},{"startTime":746.577,"endTime":747.357,"body":"Do you know what?"},{"startTime":747.357,"endTime":749.817,"body":"More power to you, sex workers."},{"startTime":749.817,"endTime":751.697,"body":"You go you."},{"startTime":752.217,"endTime":753.019,"body":"Yeah."},{"startTime":753.019,"endTime":758.777,"body":"Like, who haven't only fans, and then their employer finds out and they get sacked."},{"startTime":759.504,"endTime":763.893,"body":"It is, oh man, it's kind of wild because like."},{"startTime":763.893,"endTime":766.105,"body":"Like it's nothing to do with anything right?"},{"startTime":766.105,"endTime":778.515,"body":"Like if you want to sell picks of whatever like it's nothing to do with anything but also"},{"startTime":766.105,"endTime":778.515,"body":"because it's seen as a different income stream and if you are contracted only to have one"},{"startTime":778.515,"endTime":784.158,"body":"job then it obviously is a breach of contract but it's also nothing to do with anything."},{"startTime":784.34,"endTime":786.361,"body":"Yeah, it's not like a competitor, is it?"},{"startTime":787.7,"endTime":788.881,"body":"Hopefully not."},{"startTime":788.881,"endTime":791.543,"body":"It depends on what you're doing."},{"startTime":791.543,"endTime":796.226,"body":"Yeah, but yeah, it's yeah, that's yeah, it's a really interesting juxtaposition."},{"startTime":796.226,"endTime":802.568,"body":"So is this how we're going to frame having side hustles then if you don't want to risk it,"},{"startTime":796.226,"endTime":802.568,"body":"just don't monetize it or at least don't monetize it obviously."},{"startTime":802.568,"endTime":807.469,"body":"Don't sell pictures of your toes, because your boss will probably get mad."},{"startTime":807.859,"endTime":808.418,"body":"Yeah."},{"startTime":808.418,"endTime":810.823,"body":"probably find it because they're weird."},{"startTime":811.167,"endTime":823.347,"body":"The, I mean, if you think about it, during, let's go back to COVID, like the number of"},{"startTime":811.167,"endTime":823.347,"body":"people who became influencers by making workplace content, and that is a side hustle."},{"startTime":823.347,"endTime":824.186,"body":"Yeah."},{"startTime":826.206,"endTime":833.589,"body":"It's the cleanest model and a lot of them would get in kind of trouble for, you know, were"},{"startTime":826.206,"endTime":833.589,"body":"they filming in the office, sort of that sort of stuff as it was."},{"startTime":833.589,"endTime":839.21,"body":"But you have to think about yourself as more than the position that you're in at that"},{"startTime":833.589,"endTime":839.21,"body":"moment."},{"startTime":839.21,"endTime":842.111,"body":"um Only fans reference there, just kidding."},{"startTime":842.572,"endTime":847.193,"body":"You have to think of yourself as a full, complete character."},{"startTime":847.213,"endTime":849.214,"body":"And so if you're..."},{"startTime":849.744,"endTime":856.337,"body":"in a position where like Emma was saying, kind of you're starting and ending your day and"},{"startTime":849.744,"endTime":856.337,"body":"that's all that you have."},{"startTime":856.337,"endTime":864.961,"body":"There's nothing wrong with that, but you also have to make space for people who need a"},{"startTime":856.337,"endTime":864.961,"body":"little bit more texture and outlets."},{"startTime":864.961,"endTime":869.813,"body":"And that's, that's what I think side hustles do is they kind of, they give you a space to"},{"startTime":864.961,"endTime":869.813,"body":"play."},{"startTime":869.813,"endTime":874.085,"body":"They give you a place to in, in marketing, they've given me a place to experiment."},{"startTime":874.085,"endTime":878.067,"body":"Um, they've also given me a sense of ownership in a time when I wasn't working for myself."},{"startTime":878.067,"endTime":879.678,"body":"And now that I am, own."},{"startTime":879.678,"endTime":891.013,"body":"that space so I made the decisions about what went up when I wrote things, I photographed"},{"startTime":879.678,"endTime":891.013,"body":"everything, I still do, but it was a real thing of being like, after work ends I'm the"},{"startTime":891.013,"endTime":892.193,"body":"boss here."},{"startTime":892.392,"endTime":900.204,"body":"Yeah, I think that's a really good point, Liz, because I think a lot what maybe a lot of"},{"startTime":892.392,"endTime":900.204,"body":"people don't want to hear, but is probably the truth."},{"startTime":900.204,"endTime":905.155,"body":"And I think we can say this because we work for ourselves and we've been on both sides,"},{"startTime":900.204,"endTime":905.155,"body":"right?"},{"startTime":905.155,"endTime":918.109,"body":"We've been in-house and now we're, you know, working for ourselves is I don't think you"},{"startTime":905.155,"endTime":918.109,"body":"can expect your day job to give you everything you need as like development."},{"startTime":918.309,"endTime":922.155,"body":"And I also don't think employers..."},{"startTime":922.155,"endTime":930.995,"body":"should expect somebody to dedicate their entire life and their time to you because you"},{"startTime":922.155,"endTime":930.995,"body":"work for a living."},{"startTime":931.24,"endTime":931.884,"body":"Mm-hmm."},{"startTime":931.884,"endTime":941.621,"body":"let's be real, you probably are not providing the development opportunities that the"},{"startTime":931.884,"endTime":941.621,"body":"person needs, which is why they're doing this thing maybe in the first place, right?"},{"startTime":941.621,"endTime":942.521,"body":"Like..."},{"startTime":943.344,"endTime":944.224,"body":"Yeah."},{"startTime":944.526,"endTime":945.211,"body":"Yeah."},{"startTime":945.211,"endTime":952.876,"body":"it's like I think and I hope that the conversation around side hustles as a distraction is"},{"startTime":945.211,"endTime":952.876,"body":"changing for the positive."},{"startTime":952.876,"endTime":957.362,"body":"uh But also let's not paint at all with rose colored glasses here."},{"startTime":957.362,"endTime":959.411,"body":"But I think if we don't..."},{"startTime":959.743,"endTime":965.976,"body":"paint with those rose colored glasses of everybody who does the side hustle has the best"},{"startTime":959.743,"endTime":965.976,"body":"possible intentions and they're so amazing."},{"startTime":965.976,"endTime":974.3,"body":"Like people who are working full time and phoning it in and using the work time to work on"},{"startTime":965.976,"endTime":974.3,"body":"the side hustle, that's a no-no for me."},{"startTime":974.3,"endTime":984.214,"body":"Like you need to differentiate that time and that space and you can't really ruin the pool"},{"startTime":974.3,"endTime":984.214,"body":"party for everybody just because you know you have the opportunity."},{"startTime":984.214,"endTime":986.075,"body":"Nobody's really noticing what you're doing at the office."},{"startTime":986.075,"endTime":988.567,"body":"You're gonna sneak in a couple hours of your own thing."},{"startTime":988.567,"endTime":989.807,"body":"No, what we're talking"},{"startTime":989.807,"endTime":1000.675,"body":"about is the differentiation between having something that you are doing quote-unquote"},{"startTime":989.807,"endTime":1000.675,"body":"professionally or that is satisfying that aspect of your life and this is another project"},{"startTime":1000.675,"endTime":1006.98,"body":"whether it be monetized or a hobby project or something on the side that is for you or for"},{"startTime":1000.675,"endTime":1006.98,"body":"a community."},{"startTime":1007.119,"endTime":1015.924,"body":"I just have feelings about that because I think that everyone ruined the work from home"},{"startTime":1007.119,"endTime":1015.924,"body":"thing because everyone when work from home, everyone was like, I don't even get up until"},{"startTime":1015.924,"endTime":1017.685,"body":"five minutes before my next meeting."},{"startTime":1017.685,"endTime":1021.447,"body":"And then I'm surprised they're surprised when offices were like, come back in."},{"startTime":1021.677,"endTime":1022.699,"body":"Mm-hmm."},{"startTime":1023.205,"endTime":1023.712,"body":"Agreed."},{"startTime":1023.712,"endTime":1031.001,"body":"don't know, I don't know, this is where I like, I feel like I may be too old fashioned"},{"startTime":1023.712,"endTime":1031.001,"body":"sometimes, because I do do this thing where I'm like, no, no, no, there is professional"},{"startTime":1031.001,"endTime":1037.589,"body":"Emma, and then there is personal Emma, and nobody who has ever employed me needs to know"},{"startTime":1031.001,"endTime":1037.589,"body":"that I do that shit."},{"startTime":1037.93,"endTime":1040.364,"body":"That's something that you keep to yourself."},{"startTime":1040.364,"endTime":1041.125,"body":"Yes!"},{"startTime":1041.125,"endTime":1042.427,"body":"You as friends can know it!"},{"startTime":1042.427,"endTime":1044.188,"body":"Your boss doesn't need to!"},{"startTime":1045.771,"endTime":1046.033,"body":"No."},{"startTime":1046.033,"endTime":1052.782,"body":"did show up to my morning call with a them this morning in my bathrobe, on my bed, on my"},{"startTime":1046.033,"endTime":1052.782,"body":"phone."},{"startTime":1052.782,"endTime":1055.599,"body":"It was a work call, so unprofessional."},{"startTime":1055.599,"endTime":1058.808,"body":"Well, a blurred background can go a long way."},{"startTime":1058.808,"endTime":1061.514,"body":"A blurred background can go a long way."},{"startTime":1061.514,"endTime":1063.339,"body":"my face and me?"},{"startTime":1063.339,"endTime":1065.002,"body":"I think that's what was needed."},{"startTime":1066.094,"endTime":1068.145,"body":"So what about the good side of this?"},{"startTime":1068.145,"endTime":1073.377,"body":"Obviously we've talked a bit about, you know, the perception, the negative stuff that"},{"startTime":1068.145,"endTime":1073.377,"body":"people think about this stuff."},{"startTime":1073.377,"endTime":1079.906,"body":"But what about like, as a marketer, what are the good things that you have learnt by"},{"startTime":1073.377,"endTime":1079.906,"body":"having a side hustle?"},{"startTime":1082.477,"endTime":1091.351,"body":"So I was studying my master's in marketing when I really started to put everything I was"},{"startTime":1082.477,"endTime":1091.351,"body":"learning into practice on flea market."},{"startTime":1091.351,"endTime":1093.732,"body":"So I went to a really theory heavy program."},{"startTime":1093.732,"endTime":1098.284,"body":"was sort of like just a lot of information in three hour spells."},{"startTime":1098.284,"endTime":1104.397,"body":"And then we were released out into the world and we were years off from internships."},{"startTime":1104.397,"endTime":1106.798,"body":"Like there was there was no application."},{"startTime":1106.798,"endTime":1112.431,"body":"So what I was doing was I would go to a class and it would be about a subject and then I"},{"startTime":1106.798,"endTime":1112.431,"body":"would turn that"},{"startTime":1112.431,"endTime":1113.622,"body":"on to flea market."},{"startTime":1113.622,"endTime":1120.667,"body":"So I would, you know, look at my website, I would look at blogging, I would look at"},{"startTime":1113.622,"endTime":1120.667,"body":"writing social media captions."},{"startTime":1120.667,"endTime":1121.887,"body":"And it did two things for me."},{"startTime":1121.887,"endTime":1131.424,"body":"One, in that it taught me uh consistency and dedication, because I was really interested"},{"startTime":1121.887,"endTime":1131.424,"body":"in the subject matter, but I was also applying what I would use as a marketeer down the"},{"startTime":1131.424,"endTime":1132.074,"body":"line."},{"startTime":1132.074,"endTime":1142.301,"body":"And two, it also just gave me somewhere to put all of this perspective energy that when"},{"startTime":1132.074,"endTime":1142.301,"body":"you're in between positions, or you're upscaling about something, it gave me somewhere"},{"startTime":1142.301,"endTime":1144.686,"body":"to go, okay, here's a task, I can finish it."},{"startTime":1146.576,"endTime":1147.238,"body":"Absolutely."},{"startTime":1147.238,"endTime":1151.144,"body":"your side hustle might be very different than what you do for a job, but..."},{"startTime":1151.34,"endTime":1160.1,"body":"I feel like when it's marketing, there's always something to apply and learn not to be the"},{"startTime":1151.34,"endTime":1160.1,"body":"person on LinkedIn to be like, what did I learn about me to be from my wedding?"},{"startTime":1160.1,"endTime":1169.94,"body":"But like, there's always stuff that you will, you will learn and you will enrich your life"},{"startTime":1160.1,"endTime":1169.94,"body":"with, and then it will somehow come out in your professional life, right?"},{"startTime":1169.94,"endTime":1172.48,"body":"Let's say your side hustle was like, I don't know, getting therapy."},{"startTime":1172.48,"endTime":1178.4,"body":"That's not a side hustle, but you're really interested in therapy and like, you started"},{"startTime":1172.48,"endTime":1178.4,"body":"learning about therapy techniques."},{"startTime":1178.4,"endTime":1181.354,"body":"Like that shit will come out in real life and you in-"},{"startTime":1181.354,"endTime":1189.497,"body":"you deal with other people like you know that kind of thing so yeah I think even if it's"},{"startTime":1181.354,"endTime":1189.497,"body":"not something like that involves having like a website and doing all those things I feel"},{"startTime":1189.497,"endTime":1194.361,"body":"like it's always like connected somehow right yeah"},{"startTime":1194.361,"endTime":1197.368,"body":"be trapped because everything requires marketing."},{"startTime":1197.43,"endTime":1201.24,"body":"So anything that we come up with, we're gonna end up being the CMO of."},{"startTime":1201.24,"endTime":1202.261,"body":"Anything."},{"startTime":1202.368,"endTime":1205.746,"body":"Yeah, true that, true that, true that."},{"startTime":1205.746,"endTime":1207.094,"body":"um"},{"startTime":1207.094,"endTime":1209.878,"body":"the CMO of my husband's comic book business."},{"startTime":1209.959,"endTime":1213.481,"body":"And it is genuinely, like, he can sell a comic book."},{"startTime":1213.481,"endTime":1214.721,"body":"We do a lot of markets."},{"startTime":1214.721,"endTime":1215.642,"body":"We did one at the weekend."},{"startTime":1215.642,"endTime":1217.242,"body":"And he can sell a comic book."},{"startTime":1217.242,"endTime":1219.473,"body":"Like, you can go up and be like, I really like to read Batman."},{"startTime":1219.473,"endTime":1224.066,"body":"And he'll be like, this guy drew Batman, but this is a book about, I don't know, this"},{"startTime":1219.473,"endTime":1224.066,"body":"other character."},{"startTime":1224.066,"endTime":1225.856,"body":"And I sit there and I'm like, I don't know how any of this works."},{"startTime":1225.856,"endTime":1228.398,"body":"But then in my situation, I'm like, have you posted that we're here?"},{"startTime":1228.398,"endTime":1230.289,"body":"Have you taken a picture of the table?"},{"startTime":1230.289,"endTime":1232.58,"body":"Have you tagged the people who have organized this market?"},{"startTime":1232.58,"endTime":1233.93,"body":"Have you commented?"},{"startTime":1233.93,"endTime":1235.111,"body":"Like, have you done a poll?"},{"startTime":1235.111,"endTime":1236.471,"body":"Like, I'll do all these things."},{"startTime":1236.471,"endTime":1239.873,"body":"And we've fallen into the patterns of like, yes, it's a Sunday day out."},{"startTime":1239.873,"endTime":1242.177,"body":"he gets to sell comics, but I'm still marketing."},{"startTime":1242.177,"endTime":1246.464,"body":"I'm sitting there and I'm like running through the steps for him about what he needs to"},{"startTime":1242.177,"endTime":1246.464,"body":"do."},{"startTime":1246.464,"endTime":1250.108,"body":"And that's weirdly a good place for my energy to go."},{"startTime":1250.108,"endTime":1263.128,"body":"yeah yeah you can't help it we can't leave it alone when we see something we're like must"},{"startTime":1250.108,"endTime":1263.128,"body":"market thing whatever thing is yeah let me i i don't know about you but like whenever i go"},{"startTime":1263.128,"endTime":1271.814,"body":"to like family occasions i'm always like the designated photographer or the videographer"},{"startTime":1263.128,"endTime":1271.814,"body":"or whatever it is i'm like all right fine yeah sure i'm here i'll do it"},{"startTime":1271.976,"endTime":1273.045,"body":"this is my job."},{"startTime":1273.045,"endTime":1278.169,"body":"if you don't mind that I cut off most of the heads and that half of the photos are blurry."},{"startTime":1278.169,"endTime":1281.732,"body":"I also have tangentially on family photos."},{"startTime":1281.732,"endTime":1286.365,"body":"I, a long time ago, tried to operate on uh like..."},{"startTime":1286.365,"endTime":1287.605,"body":"taking pictures and getting pictures."},{"startTime":1287.605,"endTime":1290.496,"body":"don't delete them immediately if I don't like them."},{"startTime":1290.496,"endTime":1300.479,"body":"So I am a really bad person for taking photos because I will think that you look beautiful"},{"startTime":1290.496,"endTime":1300.479,"body":"because you're in the middle of the deepest laugh and you're having such a happy memory in"},{"startTime":1300.479,"endTime":1301.299,"body":"a moment."},{"startTime":1301.299,"endTime":1307.741,"body":"But if you're someone who's self-conscious about that, you will loathe me because I'll be"},{"startTime":1301.299,"endTime":1307.741,"body":"like, no, this is the nicest one."},{"startTime":1308.035,"endTime":1309.942,"body":"And it's like, yeah."},{"startTime":1311.322,"endTime":1313.18,"body":"Yeah, I do know that about myself."},{"startTime":1313.18,"endTime":1323.115,"body":"the other thing I think about like what having a side hustle teaches you is like if you do"},{"startTime":1313.18,"endTime":1323.115,"body":"set it up and there is like an element of some sort of businessy element to it, like you"},{"startTime":1323.115,"endTime":1328.327,"body":"don't have to be making money for it to be have a business element to it."},{"startTime":1328.327,"endTime":1334.33,"body":"That is the stuff that especially when you're like early on in your career that you"},{"startTime":1328.327,"endTime":1334.33,"body":"struggle to get access to in your day job, right?"},{"startTime":1334.93,"endTime":1345.603,"body":"the nuts and bolts of like setting everything up and like becoming a registered company,"},{"startTime":1334.93,"endTime":1345.603,"body":"all that stuff that you try and do, like whether it's like router sourdough business or"},{"startTime":1345.603,"endTime":1359.797,"body":"like my AI thing, like we've gone through a process, I guess, of like knowing exactly what"},{"startTime":1345.603,"endTime":1359.797,"body":"it's like to be in the founder or the CEO's shoes as well as the marketer's."},{"startTime":1359.797,"endTime":1362.328,"body":"So as much as I think it's like good from."},{"startTime":1362.328,"endTime":1368.694,"body":"point of view is like I've learned loads of stuff about marketing that I wouldn't have"},{"startTime":1362.328,"endTime":1368.694,"body":"maybe got to practice like depending on what your job day job is because like I've got"},{"startTime":1368.694,"endTime":1379.687,"body":"free reign um I also learn everything I know about business from running a business myself"},{"startTime":1368.694,"endTime":1379.687,"body":"because no one teaches you that shit"},{"startTime":1379.687,"endTime":1382.64,"body":"No, no, it's really easy to have a business idea."},{"startTime":1382.64,"endTime":1385.412,"body":"It is incredibly hard to run a business."},{"startTime":1386.134,"endTime":1391.199,"body":"It is so easy to go, I'm going to have, and like, this is the thing about side hustles."},{"startTime":1391.199,"endTime":1399.847,"body":"And I would also include kind of like volunteer stuff that you're doing on the side too,"},{"startTime":1391.199,"endTime":1399.847,"body":"because oftentimes, again, maybe generalizing for marketeers."},{"startTime":1399.909,"endTime":1404.822,"body":"we might go into a volunteer position of being like, it would be really great if we were"},{"startTime":1399.909,"endTime":1404.822,"body":"doing this, this, and this."},{"startTime":1404.822,"endTime":1409.964,"body":"And then maybe you're a little bit like, maybe like, so I'll just do that at the weekend"},{"startTime":1404.822,"endTime":1409.964,"body":"and then we'll just have that to roll out."},{"startTime":1409.964,"endTime":1415.127,"body":"And then you're kind of, you've got a third side hustle then of a volunteer thing that"},{"startTime":1409.964,"endTime":1415.127,"body":"you're doing as well."},{"startTime":1415.127,"endTime":1422.851,"body":"But it is just this practical thing of like, it's really good to have, it's really easy to"},{"startTime":1415.127,"endTime":1422.851,"body":"have an idea, but in application, you need runway to practice."},{"startTime":1423.232,"endTime":1424.674,"body":"Yep, absolutely."},{"startTime":1424.674,"endTime":1435.833,"body":"I am really obsessed with the connection between flea market love letters and the fact"},{"startTime":1424.674,"endTime":1435.833,"body":"that you now do email because like coincidence maybe?"},{"startTime":1435.833,"endTime":1441.196,"body":"the way back to the fact that I'm obsessed uh openly with Ryan Gosling and my favorite"},{"startTime":1435.833,"endTime":1441.196,"body":"movie was The Notebook."},{"startTime":1441.196,"endTime":1446.209,"body":"And it took me a solid, like until last year before I was like, that makes so much sense."},{"startTime":1446.209,"endTime":1449.236,"body":"That makes so much sense."},{"startTime":1449.236,"endTime":1450.834,"body":"into your job."},{"startTime":1451.552,"endTime":1452.697,"body":"reality."},{"startTime":1453.439,"endTime":1456.159,"body":"Well, it's just communication."},{"startTime":1456.159,"endTime":1456.979,"body":"It's human stories."},{"startTime":1456.979,"endTime":1458.119,"body":"That's what I love."},{"startTime":1458.607,"endTime":1469.4,"body":"What is something that you've learned from flea market letters that you use in your daily"},{"startTime":1458.607,"endTime":1469.4,"body":"marketing life that you wouldn't have been able to learn without it?"},{"startTime":1483.5700000000002,"endTime":1483.92,"body":"okay."},{"startTime":1483.92,"endTime":1498.027,"body":"So I'll reverse engineer what is a very good question in that email marketing now is very"},{"startTime":1483.92,"endTime":1498.027,"body":"eye focused in that it is very, here is my story as a founder."},{"startTime":1498.027,"endTime":1500.268,"body":"Here is my product."},{"startTime":1500.268,"endTime":1501.8590000000002,"body":"Here is my workshop."},{"startTime":1501.8590000000002,"endTime":1505.067,"body":"Here is me, me, me, me, me, me, me, me, Um,"},{"startTime":1505.067,"endTime":1512.9070000000002,"body":"the letters because you are writing to someone, you're saying, dear Emma, dear Ruta, dear"},{"startTime":1505.067,"endTime":1512.9070000000002,"body":"Liz, dear Hoo Hoo, how are you doing?"},{"startTime":1512.9070000000002,"endTime":1513.867,"body":"What are you doing today?"},{"startTime":1513.867,"endTime":1515.1670000000001,"body":"How is that da da da da?"},{"startTime":1515.1670000000001,"endTime":1516.4470000000001,"body":"Here's something that happened to me."},{"startTime":1516.4470000000001,"endTime":1519.1270000000002,"body":"Do you remember when we shared that memory together?"},{"startTime":1519.9070000000002,"endTime":1522.795,"body":"That's missing in digital comms right now."},{"startTime":1522.795,"endTime":1532.659,"body":"um And I would say that's something that I've tried to bring into my version of digital"},{"startTime":1522.795,"endTime":1532.659,"body":"comms, which is like, nobody actually wants to read what I have to say."},{"startTime":1532.659,"endTime":1535.921,"body":"They want to read how it applies to them."},{"startTime":1535.921,"endTime":1545.625,"body":"So switching the eye to you has been a big piece of and continues to be a big piece of"},{"startTime":1535.921,"endTime":1545.625,"body":"what I talk to clients about, which is like, I would love to tell you that somebody cares"},{"startTime":1545.625,"endTime":1548.6860000000001,"body":"about your really long blog about glass blowing."},{"startTime":1548.9260000000002,"endTime":1552.968,"body":"But the reality is that instead they want to know, hey, could I do glass blowing?"},{"startTime":1552.968,"endTime":1554.459,"body":"is like, how practical is this?"},{"startTime":1554.459,"endTime":1555.969,"body":"What are the steps to how to do this?"},{"startTime":1555.969,"endTime":1565.353,"body":"uh And that's the narrative that you take rather than here's my big long piece, you say,"},{"startTime":1555.969,"endTime":1565.353,"body":"and here are three ways you can learn and you can put yourself into that situation."},{"startTime":1565.8780000000002,"endTime":1567.6560000000002,"body":"Okay, that is..."},{"startTime":1569.568,"endTime":1573.221,"body":"that is genius, is great."},{"startTime":1573.221,"endTime":1576.103,"body":"I will be thinking about that a lot."},{"startTime":1576.924,"endTime":1578.641,"body":"I will be thinking about that a lot."},{"startTime":1578.641,"endTime":1590.6760000000002,"body":"I've noticed that trend a lot, Liz, because obviously more and more when you are"},{"startTime":1578.641,"endTime":1590.6760000000002,"body":"proofreading work from people, a lot of it is generated by chat GPT, which I'm not going"},{"startTime":1590.6760000000002,"endTime":1591.4070000000002,"body":"to shit on."},{"startTime":1591.4070000000002,"endTime":1592.1460000000002,"body":"It happens."},{"startTime":1592.1460000000002,"endTime":1592.777,"body":"It's fine."},{"startTime":1592.777,"endTime":1595.008,"body":"Sometimes it's a needs must, right?"},{"startTime":1595.008,"endTime":1601.621,"body":"But then obviously if it comes from our AI overlords, it is very, I, this is me."},{"startTime":1601.621,"endTime":1603.392,"body":"This is what the company wants to say."},{"startTime":1603.392,"endTime":1604.6860000000001,"body":"This is what we're doing."},{"startTime":1604.6860000000001,"endTime":1606.0120000000002,"body":"I focus, isn't it?"},{"startTime":1606.0120000000002,"endTime":1617.355,"body":"And it's, I keep having the same conversation with people where I'm like, the person who's"},{"startTime":1606.0120000000002,"endTime":1617.355,"body":"gonna read this, I mean, they're probably not gonna read this, but if they did read it,"},{"startTime":1617.355,"endTime":1621.036,"body":"they already know some of this shit."},{"startTime":1621.036,"endTime":1626.277,"body":"So why would you keep saying the same shit?"},{"startTime":1626.277,"endTime":1635.93,"body":"And why would you not try and like actually have a conversation with them or show that you"},{"startTime":1626.277,"endTime":1635.93,"body":"get what the problem is or like, why are you?"},{"startTime":1635.93,"endTime":1644.0240000000001,"body":"I don't know why it happens but it's it's relentless in the comms that I've read recently,"},{"startTime":1635.93,"endTime":1644.0240000000001,"body":"it's"},{"startTime":1644.0240000000001,"endTime":1646.005,"body":"It has a lot to do with two things."},{"startTime":1646.005,"endTime":1647.1850000000002,"body":"One, vulnerability."},{"startTime":1647.1850000000002,"endTime":1650.007,"body":"People don't want to be perceived as vulnerable, so they project."},{"startTime":1650.007,"endTime":1663.124,"body":"And two, I try and live with as much of a gratitude first mindset as possible because if I"},{"startTime":1650.007,"endTime":1663.124,"body":"did not have people who cared about 3,000 pieces, 700 published pieces of other people's"},{"startTime":1663.124,"endTime":1668.487,"body":"mail, I would just be a lady with 3,000 pieces of other people's mail in my house, which"},{"startTime":1663.124,"endTime":1668.487,"body":"I'm happy with."},{"startTime":1668.487,"endTime":1671.178,"body":"That's an identity I can wear with pride."},{"startTime":1671.402,"endTime":1680.5620000000001,"body":"But I regularly, like if you look at flea market social media, it is not me going, I've"},{"startTime":1671.402,"endTime":1680.5620000000001,"body":"got 3000 pieces of mail and here's all this wonderful stuff."},{"startTime":1680.5620000000001,"endTime":1682.922,"body":"It's me being like, thank you for being here."},{"startTime":1682.922,"endTime":1684.422,"body":"Thank you for reading this."},{"startTime":1684.422,"endTime":1685.962,"body":"Thank you for being a part of this."},{"startTime":1685.962,"endTime":1687.362,"body":"Thank you for opening the emails."},{"startTime":1687.362,"endTime":1689.2620000000002,"body":"Thank you for sharing your stories."},{"startTime":1689.2620000000002,"endTime":1690.842,"body":"Thank you."},{"startTime":1690.902,"endTime":1700.2620000000002,"body":"Because I'm comfortable in the fact that this exists with me, whether you check it out or"},{"startTime":1690.902,"endTime":1700.2620000000002,"body":"not, but I know that it has a life with you and I thank you for that space."},{"startTime":1700.2620000000002,"endTime":1701.356,"body":"And that has a lot to do."},{"startTime":1701.356,"endTime":1705.238,"body":"oh with I think just my own self-confidence, my own situating in it."},{"startTime":1705.238,"endTime":1713.0330000000001,"body":"And I think what I'm seeing and what I'm back to a lot of that I language is what we would"},{"startTime":1705.238,"endTime":1713.0330000000001,"body":"have seen, Emma, when you were talking about blogs, like we would have seen a lot of"},{"startTime":1713.0330000000001,"endTime":1719.1460000000002,"body":"people who wrote blogs and just expected them to be read."},{"startTime":1719.1460000000002,"endTime":1722.76,"body":"And we're seeing that happening again in digital comms, I think."},{"startTime":1722.76,"endTime":1726.14,"body":"Yeah, it's really weird because it feels so..."},{"startTime":1726.14,"endTime":1732.3600000000001,"body":"I got in trouble because of posting something on LinkedIn recently where I was like, it's"},{"startTime":1726.14,"endTime":1732.3600000000001,"body":"getting really strange out here."},{"startTime":1732.3600000000001,"endTime":1736.92,"body":"Like I'm seeing some really strange, strange stuff."},{"startTime":1738.3000000000002,"endTime":1739.3600000000001,"body":"But, yes."},{"startTime":1739.72,"endTime":1740.7,"body":"Yeah."},{"startTime":1741.38,"endTime":1752.549,"body":"But I think that the reason we're seeing so much of that stuff that I do feel is very 2008"},{"startTime":1741.38,"endTime":1752.549,"body":"is because people are..."},{"startTime":1752.549,"endTime":1764.576,"body":"struggling with the lack of human, real human connection and real conversations with"},{"startTime":1752.549,"endTime":1764.576,"body":"people because, and that is a backlash, that's backlash from AI, that's backlash from the"},{"startTime":1764.576,"endTime":1767.758,"body":"new, it's backlash from everything that's going on in the whole world."},{"startTime":1767.758,"endTime":1770.009,"body":"But I think that's why we're seeing it."},{"startTime":1770.009,"endTime":1771.5800000000002,"body":"So I don't, you know what I mean?"},{"startTime":1771.5800000000002,"endTime":1773.2910000000002,"body":"As much as I was like, it's fucking weird."},{"startTime":1773.2910000000002,"endTime":1774.672,"body":"What's all this weird shit I keep seeing?"},{"startTime":1774.672,"endTime":1779.1100000000001,"body":"I'm also like, I completely understand why people are doing it."},{"startTime":1779.1100000000001,"endTime":1786.3500000000001,"body":"because they're like struggling to understand a world that we now live in that is very"},{"startTime":1779.1100000000001,"endTime":1786.3500000000001,"body":"like me, me, me, me, me."},{"startTime":1786.679,"endTime":1787.499,"body":"couldn't agree more."},{"startTime":1787.499,"endTime":1797.663,"body":"The authenticity piece is falling apart because the authenticity piece is not here's me,"},{"startTime":1787.499,"endTime":1797.663,"body":"it's here's how we're alike."},{"startTime":1797.663,"endTime":1800.634,"body":"Here's how your story can influence my story."},{"startTime":1800.634,"endTime":1806.386,"body":"Here's how we can move this in the same direction, not here's how I got here."},{"startTime":1806.826,"endTime":1815.826,"body":"And I think when we're encouraging people to be more authentic on social media, and I talk"},{"startTime":1806.826,"endTime":1815.826,"body":"to, I train entrepreneurs, had a session this morning, I think as marketeers, we are in"},{"startTime":1815.826,"endTime":1821.9660000000001,"body":"this world a lot of the time, so we throw around words like authentic and narrative and"},{"startTime":1815.826,"endTime":1821.9660000000001,"body":"all this sort of stuff."},{"startTime":1821.9660000000001,"endTime":1830.9260000000002,"body":"But like, if it's not someone's comfort zone, they're not gonna know how to turn a post"},{"startTime":1821.9660000000001,"endTime":1830.9260000000002,"body":"about what I learned about my wedding into something that's relatable."},{"startTime":1830.9260000000002,"endTime":1837.0220000000002,"body":"To them, they just kind of wanna share themselves, but they don't know how to make that"},{"startTime":1830.9260000000002,"endTime":1837.0220000000002,"body":"bridge."},{"startTime":1837.0220000000002,"endTime":1838.487,"body":"and that's what's missing."},{"startTime":1839.104,"endTime":1846.46,"body":"As we've been speaking, I finally realized why an email that Emma and I wrote about six"},{"startTime":1839.104,"endTime":1846.46,"body":"years ago did so well."},{"startTime":1846.5610000000001,"endTime":1851.565,"body":"was subject lined, did we hot tub together last week?"},{"startTime":1852.247,"endTime":1854.469,"body":"And like, it just..."},{"startTime":1854.903,"endTime":1864.813,"body":"the open rate and the response rate was insane and it was because there was a HR event"},{"startTime":1854.903,"endTime":1864.813,"body":"that was like an overnight thing where our sales guys went to sauna with some of the"},{"startTime":1864.813,"endTime":1873.0310000000002,"body":"prospects there and that was the follow-up and it was stunning but it's because it was"},{"startTime":1864.813,"endTime":1873.0310000000002,"body":"about did we do this last week or not?"},{"startTime":1873.0510000000002,"endTime":1874.593,"body":"Like were you there?"},{"startTime":1874.593,"endTime":1876.2150000000001,"body":"Like did we do this?"},{"startTime":1876.2150000000001,"endTime":1877.4750000000001,"body":"Did it happen?"},{"startTime":1877.476,"endTime":1878.707,"body":"So yeah."},{"startTime":1878.707,"endTime":1880.017,"body":"talk in the sauna?"},{"startTime":1880.017,"endTime":1880.568,"body":"Yeah."},{"startTime":1880.568,"endTime":1882.3680000000002,"body":"Did we do a thing together?"},{"startTime":1882.3890000000001,"endTime":1885.3500000000001,"body":"I think also probably some of them were like, fuck, but."},{"startTime":1886.5210000000002,"endTime":1887.306,"body":"I think there's a lot..."},{"startTime":1887.306,"endTime":1895.2720000000002,"body":"that that's landing in HR inboxes because like you know like the reaction's like is this"},{"startTime":1887.306,"endTime":1895.2720000000002,"body":"gonna be a problem?"},{"startTime":1895.787,"endTime":1910.97,"body":"That's the style of email that I think like, I have a newsletter going out to uh my guys"},{"startTime":1895.787,"endTime":1910.97,"body":"tomorrow, yeah, tomorrow about how right now it's really, really hard to close a deal."},{"startTime":1912.152,"endTime":1922.467,"body":"Leads are down, direct sales are down, everybody's feeling the pinch, and we need to be"},{"startTime":1912.152,"endTime":1922.467,"body":"connecting outside of sales."},{"startTime":1922.467,"endTime":1923.153,"body":"Mm."},{"startTime":1923.153,"endTime":1936.011,"body":"need to be like, particularly I would talk to lot of DTC brands, product-based brands, of"},{"startTime":1923.153,"endTime":1936.011,"body":"founder, maybe working with a partner, but generally one person."},{"startTime":1936.011,"endTime":1947.1580000000001,"body":"And the thing that I kind of want to say about it is that when you start to think that"},{"startTime":1936.011,"endTime":1947.1580000000001,"body":"someone should be buying from you or should be booking you, you've switched into the wrong"},{"startTime":1947.1580000000001,"endTime":1948.4080000000001,"body":"language model."},{"startTime":1949.4450000000002,"endTime":1950.605,"body":"Someone could buy this."},{"startTime":1950.605,"endTime":1951.865,"body":"Someone could book this with you."},{"startTime":1951.865,"endTime":1958.345,"body":"But when you start to assign the client or customer should, it turns that whole"},{"startTime":1951.865,"endTime":1958.345,"body":"conversation sour."},{"startTime":1958.345,"endTime":1966.345,"body":"So one of the things I'm trying to talk about this week and talk about more with people is"},{"startTime":1958.345,"endTime":1966.345,"body":"just the idea that like you don't have to stop communicating, but you can pull back the"},{"startTime":1966.345,"endTime":1968.785,"body":"sales of it and you can connect authentically."},{"startTime":1968.785,"endTime":1973.305,"body":"And yeah, the reward is that people come to you because they remember that you've sent a"},{"startTime":1968.785,"endTime":1973.305,"body":"picture or you posted a picture of your cat."},{"startTime":1973.305,"endTime":1974.4250000000002,"body":"Yeah, that works."},{"startTime":1989.1950000000002,"endTime":1994.155,"body":"But the reality of it is, is that you're still showing up consistently, but you're not"},{"startTime":1989.1950000000002,"endTime":1994.155,"body":"saying"},{"startTime":1994.179,"endTime":2000.861,"body":"the same messaging over and over somebody who might not have the budget feels awkward"},{"startTime":1994.179,"endTime":2000.861,"body":"constantly receiving."},{"startTime":2000.861,"endTime":2015.17,"body":"So, we tiptoe our way back into side hustles, because we've had a lovely conversation"},{"startTime":2000.861,"endTime":2015.17,"body":"about communication and email, and yeah, again, I will be thinking about this a lot,"},{"startTime":2015.189,"endTime":2016.891,"body":"because just..."},{"startTime":2016.891,"endTime":2018.672,"body":"um"},{"startTime":2019.4660000000001,"endTime":2029.7830000000001,"body":"If you are somebody that is currently in a marketing job or maybe someone who wants to get"},{"startTime":2019.4660000000001,"endTime":2029.7830000000001,"body":"a marketing job and works in a different department, how do you kind of start a side"},{"startTime":2029.7830000000001,"endTime":2030.054,"body":"hustle?"},{"startTime":2030.054,"endTime":2036.007,"body":"Like how do you balance work and life and how do you not make it weird and awkward and how"},{"startTime":2030.054,"endTime":2036.007,"body":"do you enjoy it?"},{"startTime":2036.1670000000001,"endTime":2037.169,"body":"Mm-hmm."},{"startTime":2037.169,"endTime":2040.335,"body":"Well, Emma, you've done several, so what's your starter advice?"},{"startTime":2041.2250000000001,"endTime":2044.185,"body":"I think you start with stuff you like."},{"startTime":2044.785,"endTime":2053.145,"body":"think generally, right, I get it if you've got a business idea and you want to start a"},{"startTime":2044.785,"endTime":2053.145,"body":"business idea and you hope for that to make money, that's a separate conversation."},{"startTime":2053.145,"endTime":2062.125,"body":"But if it's something that's a side hustle, that's something you purely love, like I love"},{"startTime":2053.145,"endTime":2062.125,"body":"it when I meet people who are like, I make crochet pickles and sell them on Etsy."},{"startTime":2062.125,"endTime":2063.865,"body":"They're like my favorite fucking people."},{"startTime":2063.865,"endTime":2068.765,"body":"I'm like, are so infinitely more interesting than anyone I've ever met before."},{"startTime":2069.979,"endTime":2073.552,"body":"I did meet someone who does that, that's why I bought that, used that experience."},{"startTime":2073.552,"endTime":2074.312,"body":"Fantastic."},{"startTime":2074.312,"endTime":2078.295,"body":"oh Yes, I was like, we need to get crochet pickles off from them."},{"startTime":2078.295,"endTime":2082.477,"body":"m But yeah, like you start with something you love."},{"startTime":2082.7580000000003,"endTime":2095.827,"body":"So whatever that is, even if it feels silly, like you start with that and then you just"},{"startTime":2082.7580000000003,"endTime":2095.827,"body":"tinker around the edges and you see, yeah, you see what it is."},{"startTime":2095.827,"endTime":2099.759,"body":"But equally, not everything that you love has to be a side hustle as well."},{"startTime":2099.937,"endTime":2110.1040000000003,"body":"So I think it's that balance of like, if you think there's something in this, as in ah"},{"startTime":2099.937,"endTime":2110.1040000000003,"body":"like what you're doing is, you're fostering connection between people."},{"startTime":2110.1040000000003,"endTime":2111.335,"body":"So it involves other people."},{"startTime":2111.335,"endTime":2114.127,"body":"I feel like that's your perfect side hustle."},{"startTime":2114.127,"endTime":2121.102,"body":"Whereas like, I don't know, some of the random shit that I've got up to in the past might"},{"startTime":2114.127,"endTime":2121.102,"body":"not have been the right thing."},{"startTime":2121.102,"endTime":2126.645,"body":"And that might be why they haven't lasted, because it's not been about ah like a human to"},{"startTime":2121.102,"endTime":2126.645,"body":"human thing."},{"startTime":2126.645,"endTime":2129.437,"body":"It's been more about like, this is me shouting into the void."},{"startTime":2130.348,"endTime":2132.647,"body":"We love doing that, that's our favourite."},{"startTime":2132.647,"endTime":2139.15,"body":"the number of times that people will be like, I'm starting a side hustle of drop shipping"},{"startTime":2132.647,"endTime":2139.15,"body":"mugs or things like that."},{"startTime":2139.15,"endTime":2141.909,"body":"And I'm like, okay, why?"},{"startTime":2141.909,"endTime":2149.485,"body":"And they're like, because I saw this Instagram reel that, you know, I could make 30,000"},{"startTime":2141.909,"endTime":2149.485,"body":"euro in a month if I do this, da da da da da."},{"startTime":2149.485,"endTime":2151.886,"body":"And that's back to the point of like, it's really easy to have a business idea."},{"startTime":2151.886,"endTime":2153.1420000000003,"body":"It's hard to run a business."},{"startTime":2153.1420000000003,"endTime":2153.813,"body":"Mm-hmm."},{"startTime":2153.813,"endTime":2159.492,"body":"Because the ethics of it for me comes into what am I creating?"},{"startTime":2159.492,"endTime":2162.116,"body":"This is to Emma's point of am I passionate about what I'm creating?"},{"startTime":2162.116,"endTime":2165.572,"body":"But what am I creating and am I making a positive impact?"},{"startTime":2165.572,"endTime":2169.255,"body":"So if I'm just creating more..."},{"startTime":2169.255,"endTime":2172.367,"body":"ceramic mugs to end up in charity shops?"},{"startTime":2172.447,"endTime":2177.29,"body":"Am I really leaving something here for the better?"},{"startTime":2177.29,"endTime":2192.239,"body":"Or am I doing something like with my hands, with craft, with something like that, like"},{"startTime":2177.29,"endTime":2192.239,"body":"that's making someone happy in a way um that's less consumptive and pollutant, I think."},{"startTime":2192.52,"endTime":2194.321,"body":"It's freaky."},{"startTime":2194.481,"endTime":2194.9610000000002,"body":"Sorry Liz."},{"startTime":2194.9610000000002,"endTime":2205.581,"body":"I relentlessly ask myself, and this is generally in relation to Thesmia, which is my"},{"startTime":2194.9610000000002,"endTime":2205.581,"body":"little AI tool, is I relentlessly go to myself, do I still think this is a good idea?"},{"startTime":2205.581,"endTime":2208.161,"body":"And do I still think this has a purpose?"},{"startTime":2208.401,"endTime":2211.221,"body":"And they are the things that make me carry on."},{"startTime":2212.501,"endTime":2216.001,"body":"Like, ultimately, have I made any money?"},{"startTime":2216.001,"endTime":2216.9410000000003,"body":"No."},{"startTime":2217.061,"endTime":2218.201,"body":"But do I think it's a good idea?"},{"startTime":2218.201,"endTime":2219.121,"body":"Yes."},{"startTime":2219.141,"endTime":2219.9410000000003,"body":"Does it have a purpose?"},{"startTime":2219.9410000000003,"endTime":2220.881,"body":"Yes."},{"startTime":2221.073,"endTime":2223.853,"body":"I didn't, I didn't start creating."},{"startTime":2223.853,"endTime":2228.793,"body":"The Write More Letters, I wish I had something around if I thought better about this, I"},{"startTime":2223.853,"endTime":2228.793,"body":"would, they're behind me."},{"startTime":2228.973,"endTime":2232.553,"body":"I, Sweet Market Love Letters has a thing called Write More Letters, my husband did the"},{"startTime":2228.973,"endTime":2232.553,"body":"logo of it."},{"startTime":2232.553,"endTime":2235.793,"body":"I didn't do that until 2021."},{"startTime":2235.793,"endTime":2238.1730000000002,"body":"We started in 2017."},{"startTime":2238.373,"endTime":2247.833,"body":"That is monetized to the point where when I make enough 50 bucks a year, I donated to a"},{"startTime":2238.373,"endTime":2247.833,"body":"charity for selling the stickers and the t-shirts."},{"startTime":2247.833,"endTime":2253.759,"body":"It's really, it's as a marketeer, it's my point of shame where I'm like, if I really just"},{"startTime":2247.833,"endTime":2253.759,"body":"spent time on this, I could run the world."},{"startTime":2253.759,"endTime":2254.869,"body":"But it's not that for me."},{"startTime":2254.869,"endTime":2257.67,"body":"It's something that I just have always said, write more letters."},{"startTime":2257.67,"endTime":2259.23,"body":"It's how I close my handwritten letters."},{"startTime":2259.23,"endTime":2260.2200000000003,"body":"It's what I do."},{"startTime":2260.2200000000003,"endTime":2265.622,"body":"But the piece as well about kind of, um do I think it's a good idea?"},{"startTime":2265.622,"endTime":2269.442,"body":"There are some weeks and months where I don't touch flea market."},{"startTime":2269.442,"endTime":2273.993,"body":"Where I don't, I'll check in on the Instagram every couple days, cause I know that's what"},{"startTime":2269.442,"endTime":2273.993,"body":"the beast wants."},{"startTime":2273.993,"endTime":2280.065,"body":"I'll, you know, I'll occasionally kind of, I know I send out a newsletter every month."},{"startTime":2280.065,"endTime":2282.525,"body":"I have made myself do that, but."},{"startTime":2282.601,"endTime":2286.945,"body":"I can tell that I'm happiest when I'm doing it consistently."},{"startTime":2287.887,"endTime":2293.352,"body":"much like anything in my daily habits, if I read every day, if I don't read for a couple"},{"startTime":2287.887,"endTime":2293.352,"body":"days, I get grumpy."},{"startTime":2293.352,"endTime":2297.3160000000003,"body":"If I don't go for a walk, even today I didn't go for a walk, I feel stiff."},{"startTime":2297.3160000000003,"endTime":2305.204,"body":"If I don't, you know, it sounds really weird, but if I don't m Instagram pictures of"},{"startTime":2297.3160000000003,"endTime":2305.204,"body":"stamps, I'm not content."},{"startTime":2306.065,"endTime":2307.247,"body":"Yeah."},{"startTime":2307.87,"endTime":2309.512,"body":"What about you, Ruta?"},{"startTime":2311.968,"endTime":2318.974,"body":"problem where like I get really obsessed with things for like three months and then I"},{"startTime":2311.968,"endTime":2318.974,"body":"never touch them again."},{"startTime":2320.677,"endTime":2336.2110000000002,"body":"So like I go hard like financially time wise it's the only thing I think about it's"},{"startTime":2320.677,"endTime":2336.2110000000002,"body":"probably the tism in some sort so I think it's in a way if there is a side hustle that"},{"startTime":2336.2110000000002,"endTime":2337.0860000000002,"body":"does"},{"startTime":2337.0860000000002,"endTime":2348.851,"body":"have an audience or some sort of a response or monetization it actually makes me want to"},{"startTime":2337.0860000000002,"endTime":2348.851,"body":"do it more because I feel like someone is out there interested in it if it's just me"},{"startTime":2348.851,"endTime":2352.255,"body":"myself and I and it's that's it I'll lose interest."},{"startTime":2352.255,"endTime":2353.398,"body":"ah"},{"startTime":2353.398,"endTime":2353.768,"body":"well put."},{"startTime":2353.768,"endTime":2354.9790000000003,"body":"I'm the same way."},{"startTime":2354.9790000000003,"endTime":2356.4700000000003,"body":"That's why I have to thank the community."},{"startTime":2356.4700000000003,"endTime":2364.8070000000002,"body":"That's why I have to thank people who make it acceptable for me to do what I'm doing"},{"startTime":2356.4700000000003,"endTime":2364.8070000000002,"body":"because otherwise I would do the girl boss thing where I just be like, well, this has no"},{"startTime":2364.8070000000002,"endTime":2366.309,"body":"KPI, no ROI."},{"startTime":2366.309,"endTime":2368.521,"body":"It doesn't have a point, but it does."},{"startTime":2368.521,"endTime":2369.301,"body":"It makes people happy."},{"startTime":2369.301,"endTime":2370.062,"body":"It makes me happy."},{"startTime":2370.062,"endTime":2371.022,"body":"And that's enough."},{"startTime":2371.022,"endTime":2372.773,"body":"That's the purpose of the thing, isn't it?"},{"startTime":2372.773,"endTime":2382.245,"body":"It's like, back to those two questions that I'm like constantly asking myself about"},{"startTime":2372.773,"endTime":2382.245,"body":"everything, is like, does the thing have a purpose and is it a good idea?"},{"startTime":2382.545,"endTime":2388.786,"body":"And yeah, and it's like, well yeah, the purpose of the thing isn't to fulfill me as a"},{"startTime":2382.545,"endTime":2388.786,"body":"human."},{"startTime":2388.786,"endTime":2394.458,"body":"Like, if I wanna do that, like, I'll sit and watch Drag Race and eat a big bag of crisps."},{"startTime":2394.458,"endTime":2396.888,"body":"That fulfills me, Emma, as a human being."},{"startTime":2396.888,"endTime":2399.509,"body":"But like, I'm a very simple person."},{"startTime":2399.4990000000003,"endTime":2402.339,"body":"Yeah, I feel this exactly the same way about blame on marketing."},{"startTime":2402.339,"endTime":2408.199,"body":"If it was just me and Ruta talking to ourselves, each other, I love you, but it would be"},{"startTime":2402.339,"endTime":2408.199,"body":"fucking boring."},{"startTime":2408.799,"endTime":2409.819,"body":"Do know what I mean?"},{"startTime":2409.819,"endTime":2416.959,"body":"Like after a while, be like, we should like the people who just have podcasts, which just"},{"startTime":2409.819,"endTime":2416.959,"body":"them, I'm like, you're not that interesting."},{"startTime":2416.959,"endTime":2421.619,"body":"Before we let you go Liz, we've got time for some very quick marketing gossip."},{"startTime":2421.719,"endTime":2426.719,"body":"So anything that you either love or hate that's happening in marketing right now."},{"startTime":2427.863,"endTime":2428.828,"body":"I don't think so, honey."},{"startTime":2428.828,"endTime":2430.959,"body":"ah"},{"startTime":2433.049,"endTime":2440.1420000000003,"body":"Um, I am very on board with the downfall of the AI generated poster."},{"startTime":2440.848,"endTime":2442.572,"body":"I am on"},{"startTime":2442.572,"endTime":2443.442,"body":"Bored with it!"},{"startTime":2443.442,"endTime":2450.926,"body":"Like the number of times that I'm seeing comments on Instagram of being like, I would have"},{"startTime":2443.442,"endTime":2450.926,"body":"loved to go to this if you had paid an artist to create this poster."},{"startTime":2450.926,"endTime":2453.3070000000002,"body":"And I'm like, yay!"},{"startTime":2453.3070000000002,"endTime":2458.608,"body":"I'm not at the place yet where I can like get on board with doing the comments myself, but"},{"startTime":2453.3070000000002,"endTime":2458.608,"body":"I'm hearting them."},{"startTime":2458.608,"endTime":2460.9500000000003,"body":"I'm hearting them and I'm like, yes sister."},{"startTime":2460.9500000000003,"endTime":2463.541,"body":"Because I think that there's a time and a place for it."},{"startTime":2463.541,"endTime":2467.343,"body":"I think particularly for small businesses, if you're strapped, I get it."},{"startTime":2467.343,"endTime":2471.1240000000003,"body":"But um I mean, there's definitely, I'm married to a graphic designer."},{"startTime":2471.1240000000003,"endTime":2472.8250000000003,"body":"I'm, I think there's"},{"startTime":2472.8250000000003,"endTime":2486.339,"body":"there needs to be some conversations had about how ugly the AI posters are um and how"},{"startTime":2472.8250000000003,"endTime":2486.339,"body":"maybe we're cresting on the bubble of of uninformative and useless designs and maybe we're"},{"startTime":2486.339,"endTime":2490.871,"body":"going back to what I hope will be human design."},{"startTime":2493.179,"endTime":2494.039,"body":"that."},{"startTime":2494.279,"endTime":2495.9,"body":"Excellent gossip."},{"startTime":2496.94,"endTime":2507.424,"body":"Also, I just love that there is this massive disconnect between what these fucking people"},{"startTime":2496.94,"endTime":2507.424,"body":"are talking about on LinkedIn and sharing and then what happens in the Instagram TikTok"},{"startTime":2507.424,"endTime":2507.801,"body":"comments."},{"startTime":2507.801,"endTime":2512.466,"body":"I'm like, you guys have no idea what is going on in the world."},{"startTime":2512.466,"endTime":2516.207,"body":"You people on LinkedIn, fucking delusional."},{"startTime":2516.3070000000002,"endTime":2516.7670000000003,"body":"Anyway."},{"startTime":2516.7670000000003,"endTime":2523.738,"body":"I have one that I'll tell you uh off record, next time we meet, that I literally yesterday"},{"startTime":2516.7670000000003,"endTime":2523.738,"body":"it happened."},{"startTime":2523.738,"endTime":2529.177,"body":"It was an AI generated post, which was negative about AI and I engaged with it."},{"startTime":2529.177,"endTime":2531.11,"body":"And then the person was like, that's not what I meant."},{"startTime":2531.11,"endTime":2532.1910000000003,"body":"And I was like."},{"startTime":2532.1910000000003,"endTime":2538.925,"body":"Okay, but here's the points about why the context-less, like, just the scroller would"},{"startTime":2532.1910000000003,"endTime":2538.925,"body":"think this about it."},{"startTime":2538.925,"endTime":2545.2290000000003,"body":"And that's why I know that I'm getting more comfortable with my own skin, because People"},{"startTime":2538.925,"endTime":2545.2290000000003,"body":"Pleaser Lizzie would have been like, I misunderstood that."},{"startTime":2545.2290000000003,"endTime":2550.407,"body":"But I was like, no, no, I need you to understand that this is what it presented as."},{"startTime":2550.407,"endTime":2553.649,"body":"Yes, please learn."},{"startTime":2554.146,"endTime":2554.933,"body":"Absolutely."},{"startTime":2554.933,"endTime":2558.293,"body":"Well Liz, thank you so much, it's been a wonderful conversation."},{"startTime":2558.293,"endTime":2563.38,"body":"We meandered a little bit but great stuff, as we knew we would exactly."},{"startTime":2563.38,"endTime":2569.525,"body":"um I hope if you are listening to this you enjoyed this and we are very excited to see you"},{"startTime":2563.38,"endTime":2569.525,"body":"on the next episode."}]}