A barley grower sees his farm logo on a beer can prototype and gets emotional, not because it looks cool, but because it represents a long journey to a certified sustainable, low-emissions supply web that holds up under scrutiny. From the stage at the Regenerative Agriculture Conference in Margaret River back in 2023, we trace how this story runs from soil to sip and why “walk the walk” matters more than a pretty label. 

I recently dug into the archives and found some hidden gems from this conference. So episode 295 became the story I told as MC, to kick it off. And today, its first panel, featuring a couple of outstanding stories, and how they came to intertwine.

Before the panel, Senior WA Departmental Economist, Brad Plunkett, presented his research on Tolga farm in Kulin, in WA’s wheatbelt – its dryland production system, business set up, and significant ‘accidental’ carbon related outcomes. Fourth-generation farmer there, Brendon Savage, with his wife Gab, began changing the way they farm 20 years ago, having realised they needed to find ways to become sustainable. 

Then we heard from Mel Holland, who co-founded Rocky Ridge Brewing Co in 2017 with her partner Hamish, as a diversification of their fifth-generation family dairy farm in Jindong WA (near Busselton). I’m informed Mel was dubbed Rocky Ridge’s ‘Captain Planet’. Rocky Ridge’s aim? To make incredible beer using the best local produce, farmed in the best way, with the least environmental impact. Rocky Ridge is Australia’s first Certified Sustainable and Carbon Neutral Brewery.

Here, Mel and Brendan take a seat on stage to answer audience questions, and share the story of how they came to combine forces, to achieve these significant and emotional outcomes together.

If you like what you hear, subscribe, share this with a mate who loves good beer or good farming, and leave a review so more people can find the work behind the can.

Chapter markers & transcript.

Recorded 6 September 2023.

Title image: Brad, Mel, Brendan & AJ (by Daniela Tommasi).

See more photos on the episode web page.

Join us at Grounded Festival on 22-23 April 2026 (10% discount for paid subscribers).

Music:

Working the Fields, by Falconer (from Artlist).

Regeneration, by Amelia Barden.

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