SPECIAL GUEST: Aging in Place - Tapping into the Home Access Market with Ross Gaskin

Digital Marketing for Contractors

Digital Marketing for Contractors
SPECIAL GUEST: Aging in Place - Tapping into the Home Access Market with Ross Gaskin
Jul 30, 2025
FatCat Strategies

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 In this episode, Janet Mobley and Meredith Medlin chat with Ross Gaskin, VP of Sales at Health at Home, about the fast-growing “aging in place” market and how contractors can seize this opportunity. Ross shares insights into home accessibility trends, common contractor mistakes in barrier-free bathroom installs, and why selling grab bars could be your ticket into larger remodel projects. If you're a contractor looking to diversify your services or add meaningful value to your bath remodels, this episode is packed with practical advice, product knowledge, and business-building tips.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.