Small Business Pivots

How to Start a Business the RIGHT Way (Validate, Fund, Pitch & Grow) | Mary Scott

Michael Morrison Episode 141

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0:00 | 39:25

If you’re thinking about starting a business—or struggling to grow one—this episode will challenge everything you think you know about getting started.

In this episode of Small Business Pivots, Michael D. Morrison sits down with Mary Scott, founder of Pitch STL and longtime startup advisor, to break down what actually works in the early stages of business.

From validating your idea before spending money… to building a clear pitch… to finding funding and customers… this conversation is packed with real-world advice most business owners never hear.

Mary shares why most startups fail before they even begin, how to avoid turning your business into a hobby, and the simple framework you can use to clearly explain what you do in seconds.

If you feel stuck, overwhelmed, or unsure where to start—this episode will help you reset and move forward with clarity.

🔑 What You’ll Learn:

  •  Why validating your idea is the FIRST step (before spending money) 
  •  The biggest mistake new business owners make when starting 
  •  How to find customers where they already are (not where you think they are) 
  •  The truth about startup funding and where to actually get money 
  •  A simple 30-second pitch formula anyone can use 
  •  Why most entrepreneurs spend time on the wrong things 
  •  How to use video effectively without overcomplicating it 
  •  The role of AI in startups (and what to watch out for) 
  •  Why asking for help is the most underrated growth strategy 

💡 Key Takeaway:

💡 If you’re not generating income, you don’t have a business—you have a hobby. 

🎯 Who This Episode Is For:

  •  New entrepreneurs 
  •  Business owners under 5 years 
  •  Anyone stuck and not growing 
  •  Coaches, consultants, and service providers 
  •  Anyone thinking about starting a business

Support the show

1. Want professional business coaching with the podcast host, Michael D. Morrison?
https://www.michaeldmorrison.com

2. Want to set up a FREE business consultation with the podcast host, Michael D. Morrison?
https://www.michaeldmorrison.com/consultation

Connect and follow the podcast host, Michael D. Morrison to learn how to grow a successful business :

- LinkedIn: https://www.linkedin.com/in/michaeldmorrisonokc/

- YouTube: https://www.youtube.com/@michaeldmorrisonokc

- Facebook: https://www.facebook.com/MichaelDMorrisonOKC

- Instagram: https://www.instagram.com/michaeldmorrisonokc/

- TikTok: https://www.tiktok.com/@michaeldmorrisonokc

Email the podcast host, Michael D. Morrison: Michael@MichaelDMorrison.com

Welcome And Guest Introduction

SPEAKER_01

All right, welcome to another Small Business Pivots episode where we have special guests from around the world. And today we have a very special guest from St. Louis here in the United States. And she is gonna, well, I don't want to ruin it because it's a great topic for all of our listeners. Uh, but I I always uh say that business owners say their name and their company best and a little bit about them. So I'll turn it over to you to introduce yourself.

SPEAKER_02

Hi folks, I'm Mary Scott, and I want startup businesses to be wildly successful. I run a local warm fuzzy shark tank called Pitch STL, and we've helped brand new businesses learn how to pitch and uh get the resources and contacts they need to get money from investors. I also put together a resources guide for startups in St. Louis, and I come to you from having done video production for 30 years in New York. So you have no idea who I know.

SPEAKER_01

Well, I bet we're gonna find out. So, well, let's just let's just de dive right in because I know uh as I kind of share, our listeners are small business owners. Uh, many of them are stuck. And then we also have uh percentage that are still wanting to start a business and they just haven't quite got the confidence or the plan or maybe the material resources to do that. So let's just start there. And where do startups start? And for those, uh the reason I asked that question, this is also relevant for our current business owners because many of them didn't get started the right way. So I'm gonna turn it over to you to kind of share that.

Validate The Idea Before Spending

SPEAKER_02

Okay. First thing you do before you spend any money is validate your idea. That means ask people, do you think this is a good idea? Do a Google search to make sure nobody else has done this already or done this sort of that you can partner up with and maybe help them do it better. And it's not just do you think this is a good idea to friends and family? Find potential customers, ask them if this is a good idea, and more importantly, how much would you be willing to pay for this new idea? Because if you're not generating income, you're not in business. And this is something a lot of times people get just this so passionate about. They're so thrilled they've come up with this great idea and they're ready to start making and doing, and there's no market for it. So if you're okay with your business idea turning into a hobby, then go for it. But if you really want it to be a business that makes money, you must validate that idea in the first place.

SPEAKER_01

I love when Mr. Wonderful always asks the people on the stage or the carpet there, when they say, Well, everybody's buying my widget, whatever that is. And he's like, Like who? And they're like, Well, my mom and my friends, he is like, they're lying to you. Those are your friends.

SPEAKER_00

Right, right.

SPEAKER_01

So that's uh very valid, valid points.

Free Local Help Through SBDC

SPEAKER_02

Anything else a startup should uh be considering there at the beginning, after they've got the other thing, the other thing is that maybe 80, 85 percent of startup businesses are never gonna need venture capital. They're not scalable, they just want to do a business, create a legacy, maybe something the kids can take over later, maybe just making enough money that they can retire happily. Maybe they just want to do this and make enough money to cover costs or whatever. Um, that's fine. That's a perfectly wonderful way to do a business. And the resources in your locality for additional lines of credit or business loans or um additional vendor resources. You go to, first of all, you stop at your local library because you never underestimate the value of the reference librarian. These folks know not only the answers to questions, but they can help you figure out what questions to ask in the first place. And second of all, there's in most cities, there is something called an SBDC, a small business development center. They're usually located at a university. These are funded by the SBA and they provide free services. They provide access to government contracts, how to do a business plan, how to actually get started in business. So those are really good resources to start with that are totally free and absolutely worth your time. Also, once a month on the third Monday at 5 p.m. Central, I do a virtual workshop on how to set a big business for success. And it's all those check boxes you need to do to make sure your business is legal and getting started in a functional way so you stay out of trouble.

SPEAKER_01

That's key, right? We don't want to get in trouble, we get in trouble enough, so right.

SPEAKER_02

And I I can share the link for that with you, Michael.

SPEAKER_01

Yeah, no, I appreciate it. I remember when I started my first business three decades ago and didn't quite know all the tax laws, but when they came knocking at my door, that was not the excuse they wanted to hear. They didn't well, just because you don't know doesn't mean they're not due.

SPEAKER_02

Exactly. And this is part of anytime you're doing something new, whether it's a new relationship, a new business, uh, new parenting, you don't know what questions to ask. So that's not good, that's not bad, it's just a fact. And if you can find people to help you get there, help you figure out what questions to ask so you don't get into trouble. That's really where you need to be.

Find Customers Where They Already Are

SPEAKER_01

Yeah, absolutely. Well, I encourage our listeners, if you do have a business, you might be struggling because you haven't validated your product or your service yet. So go take this advice, just like a startup would. And then once you mentioned video. So I see a lot of business owners, once they've started, they're playing with the website, they're making TikToks, they're doing this, that, and another when they should be out making sales, in my opinion. But what are some of those areas? You mentioned video. So, what are some of those key areas that they should be focused on once they have a product that people will buy?

SPEAKER_02

Well, to find customers, because people aren't going to work with you unless they know what it is that you do or where you are. So you need to figure out where your customers hang out. So for some businesses, TikTok is a great place. For some businesses, Pinterest is a great place. For some businesses, flyers at the grocery store is a good place. So you need to really know who's your customer? What problem are you solving for them? What kind of benefits do they get out of having had that problem solved for them? And that's gonna help you figure out who your customer is and exactly where to do your marketing. The other kind of unfortunate aspect of being an entrepreneur is that you need to be okay spending 20% of your time doing the fun stuff and 80% of your time either doing or delegating all that backend stuff, the marketing, the accounting, the housekeeping in the office, the keeping up your databases. Um, you're checking your return on investment. If you're spending hours on Tic Tac, how many customers do you get per minute that you spend on TikTok? Um those kinds of things. You know, that's that's part of the downside of entrepreneurship. Um, my husband was a cameraman at a big TV station in New York City, and he spent he loved shooting, you know, getting those pictures, getting those interviews. He loved shooting, but he spent 80% of his daily work thriving. If he hadn't been okay behind the wheel and getting caught in traffic, he would not have made it as a TV cameraman.

unknown

Wow.

SPEAKER_02

So that's that's part of the deal is when you're an entrepreneur, you're only going to be spending 20% of your time doing the stuff you love, unless you partner up with someone who really loves doing all that marketing. And then you can do so. That's how you got things like Steve Wozniak and Steve Jobs.

Startup Funding Options That Fit

SPEAKER_01

Yep. Yep. Yeah, that's that's good advice. So on the startups, you got to have money to pay for those outside resources. And I know that you talk about funding and you've you just mentioned investors earlier. So, what it what are the types of funding that a startup could use or find? Because most of the time they say, Well, I don't have an established business. Where can I go get money to even pay for somebody?

SPEAKER_02

Sure. First step is you got to have skin in the game. Um, I wouldn't really plan on starting a business unless I had about a Nashtag of about$10,000. Even for tiny little businesses that you're a coaching business that you're starting out of your home, there are going to be expenses for getting an LLC, setting up bank accounts, um, dealing with vendors, producing marketing materials, maybe um going to conferences or places where you're going to potentially meet customers. There are going to be expenses in that first year or two. Um, startups are any business in my mind that are less than five years old. So your own skin in the game. And um, next you would talk to friends and family and see if anybody else wants to give you a grant, support you. If you've got a product, maybe you can get some money from them in exchange for something you're gonna do for them in the future. Um, yeah, friends and family would be next. Then if you're going for ventured capital, your next bet would be something like uh a CDFI, a community development financial institution. Um, the SBDCs in your your space would know who that is. Often it's something like a credit union or a special economic development organization that is set up specifically to provide very small loans, like under$100,000 loans to startup businesses. And that to some extent will have to do with your own credit rating. But it's and sometimes all you really need is like you've got customers, but they haven't paid you yet, but you have people you have to pay. So that's where something like a line of credit would be very helpful. And there are banks that deal with small businesses more frequently than they're like specialized for smaller businesses, the bigger banks like bigger businesses. The bigger banks are places to go if you actually don't need money. If you can do it yourself, but you'd rather not, then you go to the the really big banks. Um institutional investors. Sometimes you can get uh money from universities or or government kinds of things. And um, and then of course there are the then you get into the levels of venture capital, ABC rounds, and and my niche is the early stage. So I farm people out to those things. Most communities have something called incubators or accelerators, where um you can do co-working with other startups and you kind of mentor each other, and then there are mentors there, and a lot of these folks come with grants between$25,000 and$150,000 for the year, as well as this program, as well as space to work, additional lab space. There's lots of different kinds of accelerators. So you look for those in your local community too.

SPEAKER_01

Yeah, it's all about finding solutions, right? That's what entrepreneurship is. And I was just asked the other day, what is one thing that entrepreneurship has given you that you didn't know you'd have? And I mentioned outside of freedom, I knew I would have freedom, but outside of freedom, I said choices. Like the amount of choices we have as entrepreneurs that we have to make on a consistent basis. I never knew there would be as many choices as I've had to make in my career.

SPEAKER_02

Yeah, you learn how to be cool with making decisions, you kind of learn leadership. If you're not a born leader, you become one. You learn collaboration, how to really um utilize the best of the folks around you and build a good team. If you're if you can build good teams, you're gonna be much more successful than if you think you have to do it all yourself.

Build A Clear Two Minute Pitch

SPEAKER_01

Absolutely. Well, we have so many topics we could talk about on startups, but one that's really important is your pitch. And I know that you've got a downloadable form on your website of how to create the perfect pitch in 20 minutes. So let's kind of visit that because I think a lot of business owners have a hard time telling their stories so that people understand what they even do, so that I can buy from you. So let's talk about that for a few minutes.

SPEAKER_02

I run a pitch competition and you have two minutes. Ah, two minutes, no pitch deck. Essentially, everyone needs okay, people aren't gonna buy from you unless they know what it is you're selling, and it has to be crystal clear what it is you're selling. So I tell people you need to be able to say this sentence. I help these people solve this problem so they can. I am uniquely qualified to do that because if you can do that in 30 seconds, you can fill it all out with the whys and the wherefores and who those folks are. But I help inventors, product, and tech startups get the connections and the resources they need to validate their ideas, learn to pitch successfully, and get money from investors. I am uniquely qualified to do that because I've been working in the startup space for over 15 years. I've done video production and media in New York, so you have no idea who I know. And I really am good at helping you get all the right ducks in the pond before you put them in a row and take them out on the runway.

SPEAKER_01

I love that. I love that.

SPEAKER_02

And that's my 30 seconds. So be really succinct, be really clear about what you do.

Naming Your Business And Securing URLs

SPEAKER_01

Would you say this may be subjective? What about the company name? I know a lot of startups that speak think forever on what the company name, and then I don't know how to do that.

SPEAKER_02

Or they want to name it, you know, Susie Smith's business.

SPEAKER_00

Yeah.

SPEAKER_02

It's when you try to pick a name, first of all, wine helps, but um what you want to do is find a name that says what you do and that has a URL that's available. So when I had a video production company, I went through a whole bunch of different names, but we ended up calling it Make Believe TV because when we made TV, your audience would believe it. And MakeBelieveTV.com was available. I'm currently using Business Riff because I like to use improv to help solve problems, so it's like riffing on a guitar or riffing in standup. Um if you know susie smithsaccounting.com tells you what it what it is, but susysmith.com doesn't tell you anything. Right.

SPEAKER_00

Yeah, yeah.

SPEAKER_02

And just because it's like Tex Creo sounds like a cool name, but who knows what they do. Right.

SPEAKER_01

Yeah. I've got a client, or we won't even say a client, but they were having some challenges growing. And I said, Have you ever considered reassessing your name, the company name? And they're like, Well, I've already got this and this. And I was like, Okay, but that's holding you back, in my opinion. That's holding you back if you were to invest. So all of these points are valid even for companies that do have some history behind them. If you're struggling, take some of these things that you're talking about and go just check them out, apply them, and see if it doesn't change the direction of your business, because I think the name is very important. So the chicken or the egg.

SPEAKER_02

You can look up other businesses in your industry and look at what kind of names they have. And in your own opinion, is this a good name? Is this not a good name? Oh, that sounds like something I could do too. Um, you want to make sure that it's your the name you pick is unique enough that you're not infringing on someone's trademark or copyright. Um, but really importantly, you want the URL that's available. So when I did um my warm fuzzy shark tank in St. Louis, I went looking for, we had a bunch of organizations in town that were short STL. We had tech STL and startup STL. And so I th then we had bio STL. So I thought, oh, what are we doing pitches? So let's call it pitch STL. And joy, the URL was available.

SPEAKER_01

Wow.

SPEAKER_02

So yeah, the shorter the better, the more succinct, the better.

Video Marketing That Holds Attention

SPEAKER_01

And I know as an entrepreneur, when I was speaking about choices, yes, we have the choice to come up with the company name. Most of us want to be creative and not dull, but I assure you that legend has it with Amazon that Jeff Bezos originally called that company uh Cadaver. And his attorney said something to the effect, what are you saying? And he's and he told him again, he said, It sounds like you're saying cadaver. You may not want to use that name. And he said, Okay, Amazon. And so his attorney asked him, why Amazon? He said, Because it's the largest river in the world, and I'm gonna have the largest empire. I think he accomplished that, but that shows you the power of a name that even the bigger companies have had to reinvent or pivot themselves due to something that we don't know behind closed doors. But um, we're we're not all the next Google. And those that that are Googles, they've got venture capitalists behind them pushing that brand out there. So whether you like the name or not, you're gonna hear it over and over and over. So I just want to share that with business owners, as it's common that most business owners want to have that creative name, but sometimes it doesn't work in your your advantage. So uh let's talk about video. So social media, video, filmmaking, all that is right up your alley. So share a little bit on some insights that business owners need to know so they can be effective with their video.

AI Tools Without Losing Ownership

SPEAKER_02

Like anything else, it's got to be really short and really engaging. If you don't grab people in the first 10 seconds, you've lost them. So you can do that with enthusiasm, you can do that with um interesting pictures. Um, the other thing is you don't really need to get too heavily invested in things like equipment. Because if people are looking at your technical quality, then your content sucks. That's kind of how these things work. Yeah, it's gotta be engaging, it's gotta be thoughtful or or or impactful in some way. You know, I start things with I want startups to be wildly successful and I'm enthusiastic. And so people go, oh, let me get some more information from this crazy lady. She may have something for me. So yeah, and video can be daunting. You have to decide where you're going to be doing stuff. If you want to do quick little informational things for like the business community, you want to. be able to upload videos to LinkedIn and LinkedIn videos are landscape if you want to show your cupcakes to people who can then buy you for the catering business you want to be on Instagram or um or yeah Pinterest and those are portrait shape videos so you need to know where your audience is what's your purpose of your video um don't overthink it do it short you can always delete stuff you don't have to go live you can edit it there are softwares that are cuts only editing you can even edit on YouTube so those kinds of things have fairly short learning curves to be able to do those kinds of videos um obviously when I was in New York it was pre-internet so I had a big um video toaster flyer lightwave system doing rendering 3D animations that would take an hour and a half per frame oh my goodness wow so yeah so I I'm laughing now when people complain that AI takes long to render stuff and I'm like you guys have no idea yeah but that's the point is that if you're using gigabytes and gigabytes of information it's gonna take a while and speaking of AI don't use it in video unless it really is showing something you need it to show and if you're gonna create something in AI you had better have a paid AI account or whatever you create is public domain because the free accounts they own the data you don't that's good to know that is good to know yeah exactly so you know you create this cute little character in a free account and somebody goes oh I want that I'm gonna make stuffed animals out of it and you are totally out of the picture. Oh wow well speaking of AI and startups and early stage businesses what are some of the AI tools or resources that would be beneficial for them if you have any insights on that I really don't have great opinions about AI tools it's sort of like content resource management systems it's the one you're gonna use it's the one that works for you I know people love chat GPT people also love something called Claude there are new things coming out all the time one of my buddies has actually created an AI platform where he has integrated more than one kind of AI software. So you can kind of do one stop shopping and do if you subscribe to his system you have access to all these tools and one feeds the other so and there's one program that's particularly good at coding you know dear AI write me an app that does this and it it comes up with all the coding which is contributing to the fact that folks who have or are going for degrees in computer science are not finding the jobs available because AI doing coding for companies is getting rid of a lot of jobs now. So um yeah but those are the kinds of things it's it's everything has a learning curve. If you want to explore AI do it but set yourself a time limit you know give yourself an hour two hours set a timer because you will go down a rabbit hole yeah and it does get real interesting so it's it's about what's your goal are you just playing or do you want this to actually accomplish a task for you and you discover that it's really talking to a computer it doesn't intuit anything and it also doesn't differentiate unfortunately between fact and opinion unless you tell it that it should not use certain places as sources. But make sure all your sources are from universities. Yeah yeah you're it's you're gonna get what they call hallucinations. And AI has no ethics built into it unless you build it in.

Talk To Customers And Pivot Fast

SPEAKER_01

Right and it really doesn't know the difference between truth and fiction unless you tell it specifically what to look for so we've mentioned a lot of things about business in your opinion what's the the one thing every startup or business less than five years old that's not quite making payroll consistently or whatever what do you think that one thing is they should be dedicating most of their time to towards talk to your customers talk to the people who work with you be honest about we have this issue we have the situation what do you think what could we do what could we do differently um think about where you might try to expand or change your market um be okay with saying that was good at the time it's not working anymore we have to do something different even if it was something really near and dear to your heart just the other day um I was talking to a person who's trying to get a particular kind of grant and the thing that she was most passionate about was absolutely not something this grant was funding but the processes she was using to accomplish that goal could be applied somewhere else that she hadn't done yet but could and that is the sort of thing that this grant would fund so it was really going yes you're passionate yes this is your ultimate goal but you can't put it in those terms if you're going for this grant so you know it's like okay my client base is now a whole different folks from who I usually have as a client base and how do I speak to them so they're gonna hear me in the way that's good for them. Yeah yeah I've owned a handful of businesses and I would say not one of them look the same today as they did when I started so be adaptable evolve learn from your clients go sell like you're never going to have the answers until you get sales so we're talking very big well let's jump to your businesses so what are some insights that you've learned because the show is called Small Business Pivots so I know we all have to make pivots along the way any insightful advice you could give just from things you've learned owning your business that might help others the biggest thing I've learned is to ask for help.

Asking For Help And Adapting

SPEAKER_02

Yeah wow that was you know that was a revelation I should have been asking for help way way before it actually hit me um I also needed to not be so um so rigid in my quality standards if you will I didn't want to do videos online because they looked terrible back in in you know in the 90s um I didn't want my all the work I'd spent doing a high quality um video get all pixelated and look terrible on YouTube but had I not had that level of concern if I had just gone for it I would have been part of the folks who were into YouTube really close up real the first adopters and I would have had a much bigger following by now because technical quality versus content there was great content in the stuff I was doing um so yeah that was a pivot and then the whole big thing when I used to have a philosophy that I didn't want my clients to pay for my services I wanted their clients to pay for my services so I didn't just shoot video for people I actually gave the business advice about how you use it how to you work it into your marketing plan and those kinds of things so I've been given business advice for a really long time and when COVID hit I got oh hey I don't have to carry around this heavy equipment anymore let me just do the consulting part of things. Yeah yeah and that that pretty much worked I could get clients and give the advice without having to carry equipment and shoot video and you know and I've I've got people who know me nationally now so yeah so being being adaptable well let's talk about your yeah your website because it has a lot of good stuff on it so just kind of refresh us now that we know a little bit about you and and your experience what can they find working with you what all do you offer on your website I offer office hours so once or twice a month you you can if you subscribe to office hours you can just pop into my office and ask me any questions you want um I really want to know more about you so that I know which one of my vast resources is going to help you the most um I offer a free 15 minute phone call just to see if there's some synergy I do workshops on Zoom that a lot of them are for free. I do speaking engagements for people so that's the sort of stuff you see on business drift and I also have a podcast just like Michael's only mine is only 10 minutes. My podcasts are really short and their advice practical tactical advice for startups I always have a guest who's an expert in their field and we just talk 10 minute tips of what what you need and I also love it when I get to talk to an investor because I find out what it is a startup needs to know or have ready before they talk to that investor. So you don't go pitch a biotech product to someone who's interested in in um ag tech or fin fintech financial technology. So yeah you gotta know gotta know who your audience is but this is the the fact that I can get investors from all over the country to come on my podcast and talk to me that's fun and that's something that came out of the video too when you're kind of a reporter you have a backstage pass to the world yes and if you're asking for advice enough from the right people you ultimately end up getting money that's I think that caught everybody's attention keep asking advice if you send a fan letter to somebody in an industry how many of you have ever gotten a fan letter you're gonna respond to that person.

Have Fun And Know Your Type

SPEAKER_01

I often tell young people who are looking for particular careers to find someone who's doing that job offer to buy them lunch if you can follow them around for the day it's it's a way of turning a cold inquiry into a warm introduction yeah so and don't be afraid go for it what's the worst that'll happen they'll hang up or they'll ghost you so well we both said don't ask why you ask why not yeah yeah don't be afraid or do it scared be scared but do it anyway well you know discomfort means we're growing and when I started my very first business at the time newspaper was big and they always had a the business person of the week right on the Sunday paper the business section and I would reach out to them and just say hey I'm a new entrepreneur I have no clue what I'm doing would you mind if I bought you lunch or something I never had one person turn me down. They love to talk about themselves and their successes. Yeah and you learn wonderful things you make great connections every so often it's a waste of time but even that is kind of a learning experience oh absolutely I don't know if any of those that I didn't learn something because I always say as business owners we don't know what we don't know. So talking with others you always learn something in my opinion so how can most people follow you is the website the best place or do you have other places social medias youtube anything you can follow me on LinkedIn you'll see my podcast if you subscribe to the LinkedIn um I'm on Facebook I'm my website is businessrift.com there's always fun stuff happening at pitchstl.com because we we post the um podcast there as well as we post other people doing their pitches so you'll get to see sample six minute pitches at pitchstl.com so that's that's a good one for startups and possibly people who are in a similar industry to yours so those are all good places. Well I'm sure uh you've peaked the ears of interest for many and they're probably going to go sign up. So um I always try to end with one last question and that is if you were in front of business owners different sizes different industries what's one last piece of applicable advice that would be beneficial for them it could be a simple as a quote or a book or maybe something else that you learned.

SPEAKER_02

Have fun. If you're not having fun doing what you're doing why are you doing it? That's it if you if you don't want to have fun go get a job right and if you're really concerned about things like health insurance and where the next month's money is coming from you need to be working for somebody else rather than yourself because you are probably going to be the worst boss you ever had.

SPEAKER_01

Yeah well uh you may or may not agree with me I think once you become an entrepreneur you're the worst employee ever like I could never go get another job because I would be the worst employee. Right.

SPEAKER_02

I notice there there's like three different kinds of entrepreneurs they're the ones who are born that way and they're absolutely unemployable.

SPEAKER_00

Yeah.

SPEAKER_02

And they're the ones that have been working for somebody long enough and they get downsized and there's nothing they can do but kind of start their own business. Those are the reluctant entrepreneurs and then they're the ones who are so busy making something and putting it in the website and making something else and doing it on Epsy and oh my God I got a business those are the accidental entrepreneurs. Yep yeah accidental entrepreneurs I love those innate reluctant and accidental understand who you are in that system and there's no perfect entrepreneur. And you need to you know find the resources you need ask for help and have fun.

SPEAKER_01

Absolutely well Mary you've been a blessing to many thank you so much for your time and your insights I wish you continued success.

SPEAKER_02

Thank you.

Where To Follow And Closing CTA

SPEAKER_01

Pleasure being here Michael thank you for listening to Small Business Pivots this podcast is created and produced by my company Boss our business is growing yours. Boss offers flexible business loans with business coaching support. Apply in minutes and get approved and funded in as little as 24 to 48 hours at business ownership simplified dot com. If you're enjoying this podcast don't forget to hit the subscribe button and share it as well. If you need help growing your business email me at Michael at michaeldmorson.com we'll see you next time on Small Business Pivots