The Marketing Visionary: David Allen on NASCAR, Rodeo, and Montana’s Western Culture

In this episode, we sit down with David Allen, General Manager of the NILE (Northern International Livestock Exposition) and veteran marketing executive whose career has shaped some of the biggest names in western sports, rodeo, and conservation.
From his roots in Deadwood, South Dakota, to working alongside legends like Dale Earnhardt and Ty Murray, David shares stories from over 50 years in PRCA ProRodeo, Wrangler, NASCAR, PBR, and his tenure as CEO of the Rocky Mountain Elk Foundation.
 Now leading the NILE in Billings, he talks about the importance of preserving western heritage, strengthening agriculture, and what’s next for Montana’s western legacy.

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This episode is brought to you by Big Sky Economic Development.