Raising Legends: Toby Tooke and the Legacy of the Tooke Bucking Horses

In this episode, host Marcell sits down with Toby Tooke—radio host, DJ, and social media manager at Tooke Bucking Horses—for a conversation close to home. Toby shares the remarkable legacy of his great-grandfather, Feek Tooke, the visionary horseman from Ekalaka, Montana, whose breeding program shaped nearly every bucking horse in modern rodeo.

From growing up on the ranch to producing a documentary honoring Feek’s story, Toby talks about family, small-town roots, hard work, and carrying forward a legacy nearly a century in the making. Together, they reflect on pride in where you come from, the lessons learned on the prairie, and the enduring spirit behind the Tooke Bloodline—because, as Toby says, “If you ain’t proud of it, why the hell are you doing it?”

Connect with Toby HERE.

Connect with the Tooke Bucking Horses HERE.

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This episode is brought to you by Big Sky Economic Development.