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In this episode of Digital Marketing for Contractors, Janet and Arden tackle a big question for 2025: How can home improvement contractors protect their lead flow in an AI-driven marketing world?

From SEO to paid ads to CRM follow-up, the tools you’ve always used still matter—but the way you use them has changed.

You’ll learn:

• How to create content that Google’s new AI Overviews will actually quote (and why it matters for your traffic)
• How to let AI help with ad targeting—without letting it waste your budget
• How AI-powered CRMs can follow up faster, smarter, and more personally to close more jobs

Whether you’re running a roofing company, remodeling business, or window and door operation, this episode shows how to start small, stay strategic, and make AI work for you—not replace you.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.