How to Build Wealth Through Business Ownership & Real Estate | Steve Lawson

In this episode of Small Business Pivots, Michael D. Morrison sits down with entrepreneur, investor, and wealth strategist Steve Lawson to discuss one of the biggest misconceptions about building wealth—and why owning a business and investing in real estate continue to outperform traditional investing for long-term financial independence.

Steve shares his journey from financial advisor to real estate investor, business owner, and founder of Unbroken Investing. Along the way, he explains why passive cash flow matters, how entrepreneurs can create true wealth instead of simply growing savings, and why leveraging other people's money, knowledge, and time accelerates financial freedom.

Whether you're just starting a business, looking to diversify your investments, or wondering how to escape trading time for money, this conversation provides practical strategies that every entrepreneur should understand.

In this episode you'll discover:

✔ Why businesses and real estate create wealth while traditional investing primarily grows existing wealth

✔ How passive cash flow leads to financial independence

✔ The Wealth Formula and how capital, knowledge, and time work together

✔ Why entrepreneurs should leverage other people's money (OPM), knowledge, and time

✔ How Amazon product businesses can create scalable income

✔ Why business ownership often produces faster cash flow than real estate

✔ The importance of defining your own version of financial freedom

✔ Budgeting strategies that actually work

✔ Why systems, delegation, and outsourcing accelerate growth

✔ How entrepreneurs can stop reinventing the wheel and build faster using proven models

If you're serious about building wealth, increasing cash flow, creating financial freedom, and growing a scalable business, this episode is packed with practical insights you can begin implementing immediately.

About Steve Lawson

Steve Lawson is an entrepreneur, investor, author, and founder of Unbroken Investing. After spending years as a financial advisor and real estate investor, Steve now helps entrepreneurs build wealth through business ownership, alternative investments, passive cash flow strategies, and diversified income streams.

About Small Business Pivots

Hosted by Michael D. Morrison, Small Business Pivots features entrepreneurs, authors, investors, and business leaders from around the world sharing the pivots, systems, and lessons that help business owners grow.

🏆 Ranked among the Top 10% of podcasts globally by Listen Notes.

Transcript

Welcome And Guest Introduction

SPEAKER_01 0:02

If you're a business owner feeling stuck, overwhelmed, and ready to grow, you're in the right place. Welcome to Small Business Pivots, where founders share insights, stories, and pivots that lead to sustainable growth. I'm your host, Michael D. Morrison, a business coach helping business owners get unstuck and grow. Hi and welcome to another Small Business Pivots where we have special guests from around the world. And today we have a good one. We've got a great topic that I don't believe we've really touched on for entrepreneurs, but it's uh it's a it's a good one. So stay tuned. We're talking to entrepreneur wannabes as well as those that are seasoned. So if you've listened to the podcast before, you know that no one can introduce their name and their business like the business owner. So, my friend Steve, for those that don't know you, if you could introduce yourself and tell us a little bit about your background up to today.

SPEAKER_00 1:02

Sure. Well, I appreciate that. Again, my name is Steve Lawson and background, I spent 10 years as a traditional financial advisor helping people invest in stocks, bonds, and mutual funds. And after 10 years, basically realized that's not the right way to create wealth and financial independence. And so I got more involved in real estate. Uh, to tell you how old I am, I've actually my 10 years and financial planning ended in 2002. So I got involved in real estate at that point, spent the next 16 years doing pretty much nothing but real estate investing. I helped investors acquire properties, did a couple hundred flips, did over 500 Burr rental properties, and really enjoyed it. But then I realized that I wasn't very diversified. So I thought, I got I gotta find some other ways to generate some passive cash flow. Uh my kids were about to go to college, I wanted to use that passive cash flow to pay for college. And so I started diversifying into other areas and looking for ways to create wealth and realized that the two ways you create wealth are in real estate or by owning a business. Now, there's other things you can invest in that will grow what you have, but those are the two that really create wealth. And so I spent a lot of last few years helping people start businesses, grow businesses, to generate that uh cash flow for them. And in many instances, like with a real estate portfolio, they're not building a, they're not managing it themselves and doing all the work. They've got a team that's doing it for them. And that's one of the keys because I really enjoy uh that word I mentioned passive cash flow, or at least not full-time cash flow. Yeah.

SPEAKER_01 2:32

Yeah, yeah, absolutely.

From Financial Advisor To Investor

SPEAKER_01 2:34

Well, let's let's jump back before you became an entrepreneur. So for those listeners who want to do it, quite maybe hesitant to pull the trigger or whatever that hesitancy is, what are what are some of the things that you did to take that leap of faith and start your business?

SPEAKER_00 2:52

Well, I've been owning businesses for a while. I just hadn't made the connection that the business was what was creating the wealth. But when I did, I laugh at, you know, follow your passion. What do you enjoy? Uh I'll be honest, if I could go back 30 years, I'm a travel addict. I always have been. I probably would have started a travel business back in the 90s instead of getting into real estate. That's what I love doing. And so I just then think, oh, well, that's not going to pay me really well. Yeah, but if I put put my effort into it and made it a business, yes, it would have. So one thing is what is it that you enjoy? Another is what is it that you're good at? And then what is it that people want? And some combination of those three will kind of guide you in the direction of what type of business to start. I even though travel may be by passion, but I love helping people achieve financial independence. And that's why I went into financial planning to begin with, is I like I like money, investing, strategy, helping people. And so that's a big part of what I do. So that's something I'm passionate about. And I'd like to think I'm pretty good at it. So so use those factors to kind of figure out what type of business you should go into.

SPEAKER_01 3:56

Absolutely. Those are those are great tips. So let's start with the one that doesn't understand the value of owning a business.

Why Business Creates New Wealth

SPEAKER_01 4:04

Let's talk about that first so that those can see how you can build wealth through a business and not a savings account.

SPEAKER_00 4:14

Yeah. And so and I talk about this, not sure if you knew, but I've got a best-selling book called Wealth Highway. And in the book, share a lot of stories. And it's me and a friend of mine named Michael, who's struggling financially, and we're driving across country, and I'm just kind of explaining to him here's how you create wealth, here's how to look at things differently. Here's how to emphasize I go through emphasizing passive cash flow. There's actually a formula for wealth creation that I go through in the book. But when I get to these strategies about what works, again, it's starting a business or owning real estate. And that's the part that a lot of people are missing. They think of investing. Uh, I use a really fancy diagram, it's a circle divided into three parts. And at the top is what most people think of as investing. So, hey, I put money aside and I hope it goes up more than down. That's the stock market, gold, crypto, things like that. Or they put money in something and they're going to get a fixed rate of return: CD, bond, private lending, and they're growing what they have. What they don't get is those other two pieces, the real estate and the business, are how you create new wealth. And so I'll share a quick example from real estate, and then I'll go into the business part. So my one of my first real estate properties, I negotiated with the seller and I bought the house for about $48,000. Uh, this has been a little while, but I paid him $804 every month for five years. I placed a tenant in that property that paid me $800 a month for five years. He said the entire time. So that house cost me $4 a month. Okay. At the end of five years, it was paid off, and I sold that for $75,000. So I essentially turned $240 into $75,000. And so that's what I mean when I say creating wealth, not just growing. I mean, that's not a 10% annual return or even 100%. I mean, that's just off-the-charts type of growth. And you can do the same thing with business. And with business, you're creating value. And so when you look at the thousand wealthiest people in America, every one of them, they made their wealth by owning a business or by investing in real estate. And if you go back 100 years or 2,000 years, that has always been the case. It's always been the landlords and the merchants. That's where money has been created. That's how wealth has been created for hundreds and hundreds of years. And so then the question becomes well, how do you get your piece of that? You don't have to be a full-time 70-hour a week insane entrepreneur like some of us are. But there are other ways. And so, but just understanding that wealth is created with real estate and business, and how are you taking advantage of that?

Real Estate Without The 2 AM Calls

SPEAKER_01 6:51

How does one get into real estate? Because I know I've heard of landlords that have issues with tenants, they're changing out the hot water tank at 11 o'clock at night on a Saturday, or and it just seems like a lot of work. So, how does that work best?

SPEAKER_00 7:08

Yeah, absolutely. Uh a couple things. I mean, first of all, I always tell people use other people's skills, delegate, outsource, whatever you want to call it. I've never changed a water heater. I mean, I've got three dozen properties. Have the water heaters gone out? Absolutely, sure. But I've not done it. That's not my skill set. That's not something I'm going to waste my time trying to figure out. One of the revelations I had years ago is back when I was managing properties, and I was trying to place a tenant in a property. And after a couple months, I lowered the rent rate. I lowered the rent rate again and it set vacant for four or five months. It's like, man, I just can't place a tenant in this property. And so I hired a property management property management company, and within two weeks, they placed a tenant at a rate higher than what I was even offering. My net fee to them, or my net income from that property after paying the management fee was more than what I would have gotten when I was managing it. In other words, I believe the rate was I was trying to get 650, they got 750. And so even after paying them a 10% management fee, I was getting 675. But if I if I had a place to attend, I would have made 650 and done all the work. And that's when I realized, wait a minute, why am I doing any of this? There are other people who are better at these uh things than I am. I should be delegating to them. So that's one of the keys to real estate, and that's how you get involved in it is you, you know, you find a good property, you get a good property management company and let them take care of those things instead of you trying to do that. And I use the same principles with the business as much as possible,

Product Brands And Amazon Cash Flow

SPEAKER_00 8:42

too.

SPEAKER_01 8:42

What are some good businesses for those that haven't owned one before? You mentioned when we've talked that you help manage those as well. So, how does that work? What are some good businesses for a new person to look at?

SPEAKER_00 8:56

Yeah. So our favorites are product-based businesses. And what I mean by that is we help we help you, we do due diligence, research, identify products where there is strong demand, and we check out the supply, who are your competitors, how much are they charging, how much can we manufacture that for? Is there a really strong profit margin? And when it's just amazing to think about, but on Amazon, Amazon is selling $800 billion a year in the US. Okay, the total e-commerce business in the US is $1.2 trillion, and they're doing about $700,080 billion of that, which is crazy. But that is with over one million small businesses that each have different products. There's over 470,000 individual products being sold on Amazon, which is just incredible. And so, yes, we've added 200 to that. We made a tiny, tiny dent in that. But some of those businesses that we've done, so these products that we've created, I mean, they're they're million-dollar businesses. And so, you know, we find it, we do our research, we find out what's the supply, what's the demand, we do those things. We I we identify the proper the product, come up with a name, come up with a logo, we get it branded, trademarked, registered, all those things. And so the business owner owns that product. That makes it a sellable asset. So a lot of people that do drop shipping or they do other things, but you don't own those, you know, you don't create the value there. And so by doing it this way, you own the brand, you own the business. And then once we start selling a thousand, two thousand a month, three thousand a month of those products, now you've got cash flow. And as you know, with a business, once a business is generating positive cash flow and is profitable, now you've got something that is a sellable asset. And so, just to give you a quick example, I one of the businesses that I started, excuse me, a product business that I started 10 months ago, I started it for $25,000. Someone offered me $150,000 for it last month because it took us about four or five months to develop the product, name it, brand it, all that stuff, manufacture it, ship it, and then we started selling it around Thanksgiving or so. And they saw the sales, they go, Oh, okay, yep, that's working. Can I buy that business from you? Uh now I'm gonna wait and sell for a little bit more down the road, but in just 10 months, that turned 25,000 into 150,000. So that's just an example.

SPEAKER_01 11:18

Uh that's that's that's incredible. So let's talk about financial freedom and what to do with this wealth once you've

Define Financial Freedom For Yourself

SPEAKER_01 11:28

accumulated it. Are there best ways? I mean, do you just keep using these same tools over and over and over, or do you start putting some back in other places?

SPEAKER_00 11:37

Smart, smart. Well, first of all, define financial freedom. And that's a key. I can't define it for you because it's different for every person. So what you may think of as financial freedom may be different than the next person. One person may say, hey, it means I'll never have to lift my finger again the rest of my life, and I've gotten you know tons of money. Great. Another person may say, Hey, yeah, I enjoy working, but I'd like to have a job where I can choose my own hours, or where I can be a digital nomad and work from anywhere. And so different people have different definitions of freedom. I love what I do. I don't know if I'll quit working anytime in the near future, but we travel a lot. And so in the mornings I'll check my emails, evenings check my emails, and I'll work a couple hours a day from whatever country I'm in or whatever location I'm at, and I'm still making money. For me, that's freedom. I can go wherever I want, do what I want, but I'm still making money. So you have to figure out what your financial freedom is. With that said, then you got to figure out how to build towards that. And as you build these businesses, you know, a couple of examples, you may have a business that that's your primary income. It's like, okay, I've got to run this business and make money to pay my bills. Fair enough. That's you know, that's one possibility. Another one that we work with a lot of people where their business, it's a side business. I mean, a lot of our company, the ones we work with, they're only spending an hour a week on it. Okay. They've got a maybe a full-time job. We worked with some doctors and some IT professionals and people like that, where this is just something they do one hour a week, but it's paying them five or ten thousand dollars a month or more. Well, then they have the choice. What do they want to use that for? And we encourage them to use that for more investing. Okay, so you're bringing in $10,000 a month. We'll set up a 401k plan and we'll put that into the into your retirement. We'll put some of that into your retirement, some of that over here into the stock market, and some of that over here for something else entirely. And so you can use that to kind of compound and accelerate that financial freedom.

The Wealth Formula And OPM

SPEAKER_01 13:28

So let's talk about your book. Would you like to share more about how it can help somebody and who it's for?

SPEAKER_00 13:34

Sure. And so it was written for my friend who has no financial background whatsoever. He's a smart guy, very smart guy. He just doesn't study money. And so, as a matter of fact, one of the things I have in there, I will share share this with you, it's the formula for wealth. And so, how fast your wealth grows is dependent on three things how much capital you have to apply to it. So, in other words, how much money do you have? How much knowledge do you have about investing in money, and then how much time do you put into it? And so those three things multiplied together are what are going to determine how well your money is doing. Now, if you are a zero in any one of those, you know, what's anything times zero? You know, and I've seen people invest, hey, I have money, I you know, and I did this and I threw a bunch of money at something with no knowledge, and they lost it because they didn't put in that time, they didn't get the knowledge. And so that's the formula that's gonna determine your wealth creation. But what most people miss is the value of other people's money. Say, hey, I've only got you know X dollars to work with, but you use OPM in that real estate example. I borrowed money. I didn't at that time, I couldn't buy a $48,000 house, but I could afford $804 a month, and I use the seller's money to borrow, and then I use the tenant's money to pay that down. So I'd use OPM, but you can also use other people's knowledge, okay? You know, that you don't have to know everything about investing. Uh, one of my favorite books is The Richest Man in Babylon. And one of the quotes in there is don't ever invest in anything unless you are an expert or you have a trusted advisor who is. Okay. Somebody has to have knowledge in something before you put your money into it. So use other people's knowledge, not just your own. And the same thing goes for time. You know, don't uh restrict your wealth to just the time that you have. Utilize other people. I use uh virtual assistants, things like that to leverage that. Property managers, that's other people's knowledge, other people's time. That's how I help create wealth. So there's the formula. And so that's one of the things I talk a lot about uh talk about in the book is using other people's money, other people's knowledge, and other people's time to grow your wealth.

SPEAKER_01 15:54

You're listening to Small Business Pivots with Michael D. Morrison. If you're ready to get your business unstuck and grow, let's chat. Schedule your free session at michaeldmorrison.com. Now back to the show.

Levels Of Freedom And Simple Budgeting

SPEAKER_00 16:11

At the very, very bottom are people who spend more than they make. Unfortunately, there's too many of those, but that's really, really bad. And you need to get off that level as soon as you can. And then at the top are people who have absolute financial freedom, they have all the passive cash flow they need, they can pay all their expenses, they'll never run out of money, it's never going to end, that sort of thing. Okay. Great. Most people are somewhere in between. And so, uh, all right, if you're on level two, uh, one thing is like explain to people is like, look, don't look at financial freedom as, oh my gosh, you know, hey, there's Mount Everest. How do we get to the top? It's like, no, how do you get to base camp? You know, all right, how do we get to that next level? And so you look at the five levels and say, hey, I'm on two. How do I get to three? And so we talk about that in the book about where you are, identifying where you are, and then what do you need to do to get to that next level up and just keep improving?

SPEAKER_01 16:59

So, what about those people that may have spent more than they make, or maybe they they're just barely getting by? How how how do they build any capital at all? I mean, to get started.

SPEAKER_00 17:10

Yeah, you well, you can't build anything until you fix that problem. And so one of the issues is budgeting. And so when it comes to budgeting, one of the challenges, and again, keep in mind, I have an accounting and finance background, and I can't follow a budget. It it's it's more about the discipline and the time. Like, okay, I had a row for this, and here's my house and my car, and my insurance, and my utilities, and my clothing budget, and oh my goodness, you know, 30 lines of different expenses, and how much people don't follow that. It's it's too complicated. And so, what I do is I show people how to use a simplified budget. You've got your essential expenses, and then you got your fund budget, and then you got your investing in savings. Okay. And so, if you think about your essential, that's your house, your car, and you've got to have those things, your utilities, all those different things. And so, whatever you earn, maybe 50, 60 percent goes to your essential budget, and maybe 20 or 30 percent goes to your fund budget. That could be travel, could be shows, it could be going out to dinner, it could be your hobby, whatever. And then you got you know, 10, 15 that goes into your savings and investing for your future and for stability. But when you look at it that way, it's much easier to budget. But then when you go to get your next essential expense, you can say, well, wait a minute, if I save on this expense, now I can have more fun or more investing. And a good example was uh the last time I went to buy a car. I could have got a really nice car. Six, eight hundred, uh, six, eight hundred a month, a thousand dollar a month. I could have, but I found a really nice new car, I got a great deal on it, and it's less than 400 a month. That means that that's an extra 600 a month that I have for my fun stuff. Okay. And so when you start breaking your budget down into those pieces, it makes it easier to budget. And so that's how you start, you can start looking at saying, okay, well, how do I cut back on this to get it at least positive for now? Then you keep controlling that. Because one quick thing a lot of people, when their income goes up, their expenses go up. Hey, I got a $400 a month raise. Great. And then they go out and they buy a new bedroom suit of furniture that's $400 a month. Yeah, you know, they they never have extra cash flow. And by using that budget approach, it helps you control that and and and start making better financial decisions.

SPEAKER_01 19:25

I love that. I love that. So let's talk about your your

Visionaries Need Systems And Partners

SPEAKER_01 19:29

business. So you're a business owner, and what are business insights that you can share with our listeners as far as running a business, things you've learned, maybe some pivots that you've experienced and how you overcame those.

SPEAKER_00 19:43

Well, as a business owner, again, I study a lot of investing and I study a lot of business management, business ownership. Uh, my personal favorite, and so I've read you know, eMyth is a great book. The traction, uh, the uh entrepreneur EOS system is great. Rocket fuel, that's one of my favorites. When you think about what rocket fuel talks about, is personality styles. Most people are either a creative, visionary, outside the box thinker, or they're more systems and processes. And I have tried and tried and tried, and even though I have an accounting and finance background, I am out-of-the-box creative uh with a vision side, and I struggle to put in the steps, processes to that make things that make things work. Okay. And Rockfield talks about it really takes both. And any business that has only one of them really struggles, but the two together, amazing. And so that's one of things, you know, as a business owner, figuring out which one I was, and then figuring out, okay, I've got to go find a partner, associate, somebody who can be that other part. And that's what made a big difference in a few of my businesses.

SPEAKER_01 20:53

So learning.

SPEAKER_00 20:55

Learning.

SPEAKER_01 20:56

Always always learn to earn, as I say from time to time.

SPEAKER_00 21:00

Yeah, let's say a few of the books behind me, but I've got a whole shelves. Oh, yeah, they're they're everywhere. I'm a reader of books on investing in businesses. Yeah.

SPEAKER_01 21:10

So you mentioned on your website the wealth operating system.

The Wealth Operating System In Practice

SPEAKER_01 21:14

How does that work and how does that help somebody?

SPEAKER_00 21:17

Sure. So my main business is unbroken investing. Okay. And what we do is we show people how to diversify outside traditional markets into areas such as you know, whether it's agriculture, digital assets, real estate, business ownership, all these different ways so that a stock market drop doesn't really impact you. And so we talk about that passive cash flow, a variety of other things. And that wealth operating system is really the process of figuring out where you are and what you have, where you want to go, and what needs to be done to create the wealth, to create the cash flow to get you where you want to be, and then implementing it. And that's the key. So many people come up with ideas and they never take action. And so, you It's it's a step by step, okay. Great. Now that you've identified it, you got to do something. Take the action. Now you go do this, start a business, buy a business, you know, invest in real estate, you know, invest in a fund. I mean, something. And so uh that's what that wealth operating system is. But it also includes the follow-up and the tracking afterwards. It's not just, you know, set it and forget it forever and hey, I'm 45 years old, I'm gonna do this, and then when I turn 65, I'll take another look and see what happened. No, you monitor it, you review it, you adapt, you make changes, things like that. So that's the wealth operating system. And within that, again, that's what we talk a lot about business ownership and real estate ownership. Those are two key components, but they're not for everybody. And so we have quite a few other things besides those, but then those are kind of the main things we do.

Business First Then Real Estate

SPEAKER_01 22:46

Is it in your eyes, is it better to have a business first or does it matter?

SPEAKER_00 22:52

Great question. So when you look at real estate, again, real estate's how I created a lot of wealth and I love it, but it moves slow. And so you go out and you you buy a property, you rehab it. We do a lot of what's called the Burr strategy. So buy, rehab, rent it out, and then refinance. When you refinance, you pull your money out and you go do it again. So over time, you know, we have a system where you create one uh you acquire one property every six months with the same amount of money over and over again. Well, that's great, but then you refinance it, you got a mortgage payment, and you got rent coming in, and it may only generate $200 a month of passive cash flow. Now, in year 10, you're getting $10,000 a hundred thousand dollars free from it, and we'll we'll show you that later. And so it creates that long-term amazing wealth, but short-term, really tiny cash flow. That's the way most real estate is. And so the business is just the opposite. It is something, again, it's not an overnight cash flow, but it's something that within six to nine months, you're generating cash flow. And so I would and if given a choice, I would say use the business first to build that cash flow. Now you've got something that can help fund the real estate acquisition, which is going to be more of a long-term wealth creation.

SPEAKER_01 24:10

Yeah, I love that. That's that's a great analogy there. So, well, how can people find out more about you and follow you and learn more?

SPEAKER_00 24:19

Sure, sure. Well, on unbroken investing is the the main business. Uh, we actually have a special page set up called talk t-i-l k dot unbrokeninvesting.com where you can reach out, connect to me. I think I've got my I'll have my we're setting, we're actually making some changes to it, but by the time this goes live, it'll have my LinkedIn profile, Facebook group, in addition to his calendar schedule on there and everything else.

SPEAKER_01 24:43

Fantastic. Fantastic.

Don’t Reinvent The Wheel Closing

SPEAKER_01 24:45

Well, I always end with a question. And today's question is if you're in a room full of entrepreneurs, what's one insight, quote, tip, book, anything that you haven't already mentioned that could be applicable to all of them, no matter where they are in financial freedoms?

SPEAKER_00 25:01

That is a tough one. Um I I'll tell you what it would be for me, and I'll and I'll give a background, I'll explain why as well. Absolutely. Don't reinvent the wheel. What I did for many, many years, I was always told growing up how smart I was. That's great. And so I'd hear this really good business idea, and I'd say, Oh, I can figure that out, and then I would go take whatever I heard and I would go build it. I'd go figure it out. So I'm gonna say, Hey, you know, the example, the analogy being, hey, that do you know there's a way that you can, you know, move faster by putting this round thing on a vehicle? Oh, great idea. I'm gonna go invent one. And that's exactly what I did time and time again, early in my career. Instead of, hey, somebody else already has one, I'm gonna use something that already works. Now I may change it and tweak it, and maybe I go from using a black wheel to a red wheel or a small one to a big one, or you know, four wheels to eight wheels or whatever. But I spent too much time early in my career trying being really smart and using my knowledge to try and create things that I didn't need to create. And so I would say, don't reinvent the wheel. Use what's already out there, find out what's working for others, and use that as your starting point.

SPEAKER_01 26:13

I love that. I love that. Some of the most successful companies these days have done that exact thing. It's like, why do we need to educate people on something new? Let's go take something that people are already familiar with and make it better. So I love that. I love that. Well, Steve, you've been a blessing to many. Any any final words you'd like to share?

SPEAKER_00 26:32

No, Michael, thank you so much for having me on. I appreciate it. I look forward to it. And I guess the one last thing is I love connecting. And one you'll see that if you go to my LinkedIn, you know, talked about being an architect, an opportunity architect where I connect borrowers, lenders, entrepreneurs, capital, all sorts of different things to opt to opportunities. And so if you're not sure, connect with me. Let me see how I can help.

SPEAKER_01 26:56

Fantastic. Well, Steve, I appreciate you again.

SPEAKER_00 27:00

My pleasure. Thanks so much, Michael.

SPEAKER_01 27:04

Thanks for listening to Small Business Pivots. If you're ready to get unstuck and grow, schedule your free coaching session at michaeldmorrison.com. On social media, you can find and connect with me using the handle Michael D.Morrison OKC. And if today's episode helped you, subscribe and share it with other business owners. Until next week, keep pivoting.